How business can measure

the impact and ROI of

corporate sustainability
The latest tools, techniques and methodologies for placing
a value on sustainability and safeguarding against future risk
21-22 June 2017 | London

www.innovation-forum.co.uk/sustainability-measurement
Hear from these leading experts:
This two-day business conference will discuss what leading
organisations are doing to measure their sustainability impact and
ROI. The objective of this conference is to have an off-the-record Sandy Stash
discussion about what we know so far, and how companies can group VP safety,
learn from each other on improving processes and practices. sustainability and external
affairs
Key discussion topics include: Tullow Oil

The value of sustainability strategy in 2017: How well

Simon Connell
understood is true value, true costs, natural capital
director, sustainability
calculations and other approaches in the boardroom today?
Standard Chartered
The Investor perspective: How are their expectations of
companies on social and environmental measurement, data Dylan McNeill
and performance evolving in 2017 and beyond? head of sustainability
reporting
Establishing corporate impact measurement systems: Best Philips Lighting
practices and lessons learnt
Christian Heller
Data collection and frequency: how to improve the collection value-to-society project
process and avoid unnecessary junk data leader
BASF
Employee engagement and CSR ROI: How can companies
calculate the value of employee engagement to recruitment, Chris Brown
retention and innovation? group head of environment
Olam International
Social impact assessments: Where are we today, and what
counts as good? Leon Kamhi
executive director, head of
Internal and external communication: How to explain responsibility
performance measures to stakeholders, especially consumers Hermes Investment
and customers Management

Jennie Galbraith
group head of sustainability
& reputation management
British American Tobacco

Book now at www.innovation-forum.co.uk/sustainability-measurement or call +44 (0) 20 3780 7435

Confirmed speakers include:
Claire Whitely
Frdrique Desroches
senior sustainability manager, corporate
knowledge and social impact manager
sustainability
Danone
Hilton Worldwide

Sara Lovisolo Renata Bruzova

group sustainability manager social programs manager
London Stock Exchange Group Japan Tobacco International

Dick Ligthart Andre de Freitas

advisor ESE risk & policies executive director
ABN AMRO Sustainable Agriculture Network

Nico Mounard Daniele Giovannucci

CEO president
FarmAfrica Committee on Sustainability Assessment (COSA)

Lexine Hansen Sandy Stash

senior policy advisor, global climate change group VP safety, sustainability and external affairs
USAID Tullow Oil

Simon Connell Dylan McNeill

director, sustainability head of sustainability reporting
Standard Chartered Philips Lighting

Christian Heller Leon Kamhi

value-to-society project leader executive director, head of responsibility
BASF Hermes Investment Management

Jennie Galbraith
Chris Brown
group head of sustainability & reputation
group head of environment
management
Olam International
British American Tobacco

Giulia Carbone
deputy director, global business and biodiversity
programme
International Union for Conservation of Nature

?? What makes this conference different?

Interactive sessions with a blanket ban on PowerPoint! The conference provides a range of formats, with an
emphasis on audience interaction in order to deliver maximum value to delegates. These formats include one-on-
one case studies, panel debates, interactive roundtables and focused workshops.

Action and practice the agenda and event structure is designed to provide actionable tools and practical
insights that can be applied. We will also be sharing post event notes from all sessions to all participants.

