Академический Документы
Профессиональный Документы
Культура Документы
1.0
INTRODUCTION
We have decided to establish a company that consists of four (4) shareholders. Each
one of them is appointed based on their experience and skill such as General Manager,
Administration Manager, Operation Manager, Marketing Manager, and Financial Manager.
The purpose of choosing the business is to provide varieties of doughnut flavours based on
Asian personal taste.
Our proposal is to help any entrepreneur making our proposal as a guideline to the
organization in order to execute any businesss activity. Besides that, it is used to convince
certain party, for instant the bank in order to give a businesss loan. As a measure in
determining either the business is profitable or otherwise.
We hope our proposal can give more return and advantages, especially putting it to a
good use. As a company that is based on food industry, marketing plan is vital in order to
improve the efficiency and the companys sale as well. We are concentrating in Bandar
Melaka, which is within area of Melaka, and the surrounding within the radius of 20km from
our location, as our target market.
Our prices are reasonable and quite cheap in order to attract customers. The
reasonable prices strategy that we implement will set the sales figures to increase, and this
will lead to a long term profit.
Finally, we are expecting to start our business operation on the middle of 2016
because we can ensure that everything is carefully planned. Hopefully, by that time we can
attract the attention of urban area and students from Universiti Teknologi Mara (UiTM) and
other colleges as much as we possibly could.
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1.2.1 Business Objectives
ii- To achieve 99.99% efficiency of our business services and activities in 3 years time.
iii- To obtain 80% of Malaysias target market through our branches in 5 years time.
iv- To attract bankers, lenders and investors in order to raise capital and obtain support
for the venture.
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Name of the Business/Company : DONUT SHOWDOWN
Bank : Maybank
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Company Names Description
DONUT : Small fried cake of sweetened dough, typically in the shape of a ball or ring.
Company Logo
Company Motto
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Logo Description
1) Black and pink Unique combinations of donut with different fillings and colors.
2) Picture of donut Represent that delicious and appetizing of our donut.
3) Donut showdown Represent the innovation towards our donut that are different from
other competitors.
4) Moto Donut worry, be happy is the main attraction.
5) Round shaped background Display the shape of out donut.
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1.5.1 GENERAL MANAGER
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NAME OF THE PARTNER : NURUL AMIRAH BINTI AHMAD
IDENTITY CARD NUMBER : 910401-04-5268
PERMANENT ADDRESS : NO 38, LORONG ENGGANG 7 KERAMAT, 43220
KUALA LUMPUR
CORRESPONDENCE ADDRESS : NO 38, LORONG ENGGANG 7 KERAMAT, 43220
KUALA LUMPUR
EMAIL ADDRESS : myra_ahmad96@yahoo.com.my
TELEPHONE NUMBER : 017-2339018
DATE OF BIRTH : 1 APRIL 1991
AGE : 25 YEARS OLD
MARITAL STATUS : MARRIED
ACADEMIC QUALIFICATION : 4. FOUNDATION IN SCIENCE, UM
5. BACHELOR IN SPORTS SCIENCE, UITM
6. MASTER IN BUSINESS MANAGEMENT,
UITM
COURSE ATTENDED : 3. MARKETING POWER, DR. AZIZAN
4. SEMINAR PERNIAGAAN ECPI
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DATE OF BIRTH : 23 MAY 1991
AGE : 25 YEARS OLD
MARITAL STATUS : SINGLE
ACADEMIC QUALIFICATION : MASTER IN BUSINESS MARKETING, UNIVERSITY
OF SHAFFIELD U.K,
COURSE ATTENDED : SEMINAR MARKETING BY DR. AZIZAN
SKILSS : HIGH KNOWLEDGE ABOUT MARKETING
EXPERIENCE : EXPERIENCES AS MARKETING EXECUTIVE AT
KARANGCRAFT SDN BHD (2YEARS)
CURRENT OCCUPATION : LECTURER AT UITM
PREVIOUS BUSINESS
EXPERIENCE : NONE
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MARITAL STATUS : MARRIED
ACADEMIC QUALIFICATION : 1. FOUNDATION OF SCIENCE, UiTM
2. BACHELOR IN PROJECT MANAGEMENT,
UiTM
3. MASTER IN INTERNATIONAL BUSINESS,
UITM
COURSE ATTENDED : MARKETING POWER, DR. AZIZAN
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AUDITOR AT TERNST & YOUNG
ii- 2 YEARS EXPERIENCES WORKING AT
SHELL COMPANIES AS FINANCIAL
CONTROLLER
CURRENT OCCUPATION : LECTURER
IC NUMBER : 910401-04-5268
IC NUMBER : 910401-04-5268
IC NUMBER : 910523-14-5486
IC NUMBER : 910928-10-6274
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POSITION : OPERATION MANAGER
IC NUMBER : 911017-14-6202
i- This business is given DONUT SHOWDOWN as the name, which provides foods
and services for the customers.
