ElementaryLibraryMediaStandards

ScopeandSequence

Readingengagementisafoundationalskillforlearning,personalgrowth,andenjoyment.Thedegreetowhichstudentscanreadandunderstandtextinall
formatsandallcontextsisakeyindicatorofsuccessinschoolandinlife.Thegoalistoactivelypromotereadingandprovideequitableaccesstoliteraryand
informationaltextsinavarietyofsubjects,genres,andformats.Thestandardsfacilitatetheacquisitionoftools,knowledgeandskillstoalloweverystudentto
readforinterpretationandthedevelopmentofnewunderstandings.

Strand1:Readingforintellectual,personal, and emotional growth

Standard1:Establishreadingbehaviorsforlifelonglearningandgrowth.

a) Selecttextsfromavarietyof KRecognizeavarietyof 12Identifyandexplore 34Identifyandexplore 5Demonstrateunderstandingof

formatsandgenrestoreadfor texts. genretypes. textformats.(e.g.book genreandformattoselecttextfora
enjoyment,acquireknowledge, andelectronicresources) purpose.
andanswerquestions.

b) Gainunderstandingandmake KComprehendand 12Makeconnections 34Describeconnections 5Analyzeconnectionsbetween

connectionswhilereadingand retellstories. betweendifferentstories. betweendifferent differentstories,theworld,andself.
interactingwithtext. storiesandmake
connectionsbetween
theworldandself

c) Demonstrateperseveranceand KDemonstratethe 12Engageandrecall 34Completereadingof 5Demonstratetheabilitytocomplete

staminawhenreadingor abilitytolistentoa whilereadingorlistening assignedorselected anddiscusstextappropriateto
listeningtoavarietyoftexts. story. toastory. materials. readinglevel.

d) Listento,view,read,and KRecallinformation 12Identifyknownand 34Analyzeinformation 5Applyordiscussinformationgained

integrateinformationtobuilda fromastory. newinformationfroma intext. fromtext.
knowledgebase. text.

 Standard2:Differentiatebetweenliterary(fiction)andinformational(nonfiction)text.

a) Categorizetextasliteraryor KRecognizeatextas 12Identifythedifference 34Identifygenresand 5Identifygenresandtextstructureof

informational(fiction/ literaryor betweenliteraryand textstructureofliterary literaryandinformationaltext.(e.g.
nonfiction). informational. informationaltext. andinformationaltext. realisticfictionand
(e.g.realisticfictionand compare/contrast)*
compare/contrast)*
b) Useselectioncriteria(e.g., KIdentifythepurpose 12Identifythepurpose 34Identifythepurpose 5Identifythepurpose(example,
interest,content)whenchoosing (example,interestor (example,interestor (example,interestor interestorinformationneed)forbook
materialsforadefinedpurpose. informationneed)for informationneed)for informationneed)for selection
bookselection bookselection bookselection

Strand2:Meaningoftextthroughformat and text features

Standard1:Demonstrateknowledgeofthephysicalfeatures(e.g.,cover,spine,titlepage,cursor,scrollbar)ofreadingmaterials,bothelectronicandprint.
KIdentifyfeaturesand 12Identifyfeaturesand 34Demonstrateuseof 5Demonstrateuseoffeaturesand
formatsofabook.(e.g. formatsofbooksand featuresandformatsof formatsofbooksandelectronic
cover,spine,title electronicresources.(e.g. booksandelectronic resources.(e.g.cover,cursor,scroll
page)* cover,cursor,scrollbar)* resources.(e.g.cover, bar)*
cursor,scrollbar)*

Standard2:Read,viewandlistenforinformationpresentedinavarietyofformats(e.g.,textual,visual,media).
KRecognizeliterary 12Identifyliterarystyle 34Describeliterary 5Compareandcontrastvarious
style(proseorverse) (proseorverse)and (proseandverse)style literarystylesandartisticexpression
anddifferencesin differencesinartistic anddifferencesinartistic
artisticexpression expression expression

 Standard3:Identifytheelementsofstory.
KIdentifycharacters, 12Describeindetail, 34Discussthe 5Compareandcontrastthe
setting,andmajor characters,setting,and developmentand relationshipsamongcharacters,
events(suchas plotorfacts interactionofcharacters, setting,events,etc.
beginning,middleand events,setting,andplot
end)orfacts

Standard 4: Identify the roles, tools, and purposes of authors, illustrators, and other contributors for a text.

KRecognizethat 12Describetheroleand 34Evaluatethe 5Compareandcontrasttheroles,and

authorsandillustrators purposesofanauthor, contributionofthe purposesoftheauthor,illustrator,
haveapurpose illustrator,orother author,illustrator,and andothercontributors.
contributors. othercontributors.

