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About the Centre for Retail Research
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Effect of Shrinkage on Northern European Retailers
1.40%
1.35%
1.20%
1.15%
1.10%
Denmark Finland Norway UK Sweden Ireland
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Retailer Profile by Country/Sub Region
UK
Nordics UK & Ireland
37%
51% 49%
Norway
12%
Ireland
12% Denmark Finland
11% 9%
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Number of Stores Owned by Retailers Responding
UK 20,312
Sweden 6,627
Denmark 4,306
Norway 4,272
Ireland 3,401
Finland 2,882
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Perceptions of Current Use of CCTV
Current Use of CCTV in Retail by Country
UK 92%
Norway 84%
Sweden 82%
Finland 71%
Ireland 67%
Denmark 65%
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Impact of CCTV on Losses: Northern Europe
Dont know 2%
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Video Surveillance Today and in the Future
Retail Video Surveillance In Use Today: Northern Europe
Analogue 77%
Both 11%
Network IP 11%
Don't Know 1%
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Retailers Planning to Migrate to IP Cameras: Northern Europe
Yes 41%
No 39%
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Retailers Planning to Migrate to IP Cameras: Sweden and UK
Yes 58%
Yes 53%
No 22%
No 36%
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Reasons for Adopting Network IP Video: Northern Europe
Scalability 7%
Flexibility 5%
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Reasons for Adopting Network IP Video: Sweden and UK
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Main Barriers to Adopting Network IP Cameras: Northern Europe
Integrator Recommendations 8%
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Attitudes to CCTV (UK and Nordics)
UK Public Attitudes to CCTV Surveillance
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The Effect of CCTV Legislation in the Nordics
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What is driving retailers to consider IP Video and what are the
emerging technologies for loss prevention?
This is Axis
*Source: IMS Research report, The world market for CCTV and Video Surveillance Equipment,
2011 edition
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Trends in video surveillance within retail
Analytics providing
business intelligence
Edge Recording
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Retailers Interest in Business Intelligence Applications
Awareness and Interest in Non Security IP Applications
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Evolving retail landscape
Bricks
and
Mortar
store
Mobile
Multi Web
Channel
Social
Media
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Cross functional video applications
Queue Management
Dwell Time Heat mapping
Footfall analysis
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Conventional approach to video within a store
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The Opportunity - Cross Department Collaboration
Many
Applications
Multiple
Departments
Shared
Deployment Costs
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Real time customer metrics People Counting
Calculate conversion
rates
Business
Analogue
Network Intelligence
Improve customer
Video CCTV
service
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Improve customer experience Queue Management
Increase customer
satisfaction and loyalty
Business
Analogue
Network Intelligence
Improve sales
Video CCTV
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Optimise display strategies Customer Dwell Analysis
Understand customer
behaviour
Business
Analogue
Network Intelligence
Evaluate merchandising
strategies Video CCTV
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Visualise customer traffic patterns Heatmap Analytics
Remove bottlenecks
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Intelligent network video integration
Display changes to a
targeted promotion
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Enhancing loss prevention with HDTV and Analytics
HDTV Capture more detail
BENEFITS
0.1 Megapixel equivalent to CIF
0.4 Megapixel equivalent to 4CIF
More details, easier identification
CIF resolution
3 MPx resolution
3 Megapixel Resolution
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Multi View Streaming - Reducing the TCO
4 views = 4 cameras
1 Camera = 4 Views
Quad view in video management software
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Current and Planned Investments in POS Video Analytics
Yes 16%
Yes 35%
Not Sure 2%
Not Sure 7%
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Change in video surveillance strategy required?
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Profit Protection Tackling employee theft
Pos Exception
reporting Visual verification of
causes of loss
Cashier
Fraud
Business
Operator
Analogue
Network Intelligence
Errors Reduce shrinkage
Video CCTV
Promotion
Execution
Improve operational
Systemic efficiencies
Errors
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Retailers Interest in Remote Access to In-Store Video
Strong Demand for Remote Access: Northern Europe
75% of
In the Store
Retailers Want 24%
Remote Both in-store and
Access to In- centrally/Regionally
Centrally/Regionally
54%
Store Video 22%
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Current and Future Mobile Access to In-Store Video
5% No 29%
Yes
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Making remote access a reality..
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Benefits of wider organizational access to video
Merchandising Improve
Effectiveness Employee
Efficiency
Remote User
Remote User
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Emerging Trend: Edge Based Recording
Interest in Edge Recording for Small Systems < 16 Cameras
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Simple and Cost Effective Solution
Coaxial cables
On-site
DVR
viewing
Network
Internet
From
home On the move
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Thank You
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