ii- Each company shareholder is entitled to receive company salary and incentive as
rewards for their involvement in the company
iii- Resignation notice must be made within 30 days period before the resignation.
iv- Any decision is only accepted with the authorization from the General Manager.
v- If any shareholder want to resign or retire from the company with concrete reason,
therefore the company will return back their shares, unless, that person wants to
sell his or her shares.
For the witness of this agreement, therefore the company shareholders need to design the
agreement in front of the witness on the date when this proposal is declared.
Yours faithfully,
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GENERAL MANAGER
2.0
ADMINISTRATION
PLAN
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2.1 INTRODUCTION
2.1.1 VISION
DONUT SHOWDOWN is aimed to be strong bumiputra company which provides quality and
excellent donuts all over Malaysia in order to meet the market demand in 5 years from the
date it established.
2.1.2 MISSION
The mission is to be one of the companies that will be recognized worldwide. We also
attend to serve best quality flavoured donut with affordable price.
i- To extend our branch all over the main cities in Malaysia by 2017.
ii- To be the number 1 choice of donut provider for Malaysians.
iii- To educate the Malaysian about variety of donut.
2.1.4 OBJECTIVE
i- Contribute to the development and growth of the countrys economy and to increase
the percentage of Bumiputra involves in business.
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iii- To provide the best quality of every single donut in order to gain repeated and loyal
customers.
Among the facilities that are provided at our project site are :
1) Office
2) Musalla
3) Toilet
We have chosen a project site which has all the necessary facilities and infrastructure
as a catalyst for the growth and development of our business, DONUT SHOWDOWN. Our
business is situated only 15 minutes from Mahkota Parade.
Among the many infrastructures that can be seen at our project site are:
i- A good road linkages system where it can facilitate the customers to visit frequently to
our shop, purchase and engage with our services. It will also make it more convenient
for the suppliers to come and supply the equipments needed by our company.
ii- Electricity power supply has already been provided by Tenaga Nasional Berhad at
Bandaraya Melaka, Melaka.
iii- Telephone line has already been made available by the Telekom Malaysia Berhad and
also water supply from the Syarikat Air Bekalan Berhad Sdn Bhd at Bandaraya
Melaka, Melaka.
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2.2.1 OFFICE LAYOUT
Administrat
Operating Marketingion
Manager Manager Manager General
Manager
Financial
Manager
Meeting
Room
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2.2.2 LIST OF ADMINITRATION PERSONNELS
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2.3 ORGANIZATION CHART
NURUL
NURUL AMIAMIRRAHAH BTBT
AHMAD
AHMAD
((GGENERAL
ENERAL MANAGER)
MANAGER)
NUR
NUR IIZZZAZA NURUL AMIRAH
NUR
NUR SYAFI
SYAFIQQAHAH BTBT AIAINN NAJWA
NAJWA BTBT ZAFI E RAH BT NURUL AMI R AH
ABD ZAFIERAH BT BT AHMAD
ABD RAZAKRAZAK MAHADZI
MAHADZIRR ZUHAI L I BT
ZUHAILI (ADMINISTRATIVE AHMAD
((FFIINNANCI
ANCIAALL ((MMARKETIARKETINNGG ((OOPERATI O N ( A DMI N I S TRATI V E
MANAGER) MANAGER) PERATION MANAGER)
MANAGER) MANAGER) MANAGER)
MANAGER) MANAGER)
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2.4 SCHEDULE OF TASKS AND RESPONSIBILITIES
POSITION RESPONSIBILITIES
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To maintain good communications skill and
relationship government, private sector,
customer and also financial institution.
