Stage- 2

Developing Ideas
Design brief:
I am going to design and make a magazine on fashion which will help people
to know about it. Fashion is a popular style of clothing, hair, decoration,
behaviour etc. By creating magazines on fashion people will get to know
about the new designing things which are related to fashion. For creating any
magazine we need some tools to do a good magazine. Also we have to fix
some target audience so that they will get to know about what we are doing.
I required some materials to make up the product well. I have to proceed
with my plan and get good results.
Design specifications:

Aspect
Aesthetics (Consider appearance,
style, color, shape/form, texture,
pattern, finish, layout)
Requirements
In the middle of the page there
will be a picture of a kurta.
Around the kurta picture will be
several text boxes containing
basic info for the product, such
as price, availability, etc. The
other boxes will contain
advantages of that particular
style, and how the reader will
benefit from buying the product.
The page size will be A4 because
everything must fit into one
page.

Cost (Is there a maximum cost? Is The cost of the advertorial will
this a material cost/time cost/selling be included with the cost of a
cost?) magazine, as advertorials exist
within magazines.

Customer (Who it is for? What is The target audience will be

the target users age, gender, socio- females who are 13-18 years
economic background?) old.
Function (What it must do? What is
its purpose? Where will the product
be stored? How easily can it be
used/maintained?)
Content(Writing the content -
Deciding on the design and images -
Proofreading and checking) Include
the main relevant points
Use (relevant) picture
Safety (What safety factors need to
be incorporated into the design?)
Accessibility(where it will be
available-Online, in the form of
poster, website etc)
Format(suggest how the video will
be designed )
Manufacturing (What resources
are available? Are there limitations
as to how this can be created? How
much time is needed to create the
design?)
The purpose of the magazine is to
advertise the particular style of
clothes, Kurti.
The content of the advertorial will
consist of a central image of our
product, and basic information for
purchasing the product. We will
include the benefits of wearing a
Kurti, etc.
There is not much safety measure
needed for reading a magazine, as it
is mere paper. People within the
target audience should read the
advertorial, as it has been designed
to be appropriate for them.
The magazine will be available in a
hard and soft copy, since we will be
printing it and distributing it to our
peers. It will mainly be available to
the Sreenidhi community.
The advertorial will first be sketched
on paper as shown in this document,
and then designed on an online tool.
After all the final edits have been
made, we shall print the advertorial
on special pulped paper.
The design limitations will be mainly
due to the tool which will be used to
create the advertorial. To achieve
the brief sketch, we will need a
pencil and paper. To make the
 finished soft copy of our advertorial,
we will need certain online tools. To
finally print the editing product, we
will need a printer, or a certain
brand of printer used to print
magazines. We will need
approximately 3 weeks to create our
product.

The product can be easily

product be stored? How easily can maintained as it is small in size and
it be used/maintained?) is made from a strong material

Design idea development

Strategies and techniques to communicate and develop ideas:

mindmap www.mindmup2.com

In our magazine we have to include topics like content, style, audience and
many more. In this things we are having sub topics which we have to include
in the magazine. In the content we have to include different styles, in
different colours and also age advantages.
In the style we have to include font size, pictures and the format of the text
in the magazine.
In the audience there are only females who can encourage us 13 and above
Design sketch 1

Design Specification Yes/No

Appearance of video (Color, font, yes

relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)

Clear and positive title yes

specific to comments yes

Style (Language) (Easy to yes

understand, check for
jargon, check for wordiness, check yes
for formality)

Purpose (Audience of video; what yes

level of information will be provided

Involvement of service-users (Who yes

and how; discussed potential
barriers; discussed format, content,
style and accessibility)

Examples (if relevant), to explain yes

what you mean

Design sketch 2
 Design Specification Yes/No

Appearance of video (Color, font, yes

relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)

Clear and positive title yes

specific to comments yes

Style (Language) (Easy to yes

understand, check for jargon, check
for wordiness, check for formality)

Purpose (Audience of video; what yes

level of information will be provided
Involvement of service-users (Who yes
and how; discussed potential
barriers; discussed format, content,
style and accessibility)

Examples (if relevant), to explain yes

what you mean

Presenting the chosen design

In the both of the design sketch we all like the 1st design sketch
Reason
We choose the 1st design sketch because in this sketch the picture is very
big so as we open the magazine the picture will look attractive to that whole
page. That's why we all selected this design sketch.
Write the steps you will follow to create your solution.
Include the materials, drawing/diagrams/target
diagram/cycle diagram and the technology you will use
Materials we required is the tool we are using and pen and paper to make
the proper designed sketch. Our target audience 13 and above girls

The tool we are using is https://www.scribd.com/