Strand3:Librarypurposeandfunction

Standard1:Exhibitlibraryetiquette.

KBeresponsiblewith 12Beresponsiblewith 34Beresponsiblewith 5Beresponsiblewithlibrarymaterials

librarymaterialsand librarymaterialsand librarymaterialsand andrespectfuloflibrarypatrons.
respectfuloflibrary respectfuloflibrary respectfuloflibrary
patrons. patrons. patrons.

Standard2:Understandthelibrarylayout,thelibraryclassificationsystem,andthecirculationprocess.

K Recognizethatthere 12Understandthat 34Demonstrateability 5Demonstrateabilitytolocateand

aredistinctlocationsfor materialscanbelocated tolocateandaccess accessavarietyofmaterialsthrough
differentlibrary andaccessedthroughthe materialsthroughthe thelibrarycatalogbysearchingfor
materialsandaprocess librarycatalogby librarycatalogby author,titleorsubjectandcall
forcirculation. searchingforauthor,title searchingforauthor, number.
orsubjectandrecognize titleorsubjectandcall
callnumbers. number.


Standard3:Contributetoareadingandlearningcommunity,includingrecommendingreadingmaterialstopeersandrespectingothersreadingchoices.

KDemonstrateand 12Demonstrateand 34Demonstrateand 5Demonstrateandidentifyhowtext

identifyhowtextadds identifyhowtextadds identifyhowtextadds addsvaluetoourlivesbypromoting
valuetoourlivesby valuetoourlivesby valuetoourlivesby thereadingexperienceandrespecting
promotingthereading promotingthereading promotingthereading otherschoices
experienceand experienceandrespecting experienceand
respectingothers otherschoices respectingothers
choices choices

Standard4:Makeuseofpersonal,communityandgloballibraries,bothphysicalandelectronic.

KRecognizethatthere 12Identifyavarietyof 34Utilizeavarietyof 5Applytheuseofavarietyof

aredifferentlibrariesin libraries,including libraries,including libraries,includingdatabases,fora
acommunity. databases. databases. specificpurpose.

*BasicGenresMystery,Romance,Historical/Biography,ScienceFic,Fantasy,Dystopia,Steampunk,Realistic,Expository,Informative,etc.

*FormatsBook,magazine,newspaper,electronicresources

*Physicalfeaturesofabookcover,spine,title,titlepage,author/illustratornames,dustjacket,endpapers,dedicationpage,tableofcontents,glossary,index,
callnumberlabel,copyright,publisher,author/illustratornotes,CIP,introduction,preface,barcode,UPC,appendix,gutter.

*Physicalfeaturesofcomputertextcursor,scrollbar,tables,graphs,URL,Addressbar,radiobuttons,links,tabs,volume,highlighting,menus.

*FeaturesIllustrations,glossary,bibliography,appendices,forward,authorsnote,textboxes,graphs,charts,maps,introductions,summaries,captions,bold
words,index,headings,subheadings,tableofcontents,italics,quotationblocks,sidebars.

*LiteraryStyles/Devicesliterarydevices,inference,personification,tone,mood,pointofview,alliteration,onomatopoeia,rhyme,rhythm,meter,

*TextStructuresCauseandeffect,sequence/order,compareandcontrast,definition

*ArtisticStylescollage,oil,watercolor,mixedmedia,gouache,pencil,digital,pastel,chalk,graphics,perspective,coloruse,scale,texture

*TextStylesPersuasive,argumentative,narrative,descriptive,poetic

InformationandResearch:Throughengagementintheresearchprocess,studentswillapplycriticalthinkingskills(e.g.,analysis,evaluation,organization,
synthesis)todrawconclusionsandconstructnewunderstandings.Additionally,studentswillengageinresearchprocesses(e.g.,inquirybased,information
problemsolving).Suchexperienceswilldevelopstudentselfconfidenceinsolvingproblemsinanenvironmentwhereinformationresourcesandtechnologies
areincreasinglycomplex.

