https://www.ukessays.

com/essays/business/examining-supply-chain-management-
in-pepsico-pakistan-business-essay.php

https://zabdesk.szabist.edu.pk/CoursePortFolioFiles/ObaidPervaiz_1333_2230_1/Peps
i_Cola_Pakistan-BM-2.pdf

http://marketrealist.com/2014/12/pepsicos-three-channel-distribution-network/

https://pk.linkedin.com/in/ifra-imtiaz-19421046

http://commerceplus.blogspot.com/2010/07/project-report-on-pepsi-cola.html

https://www.slideshare.net/umarkanju/pepsi-distribution-system

CHANNELS OF DISTRIBUTION
The Pepsi uses the following two channels for the distribution of their
products.

Indirect Distribution

Indirect distribution involves agency holders e.g. Riaz Bottlers Pvt. Ltd.
Lahore franchise has divided its region i.e. Lahore and Kasur districts in
two categories.

Local Zone

These are 62 agencies distributing Pepsi Products (250ml Sd) only

around Lahore in their respective allocated sub zones.

Out Station Zone

17 dealers have been appointed by the bottlers for far distant places
and in out skirts of Lahore and Kasur the dealers involved in direct
distribution are only authorized to sell 250 ml (STD) bottle of Pepsi,
Team and Marinda.

Direct Distribution

The factory vehicles operate on 45 direct routes in Lahore selling non-

returnable bottles Litter, Pet and Can.