Presentation Feedback / Witness

Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria Be able to present audio-visual advertisement ideas to a
covered by client for feedback
the activity:

Candidate Stan Phillips, Olivia Sutcliffe, Mia Menzies, Thomas

name(s): Stainton-Giles
Date 12th January 2017.

Full
description of The group confidently pitched their advertisement campaign
the activities to a panel. Their presentation was hampered slightly by an
being carried unforeseen network error which meant that some video
out by the content did not play.
candidate:
The advert idea is for Spotify. The group took it in turns to
confidently present their advertisement campaign, each
sharing responsibility for the delivery and explanation of the
idea.

They explained the music that would be used and linked this
to the mise-en scene of the segments of the adverts. In this
pitch the group also explained the target audience they were
going to interpolate, and explained sections of their pre-
production to further develop and clarify the idea.

The budget outlined the costing of the advertisement

campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.

Finally, the group outlined a rough production schedule,

identifying key deadlines that would need to be met. The
campaign schedule was shown how the campaign would
develop over time if it was a real campaign. The group further
explained the accompanying advertisement and where it
would be heard (radio) in relation to the audience. Finally, the
ASA / BCAP codes were outlined and how they would be added
 and incorporated into the advertisement

Questions / How will you film in a candid style?

Feedback Explain the BCAP 03 Misleading advertising in relation to the
product. What could be misleading and how could you avoid
this?