Strand4Defininganinformationproblemandidentifyinginformationneeded

Standard1:Defineaninformationproblem.
a) Analyzethetasktoidentifythe KRecognizeand 12Identifyandinterpret 34Determineand 5Analyzetheinformationproblem.
informationproblem. identifythe theinformationneed. analyzetheinformation
informationtask. problem.
b) Seekclarificationfromteachers KWithguidance,ask 12Askquestionsto 34Reviewinformation 5Understandtaskrequirementsand
andothers. questionsto understandwhatis taskwithteacherinput. clarifywhennecessary.
understandwhatis requiredtocompletethe
requiredtocomplete task.
thetask.
c) Selectandnarrow(orbroaden) KWithguidance, 12Withguidance, 34Demonstratehow 5Evaluateandrevisethetopic.
topicsintoamanageablefocus. narrowtheinformation explainhowtopicscanbe topicscanbebroadened
topic. broadenedornarrowed. ornarrowed.
d) Conceptualizetheformofthe KWithguidance, 12Withguidance, 34Analyzeandselecta 5Analyze,evaluate,andselectafinal
finalproductbasedontarget brainstormandselect brainstorm,explain,and finalproductthatmeets productthatmeetscriteriafortask,
audienceandcriteriafor possibleformsofthe selectpossibleformsof criteriafortask,target targetaudienceandevaluation.
evaluation. finalproduct,target thefinalproduct,target audience,and
audience,and audience,andevaluation evaluation.
evaluationofproduct. ofproduct.

Standard2:Identifytheinformationneeded.
a) Analyzethetaskand KWithguidance, 12Withguidance, 34Identifyandrecord 5Identify,summarize,andevaluate
informationneeded. identifybackground identifybackground informationalready forrelevancetheinformationalready
knowledgeand knowledgeandpredict knownandpredict knownanddetermineinformation
informationneeded. informationneeded. informationneeded. needed.
b) Generateessentialquestionsfor KListpossible 12Listpossible 34Analyzepossible 5Createandevaluatepossible
newunderstandingandtoguide questionstogether questionstodirectand questionsforrelevance essentialquestions.
inquiry. withteacherguidance. focusattentionand tothetopic.
reviewwiththeteacher.
 c) Select,narrow(orbroaden) KWithguidance,list 12Withguidance, 34Generateand 5Generateandbroadenornarrow
keywordsearchterms. possiblekeyword identifypossiblekeyword broadenornarrow possiblekeywordsearchtermsand
searchterms. searchtermsand possiblekeywordsearch critiquethemforrelevance.
distinguishbetween termsandcritiquethem
narrowandbroadterms. forrelevance.

Strand5:Identifying,evaluating,andselectingsources

Standard1:Identifyinformationsources(e.g.,texts,places,people).
KWithguidance, 12Brainstormand 34Brainstorm,identify, 5Brainstormandexplainarangeof
brainstormawide describearangeof andexplainarangeof possibleinformationresources.
rangeofpossible possibleinformation possibleinformation Identifyprimaryandsecondary
informationsources. sources. sources. sources.

Standard2:Evaluateandselectsourcesbasedonpredeterminedcriteria(e.g.,relevancy,currency,credibility).
KWithguidance, 12Withguidance, 34Analyze,investigate, 5Investigate,select,andevaluate
investigateandselect investigateandselect andselectpossible possibleinformationsourcesbased
possibleinformation possibleinformation informationsources oncriteria.
sourcesbasedon sourcesbasedoncriteria. basedoncriteria.
criteria.

Strand6:Locatingsourcesandaccessinformation.

Standard1:Locateidentifiedsources.
a) Demonstratehowtonavigate
librarycatalogs,theinternet,
anddatabases.
b) Applyeffectivelocationskills,
askingforhelpasneeded.
KUnderstandthe 12Understandand 34Demonstrateuseof 5Investigatesourcesusinglibrary
conceptoffinding demonstratetheconcept thelibrarycatalog, catalogs,databases,andweb
informationsources offindinginformation databases,andweb browsers.Findpossiblesources
throughvarioustools sourcesthroughvarious browsersusingselected usingBooleanindicatorsandother
(e.g.signage,catalogs). tools(e.g.signage, keyword,subject, searchstrategies.
catalogs). author,title,andseries
terms.
K 12Observesomeone 34Locateselected 5Locateselectedsourcesfromthe
modelinglocating sourcesfromthesearch searchresultsordownload/save/
sourcesfromsearch resultsordownload/ printsource.Locatepeopleorplaces
results. save/printsource. ofpossibleinformation.
Locatepeopleorplaces
ofpossibleinformation.
 c) Reviseandfocussearchas K 12 34Refinesearchterms 5Refinesearchtermstoyield
necessarytoyieldmore toyieldadequateand adequateandrelevantresults.
effectiveresults. relevantresults.

