K & N Foods

K&N's provides a wide range of value-added, safe and healthy chicken products, with a variety of
whole chicken, designer cuts and premium boneless meat, with a broad choice of ready-to-cook and fully
cooked chicken products. K&N's also provides a range of industrial products to poultry farmers, in form
of parent stock, broiler & layer day-old chicks, hatching-eggs and poultry feed.
With over 50 years of poultry excellence and a commitment to food-safety, they manage and control all
stages of poultry production under one umbrella, and conduct quality assurance lab tests at every stage, to
bring you safe and healthy chicken and chicken products. 5. May 19, 2011 - Pakistan has re-gained
approval from the UAE for meat exports and K&N has been approved to export poultry and poultry
products.
K&N's Awarded 7 Medals and a Special Trophy at IFFA (International Quality Competition) in
Frankfurt, Germany. K&N's submitted 7 products from its Deline range (4 skinless sausages and 3 cold
cuts) for the competition, and was awarded 5 gold medals; 1 silver medal; and a bronze medal against
entries from European Union, North American, South American and Asian countries. A special trophy for
winning 5 gold medals was also awarded to K&N's. The medals awarded, and the recognition received at
the International Quality Competition are a testament to the exceptional quality of K&N's Deline skinless
sausages and cold cuts. We are humbled and honoured to have been a part of IFFA International Quality
Competition that takes place every 3 years, and to have brought back laurels for Pakistan.

At K&N's offers a diverse range of full-time and part-time opportunities. their commitment to
recruiting and retaining the very best talent extends to every part of the organization. They recognize that
skill and experience come in many forms and actively seek interest and applications from all industries
and the wider community.

Introduction

The marketing logic by which the business unit hopes to create customer value and achieve profitable
customer relationships. Marketing strategy is a process that canallow an organization to concentrate
its limitedresources on the greatest opportunities toincrease sales and achieve a
sustainablecompetitive advantage

Overview of company: Nestle is providing safe, quality nutrition for more

than150 years, with 2 000+ brands worldwide, Number of countries we sell in
191, 418 factories in 86 countries, CHF 89.5 billion sales in 2016.
Mission: Our mission of "Good Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a wide range of food and
beverage categories and eating occasions, from morning to night. In general
it is, To positively enhance the quality of life of people of Pakistan by all that
we do through our people, our brands, products and our Creating Shared
Value (CSV) initiatives.
Vision: 1.Leading a dynamic, passionate and professional workforce, proud
of our heritage and positive about the future.
2. Meeting the nutritional needs of consumers of all ages from infancy to old
age, from nutrition to pleasure, through an innovative portfolio of branded
food and beverage products of the highest quality.
3. Delivering shareholder value through profitable long-term growth, while
continuing to play a significant and responsible role in the social, economic,
and environmental sectors of Pakistan.
In general, the vision of Nestle is to be a leading,
competitive, nutrition, health and wellness company
delivering improved shareholder value by being a
preferred corporate citizen preferred employer preferred
supplier selling preferred products.
Ambition: To be the leading Nutrition, Health and
Wellness Company in Pakistan.
Objective: Our objective is to be the leader in Nutrition,
Health and Wellness, and the industry reference for
financial performance, trusted by stakeholders.
It was formed in 1905, Vevey, Switzerland, by the
merger of the Anglo-Swiss Milk Company, established in
1866 by brothers George and Charles Page, and Farine Lacte Henri Nestl,
founded in 1866 by Henri Nestl (born Heinrich Nestle).
Main products of nestle: Baby foods, Bottled water, Cereals, Chocolate &
confectionery, Coffee, Culinary, chilled & frozen food, Dairy, Drinks, Food
service, Healthcare nutrition, Ice cream, Petcare, Weight management
Two findings from Nestles financial statement:
1. The Company finances its operations through equity, borrowings and
management of working capital with a view to maintain an appropriate mix
between various sources of finance to minimize risk.
2. Market risks are managed by the Company through the adoption of
appropriate policies to cover currency risks and interest rate risks.
Competitors of Nestle: Keurig, Nigeria Breweries, starbucks, Maggi
products, Uniliver, Amul, BakerHostetler, Walmart, Engro foods, Heinz, IBFAN,
Euro Africa, Emeven Global, Glencore, mother dairy, Mars, Groupe DANONE,
Yinlu Foods.
Why Nestle stands out from its competitors: The aim of Nestle makes it
to stand out from its competitors and that is To achieve better consumer
understanding than our competitors. The consumer at the heart of all we
do.
Insight from one recent product launched
Our product development has been designed to follow the category
management approach, with all our new lines planned to add growth to the
key subcategories, such as Informal Gifting, Family Gifting and Snacking &
Sharing.
 Names and contact details of people in the top management or
HR/hiring of the company

Sr Names Post at Nestle Contact ID

.
#
1. Nabeel Recruitment linkedin.com/in/hrecruitment
Ahmed professional
2. Sarah Azhar Corporate linkedin.com/in/sarah-azhar-butt-
Recruitment 68057940

3. Beenish Manager HR & linkedin.com/in/beenish-saba-assoc-

Saba Admin cipd-1a425410

4. Maria Nasir HR Executive linkedin.com/in/maria-nasir-9025b1107

5. Amir HR Executive linkedin.com/in/amir-muhammad-
Muhammad 3076485b

6. Maham Khan HR Specialist linkedin.com/in/maham-khan-

15b85484

Main products of K & N:

Logo of K & N:

Story behind the Logo of Nestle: It was launched by Henri Nestle in

1868 on the basis of the meaning of his name in German, i.e. Little nest,
and of his family emblem.

Operational Pillars of Nestle:

 Nestle Pakistan (History): K&N's - a founding pillar and beacon for Pakistan's
Poultry Industry - started in 1964 with a single minded objective of providing better nutrition through
poultry for Health and Happiness of the Nation. A young college student, Khalil Sattar, had the vision to
foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000
chicks. Little had he known this flock was to become the foundation stone of K&Ns.

Branches in Pakistan: In Pakistan the branches of K & N are located in the

following major cities,
LAHORE
KARACHI
ISLAMABAD
SHEIKHUPURA (factory)
FAISLABAD

INTRODUCTION

PROCESS OF MARKETING

METHODS OF MARKETING STRATEGY

MARKETING MIX

SWOTANALYSIS
CONCLUSION & RECOMMENDATIONS