Course No.

Course Title : Entrepreneurship

Instructor : Dr. Manoj Kumar Joshi

1. Objectives of the course:

Course Objectives Details

Co 1 To discuss the concept of entrepreneurship and examine the qualities and
skills of an entrepreneur.
Co 2 To recognize the benefits and drawbacks of entrepreneurship and evaluate
problems and opportunities of women entrepreneurs.
Co 3 To summarize the various forms of business enterprises and the role of the
government in promoting entrepreneurship.
Co 4 To analyze the available opportunities and evaluate the strategies logically
for successfully managing the start ups.
Co 5 To promote awareness among the students with regard to the methods of
generating new business ideas and utilizing available opportunities.
Co 6 To formulate a business plan and generate a write-up of a business report.
Co 7 To commercially exploit patents, copyrights, trademarks and geographical
indicators in an ethical manner.
Co 8 Outline the various sources of finance available from different financial
institutions.

2. Course Pre Requisites:

The student should have the knowledge of fundamentals of general management, an

interest in the working of business organizations and an inexhaustible spirit in self-
employment to understand this subject.

3. Course Schedule:
 LECTURE SCHEDULE

S. No. OF
UNIT TOPIC TO BE COVERED
No PERIODS
Introduction to Entrepreneurship
1 I
Definition of entrepreneurship
2
Evolution of entrepreneurship
3
Classification of Entrepreneurs
4
10 Entrepreneurship as a Process
5
6 Entrepreneurial Propensity
7 Benefits and Drawbacks of Entrepreneurship
8 Characteristics of entrepreneur
9 Qualities and skills, functions of entrepreneur
10 Women Entrepreneurs, Problems and opportunities
Forms of Entrepreneurship
11
12 Small Business, Importance in Indian Economy
13 Types of ownership, sole trading, partnership
14 II 10 Joint Stock Company
15 Important features of Various types of businesses
16 Corporate entrepreneurship
17 Role of Government in the promotion of Entrepreneur
18 State Enterprises in India
Exploring Opportunities and Strategies
19
20 Opportunity Analysis
21 SWOT Analysis
Internal and External Environment Analysis
22
23 First-Mover disadvantages
24 Risk Reduction strategies
III 10 Market scope strategy
25
26 Imitation strategies and Managing Newness
Marketing strategies for start-ups
27
Pitfalls in start-up analysis
28
29 Taxes as bottlenecks for the growth of new start-ups,
30 Subsidies and incentives given to save taxes
IV 10 Business Plan and Feasibility Studies
31
32 Preparation of an Effective Business Plan
 33 Contents of a Business Plan
34 Detailed discussion of the business plan
35 Model Business
36 Feasibility study
37 Environmental scanning
38 Economic Analysis
39 Industry Analysis
40 Competitive Analysis
41 Write Up for an effective feasible and bankable report
42 Innovations and Protection of Ideas
43 Creativity process in developing Innovation
44 Breakthrough innovations and its consequences on the society
45 Inspiring Innovations
46 New product ideas, Idea generation methods, quality gates
47 Protecting the ideas
V 10
48 Prototype building
49 Test marketing.
50 Applying for Intellectual Property rights
51 Patents, Copyrights, Trademarks
52 Geographical Indicators.
53 Introduction to World Intellectual Property Organization (WIPO)
54 Financial Aspects of the Entrepreneurship
55 Sources of Capital: Debt and Equity
56 Commercial Banks
57 Angel Investors
58 Venture capitalist
59 IDBI, ICICI, IFCI, SFC
60 Government Grants and Subsidies
VI 10
61 Registration Process and the documentation required
62 Government Agencies helping in Registration Process
63 DIC, NSIC and other Central and State Institutions
Analysis of Cases of Indian Entrepreneurs
64
65 Analysis of Cases of Foreign Entrepreneurs
Revision and Previous Year Question Paper Discussion
66
Total classes Required: 60

4. Course Outcomes:

a) To recognize the qualities, skills and characteristics needed for becoming an entrepreneur.
 b) Demonstrate the ability to self-analyze an entrepreneurial career.
c) To achieve proficiency in the creation and management of new ventures
d) Gain knowledge about the various forms of business enterprises and the role of
government in promoting entrepreneurship.
e) Capability to generate various business ideas and evaluate the feasibility of those ideas.
f) Demonstrate the ability to conceive a business plan and construct a business model.
g) Ability to conduct feasibility studies through environment, industry and competitor
analysis.
h) To determine various marketing strategies and markets for the products and services.
i) Compare and select appropriate sources of finance based on the need for capital.
j) Critical evaluation of the effect of taxes on the start ups and utilizing the subsidies
provided by the government.
k) Write a feasible business report for soliciting investments and for obtaining loans from
the financial institutions.

5. Relationship of Course to Program Outcomes:

Program outcome A B C D E F G H I J K L
Course Objectives
Co 1 X
Co 2 X
Co 3 X
Co 4 X
Co 5 X
Co 6 X
Co 7 X
Co 8 X

6. Evaluation Scheme:

Ec. Evaluation Nature of Duration Weightage Date and

No Components Component time
1 Mid Examination 1 Closed Book 120 minutes 18%
2 Assignments - 1 Open Book 30 minutes 2%
3 Mid Examination 2 Closed Book 120 minutes 18%
4 Assignments - 2 Open Book 30 minutes 2%
5 Final Exam Closed Book 3 Hours 60%

7. Makeup Policy:

8. General timings for consultation:

 12.45 P.M to 1.30 P.M, 3.45 P.M to 4.30 in normal working hours.

9. Home work and library references for problem sets

Course notes will be provided to the students after the completion of each unit.

10. Mini Projects:

I have asked the students to collect information about various entrepreneurs from different
nationalities. The students then need to analyze the various factors which proved decisive in the
success of the entrepreneurial venture of the selected entrepreneurs.

11. Notices:

All notices will be displayed on the notice board of the III year B.Tech. programme.

Instructor Signature

Instructors Contact details:

Dr. Manoj Kumar Joshi, Assistant Professor, School of Management Studies, Ground
floor, 4th block, Mobile No.: 9949838886, E-Mail: manojkumarjoshi@sreenidhi.edu.in