Standard2:Accessinformationwithinsourcesbyapplyingrelevanttools(e.g.,tableofcontents,indexes,keywordsearches,sidebars,relatedsubjects).
KIdentifytitlepage, 12Identify,define,and 34Demonstrateuseof 5Demonstrateuseoftableof
illustrations,andtextin demonstrateuseoftable tableofcontents, contents,indexes,headings,and
printresources. ofcontentsandindexes indexes,headings,and guidewordsinprintresources.
inprintresources. guidewordsinprint
resources. Demonstrateuseofsidebars,menu
tabs,keywordssearches,andother
Identify,define,and digitalfindingtools.
demonstrateuseof
sidebars,menutabs,
keywordssearches,and
otherdigitalfinding
tools.

Strand7:Engagewithandextracting information

Standard1:Engagewithinformationbyreading,listening,andviewingsourcesinavarietyofformats.
a) Usequestionstoguidereading, KInvestigateteacher 12Investigateteacher 34Engagewith 5Engagewithinformationusing
listening,andviewingofsources selectedsources, selectedorselfselected informationusing reading,listening,andviewing
whilebuildingconnections guidedbyquestions sources,guidedby reading,listening,and strategies,guidedbyquestionsand
betweenpriorknowledgeand andpriorknowledge. questionsandprior viewingstrategies, priorknowledge.
newinformation. knowledge. guidedbyquestionsand
priorknowledge.
b) Analyzeandmakesenseof KRetellmainideasand 12Retellandsummarize 34Summarizeand 5Summarizemainideasand
information(e.g.,identifying keypoints. mainideasand identifymainideasand supportingdetails,identifyconflicting
mainideas,supportingdetails, supportingdetails. supportingdetails, information,pointsofview,andbias.
bias,pointofview, conflictinginformation, Recognizeownmisconceptionsthat
misconceptions,conflicting andpointofview. conflictbetweennewinformation
information). andpreviousbackgroundknowledge.

 Standard2:Select,extractandrecordinformationthataddressestheinformationproblem,answersguidingquestions,andmeetsevaluationcriteria.
a) Applycriticalthinkingskillsto KWithguidance, 12Identifyrelevantfacts 34Identifyfactsand 5Identifyfactsanddetailsthat
evaluateandselectinformation identifyrelevant thatanswerquestions. detailsthatsupport supportmainideas.Evaluate
intermsofrelevancy,currency, informationthat Recognizedifferences mainideas.Evaluate informationforcredibility,authority,
andcredibilityincludingfactand answersinformation betweenfactand informationfor currency,andbias.Identify
opinion,bias,prejudice,and questionsfromtext, opinion. credibilityandcurrency. propaganda.
propaganda. illustrations,and
charts,interviews,etc.
b) Validateandcompare K 12 34Compareandverify 5Compareandvalidateconflicting
informationinsources,noting informationfrom informationusingadditionalsources.
differences,contradictions,and varioussources.
typesofdataorresearch.
c) Useavarietyofnotetaking KRecordinformation 12Recordinformation 34Developnotetaking 5Usevariousnotetakingstrategies
strategies,including andsourcesinvarious andsourcesinvarious skillsincluding independentlytosummarize
summarizingandparaphrasing, formatsbywriting, formatsbywriting, paraphrasingand information.Utilizegraphic
whilenotingsources. drawing,retelling,etc. drawing,retelling,etc. summarizing.Utilize organizersandhighlighting.
graphicorganizersand Appropriatelycitesources.
highlighting.
Appropriatelycite
sources.
d) Monitorgatheredinformation K 12Reflectonoriginal 34Modifyquestions, 5Modifyquestions,sources,or
forgapsandweaknessesand andadditionalquestions sources,orstrategiesas strategiesasneededtoelicit
modifyquestions,sources,or andtheadequacyof neededtoelicit adequateinformationtoaccomplish
strategiesasneededtoelicit information. adequateinformationto theresearchtasksuccessfully.
adequateinformation. accomplishtheresearch
tasksuccessfully.

