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Kathy Garfield

www.kathygarfield.com

18330 Woodland Ridge Dr. Apt. 15 Spring Lake, Michigan 49456 kathygarfield14@gmail.com 248.345.0454

EXPERIENCE

Social Media & Cause Marketing Specialist: Spring Meadow Nursery September 2009-Present

• Spearheading the product launch of the Invincibelle Spirit hydrangea by designing ads and marketing materials, planning events, managing the website, and building partnerships with customers and organizations across North America

• Manage social media channels including Facebook,Twitter, and YouTube for Proven Winners, the #1 plant brand in the U.S.

Digital Asset Management Intern: Team Detroit: JWT | Y&R | Wunderman | Ogilvy | Mindshare June 2009-August 2009

• Led experiential efforts in group project to present new ideas for Warrior account to top agency executives

• Tested and documented the launch phase of Team Detroit’s new custom digital asset management system

• Researched and documented social media trends for TheFordStory.com

• Shadowed multiple disciplines within the agency including Ford dealer group advertising, art buying and traffic

Digital Account Intern: Campbell-Ewald,Warren, Michigan June 2008-August 2008

• Selected for Campbell-Ewald’s national competitive internship program

• Heavily involved in ongoing improvements and research for client web campaigns including U.S. Mint, American Heart Association, and Carhartt

• Presented new media proposal to senior management for the agency’s press marketing

• Aggregated research reports, online ad metrics, and assisted in assembling creative briefs and production requests

Associate Account Executive: The State News, East Lansing, Michigan April 2007-September 2007

• Lead contact for over 30 clients and the largest collegiate newspaper in the U.S. with a daily circulation of 27,500 and annual ad revenue of $1 million

• Advised clients in developing effective sales plans within a wide range of budgets and helped produce display ads

Intern: Motion Marketing & Media, Lansing, MI June 2007-August 2007

• Researched and developed client business expansion feasibility study; now used as a template for all agency proposals

• Aided in the redesign of client Web site and assisted in commercial broadcast production

Study Abroad, Advertising in Asia: Japan, South Korea, and China May 2007-June 2007

• Studied global advertising and branding and attended presentations by top agencies: Dentsu, Hakuhodu and Ogilvy to learn new media trends in Asian markets

• Assisted in developing market entry plan for Huiyuan Beverage Company and presented to executive management

Account Coordinator Intern: DP & Company, Farmington Hills, MI June 2006-August 2006

• Provided research and coordinated the Michigan Economic Development Corporation campaign starring Jeff Daniels

• Assembled creative briefs, opened job tickets, managed client budget and added-value spreadsheets

EDUCATION

Michigan State University, East Lansing, MI September 2005-May 2009

• B.A., magna cum laude, Advertising Graduated May 2009

• Dean’s List: 7 out of 8 semesters

• College of Advertising, Public Relations, and Retailing (APRR) High Achievers Award: 2005-2009

MEMBERSHIPS

AdCraft Club of Detroit November 2008-present

Michigan State University Advertising Association August 2006-May 2009, Publications Director, August 2008-May 2009

As Publications Director, I created the newsletter for each bi-weekly meeting and directed a 12-member committee to develop a permanent resource pamphlet for the college’s Department of Advertising American Advertising Federation (AAF), Michigan State Chapter August 2005-May 2006

PROFICIENCIES

Microsoft Office (Word, PowerPoint, Excel), Adobe Creative Suite 3 (Photoshop, InDesign, and Illustrator), Keynote