Ensure all activities to run smoothly using the
proper procedure.
Able to cooperate and interact with people.
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Responsible to the entire activities that involves
the company finance.
Loading and unloading stocks.
LABOUR WORKERS Packaging products.
Manage daily sales transactions.
CASHIER Manage and arrange stock at premise.
To deliver the product to the customer by
DRIVER companys vehicle.
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TOTAL 5 9,700 1,261 194 11,155
2.6.1STATIONARY
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Stamp Pad 5 7.00 35.00
Stapler 5 1.50 7.50
Total 72 33.20 168.00
Telephone 1 95 95
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2.6.3 FURNITURE, FIXTURE AND FITTINGS
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2.7 PRE OPERATIONAL BUDGET
ITEM RM
Business license:
Process RM 10
Retail shop RM 100
Processing RM 400
Lighting billboard (20m 4m) RM 130
Dustbin RM 160
Apron RM 25
Picture RM 3
Patil RM 10
Food handling certificate 6 person RM 300
Injection book 6 person RM 30
Injection 6 person RM 180 1338
Business registration 60
Fire insurance 200
Stamp duties 10
TOTAL 1608
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2.8 UTILITIES EXPENSES
ITEM RM
(for 2 months)
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Rental deposit 6,600
TOTAL 7,280
Fixed Assets
Items Expenses Monthly Expenses Others Expenses
(RM) (RM) (RM)
Renovation and 10,000
construction
Office Equipment 6,848
Furniture, fitting and 20,574
fixture
Salaries 9,700
EPF 1,261
SOCSO 194
Water bill -
Electricity bill -
Telephone bill -
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Business Registration & 1608
License
Rental deposit 6,600
Stationery 168
TOTAL 37,422 11,155 8,888
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3.0
OPERATION PLAN
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Operation management can be defined as the process of marshalling resources to
produce output through the transformation process. The operation process comprises three
main components, for example business input, transportation and output.
Our purpose focus in operational plan is to ensure that foods provided by our
company is high quality to fulfil our customer needs and wants. With the quality, exact time
and place we planned at the lowest cost but give an optimum profit, which will avoid
misspend money. It also to recognize and list down all the materials needed to effort by
making some arrangement for the quantity and quality of material needed and recognized.
3.2 OBJECTIVE
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In a business, there should be the objectives to ensure in order to establish our own
strategy and acting as a guideline for our business project in order to ensure that all the
expectation forecast can be achieve in successful manner. The main objective for the
DONUT SHOWDOWN is to give a best quality of our product, which are many different types
and taste of Donuts to our customer in order to make them more satisfied with these
products. We also try to fulfill our customer requirements and needs. We are already outlining
our business objectives and they are stated as below:
i- To make sure that all the operation activities will be run properly and effectively
by the workers who are responsible for it and able to achieved the business goal.
ii- To ensure that all the products that provided to our customer follow the
requirements and needs in order to make them satisfy with our product.
iii- To make sure that our product is nutritious, clean, Halal and always available to
the customer.
iv- To make sure that the stocks is being managed properly.
v- To ensure all the workers can perform their job effectively.
vi- To maximize the sustainable profit growth and minimize the lost.
vii- To make our company grow faster in order to be more competitive in the
business.
viii- To be more creative and innovative in order to attract customers.
ix- To be aware with new business opportunity that is based on our product
x- To make sure the performance of our business operation will be successful.
Thus, based on those objectives, we do hope that the establishment of this business can
make the profit with the full cooperation and commitment of partners. At the same time, we
hope that our business can give the benefits to the entire society.
As the world keep on changing and globalization in the Malaysian industry field, we
Donut Showdown are ready to take up the challenge. One of our strategies is through
our operation plan itself. Where this particular plan is vital as others plan that we has
discussed early. The operation plan itself discusses on how exactly the basic operation
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will occurs. In the operation department, all the inputs are merging to produce are
merging to produce the output.
