KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS

ACADEMIC YEAR 2016/2017

BBDM 3023 BUSINESS STRATEGY IN PRACTICE

COURSEWORK

BACHELOR OF CORPORATE ADMINISTRATION (HONOURS)

Semester 2 of Year 3

1. Power Talks by The Star Newspaper

1.1. Power Talks is organised by The Star newspaper every month commencing
January 2016 where for each edition it would feature a prominent and successful
businessman who has built a great business empire.
1.2. Power Talks are opened to public where the great businessman will be speaking
for about two hours and this is following by Q & A session which is opened to the
floor.
1.3. The whole event is video recorded and posted onto The Star TV and it is widely
accessible through YouTube.
1.4. The Power Talks that have been conducted are as follow:

Edition Businessman Company

January 2016 Tan Sri Liew Kin Sin EcoWorld
February 2016 Alois Hofbauer Nestle

April 2016 Tan Sri Dr. Jeffrey Cheah Sunway Group

May 2016 Dato Shahril Ridza Ridzuan EPF
Jun 2016 Tan Sri Lim Wee Chai Top Glove
August 2016 Tan Sri Tony Fernandez Air Asia
September 2016 Tan Sri G. Gnanalingam Westports Holding
October 2016

1.5. There will be other future editions in the coming months, students are encouraged
to sign up and attend the Power Talks.

2. Power Talk as Coursework Assignment

2.1. Team formation: 4 to 5 students per team to be formed by Week 2. Each team
should be named such as RAC6-02 (6 means Group 6, 02 means team #2 in the
group/class).
2.2. Each team is to select one edition of Power Talks; there should be no two teams
within the same group/class having the same edition.
2.3. All students are to view their respective Power Talks video recordings. It would
cover the main speech and the Q & A session.
2.4. While focussing on the Power Talks as the theme, students must also access to
various information sources such as websites, journals and newspapers etc to
research for relevant information relating to the company and the speaker.
Coursework Specification for BBDM3023 Business Strategy in Practice

2.5. After listening and reading about the success story of the speaker, you are to write
assignments according to the format below where you are to apply the theories or
frameworks that you learnt from management and corporate strategic planning
courses.

3. The Influence of Founder/CEO on The business CW1 (50%)

3.1. This is a group assignment to investigate the influences of the speaker onto the
business empire that he is controlling.
3.2. The word limit for this assignment is 6,000 words excluding table of contents,
appendices, tables, charts, diagrams and references.
3.3. The content and the guideline for the group assignment are tabulated as follow:

A. Executive Summary
It is not an introduction but a summary or abstract of the whole
assignment.
It is the essence of the write-up where readers can have a good grasp of the
story that follows.

B. Vision and Mission Statements

Critically evaluate the mission and vision statements.
Are the current mission and vision reflective of the speakers values,
beliefs and ideologies?
Revise the mission statement and vision as necessary.

C. Strategic Capability and Distinctive Competences

What are his distinctive competences in leading his company?
How he has inculcated such capabilities into his organisation?
Apply any theories or frameworks as appropriate.

D. Competitive Strategy
What are his business ideologies?
What is the business strategies used to gain competitive advantage?
Apply any relevant theories or frameworks.
What are his views on customers?
Has the speaker created any new markets or excellent products?
How he views or handles the competitors?

E. Business Grand Strategy

How he developed a grand strategy leading to a successful empire?
The types of business growth and diversification strategies used.
International or global strategy.
Any business collaborations or alliances.

F. Employee Development
How he views the importance of human capital asset.
What are the unique ways of developing and motivating employees?

2
Coursework Specification for BBDM3023 Business Strategy in Practice

3
Coursework Specification for BBDM3023 Business Strategy in Practice

3. Individual Assignment CW2 (15 marks)

3.1. This is an individual assignment where the students are to prepare independently.
3.2. The word limits is 1,000 words excluding table of contents, appendices, tables,
charts, diagrams and references.
3.3. Each student is to select one (1) related topic below related to the speaker. No two
students within the same team should write on the same topic.
3.4. The topics related to the speaker are as follow:

(i) The leadership characteristics of the speaker.

