Introduction to and Overview of

Sinar Mas
 Be a man of integrity,
be responsible to your
family, job and society.
Eka Tjipta Widjaja

Shared corporate values

Integrity
Positive Attitude
Commitment
Continuous Improvement
Innovative
Loyal

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Explaining the Sinar Mas name

The name Sinar Mas translates to mean Golden Light. This name and
logo are inspired by the golden rays of light from the sun that shines
endlessly, giving light and life.

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Our Journey

1938 1972 1986 2005 2013

Established
Eka Tjipta Widjaja
a soda chemical Bank Shinta was
started his Sinar Mas
factory, Tjiwi acquired which Sinar Mas to
entrepreneurial Forestry started to
Kimia which later officially became celebrate its 75th
journey in manage its first
became Sinar Bank Sinarmas in Anniversary
Makassar at the plantation forest
Mass first paper 2006
age of 16
factory

1930 1940 1950 1960 1970 1980 1990 2000 2010

1968 1972 1982 1996 2006

PT Dian
PT Internas Artha
Built the first Swastatika
Leasing Company
copra cooking oil Started property Sentosa was
was founded,
refinery Bitung development founded to supply PT Smart Telecom
evolving into an
Manado Oli Ltd. in business with PT electricity to was established
integrated
North Duta Pertiwi APPs
financial services
Sulawesi manufacturing
company
facilities

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Sinar Mas business pillars

pulp and paper products real estate and development

telecommunications

Sinar Mas started its business operations in 1938 in Indonesia. We are committed to the highest
business, environment and social standards for sustainable, inclusive growth.

It is today one of Asias leading enterprises, consisting of 6 main business pillars and also
undertaking important initiatives in healthcare and education.

In total Sinar Mas creates 300,000 jobs and supports 500,000 additional jobs in Indonesia

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Leaders of Sinar Mas

Teguh Ganda Wijaya Indra Widjaja Muktar Widjaja Franky O. Widjaja

Pulp & Paper Financial Services Real Estate & Development Agribusiness & Food

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Pulp and paper

Teguh Ganda Wijaya

Pulp & Paper

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Pulp and Paper
One of the worlds
leading pulp and paper
producer

19 million tons of capacity

Paper mills in Indonesia and China
Zero-deforestation policy
Sales in more than 150 countries
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Awards and recognition

K3 Management System Awards - Gold Green Industry award

Category from the President of Republic Indonesia
from the Indonesia Minister of Manpower and (7 December 2012)
Transmigration (30 April 2013)

HIV & AIDS Prevention Platinum Awards 2012 Non-Deforestation policy announcement
from the Minister of Manpower and Transmigration Forestry Minister (5 February 2013)
Republic of Indonesia (7 December 2012)
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Agribusiness and food

Franky O. Widjaja

Agribusiness and Food

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Agribusiness and food

Indonesias largest
palm-based consumer
group with vertically
integrated operations 6 billion $US in revenues
9% of Indonesias total output
465,000 hectares planted
3 million tons of palm products
Among highest yield in the world
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Awards and recognition

The Gold Standard

Award for
Communicator of
The Year 2012 was
presented in Hong
Kong

FILMA
No. 1 Choice Brand from For a third year, SMART
Kartini magazine and received the
Womens Insight Centre Primaniyarta Award from
5-Star Global Customer the Ministry of Trade of the
Satisfaction Standard 2012 Republic of Indonesia as an
from PT MARS Indonesia, extraordinary exporter.
Indonesia Original Brands
2012 from SWA magazine
Entrepreneur of The Year and Business Digest.
2011 from Enterprise Asia 11
Real Estate and Development

Muktar Widjaja

Real Estate and Development

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 Real Estate and Development

Sinar Mas Land (SML) : 2.4 billion $US in Assets, 440 million $US in Revenues
SML is a result of the merger in 2011 between Bumi Serpong Damai & Duta Pertiwi

Development of satellite cities, hotels, industrial and commercial estates with projects in
Indonesia, China, Singapore and Malaysia. Some 10,000 hectares land bank in Indonesia
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Awards and recognition

South East Asia Property Award 2012 2011 - WORLD FIABCI Prix d'excellence
The Best Green Development Award from Award - Cyprus, BSD City, 2nd Winner
Property Report Magazine Singapore for Masterplan Category
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Financial services

Indra Widjaja

Financial Services

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Financial Services
Financial services including
insurance, banking and securities
services, for corporate as well as
private individuals
SM MultiFinance: 5 billion $US in Assets, 1.8 billion $US in Revenues
SM Bank: 1.5 billion $US in Assets, 165 million $US in Revenues

20,000 employees
#1 life and general insurance company
346 bank offices in 120 cities in Indonesia
Source: 2012 Annual reports 16
Awards and recognition

#1 Life Insurance
in Indonesia by Media
Assuransi Magazine
2012

Indonesia Best Public

Companies 2012 #1 the Best
Rank 1 award from SWA Magazine Insurance
on 14 June 2012 Companies Award by
Best of The Best Rank 8 of
Infobank Magazine
2012 the Top 50 awards
from Forbes Indonesia Magazine
on 6 December 2012

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Telecommunications
CDMA based wireless service
provider focusing on
Indonesias mobile broadband
market

11 million subscribers
Best buy phone 2012 in Indonesia
Best CDMA phone 2012 and 2013 in Indonesia
Best CDMA operator 2012 and 2013 in Indonesia
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Energy and Infrastructure
DSS Dian Swastatika Sentosa
has 4 Business groups:
Mining & energy, Chemical
trading, Infrastructure and
Multimedia

Production of 5.3 million tons of coal, 1.3 million MWh electricity

1.2 Billion $US in Assets, 630 Million $US in Revenues
Building a 2 x 150 MW power plant (400 million $US)

Source: DSS 2012 Annual report 19

 DSS Strategy

- Investing in renewable energies

- Reduction of energy consumption
- Maximising Green in, around all production sites
- Good Corporate Governance (transparency,
global reporting initiative, whistleblowing system)
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Other initiatives supported by Sinar Mas

Education Environment Healthcare

Research Institute

Giam Siak Kecil Bukit Yayasan Buddha

Batu Man and the Tzu Chi Indonesia
Biosphere Reserve

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Social initiatives undertaken by Sinar Mas
Pulp & Paper Agribusiness & Food Telecommunication

Floating Clinic Riau, Regularly created Cheap SMART Life learning

Sumatera Oil Bazaar education for internet

Real Estate & Development Financial Services Energy and Infrastructure

Mountain Bike XC Clean river rehabilitation- Established a reading gallery

Open Championship 2013 Cikapundung-Garut at Banjarsari Village

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Supports the education of children

A responsible employer creating

jobs for sustainable livelihoods

SMART manages 104 primary, 300,000 jobs created directly

secondary schools with over 21,000 500,000 additional indirectly
students and 1,226 teachers. We also Ensuring health & safety standards
subsidise government schools Member of Global Compact, Sedex
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 Worlds 1st biosphere reserve initiated and
co-managed by the private sector. It
provides a safe natural environment to
150 bird species, to 36 CITES listed
threatened animals (incl the Sun Bear, the
178,000 Ha Core area Tapir, the Sumatran tiger and elephant,
and over 189 species of flora
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Sinar Mas is one of Asias leading businesses
Committed to the highest technical, environmental and social standards
Operating according to Good Corporate Governance principles
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