In simple word, we at Donut Showdown will efficiently combine the work force, stock
available, equipment and apparatus, technologies, information and capital to meet the
demand of our customers and the same time gain the profit that we had estimated. In
order to do so, we had made several strategies in making sure that the objectives of our
operation plan are well achieved.
ix- To make sure that all the Bahulu cakes that we bake are properly concealed, clean
and in good condition
Thus, we hope that we can give a better and good quality of services to our
customers.
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For end customer (retail Donut Quantity (pieces) Price
2 RM 2.50
price)
Regular (original) 6 RM 14.00
12 RM 26.00
24 RM 50.00
Donut Showdown operates 7 days per week and we practice a shift hour for our
worker. Our company does not have off day due to the target demand from the customer that
Donuts with filling would be everyday needs. When the demand comes, our company will
fulfill their request in order to guaranteed satisfaction of our customer.
Donut Showdown will be close just driving the public holiday such as Labor day but
will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to
the higher demand from the customer for our product.
DAY TIME
The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the
rest hour for the next shift is 8.30 pm until 9.30 pm.
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For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer that is
12.30 p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00 pm for the first
shift and the next shift is 9.00 pm 10.00 pm. The reasons why there were just 1 hour rest
for the worker is that business need to be operate continuously to fulfill the demand of the
customer and be more effective in making more profit to the company.
They are also having the responsibilities in cleanliness in order to avoid any damages
to the employees due to use of apparatus and equipment in managing the fruit pickles. They
must ensure that the apparatus and equipment are in good condition and safe to be use.
Our workers are totally have been supervised and trained in order to manage the
stocks properly and based on the guidelines as to maintain our quality of product. This will
help our worker to work effectively and can handle the stocks efficiently in order to fulfill the
demand of the customer.
Premise Layout
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Symbols stand for :
Toilet Table&chair
Kitchen
Kitchen layout
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Symbols stand for :
Mixing/Preparing Frying
Operational Manager
Bt Zuhaili)
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Cashier
Worker
Driver
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Workers 3 900 x 3 = 2,700 2,700 x 13% = 351 2,700 x 2% = 54
Driver
1 900 x 1 = 900 900 x 13% = 117 900 x 2% = 18
TOTAL
5 4,500 585 90
YEARLY
Cashiers 1 1,800 x 12 = 21,600 234 x 12 =2,808 36 x 12 = 432
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1 2 1
9.00 10.00
1 2 1
10.00 11.00
1 2 1
11.00 12.00
12..00 13.00 2 2 1
13..00 14.00 2 2 1
14..00 15.00 2 2 1
15..00 16.00 2 2 1
16.00 17.00 2 2 1
17.00 18.00 2 2 1
18..00 19.00 1 2 1
19.00 20.00 1 2 1
20.00 21.00 1 1 1
21.00 22.00 1 1 1
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TYPES COST
February
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520 2600 520 26 208 39
March
520 2600 520 26 208 39
April
520 2600 520 26 208 39
May
520 2600 520 26 208 39
June
520 2600 520 26 208 39
July
520 2600 520 26 208 39
August
520 2600 520 26 208 39
September
520 2600 520 26 208 39
October
520 2600 520 26 208 39
November
520 2600 520 26 208 39
December
520 2600 520 26 208 39
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June
52 910 650 65 5,590
July
52 910 650 65 5,590
August
52 910 650 65 5,590
September
52 910 650 65 5,590
October
52 910 650 65 5,590
November
52 910 650 65 5,590
December
52 910 650 65 5,590
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Storage Process of the materials or
finished products is stored in
the storage area
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Sift flour together with the sugar and salt. Set aside.
Mix the yeast and the warm water together in a small ramekin.
Set the dough into a greased bowl to rise.Cover with a towel and let stand until
dough doubles in volume (about 1 hour)
On a floured surface, roll the dough out until it's about 0.5 inch (1.3cm)
thick. Make a round shapes by hand
Heat the oil in a deep fryer. Gently transfer doughnuts into the fryer
While doughnuts are still warm, dip doughnuts into the glaze, coating
evenly and put on the toppings.
