Working together to make New Zealand SAFE for animals 2017 Autumn Update

Its happening!
Over the last few months, thousands of caring Kiwis
have been politely asking Countdown to name the
date by which they will stop selling cage eggs and
Countdown is finally starting listen.

You have written messages on Countdowns Facebook page, emailed

Managing Director Dave Chambers, signed petitions, attended
protests, distributed flyers, put up posters, filled in customer feedback
forms, displayed public community notice cards and phoned store
managers. Countdown is feeling your pressure, and last month
announced that their own brand eggs will be cage-free by 2022.

Thats a positive start that will help get around 70,000 hens out of
cages. But it still leaves hundreds of thousands of hens needlessly
suffering just so that Countdowns owners, Aussie company
Woolworths, can turn a profit. Woolworths listened to their Australian
customers and made a commitment to going cage-free by 2025,
but they have a deaf ear when it comes to caring Kiwis. Thats why
we need your help to keep the pressure on and show them that
were just not going to go away.

TAKE ACTION AT: CountdownToCageFree.org.nz


WATCH the ad at safe.org.nz
Brand new TV ad to help
get hens out of cages
Thanks to you, for four weeks from 3rd April
a powerful new ad showing the reality of cage cruelty
will be shown on national television.
Airing during popular shows such as Shortland Street, The Voice,
Breakfast and Coronation Street, the ad will be seen by an estimated
2.2 million Kiwis. Thats 2.2 million people that will see the reality
behind the production of cage eggs, and then have the opportunity to
tell Countdown how they feel about it. Furthermorethanks to
your donations and support from Screen Vistasthe ad will also be
shown at cinemas across the country, ensuring that even more
people are reached!
Countdown sells one in five eggs in New Zealand. When they go fully
cage-free, around 350,000 hens will be saved from a life of suffering
in a cage. Whats more, a commitment to going cage-free from
New Zealands biggest supermarket chain will help halt the expansion of
the cruel new colony cage system in New Zealand before it really takes
root. When that happens, the end of cages for hens will truly be in sight.
If you havent already seen the ad, visit safe.org.nz or keep an eye out
during the ad breaks of your favourite show.
More companies
end rodeo sponsorship
New footage showing routine cruelty to calves, bulls and horses at rodeo events in January
and February, combined with thousands of you writing to companies asking them to end
their support, leads to more sponsors ending their association with rodeo.

Rodeos are dying in popularity, with the growing Upper Mohaka rodeo, also told SAFE, Meridian does
strength of public opinion firmly in favour of a ban. not condone cruelty to animals, which includes events
Sponsors are ending their association with rodeo as like rodeos that have recently been highlighted as
they seek to distance their brands from the cruelty. putting animals at risk.

Earlier this year, real estate agents LJ Hooker confirmed
they would end rodeo support after the head office were
made aware that one of their branches was sponsoring
the Mid Northern rodeo. They made their position clear
with this statement: LJ Hooker New Zealand Ltd does
not sponsor or support rodeo nor does it condone or
tolerate cruelty to animals.
Without sponsorship, rodeo events would not be
financially viable, so every company that commits to
ceasing their support brings the end one step closer.
You can help by writing to companies such as
Aon Insurance asking them to withdraw their support.

Ray White, Harcourts, Firth Industries, Saddlery

Warehouse, Rock Gas (part of Contact Energy) and YOU CAN HELP: Ask rodeo sponsors to
Placemakers have also severed ties with rodeo over the withdraw their support at safe.org.nz
last few months. Meridian Energy, a listed sponsor of

Never doubt that a small group of thought-
How people like YOU
brought about the end
of Richmond Rodeo
The Nelson SAFE Volunteer Group is celebrating
after hard work and perseverance in their
campaign against rodeo cruelty finally paid off,
with the recent announcement that Richmond
Rodeo would be cancelled.

ful, committed citizens can change the world;
indeed, its the only thing that ever has - Mar-
garet Mead
In a multi-pronged campaign, the group organised
peaceful protests, wrote to local newspapers,
distributed leaflets, collected petition signatures,
and wrote letters to local companies urging them
to withdraw their sponsorship.

One local volunteer even had a mobile billboard

created and attached to his truck, which he drove
around town in the lead-up to the event.

Learn more about how When the cancellation of Richmond rodeo was
you can volunteer to help announced towards the end of last year, sponsorship
issues and lack of support were cited among the
animals at safe.org.nz reasons making all of those hours spent writing,
(click Volunteer) protesting and leafleting in a horse costume
suddenly seem so worthwhile!
Latest live export shipment
shocks New Zealanders
In February, over 5,000 New Zealand cows were
shipped to China to be used in the dairy industry.

Staff from SAFEs Wellington office drove to the port to They may spend the rest of their lives indoors, on concrete
witness the ship arriving and the loading of the animals, floors, never to eat fresh grass again. Often cows who are
and to take photos to alert the concerned public to what shipped to China are pregnant when they travel, further
was going on. complicating their welfare on the journey.

No information has been made public about the
conditions the cows will end up living in. What we do
know is that they will be slaughtered once they are
no longer generating profit for their new owners,
which makes a mockery of New Zealands ban on live
export for slaughter. China has few animal welfare laws,
meaning there will be nothing preventing these cows
being killed in conditions that would be illegal in
New Zealand.
Industrial dairy farms with thousands of cows are
commonly used for New Zealand cattle going to China.
The journey itself, their treatment in the destination
country, and the end fate for the animals are all of major
concern. Together they make it clear New Zealand should
not be involved in the live export trade. It is time that the
current ban on live export for slaughter is updated to ban
all live export.
YOU CAN HELP: Write to MPI to
demand an end to all live export at:
Minister of Primary Industries Nathan Guy
Parliament Office, Private Bag, 18888,
Parliament Buildings, Wellington 6160
Animals in Factory Farms school textbook launched
Thanks to your support, the fifth issue in the Animals & Us secondary
school textbook series, Animals in Factory Farms, was formally
launched at the Grey Lynn Library Hall in Auckland on 3rd March.