Strand8:Organizing,synthesizing,andpresentinginformation

Standard1:Organizeinformationfrommultiplesources.
a) Organize,evaluate,and KWithguidance, 12Withguidance, 34Outline,organize 5Outline,organizeandsynthesize
synthesizeselectedinformation organizeinformation organizeinformation andsynthesize informationtodrawconclusions
tosupportconclusions. usingsequencing, usingsequencing, informationtodraw aboutinformationquestions.
webbing,graphic webbing,graphic conclusionsabout Supportconclusionswithevidence.
organizers, organizers,etc.Draw informationquestions.
storyboarding,etc. conclusions. Supportconclusions
Drawconclusions. withevidence.
 b) Selectformatofthelearning
productforthedesignated
audienceandusetechnologyor
othertoolstointegrate,
organize,andpresent
informationfrommultiple
sources.
c) Followethicalandlegal
guidelinesinusingandciting
informationtoavoidplagiarism
andcopyrightviolations.
d) Applyevaluationcriteriato
create,revise,andfinalizethe
learningproduct.
e) Collaboratewithothersto
exchangeideas,makedecisions,
createproducts,andpeeredit
asappropriate.
Standard2:Presentalearningproductusingavarietyofpresentationtechniques(e.g.,writing,speaking,media)tocommunicatenewunderstandings.
KReflectontarget 12Reflectontarget 34Reflectontarget 5Reflectontargetaudienceand
audienceanddecide audienceanddecidehow audienceanddecide decidehowtoshareinformation
howtoshare toshareinformation howtoshare learned.
informationlearned. learned. informationlearned.
Usemorecomplexproductformats,
Learnaboutmore includingtechnology.
complexproduct
formats,including
technology.
KWithguidance, 12Withguidance, 34Citesources 5Citesourcesappropriatelyand
identifythesourceof identifythesourcesof appropriatelyandavoid avoidcopyrightviolationsincluding
informationused. informationused. copyrightviolations plagiarism.
includingplagiarism.
Summarizeandquoteappropriately.
Summarizeandquote
appropriately.
KWithteacherinput, 12Withteacherinput, 34Createandrevise 5Createandreviseproductsusing
createandrevise createandrevise productsusing previouslyestablishedevaluation
productsusing productsusingpreviously previouslyestablished criteria.
previouslyestablished establishedevaluation evaluationcriteria.
evaluationcriteria. criteria.
K 12Collaboratewith 34Collaboratewith 5Collaboratewithothersto
others,withteacher otherstoexchange exchangeideas,makedecisions,
guidance,toexchange ideas,makedecisions, createproducts,andpeeredit.
ideas,makedecisions, createproducts,and
andcreateproducts. peeredit.
KPracticepresentation 12Practicepresentation 34Demonstrate 5Demonstrateeffectivepresentation
skillsincludingeye skillsincludingeye effectivepresentation skillswhilesharingproducts.
contact,body contact,bodylanguage, skillswhilesharing
language,speaking speakingslowlyand products. Demonstrateeffectiveuseof
slowlyandclearly, clearly,intonation,etc. multimediaformats.Demonstrate
intonation,etc. Demonstraterespectfor Demonstrateeffective respectforotherpresentations.
Demonstraterespect otherpresentations. useofmultimedia
forother formats.Demonstrate
presentations. respectforother
presentations.

 Strand9:Evaluatetheprocessandproduct

Standard1:Evaluatetheexecutionoftheproductforefficacyandquality,andidentifyareasneedingimprovementtodeterminehowtoproceedinthefuture.
a) Assessproductbasedonpre KApplyevaluation 12Applyevaluation 34Assessproduct 5Assessproductefficacyandquality
establishedevaluationcriteria. criteriatoresearch criteriatoresearch efficacyandquality usingobjectiveevaluationcriteria.
productwithteacher productwithteacher usingobjective
help. help. evaluationcriteria.
b) Reflectuponhowtheproduct KDiscusswiththe 12Discusswiththe 34Reflectonand 5Summarizeandexplainwhatwent
couldbeimprovedormodified. teacherwhatwas teacherwhatwas summarizewhatwent well,whyandwhatcouldbe
difficultandwhat difficultandwhatworked wellandwhatcouldbe improvedinfutureproducts.
workedwellduring wellduringproduct improvedinfuture
productcreationand creationand products.
presentation. presentation.
c) Solicit,reflect,andactupon KEngagewithpeers 12Engagewithpeers 34Engagewithpeers 5Engagewithpeersandteachers
peerreviewsandteacher andteachersaboutthe andteachersaboutthe andteachersaboutthe abouttheproductandgivefeedback
commentsabouttheproduct. productandpractice productandpractice productandgive toothers.
givingfeedbackto givingfeedbackto feedbacktoothers.
others. others.

Standard2:Identifyareasoftheprocessesthatweresuccessfullyexecuted,aswellasthoseneedingimprovement,todeterminehowtoproceedinthefuture.
a) Reflectuponhowtheproduct KReflectonthe 12Reflectonthe 34Reflectonthe 5Reflectontheprocess.Discuss
couldbeimprovedormodified. process.Discusswhat process.Discusswhat process.Discusswhat whatnewideasorquestionsthey
newideasorquestions newideasorquestions newideasorquestions nowhave.
theynowhave. theynowhave. theynowhave.
b) Reflectuponanddescribethe KReflectontheirlevel 12Reflectontheirlevel 34Reflectontheirlevel 5Reflectontheirlevelofpersonal
levelofpersonalsatisfaction ofpersonal ofpersonalsatisfaction. ofpersonalsatisfaction. satisfaction.
withtheprocessandproduct. satisfaction.
c) Identifyareasofpersonal KReflectonnewskills 12Reflectonnewskills 34Reflectonnewskills 5Reflectonnewskillsandgrowth
growth,technology,andtime andgrowthwhile andgrowthwhilesetting andgrowthwhile whilesettingnewgoals.Reflecton
managementskills,includingthe settingnewgoalswith newgoalswiththe settingnewgoals. abilitytocollaborateandfulfillgroup
abilitytocollaborate. theteacher. teacher. Reflectonabilityto role.
collaborateandfulfill
grouprole.