The Chatham House rule this event is not intended as a PR platform, we hold the event under a covenant of
confidentiality to promote open, honest exchange.
Day one 21st June 2017
How to make your board take environmental and
social impact analysis seriously
Today all CEOs and boards say they take social and environmental
issues seriously and view them strategically. Harvard Business
Review points out in a recent issue that amongst the firms
McKinsey identified as focused on the long term, average revenue
and earnings growth were 47% and 36% higher, respectively, by
2014, and market capitalization grew faster.
But, many boards still dont understand the link with strategy,
growth and profitability. How do you, as a senior manager, change
this? In this opening role-play style debate, well discuss:
How you get the proper and sustained attention of your board
to environmental and social impact analysis, and persuade the
board to fund it
Convincing the board, particularly your CFO, that traditional
ROI metrics are no longer the best way to measure
performance today, and how these are changing
Timescales: How long can you ask for, and how do you show
them the links between theory and practice in your business?
Investor perspective: How are investor
expectations evolving, and how is social
and environmental data factored into their
investment decisions today?
Investors are like CEOs in that they all say they want long term,
sustainable performance from companies they own shares in. But
they also want CEOs and companies they invest in to deliver those
all-important regular returns. The Principles for Responsible
Investment have nearly 1,500 signatories, from over 50 countries,
representing US$60 trillion today. So how are investor approaches
evolving in 2017 and beyond in terms of their expectations of
companies on social and environmental measurement, data and
performance? Well ask panellists to comment on these areas:
The PRI stats of US$60 trillion signed up to responsible
investment are compelling, but is this really changing how they
engage companies, and what they ask for in terms of social and
environmental data and ROI calculations?
The short-termism problem. What can PRI signatories and
others do to help companies think more long term, and come
up with better numbers that are meaningful to investors
Is there real evidence that companies which do this, get more
money from investors today?
Focused debate
Senior participants
Candid dialogue
Corporate case studies Establishing corporate
impact measurement systems: Best practices
and lessons learnt
So lets say youve won some time and got some budget, remit
and people resources, now what? In this interactive session well
look at what managers can and have done to take yesterdays
basic data points around areas such as carbon, water, employee
satisfaction and supply chain efficiency and joined the dots to
demonstrate some compelling numbers to build on. So whats
next? Well debate:
How you go beyond the basic data points to aggregate numbers
into a compelling narrative and results that convince, and what
it takes to get that done
How far across the company, and down the supply chain, is
really realistic to take your efforts?
Avoid drowning in data you cant use. How to avoid the junk in,
junk out challenge
Which are the technologies and methodologies that have
delivered for leading companies, and in which areas?
Focus on social impact assessments: Where are
we today, and what counts as good?
Understanding and measuring social impact is one of the Holy
Grails of corporate sustainability. But social impact measurement
is a moving target, so where are we today? Companies have looked
at Economic and Social Value Add metrics for some years, but
how can you put such methodologies, and their successors, into
practice? Well discuss:
The state of play in social impact assessments, how far have
we come beyond community and site impact calculations in
2017?
Whats coming down the road from leading thinkers,
technologists and companies that you can use to think harder,
and better, about social impact assessment improvements?
Putting a marker down: Given this is an iterative process, what
can you do now and use now, that will improve results quickly,
so you can build on them?
Day one 21st June 2017

A brand and supplier case study: How can larger
companies help their suppliers to measure more
efficiently, and provide meaningful data?
Suppliers will often tell you they struggle to meet the data
demands of their larger customers, and collecting supply chain
data remains a massive challenge for companies. For suppliers,
margins, resources and teams are often much smaller. On the
other hand, brands face comparison and utility challenges. What
do you do with different sets of different quality data? How can
it become useful? Whilst industry initiatives have helped unify
approaches and reduce audit fatigue, there remains a long way
to go. In this session, well hear from the perspective of the brand
and the supplier what works, and what doesnt. In particular, well
ask them to discuss, off the record:
How can bigger companies understand supplier resource
constraints and assist them in delivering better data?
Consistency. What does useful data look like, and how do you
make sure it stays that way over time?
Why using data, improved processes and ROI to improve
supplier business matters, and how bigger buyers can help put
meaningful numbers into action to deliver demanded results,
such as lower CO2 emissions, water usage or better social
performance numbers of suppliers
What methods of engagement and assistance work to
build systems and capacity from the brands and suppliers
perspective
Understanding the future cost of doing business:
Is measuring sustainability impact a necessity,
rather than a choice?
In the face of innovate technology, ever increasing resource
constraints and climate pressure, business today is changing
to ensure future business. But understanding the cost and
consequences of doing future business is crucial for companies.
Innovative technology can greatly affect the way companies and
society will operate in the future. Transportation and automation
technology, such as robots, artificial intelligence and smarter
software are changing the game and could have a serious impact
on labour as we know it. Forecasting risk and understanding the
likely cost of doing business in terms of climate change could be
essential for firms to ensure operation in a future where climate
pressures are only likely to rise and the regulations are going to
tighten.
In this session, we are going to reflect on the thoughts of the
first day of the conference, and discuss why measuring future
sustainability impact could be a make or break for those
companies playing the long game.

Networking drinks

?? Who will be attending?

Over 100 sustainability professionals from leading brands, retailers, and suppliers to share what they know so
far, and how companies can learn from each other on improving processes and practices. Theyll be joined by
investors, key NGOs and multi-stakeholder initiatives.