The event was attended by educators, students and
some of our generous supporters who contributed to
the production of the textbook.
SAFE CEO Jasmijn de Boo hosted the event and
explained her own background in humane education
and the importance of our Animals & Us education
programme, while SAFE Ambassador Hans Kriek
described how a lesson on factory farming by his
biology teacher at school changed the course of
his life and sparked his desire to become an
animal advocate.
Professor Annie Potts from the New Zealand Centre
for Human-Animal Studies described the exciting
opportunities now available in tertiary education for
young people interested in taking their animal studies
further, and SAFEs Head of Education, Nichola Kriek,
outlined the advantages of incorporating the new
textbook into teaching programmes. Nigel Snookes,
Head of Social Sciences at Glenfield College explained
how his school has used the SAFE Love Pigs
campaign as a case study of social action for several
years. Finally, Isla and Alessandra from the Epsom
Girls Grammar and Auckland Grammar animal rights
group discussed why animals matter to them and the
work they are doing to fundraise and bring awareness
to animal rights issues.
Over 4500 copies of the new textbook have been
sent to over 400 secondary school librarians
throughout New Zealand. After receiving the books,
Angela Peters, librarian from Morrinsville College,
said: Thanks so much! The information is up-to-date,
extremely informative and helps the students to
make up their own minds on these important issues.
The fact that they are free is wonderful as many
school libraries have had their budgets cut, and
cant afford up to date information of this quality!
For more information about our education
programme visit safe.org.nz and click education.
 Have you got five
minutes for animals?

SAFE is expanding with a new action

team and we need YOU!

SIGN UP TO SAAN SAFE Animal Action Network (SAAN) is a group of

at safe.org.nz passionate supporters and activists, volunteering
for only a few minutes each week, mostly online,
to advocate for animals. SAAN has members from
all over the globe; from major international cities to
New Zealanders all over the country.

As a member of SAAN, you will receive email

prompts on quick and easy online actions such
as signing a petition, posting on social media,
commenting on a news piece or emailing decision
makers meaning we can all help animals from our
own homes. Sometimes they may be every few days,
or every few weeks. Occasionally there will be the
option to turn your activism up a level, with actions
over the phone or in person.

Joining SAAN is a simple, effective way to magnify

your impact for animals. When we combine, we
can do ANYTHING. Sign up today at safe.org.nz
More and more Kiwis cutting
back on animal products
We know that one of the best ways to help
animals is to keep them off our plates.

So were thrilled that since we launched our

brand-new programme, thousands of Kiwis have
been signing up to learn how by downloading
and ordering our free 100% Vegetarian Starter
Guide and by signing up for our six-week
vegetarian challenge. Visit safe.org.nz
to download or order your free guide and
sign up for the six-week challenge. Already
eating with kindness? Please share our new
resources with your friends and family.

Free Pizza!
Its truly never been easier to make simple
choices that make a big difference for
animals. Weve teamed up with Hell Pizza
to offer one free vegan snack-size pizza
(see enclosed voucher) to all our valued
SAFE supporters. So, join the thousands
of compassionate Kiwis and give it a go!
Winner: Best Social Media
Campaign of the Year
SAFE has just been awarded Best Social
Media Campaign of the Year in the
2017 TechSoup New Zealand Charities
Technology Awards for our dairy
awareness campaign.
The integrated multi-media campaign won for
showcasing innovation, communication story-telling
and technology service excellence to connect people
with some of the realities of animal agriculture,
challenging their beliefs and convictions, and offering
a practical and digital option to personally make a
difference and reduce animal suffering.
New Zealanders were shocked to learn about a
different side to the New Zealand dairy industry when
an investigation was shown on Sunday, and were
encouraged to become informed consumers. Thanks
to all our supporters for sharing the videos and social
media posts we would not have won without your help!
Visit safe.org.nz to watch a video about the campaign.
New cruelty-free
companies
SAFE is pleased to announce the latest update
to our cruelty-free app, SAFEshopper, that lists
companies that do not test on animals.
Finding companies that truly dont test on animals
can be tricky due to misleading wording, but weve
done the hard work for you. A very warm welcome
to new companies Adorn Cosmetics, Goodness
Skincare, Green Goddess, Pure Botanic Vibes, and
Purity Fragrances who have just been added to the
web guide and phone app.
Your very own guide to cruelty-free shopping can be
downloaded from the App Store (iPhone) or Google
Play (Android). Just search for SAFEshopper.
Animals Need You!
From exposing the appalling conditions on colony battery cage farms to
campaigning for an end to rodeo cruelty and producing educational resources
for young people, our work on behalf of animals would not be possible without
the support of compassionate New Zealanders like you.

Giving regularly is one of the most effective ways you

can support our work to help animals.
All donations over $5 are tax deductible, and you will receive a receipt at the
end of every financial year as well as regular updates on how your donation
is being used. Most importantly, you will be a vital part of our work making
New Zealand safe for animals.

Please visit safe.org.nz and click Donate, or call Tara

on: 04 472 9311 to set up your regular gift today.
Thank you.

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