MediaLiteracyisthecompetentapplicationofliteracyskillstomediaandtechnologymessages.Itsgoalistohelpstudentsdevelopthehabitsof
inquiryandskillsofexpressionthattheyneedtobecriticalthinkers,effectivecommunicators,andactive,digitalcitizensintodaysworld.By
learningthestandardsandobjectives,studentswillacquireanunderstandingoftheelements,construction,andpotentialimpactofmedia
messageswhilelearningtomakeinformedchoicesintheuseofmedia.Throughcollaborationwithclassroomteachers,thesestandardscanbe
integratedintocurricularunitsthroughoutawiderangeofsubjectstoensurestudentsareequippedwiththeseessential21stcenturyskills.

Strand10Awareness,moderncitizenship,andinformeddecisionmaking

Standard1:Definebasictermsandconceptsofmedia.
KDefinemediaand 12Definemedia, 34Definewith 5Defineanddiscussdifferences
brainstormexamples. brainstormexamples, examplesbasicterms betweenmassmedia,localmedia,
Identifysources(e.g. anddiscusstheappealof (e.g.medialiteracy, andsocialmedia.Reviewprevious
TV,books,periodicals). variousmedia(e.g.TV, massmedia,local terminology.
[Glossaryterms] books,periodicals, media,socialmedia).
websites). Reviewprevious
terminology.

Standard2:Recognizethatmediamessagesareintentionallyconstructed.
KRecognizemediais 12Recognizethat 34Explainthespecific 5Analyzethespecificelementsthat
madetoconveya specificelements(e.g., elementsthatareused areusedtoconstructamessagefor
message,whichis visualimages,music, toconstructamessage anintendedpurpose,e.g.,music,
aimedataspecific specialeffects)areused foranintended sounds,specialeffects,camera
audience. toconstructamessage purpose,e.g.,music, angles,cuts,props,color.
forintendedpurposes. sounds,specialeffects,
cameraangles,cuts, Explainwhyadvertisersutilize
Recognizethat props,color. persuasivetechniques,e.g.,celebrity
advertisersutilize endorsements,physicalappeal,
persuasivetechniques Recognizethat jingles,desiredlifestyle.
(e.g.,celebrity advertisersutilize
endorsements,physical persuasivetechniques,
appeal,jingles,desired e.g.,celebrity
lifestyle). endorsements,physical
appeal,jingles,desired
lifestyle.

 Standard3:Recognizethatpeopleexperiencethesamemessagedifferently.
KRecognizedifferences 12Recognizethat 34Describecultural 5Justifyandillustratewithexamples
inculturalsettings, culturalbackgrounds, backgrounds,gender, howculturalbackgrounds,gender,
backgrounds,social gender,socialclass, socialclass,nationality, socialclass,nationality,emotions,life
class,aswellas nationality,emotions,life emotions,life experiencesmayinfluence
similaritiesinhuman experiencesmay experiencesmay viewpointsandresponsestomedia.
experienceusingmedia influenceviewpointsand influenceviewpoints
invariousformats. responsestomedia. andresponsestomedia. Articulatethevalueofdiffering
viewpoints.
Recognizethevalueof Recognizethevalueof
differingviewpoints. differingviewpoints.

Standard4:Understandhowtheuseofmediacanbroadenexperiencesthroughoutlife.
KDiscussandshare 12Recognize 34Citeevidenceto 5Justifywithexamplestoshowhow
informationand informationand showhowvicarious vicariousexperiencethroughmedia
experiencesthatcan experiencesgained experiencethrough canprovidepersonalcultural,
begainedthrough throughmedia(e.g. mediacanprovide geographic,andhistoricinsights.
media(e.g.travel, culturalandgeographic cultural,geographic,
culture,nature,and insights). andhistoricinsights.
entertainment).