(ii) The entrepreneurship skills and behaviours.
(iii) The lessons learnt from the speaker.
(iv) What are the speakers personal values and beliefs that have great impact
on his business success?
(v) Interpret the Q & A sessions.
(vi) The corporate social responsibility/corporate governance matters.

4. Presentation of Assignment CW3 (35 marks)

4.1. This is an individual presentation during the tutorial class.

4.2. The schedule of presentation is as below.

Week Period Team No.

Week 6 14/11 20/11/2016 Team 1
Week 7 21/11 27/11/2016 Team 2
Week 8 28/11 04/12/2016 Team 3
Week 9 05/12 11/12/2016 Team 4
Week 10 12/12 18/12/2016 Team 5

4.3. The presentation will commence from Week 6 to Week 10 where one team will
present their assignment during each tutorial class.
4.4. The duration of presentation per team will be 30 minutes.
4.5. Dress code/attire is formal.

Instructions to Students

(a) Your submitted work must be typed using font of Times New Roman, size 12 and
with 1.5 lines spacing.

(b) The cover page of your work must list the course, the speaker and companys name,
team number, students name and registration numbers.

(c) Your work must be bonded, include a contents page, numbered pages, completed and
signed Group Plagiarism Statement, and assessment matrices (Appendix I, II and III).

(d) Your work should include a bibliography reference following the Harvard Reference
System. You will be penalised for plagiarism and not referencing your sources. You
are required to upload your work onto SafeAssign on CeL to check for plagiarism.
Where plagiarism exceeds 15%, the team is required to rewrite and upload their work

4
Coursework Specification for BBDM3023 Business Strategy in Practice

onto SafeAssign and resubmit their work. The first page only of final SafeAssign
report must be included as an appendix.

(e) Penalty marks of 15% will be deducted for Wikipedia references as this is not an
academic source.

(f) Each team is to submit their assignment on 11/11/2016 (Week 5), Friday at 3.00pm
the latest. Submit your assignment to Management Dept., 3rd Floor, SA Block.for the
attention of Mr. Tey Liang.

(g) Penalty marks of 20% will be deducted for late submission (after the deadline) for the
first week. An additional 20% will be deducted for subsequent weeks late
submission.

5
BBDM3023 BUSINESS STRATEGY IN PRACTICE

Appendix I

Group Assignment Assessment Matrix

Team No.: ____________________________

Speakers Name: ____________________________

No. Criteria Rating Actual

Score
A. Executive summary 5%

B. Vision and Mission Statements 10%

C. Strategic Capability and Distinctive 10%

Competences
D. Competitive strategy 10%

E. Business Grand strategy 10%

F Employee Development 5%

Total 50%

Comments:
Coursework Specification for BBDM3023 Business Strategy in Practice

7
BBDM3023 BUSINESS STRATEGY IN PRACTICE
Appendix II
Individual Assignment Assessment Matrix

Students Name: __________________________

Speakers Name: __________________________

Topic: ___________________________________________________

____________________________________________________

Criteria Rating Actual

Score
Impressively written with high level of
understanding and internal personal realisation. 13 -15

Well-written with some level of understanding

and internal realisation. 10-12

Satisfactorily written with low level of

understanding of the topic. 7-9

Poorly written with confusing understanding of

the topic. 4-6

Badly written, almost incomprehensible with

little or no connection between the speaker and
1-3
the topic.

Write-up not related to topic and speaker.

0

Total (x/15) marks:

8
BBDM3023 BUSINESS STRATEGY IN PRACTICE
Appendix III
Individual Presentation Assessment Criteria
Coursework 3 (CW3)

Evidence of
Logic, Clarity & research
Professional
Marks Organisation Ability to sell in the
Presentation
ideas presentation

9 - 10 Very well organised Very good voice Very professional Very detailed
section: PowerPoint modulation, very presentation, well- research done, good
slides not wordy but clear, good gestures dressed, natural eye acceptable and
full of colourful and and forceful. Very contact, no reading, creditable data.
attractive graphics- good and good mobility, and
charts, photos, convincing in relaxed body
diagrams, etc) selling ideas language.

