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Prepared By Sai Teja ( MBA-BA)

NIIT University Twitter ;

IT is not officially verified by TWITTER

Followers: 2077

Following: 72

Tweets : 1444

Likes: 24

Engagement: based on posts like, retweets

Basis Analysis:

1. Number of tweets per week of Our NU twitter handle is very less, We can promote our
students achievement by tagging their parents or relatives
2. We have to use at least a picture in most of tweets because it catches the audience attention
3. Faculty, leaders retweets can create better impressions. Post most of happening events inside
NU and share the blog link of our recognition in different platform.
4. Try to Connect with scientists and CEOs, VPs of companies , leaders(who has more
followers)

Comparisons
Twitter Followers
ShivNadar University 1220

AMITY GURGAON 7799

BML MUNJAL UNIVERSITY 410

VIT University 5728

Chandigarh University 2941

LOVELY PROFESSIONAL UNIVERSITY 3684

NIIT UNIVERSITY 2077

0 2000 4000 6000 8000 10000

TWEETS
ShivNadar University 2068

AMITY GURGAON 666

BML MUNJAL UNIVERSITY 1029

VIT University 1595

Chandigarh University 2452

LOVELY PROFESSIONAL UNIVERSITY 2476

NIIT UNIVERSITY 1444

0 500 1000 1500 2000 2500 3000

Observations:

1. Chandigarh university invested lot of money on social media marketing, With in 3 years
followers increased to almost 3000 .
2. Likes of their tweets high compare to other universities (paid marketing)
3. Because of celebrity visits retweets and likes more for Amity gurgaon, VIT university
4. Hashtags ,Retweet,tagging in other university tweets is more compare to NU
USING
TWEET Follower TWITTER
UNIVERSITY S Following s Likes (Since)
NIIT UNIVERSITY 1444 72 2077 24 2009
LOVELY
PROFESSIONAL
UNIVERSITY 2476 295 3684 53 2009
Chandigarh University 2452 371 2941 2398 2013
VIT University 1595 131 5728 409 2009
BML MUNJAL
UNIVERSITY 1029 25 410 75 2013
AMITY GURGAON 666 101 7799 63 2014
ShivNadar University 2068 92 1220 13 2011

1. With rewets we can build audience


2. Hashtags easily connect to other people (who else is using)
3. Connect to parents and leaders advisors through twitter ( prepare list with whom to connect)

Twitter Ads:

Promoted Accounts and Promoted Tweets. Both great for increasing brand awareness but
they have separate use cases.
Promoted Accounts are best used to increase followers(goal of Promoted Accounts is to find
people who would be interested in your handle based on who you target)
Promoted Tweets should be used when you have a large announcement or campaign and want
to reach a larger audience than you would organically.

Increase followers:
Twitter policy: we cannot follow more than 2000 people unless some people following us

1. People wont follow randomly unless we follow them( follow some industry leaders and
leaders/ any big research institution in education filed)
2. Use TWEEPI.COM follow more people and followed by more people
3. Start analyse ,make list whom to follow ,how many celebrities to be followed
4. Paid marketing is necessary.
5. Twitter advertising self-service platform will allow you to target users by keywords, interest

Twitter Engagement rate improvement:


Engagement rate = Number of impression/ (retweets+ replies+ Likes)

What & When to Post

We have Tell Everything (message) in 140 characters only;

To promote Events happening in campus and achievements of our NU students may be


difficult to express in 140 words, we can break the post and that should be retweeted.

Most of people check twitter handle during 4pm to 12pm .So we have to post in that period or
we can promote in that time.

Recommendations:
Using Twitter Bots: (for retweeting automatically for favourite), and send direct
messages, for public replies (we are not using) and multiple uses.
(Using the labnol.org/bots (Use twitter API to build it))
Using Hootsuite.com for managing social media marketing