Standard5:Identifyandexplaintherightsandresponsibilitieswithrespecttomediaanddigitalcitizenship.
KExplainthereis 12Explainandgive 34Explainethicaland 5Demonstrateethicalandlegaluse
ownershipover examplesofworksin legalwaysinwhichto ofprintandnonprintmediabylisting
creativeworks. printandnonprintmedia useprintandnonprint workscited(e.g.citesources,
Practiceputtingtheir thatarecreatedbyand media(e.g.citesources, paraphrase,respectcopyright).
nameanddateon belongtoanauthor, paraphrase,respect
workstheyproduce. illustrator,inventor,or copyright).
company.

Strand11:Analyze,question,andthinkcritically

Standard1:Analyzetechniquesusedtoconstructmediamessages.
KObserveanelement 12Viewvariousformsof 34Viewvariousforms 5Studentswillviewvariousformsof
usedtocreatemedia mediatoidentifythe ofmediatoidentifyand mediatoanalyzetheelementsand
elementsandtechniques describetheelements techniquesusedtocreatethe
 messages(e.g.,music, usedtocreatethe andtechniquesusedto message(e.g.,music,sounds,special
specialeffects). message(e.g.,music, createthemessage effects,cameraangles,cuts,props,
sounds,specialeffects, (e.g.,music,sounds, color).
cameraangles,cuts, specialeffects,camera
props,color). angles,cuts,props,
color).

Standard2:Analyzetheimpactofmediamessagesonareceiver.
KIdentifyimpactof 12Studentswill 34Studentswillanalyze 5Studentswillanalyzemedia
mediamessageonself. understandthatthe mediamessagesforthe messagesforthepossibleimpacton
purposeofamedia possibleimpactonthe theviewertoinform,persuade,or
messageistoinform, viewertoinform, entertain.
persuade,orentertain. persuade,orentertain.

Strand12:Evaluateelements

Standard1:Evaluatemediamessagesforaccuracy,authenticity,relevance,andsourceauthority.
KIdentifythemessage 12Studentswillidentify 34Studentswill 5Studentswillevaluatethemessage
inagivenmedia themessage,intended identifytheintended takingintoconsiderationthe
message. audience,andthe audience,thecreator, purpose,intendedaudience,the
creator. andtheaccuracyof creator,accuracyofinformation,
information. bias,relevance,andsourceauthority.

Standard2:Evaluateandselectmediaforpersonalandeducationaluse.
KStudentswillmake 12Studentswillmake 34Studentswill 5Studentswillrecognizeanduse
informedmedia informedmediachoices recognizeanduse evaluativeresourcesinmaking
choicesbyconsulting byconsultingwith evaluativeresourcesin informedmediachoices(e.g.,
withparentsand parentsandteachers. makinginformedmedia consultingreviewsandratings,
teachers. choices(e.g.,consulting conferringwithparentsand
reviewsandratings, teachers).
conferringwithparents
andteachers).

 Strand13:Produceandpresent

Standard1:Identifymessagesforpresentation,usingamultistepprocess,bydeterminingintent,content,audience,andlength.
KStudentswillfollow 12Studentswillfollow 34Studentswillfollow 5Studentswillfollowstepsto
stepstopreparea stepstoprepareamedia stepstopreparea prepareamediapresentation.
mediapresentation. presentation. mediapresentation. Determinemessagetoconvey,
Determine Determinemessage Determinemessage consideringcontent,intent,and
messagetobe toconvey, toconvey, length
conveyed, consideringcontent, consideringcontent, Definetargetaudience
considering intent,andlength intent,andlength Identifycharacteristicsofvarious
content,intent, Definetarget Definetarget mediaformatsandselect
andlength audience audience mediumtosuitpurposeof
Definetarget Identify Identify message
audience characteristicsof characteristicsof Identifyresources/materials
Choosemedia variousmedia variousmedia neededforpresentation
formatsfrom formatsandselect formatsandselect
teacherprovided mediumtosuit mediumtosuit
options purposeofmessage purposeofmessage
Identifyresources Identify Identify
/materialsneeded resources/materials resources/materials
forpresentation neededfor neededfor
presentation presentation

