COMMUNICATION AND SOCIAL MOBILIZATION FOR EFFICIENT LIGHTING

- To promote the Philippine Energy Efficiency Project (PEEP) and its components
- To create greater awareness and promote application of energy efficient
lighting in households, government and commercial buildings.

PREPARATORY ACTIVITIES TO SUPPORT PEEP

CONCEPT, DESIGN,CONTENT, LAYOUT and PRODUCTION

1. 10-minute Project AVP

2. 5-minute AVP per Project Component (3 AVPs)
3. Project Primer (8 pages plus front and back cover)
4. Project Brochure for each component (3 folds)
5. Promotional Items
Tee-shirt (w/collar and w/o collar)
Baseball cap
Utility bag
Jacket
Umbrella
6. Collaterals
Project Marker
Government Building Retrofit (front) (200 pcs)
Park Lighting (park entrance/exit) (6)
Lamp Waste Management Facility (2)
Efficient Building Rating (20)
Water-proof Stickers
Roadway/Streetlighting (1000)
Park Lighting (600)
Traffic Lighting (with posts) (300)
Point of use materials
Switch-off stickers
Close doors where air conditioners are operating
Temperature indicator for rooms with air conditioners without
temperature reading
Media Kit
Brochure Rack
Mobile Lighting Display

Communication Plan to Sustain the Energy Efficiency Culture

PREPARATORY ACTIVITIES TO SUPPORT CFL DISTRIBUTION

CONCEPT, DESIGN, CONTENT, LAYOUT and PRODUCTION

1. THEMATIC Ads To increase awareness on the use and benefits of CFLs (Call
DOE for further information)
a. TV ( use previous production of thematic TV ad)
b. Radio (use previous production)
c. Print ( enhance previous ad)
d. Promotional Items
Flyer (one side thematic and one side on distribution details)
Poster
e. Collaterals

Tarpaulin

3 x 6 - in conspicuous places to be determined by congressional

districts/party lists

Vertical streamer with Aluminum stand at distribution site

2. PROMOTIONAL ADS - To make the public aware that there will be a nationwide
CFL distribution thru congressmen/party list representatives/DSWD. (Call
DOE for details).

a. TV Ad
b. TV Guesting
c. Radio Ad
d. Radio Guesting
e. Announcement on Board
f. Print Ad
g. Promotional Items

Flyer Double-sided (one side thematic and one side on distribution

details; can also contain cut-off portion or CFL claim stub)

Poster - announcing the details of the distribution

h. Collaterals

Tarpaulin

3 x 6 - announcements in conspicuous places to be determined by

congressional districts/party lists

3 x 8 claim center

EVENTS
 Efficient Lighting Caravan in MM, NCR, Cebu, Cagayan de Oro, Davao

(i.e., roadshow, launching, other events)

Press Conference

Seminar, briefing, forum

(to include physical arrangements, training equipment, tokens, meals,

transportation and accommodation of selected officials/PMU)