Operation
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Operation
Operation
Operation
Operation
Operation
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Item Price No. Total Supplier
/ unit requirement cost
(RM)
Weight Jong
Machine 100 1 100 Hong
Enterprise
Fridge Jong
390 1 390 Hong
Enterprise
Deep Mustafa
fryer 10000 1 10,000 Tools
Enterprise
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3.16 OTHER EXPENSES
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5 Plastic bags 50Kg 4 per Kg 200
6 Glove 4 10 40
7 Insurance van 1,000
8 Road Tax 500
9 Van Inspection 60
Total
2,835
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Rack 420 4 1,680 IKEA
Dustbin 25 3 75 Kedai
runcit Bilah
enterprise
Small Jati
Square 120 1 120 sungguh
Table sdn bhd
Others 2,835
Total 8,740
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2 Apparatus 11,490
3 Van 50,000
4 Labour wages 4,500
5 EPF 585
6 SOCSO 90
7 Stocks 8,985
8 First aid 40
9 Fire extinguisher 260
10 Uniform 150
11 Packaging 585
12 Plastic bags 200
13 Glove 40
14 Insurance lorry 1,000
15 Road tax 500
16 Van inspection 60
Production Planning is concerned with the determination and arrangement of all facilities
necessary for future operations. During the scheduling phase the production plan is
translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it
helps to decide the ways and means of production and showing the direction. That
importantly, it is based on sales forecasting. So, it is important to make sure that the business
is able to produce outputs that are enough to fulfil the expected market demand or sales. This
can be achieved by having a good production planning. In production planning, the business
will determine how much output to produce for a certain period of time such as in a day, a
week or a month.
RM 0.30
= 106,723 UNITS
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= 106,723 donut
26 days
Manpower Planning which is consisting of putting right number of people, right kind of
people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization. Therefore, manpower planning involves reviewing
current manpower resources, forecasting future requirements and availability, and taking
steps to ensure that the supply of people and skills meets demand. The production operation
refers to the amount of output that can be produced within a specific time. Production
planning is a method to calculate manpower requirement so that production demand based
on sales forecast can be met.
The sales forecast is 27,750 units of donut per month which is monthly production demand is
27,750. If working days per month are 26 days per month, the daily production rate is:
The working hour per day is 12 hours. After deducting one hour to two hours of rest period
and idling time the effective working hours per day is 9 hours. The hourly production rate is:
One worker can produce about 432 pieces donut in 1 hour and then his hourly capacity is:
= 1.05 1 workers
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1 workers
Thus, Donut Showdown needs one worker in mixing and frying area.
4.0
MARKETING PLAN
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4.1 INTRODUCTION
Marketing plan can be defined as the activities that are carried out systematically to
encourage and increase sales of products or services as long as the activities are in line with
religious and ethical practice. Marketing activities and strategies result in making products
available that satisfy customers while making profits for the companies that offer those
services.
ii. To enter the market with the greatest performance and achievement.
iii. To promote our services as well-known, reputable and recognized to our customers.
iv. To provide a high quality food and doughnut at a reasonable price and making it
available to all types of customers.
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vi. To widen our product across the nation of Malaysia, including East Malaysia (Sabah
and Sarawak).
In determining target market, a business needs to first identify the product or services
to be offered. Next, the business should focus its marketing efforts by identifying the market
area and business location, collecting information and data of customer that can be used to
identify personal details of the population in the area, their lifestyle and buying habits. By
compiling these details, the business can now be divided the market into smaller groups or
segments. Below, it shows the market segments of our target market;
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4.3.1 Geographic
i. We are focusing people that are staying at the urban area especially in Bandaraya
Melaka, because it is located within the radius of our doughnut cafe. Besides that, our
stall is also accessible to anyone in Bandaraya Melaka region, because Melaka is
located at the heart of our location. Thus, making it easier for our potential customer
to come and purchase our foods.
ii. Besides that, it is easier for our doughnut to get supplies from our supplier because
Melaka is close to the exit of Lebuhraya Ayer Keroh Ayer Keroh exit.
4.3.2 Demographic
i. This segmentation is based on age, race, religion, gender, education, family size,
and occupation.
ii. We are focusing our target market to young people, especially students who like to
sweet foods because they are more likely to purchase our doughnut.
iii. For example: Students of UITM Bandaraya Melaka hard find a place where they can
buy comfort food for a reasonable and affordable price. So, by opening our stall in the
heart of Melaka, it will give them the opportunity to purchase our doughnut.