Standard2:Developandapplycriteriaforqualitymediaproductions.
KStudentswillapply 12Studentswillapply 34Studentswillapply 5Studentswillapplycriteriafor
criteriaforcreatinga criteriaforcreatinga criteriaforcreatinga creatingamediaproduction
mediaproduction mediaproduction mediaproduction Considercomponentsofthe
Consider Consider Consider medium(e.g.,format,design,
componentsofthe componentsofthe componentsofthe materials,color,size,graphics,
medium(e.g., medium(e.g., medium(e.g., sound,text)
design,color,size, format,design, format,design, Createadraft,seekfeedback,
graphics,sound) materials,color,size, materials,color,
andrefine
Createadraft,seek graphics,sound,text) size,graphics,
Practicegoodpresentation
feedback,and Createadraft,seek sound,text)
refine Createadraft,seek techniques(e.g.,faceaudience,
feedback,andrefine
Practicegood speakslowlyandclearly,project
Practicegood feedback,andrefine
presentation voice)
presentation
 techniques(e.g., techniques(e.g.,face Practicegood Citesourcesusedinproduction
faceaudience, audience,speak presentation
speakslowlyand slowlyandclearly, techniques(e.g.,
clearly,project projectvoice) faceaudience,
voice) Citesourcesusedin speakslowlyand
Verballycite production clearly,project
sourcesusedin
voice)
production
Citesourcesusedin
production

Standard3:Create,present,andevaluatethefinalproduct.
KStudentswillapply 12Studentswillapply 34Studentswillapply 5Studentswillapplycriteriafor
criteriaforpresenting criteriaforpresenting criteriaforpresenting presentingandevaluatingthefinal
andevaluatingthefinal andevaluatingthefinal andevaluatingthefinal product.
product. product. product. Preparepresentationsetting
Presentmedia Preparepresentation Prepare Presentmediamessageto
messageto setting presentationsetting appropriategroup
appropriategroup Presentmedia Presentmedia Evaluatefinalproductand
Evaluatefinal messageto messageto presentationforeffectiveness
productand appropriategroup appropriategroup Reflectonproductionprocess
presentationfor Evaluatefinal Evaluatefinal anddetermineelementsthat
effectiveness productand productand workedwellandthosethatmight
Reflecton presentationfor presentationfor bemodifiedinthefuture
productionprocess effectiveness effectiveness
anddetermine Reflectonproduction Reflecton
elementsthat processand productionprocess
workedwelland determineelements anddetermine
thosethatmightbe thatworkedwelland elementsthat
modifiedinthe thosethatmightbe workedwelland
future(e.g.,via modifiedinthe thosethatmightbe
teacher future modifiedinthe
questioning) future

 Strand14:Digitalcitizenship

Standard1:Understandandpracticesafeandresponsibleuseofinformationandtechnology.
KStudentswillutilize 12Studentswillutilize 34Studentswillutilize 5Studentswillutilizeonlinesafety
onlinesafetypractices onlinesafetypractices onlinesafetypractices: practices:
Alwaysget Alwaysget Alwaysget Alwaysgetpermissiontogo
permissiontogo permissiontogo permissiontogo online
online online online Gotoplacesthatareappropriate
Gotoplacesthat Gotoplacesthatare Gotoplacesthat Beinformed/cautiousaboutthe
areappropriate appropriate areappropriate peopleyouinteractwith
Communicateonly Communicateonly Be Keepallpersonalinformation
withpeopleyou withpeopleyou informed/cautious private
know know aboutthepeople Saveandreporthurtfulmessages
Keepallpersonal Keepallpersonal youinteractwith toateacherortrustedadult
informationprivate informationprivate Keepallpersonal Beawareofandunderstandthat
informationprivate onlineactivityleavesa
Saveandreport permanentdigitalfootprint
hurtfulmessagesto
ateacherortrusted
adult
Beawareofand
understandthat
onlineactivity
leavesapermanent
digitalfootprint

Standard2:Identifyissuesandconsequencesofmisusingmedia.
KStudentswillidentify 12Studentswillidentify 34Studentsrecognize 5Studentsrecognizethatmisuseof
whatinformationis likelyconsequencesof thatmisuseofmedia mediahasconsequences:
appropriatetoshare sharinginappropriately hasconsequences: Cyberbullyinghasemotional,
onlinebasic online(e.g.,stranger Cyberbullyinghas physical,andlegalconsequences
netiquette. danger). emotional,physical, forthesenderandthereceiver
andlegal Negativeconsequencesof
Discusswaystoutilize consequencesfor excessiveviolence(e.g.,
adultsupportforinternet thesenderandthe desensitization,beingfearfulof
use(e.g.,seenbya receiver world,increasedaggression,
trustedadult).
 Negative increaseddesireformoreviolent
consequencesof programming)
excessiveviolence Negativeconsequencesof
(e.g., excessivescreentime(e.g.,
desensitization, addiction,lackofinterpersonal
beingfearfulof socialization,lessoutdoor
world,increased activity)
aggression,
increaseddesirefor
moreviolent
programming)
Negative
consequencesof
excessivescreen
time(e.g.,addiction,
lackofinterpersonal
socialization,less
outdooractivity)