7-8 Well organised Good voice Good presentation, Good detailed

section: Slides are modulation, very well-dressed, good research done,
not wordy but good clear, good gestures eye contact. No acceptable and
use of graphics and forceful. Good reading, not rooted creditable data.
throughout. and convincing in to spot- some
selling ideas. mobility.
5-6 Satisfactorily Satisfactory voice Satisfactory Satisfactorily
organised section: modulation, clear presentation, detailed research
Slides somewhat and some gestures. satisfactorily done, acceptable
wordy with some Satisfactory ability dressed, adequate data.
use of graphics. in selling ideas. eye contact,
minimal reading but
still rooted to
spot.

3-4 Acceptable Acceptable voice Acceptable Some research done,

organization: Slides modulation but presentation, satisfactorily
are quite wordy with somewhat soft & satisfactorily acceptable data.
little or no graphics monotonous; some dressed, poor/forced
- quite boring. or no gestures. eye contact, a lot of
Acceptable ability in reading and rooted
selling ideas. to spot.

0-2 Poorly organized: Poor voice Poor presentation, Poor - very little or
Slides are extremely modulation. Very satisfactorily no evidence of
wordy with almost soft and dressed, no eye research done.
zero graphics - very monotonous, dull contact, mostly
boring. and punctuated with reading and rooted
hesitations- ahs, to spot.
lahs, etc.
No gestures. Not
able to sell ideas.

9
 BBDM3023 BUSINESS STRATEGY IN PRACTICE

Appendix III

Individual Presentation Assessment Matrix

Coursework 3 (CW3) (35 marks)
Course: BBDM3023 Business Strategy In Practice

Programme: ____________________
Team ID: ____________________
Speakers Name: ____________________
the
TOTAL
Evidence
Organisation
Presentation
Professional
to sell
Logic, Clarity
presentation
ideas
MARK
of research
(2)
(3)

Name of Presenter Comments

(1) (4)
& Ability
in

7 marks 8 marks 10 marks 10 marks

1.

2.

3.

4.

5.

6.

10
BBDM3023 BUSINESS STRATEGY IN PRACTICE

Faculty of Accountancy, Finance and Business

Plagiarism Statement

Read, complete and sign this statement. It is required to be submitted with your team written
work.

We confirm that the submitted work are all our own work and are in our own words.

Name (Block Capitals) Regn. No. Signature

1. ...

2. ...

3. ...

4. ...

5. ...

6. ...

Programme

Team No

Date

11
BBDM3023 BUSINESS STRATEGY IN PRACTICE
APPENDIX 3 (Rev. 3)

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE: BBDM3023 BUSINESS STRATEGY IN PRACTICE

NAME OF STUDENT(s): ID No:
1)
2)
3)
4)
5)
PROGRAMME: 3RCA
YEAR OF STUDY: 3 ACADEMIC YEAR: 2016/2017
SEMESTER: 2
GROUP NO: RCA (Team No.)
COURSEWORK NO: NATURE OF MARKS ALLOCATED:
1/2/3 COURSEWORK: (e.g.
presentation,Q& /100
A,individual/group
assignment etc)

CW 1 Group Assignment 50/100

CW2 Individual Assignment 15/100

CW 3 Individual Presentation 35/100

COMMENTS :

CW 1 Please see comments inside written report, and also grading on Appendix
I

CW 2 Please see comments inside the written report, and grading on Appendix
II

CW 3 Please see the comments and grading on Appendix III

Students Date: Lecturer/Tutors Date:

Acknowledgement: Signature:

Team Leaders Name:

Note: This form must be submitted together with the assessment grid/grading criteria and
SafeAssign report for the coursework.

12