4.3.3 Psychographic
ii. In social class, there are high, middle, and lower class. Every social class will able to
purchase our food because of their financial position and our doughnut taste for sure .
Besides that, people who love to eat sweets food are expected to purchase our
doughnut.
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4.4 TARGET MARKET POPULATION
college
student
high
Bandaray
school a Melaka families
student
employer
s
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4.5 MARKET SIZE
A survey of purchase that has been made for these four groups has been showed below:
Based on this survey, DONUT SHOWDOWN estimated the market size to be RM 602,850.00
month, that is RM225,000.00 a month from college student, RM 45,000 from families,
RM255,000.00 from employers , and RM 77,850.00 from high school student. The business
then proceed to estimate the potential sales for the years as RM 7,234,200.00
4.6 COMPETITOR
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COMPETITOR STRENGTH WEAKNESSES
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Market share refer to the estimated potential sales of the business after taking into
consideration of the market size and competitors influences. After analysing the competitors
strength and weakness, DONOT SHOWDOOWN is confident it can control 15% of the
market. This will mean that the existing competitors will lose some of their market after the
entry of DONUT SHOWDOWN
The table below show the market share before and after DONUT SHOWDOWN enter
into the market.
Sales
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COMPETITORS PERCENT (%) TOTAL (RM)
Sales
Dunkin Donuts
J.CO Donuts
Donut Showdown
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4.8 SALE FORECAST
Remarks :
January
The cafe enters the market and the customers still do not know about the food service. Our
company starts to make promotion by introducing our doughnut to people in the target
market area, and the selling remains within the kilometre radius of the target market.
February
The sales start to increase due to the promotion made by our company. People now are
aware of our doughnut and it has attracted many people, especially students to try our
doughnut.
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May
Sales start to decline because most of our customers which consist of university students are
having their semester break. Thus, resulting in the decline of our sales figures.
August
Sales decline because most of our customers are Muslim, and they start fasting because it is
the month of Ramadan. In the blessing of the month of Ramadan, most of our customers did
not come because they are fasting.
September
Sales start to climb up a bit because the month of Ramadan already ends. The reason it
climbs up only with a few figures is because most of our customers who are Muslims are
busy with the month of Syawal.
October to December
Most of the customers feel confident with our services, increasing the demand of our
doughnut, thus boosting the figure of our sales.
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4.9 MARKETING STRATEGIES
Service
es
es
Service
Strategi
Strategi
Strategi
Strategi
es
Place
Place
es
es
es
Strategi
Strategi Price
Price
nn Strategie
Strategie
Promotio
Promotio s
s
Social Networks
Competition based
Flyers
pricing
Business Card
The uniqueness of our cafe is that we provide world class doughnut taste, such as the
flour and etc. Many of our cafe equipment are of high quality with high maintenance.
Moreover, some of the equipment we provide is multipurpose equipments.
Moreover, we have two separate services provided to our customers based on their
age. For older, we provide them with a less sweet sugar and healthy doughnut , while for the
teenagers and adult; we are provide them with a sweet doughnut for them.
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4.9.2 Place Strategies
Bandaraya Melaka can be classified as one of the town that has higher population
and our company is situated within that area. It is a strategic area because it is near to
residential area, universities, school and also surrounded with shopping complex. It will be
our placed for target market and in promoting our service, so the service can be promoted to
the customers easily.
Our place is completely perfect with basic infrastructure needs such as electricity,
telephone lines, and water. Our company focuses on location that has lot of residential area
around it because as starters, we can promote it to the university students and local
residents.
Bandaraya Melaka has a lot of residential area and it is also surrounded with
industrial places, educational institutions, and hotels which can increase our income whereby
the place we choose is strategic.
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Our company fixed the price based on competition based pricing. This is because
most of our competitors have the equivalent price in the market. Our company promotes a
reasonable and affordable price compared to other competitors. This is because our
company is a new company and the customer are attracted to the variety of new flavours of
doughnut that we provide which are provided with a reasonable price. It will most certainly
satisfy the customers demand. Other than that, our doughnut is the cheapest among our
customers.
