A study on investment pattern of investors on different products conducted at asit c.

mehta investment intermediates ltd,

1. Investment pattern of investors on different products INTRODUCTION EXECUTIVE

SUMMARY An investment refers to the commitment of funds at present, in
anticipation of some positive rate of return in future. Today the spectrum of
investment is indeed wide. An investment is confronted with array of investment
avenues. Among all investment, investment in equity is in best high proportion. This
is because the history of stock market is booming and bursts overnight millionaires,
an instant pauper. Indian economy is doing indeed well in recent years. The study
has been undertaken to analyze the investment pattern of investment community.
The main reasons behind the study are the factors like income, economy condition,
and the risk covering nature of the Indian investors. The percentage of Indian
investors investing in the Indian equity market is very less as compared to foreign
investors. This study has been undertaken in Asit C. Mehta Investment
Interrmediates Ltd. (ACMIIL), which was incorporated in the year 1986. And the
company, which is, diversified into many fields like securities, insurance,
distribution, commodities and investment services. This project contains the
investors preferences and as well as the different factors that affect investors
decision on the different investment avenues most of them investors are the clients
of Asit C. Mehta Investment Interrmediates Ltd., which provides a complete bouquet
of products in equity, debt, commodities, forex, depository, derivatives and allied
services in India . This study includes response of investor in choosing securities in
each classification and analysis has been for the respective performance based on
their returns. The findings relates to the outperforming products and investors risk
taking ability while investing in each different products. H.R.I.H.E, Hassan Page 1

2. Investment pattern of investors on different products 1.1 PROBLEM STATEMENT

The statement of the problem under study is to analyze the investment pattern of
investors and the popularity of different products/Services provided by Asit C. Mehta
for investment. This problem tries to identify the investors perception and their risk
taking ability while investing in different products of market. 1.2 OBJECTIVES: To
study the investment pattern of investors. To study the investment decisions of
different social class investors (in term of age group, education, income level etc.)
To analyze the investment pattern of investors who reside in an economically
developed area and economically developing area. To study the difference
between various investment options offered at Asit C. Mehta. To study the role of
Asit C. Mehta as a depository participant. 1.3 SCOPE OF THE STUDY The primary
market starts from broad environmental factors to the industry, which influences
the share price and finally analyzing the companies potentiality by considering
possible risk associated with securities for investing public. Since share prices of the
company is empirically found to depend up to 50% on the performance of the
industry and the economy, studying those related field provide insights for selecting
different products of Asit C. Mehta. Income and risk factors play a significant role
while selecting particular product of a Asit C Mehta, as it can create an opportunity
for one product and may not for the other, the analyzing impact of income and risk
on investment pattern of investors is important. As research reports shows that
frequency of investment pattern, factors, income level play more significant role in
deciding pattern of investment. So analyzing the factors that affect investment
pattern of investors and other investment criteria provide the valuable insights.
H.R.I.H.E, Hassan Page 2

3. Investment pattern of investors on different products 1.4 RESEARCH

METHODOLOGY Definitions of the population Since the study is mainly related to
know the investment patterns of the investors on different products of company.
Their potentiality of earning income and reducing risk of the investment community
on the products, where each security in the market has to be analyzed through their
earnings over the others. The population here was being Asit C. Mehta customers.
Type of research: This is a descriptive research where survey method is adopted to
collect primary information from the investors using different scales as required and
the required secondary information for the analysis. Primary Data A questionnaire
schedule was prepared and the primary data was collected through survey method.
Secondary Data Company website Books Related information from net Customer
database Sample Size The population being large the survey was carried among
50 respondents, most of them are the clients of Asit C. Mehta Investment
Interrmediates Ltd, Hassan. They will be considered adequate to represent the
characteristics of the entire population. Sampling Procedure The sampling
procedure followed in this study is non-probability convenient sampling. Simple
random procedures are used to select the respondent from the available database.
The H.R.I.H.E, Hassan Page 3

4. Investment pattern of investors on different products research work will be

carried on the basis of structured questionnaire. The study is restricted to the
investors of the Hassan. Techniques for data analysis The analysis of data
collection is completed and presented systematically with the use of Microsoft Excel
and MS-Word. The various tools which were used for presentation are: Bar graphs.
Pie charts. Column graphs. 1.5 LIMITATIONS: The investment pattern analysis
has been limited to only 50 investors. This study is conducted to analyze their
pattern not all those factors that really matter while investing. It is conducted in
Hassan city. An interpretation of this study is based on the assumption that the
respondents have given correct information. The economy and industry are so
wide and comprehensive that it is difficult to encompass all the likely factors
influencing the investors investment pattern in the given period of time. As the
study has been limited to only 50 only out of them most are Asit C. Mehta clients
and potential customers. Besides the study has the limitation of time, place and
resources. H.R.I.H.E, Hassan Page 4