Below is a sample of the organisations that are confirmed to attend this years event:
Day two 23rd
22ndMarch
June 2017
2016
Live polling Natural capital vs. Social license
to operate: Can companies really value their
ENTIRE footprint?
Whilst some companies have gone down the Natural Capital
route, others have focused on their Social Licence to Operate.
Both are valid approaches, but another of the Holy Grails of
corporate sustainability is that unified approach. Well cover:
Could your business join up your environmental assessments
via say an Environmental Profit and Loss approach with your
Social Licence to Operate work to come up with something
meaningful to sell to senior management and shareholders?
Or is that frankly unrealistic and are you better off focusing on
five or six key areas such as carbon, water, energy efficiency,
supplier performance and stakeholder satisfaction?
This session will discuss different approaches and look at whether
a more complete picture can be gained in the coming years,
and how companies could use it to deliver better approaches to
improving business impacts.
Breakout sessions
Breakout one
How is community impact and sentiment
measurement evolving?
From local communities around your HQ, facilities and physical
assets, to smallholder farmer communities and key supplier
factories or farms, impact and the resulting sentiment matter
a lot these days. In this session well look at how companies are
evolving their approaches to traditional impact (what your money/
resources/activities affect on the ground) assessments.
Well discuss, in an interactive learning format, how approaches
are changing, and how technology and other improvements can
help you understand the resulting changes on how people feel
about your business as a result.
Data collection and frequency: Which systems
deliver?
The junk in, junk out problem is significant when thinking about
improving data collection. What is actually meaningful, useable
and helpful for your company to collect? Given sustainability
teams are usually small and have limited resources, the key
challenge is to motivate different parts of the company to collect
data, and help you make sense of it.
In this session well look at the different approaches companies
use to do this, how they have improved processes and what they
do with the data they collect.
Breakout two
Measuring employee engagement:
How technology can help move beyond
questionnaires and deliver actionable results
As we know, questionnaires are the classic measure of employee
satisfaction and engagement. Theres nothing wrong with them as
a simple assessment. But we also know technology enables much
more in-depth, even real-time data and sentiment collection. So
how can you use these kinds of innovations to work out how to
both build bottom up sustainability engagement and innovation
programmes AND understand how motivated and happy (or not!)
employees are feeling?
In this session well focus on how to go beyond the questionnaire
for results that actually deliver meaningful analysis you can use in
the business.
Day two 23rd
22ndMarch
June 2017
2016
Breakout sessions
Breakout one
Are there metrics that enable data aggregation?
In the research we conducted to create this conference, company
executives said time and again they were struggling to know how
you pull together different social and environmental performance
metrics to come up with a meaningful aggregate measure. Can
this even be done, and is it desirable? Or is aggregation dangerous
in that it offers too blunt and simplistic a view of performance?
Building on the earlier session about joining up social and
environmental performance measures, well take a deep dive into
this and try to come up with some useful responses from leading
companies taking part.
Breakout two
Measuring reputation: how methodologies and
technologies are improving accuracy
Recent Edelman Trust Barometer research has suggested that
whilst big companies are becoming more trusted by stakeholders,
the leaders are now increasingly less trusted. Technology and
resulting new approaches are allowing companies to understand
more and more what better trust looks like in a more nuanced
way. This is particularly relevant in these times of populist politics.
In this session well get into the weeds on the issue of what
measuring trust means in 2017, and how you can do it a lot better
than in the past. Typically companies use a variety of different
methods to measure trust, from hiring a service provider to social
media monitoring. Much of the measures used are questionable in
terms of what you then do with the results.
This discussion will get into how you can take your efforts further,
use new approaches and then come up with something you can
actually take to the board to get funded and roll out.
Internal and external communication: How do
you explain all this to stakeholders, particularly
consumers and customers
Reporting on social and environmental data is one thing,
connecting with overall performance quite another. But your
customers, stakeholders and other interested parties, such as
consumers, are interested in performance measures. So how
should corporate sustainability reporting evolve to incorporate
these new approaches, data sets and performance improvements
being made today? Well look at these areas:
No one really reads sustainability reports, but whats in them
does matter, a lot. So how do you decide which bit of your social
and environmental performance to highlight in your reporting
and beyond it?
Can you take key measures and build communication
campaigns around them for consumers, or investors, or the
media, and how do you make your messages compelling and
understandable?
Given the rise in populism and the growing and consistent need
for companies to justify their existence and discuss their social
and environmental credentials, how are leading companies
going beyond traditional approaches to tell their stories
effectively, across different communications mediums, and
does any of it work?
 How business can measure
the impact and ROI of
corporate sustainability
The latest tools, techniques and methodologies for placing
a value on sustainability and safeguarding against future risk
21-22 June 2017 | London

www.innovation-forum.co.uk/sustainability-measurement

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3 Reasons to attend
1. Hear from industry leaders what has worked for them, and what to avoid
2. Multi-stakeholder attendance network with diverse figures from across
different industries
3. Understand the latest innovation and practices set to transform the
industry in the next five years