Gymnasiums Price
Dunkin Donuts RM 7.00
J.CO Donuts RM 4.50
Donut Showdown RM 5.00
Based on our competitors, Dunkin Donut has a higher price compared than others.
This is because Dunkin Donut is one of the trusted doughnut cafe and is already in the
market for a long time. Dunkin Donut provides a better quality which is costly. It will cause
them to set up a higher price for the service.
DONUT SHOWDOWN sets the price cheaper than Dunkin Donut because this will
fulfill customers demand and people will more attracted to cheaper price. Even though our
company sets up a moderate price, but the quality of doughnut we provided is the same to
other doughnut cafe with much more attractive features.
Social Networking
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We also promoted our doughnut through twitter, where it can reduce the cost because of its
free services. Customers can access our webpage through
http://www.twitter.com/pages/DoNotWorry for more information regarding our business.
In addition, we also provide facebook to contact us
Our
company starts
our
promotion by make
our own
company web
page by using
blog service. This will display advertisement about our company and also about our services.
By using blog, it does not require any cost and it also can attract teenager because most of
the them are active with blogs. In our blog, we show information about our company details,
complete with our address, price, functions and all details that will make people easier to look
at our product.
Flyers
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Our company use flyers to distribute to the notice board, residential area, university, colleges.
Business card
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4.10 MARKETING BUDGET
MARKETING EXPENDITURE
Fixed Assets RM
Signboard 2,000
Working Capital
Other Expenditure
Other Expenditure
Pre-Operations
TOTAL 3,345
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F.ASSETS MONTHLY OTHER TOTAL
PARTICULARS (RM) EXP. (RM) S (RM) (RM)
Fixed Assets
- -
Working Capital
- -
- -
- -
Pre-Operations & Other
Expenditure
Other Expenditure -
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5.0
FINANCIAL PLAN
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5.1 INTRODUCTION
The most crucial before starting a new business is how to get the capital and how the
capital will be use. Financial system is basic thing or features in a business and it is the main
source to control the journey of a business.
A complete set of account which is related with the organization journey will be
prepared by the chosen Financial Manager; to financial statement every year. It will show the
profit or loss of our company, assets, liabilities, and the stability and growth of our companys
financial to make it faster. Besides, financial system can give us a clearer picture about our
return of capital that will be gain or capital investment that has been done.
The information of financial plan is to gather on the input from the administrative
budget, marketing budget, and operation budget.
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FINANCIAL INPUT
Administrative Budget
DEPRECIATION METHOD
(1=straight line, 2=declining
balance) 1
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Marketing Budget
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Operation Budget.
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PROJECT IMPLEMENTATION COST SCHEDULE
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DEPRECIATION SCHEDULES
Our company is planning to purchase fixed assets either with cast or through hire purchase
scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either
bought or contributed have to be prepared. Our method to calculate the annual depreciation
charges is the straight-line method.
5 years
= RM17, 000
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SOURCES OF FINANCE SCHEDULE
Hire-
Requirements Cost Loan Own Contribution
Purchase
Fixed Assets Cash Existing F. Assets
Land & Building 80,000 80,000
Office Equipment 6,848 6,848
20,57
Furniture & Fixture 20,574 4
month
Working Capital 1 s
Administrative 11,323 11,323
Marketing 7,440 7,440
Operations 5,590 5,590
Pre-Operations & Other
Expenditure 13,423 6,600 6,823
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Contingencies % 19,143 19,143
68,50
TOTAL 210,571 117,066 25,000
5
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Amortisation schedule (term loan)
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GOOD PRODUCTION COST
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PRO FORMA INCOME STATEMENT (ANNUALLY)
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PRO FORMA BALANCE SHEET
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FORECASTED PERFORMANCE
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FINANCIAL RATIO
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7.0 CONCLUSION
Last, but definitely not the least, this assignment that we were assigned to
complete helps us to cooperate and interact well with each other. It somehow ties our
bond together to make a great team works, the great of experience in subject
entrepreneurship. Then, encourages us to become a successful entrepreneur
besides it also a practice for our future on how to solve a particular problem together
with a good communication skills.
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