DEPLOY

BOTS
TO GENERATE LEADS AND SALES

A GUIDE FOR ENTREPRENEURS ON HOW TO USE

MESSENGER BOTS TO GENERATE QUALIFIED LEADS AND
CLOSE SALES IN YOUR BUSINESS
CONVERSATIONS
ARE POWERFUL
Listening, speaking, being relevant.
In a world that has an attention-span less than a gold-fish.
Our ability to convince someone to spend their attention
on us, becomes more and more difficult.

We are starved of intimacy. Yet, what if we could bring this

back to our business and scale it in a 1-to-many way?

What if we could pull our potential customers towards us

in a way that hasnt been possible for nearly 15 years,
being relevant to their pain, their needs and then
delivering the exact experience required to turn them into
a loyal customer?

Enter, the World of Bots

Our ability as Entrepreneurs to capture attention is one
that we must pay attention too, if we can do it more
effectively, it will always impact our bottom line in a
positive way.

Bots, allow you to do this (just click to check out Fight

Dad Bods new bot!)
YES.
BOTS ALLOW YOU TO...
...generate leads, engage them, build a relationship, magnetize them, qualify
and finally turn them into customers.

And everyone is going to use them wrong :(

Everyone except, you.

See, Messenger Bots arent an opportunity to push messages down peoples

throats.
It rather, gives us the ability to give someone a tailored experience based on
exactly where they are.

Since 2015, my other company, INFINITUS has made famous this method of
being at the right time and place, called the SSF Method.

Well, used properly in conjunction with Messenger Bots and you have a lethal
combination. Yes, you can have a bot fairly quickly.

However, what if you actually engaged someone with the

Right content
The right message
The right delivery style
The right call to action
The RIGHT experience...

What would you do?

SINCE WE LIVE IN A WORLD WHERE
LEADS AREN'T CREATED EQUAL

Since we live in a society where everyone is in a slightly different frame of mind.

Wouldnt pulling them towards us effectively allow us to be relevant them,

Further allowing us to sell to them?

And if we combine this power with a marketing funnel, wouldnt this

Also allow us to give them even a higher level engagement of an experience.

See, marketing IS experience.

It isnt just sending messages via a bot.

And now we have a brand new way of delivering that message.

One that costs far less
That is received far more

The question simply becomes this

Will you use what allows us to capture attention right now?
Or get left behind like every other major marketing type?

Marketing is a moving target.

You have a rare advantage.

Ready to jump?
USING FACEBOOK MESSENGER BOTS
IS THE NEW GAME IN TOWN.
For the past 15 years, email marketing has reigned as the dominant way to drive
sales and attention to your leads and customers.

Im not saying that email is dead.

However, Facebook Messenger Bots and Messaging is changing the game for
marketers and online businesses.

This guide gives 8 effective ways to use Facebook Messenger Bots that nearly
anyone can quickly use to drive attention, relevancy and sales in their business.

What is Facebook Messenger?

Facebook is the most popular website on earth. With nearly 2 billion active users
since its inception, a large part of its strategy has been messaging.

About 3 years ago, Facebook saw a larger opportunity and turned its Facebook
Messenger feature into a standalone product.

This was a smart choice.

THE INCONVENIENT TRUTH?
FACEBOOK IS RUNNING OUT OF AD SPACE.
Later in 2017, Facebook is going to run out of Ad Space. However, Facebooks
Messenger product is nearly untapped for advertising, allowing for a huge
increase of inventory.

Part of its product is allowing it to effectively be used as a business messaging

tool.

At the time of writing (March 2017), not only is the Messaging software effective
for business, but its driving massive sales.

In our own business, our average open rate is 82% with an average 30% click
through rate. Lets compare that to our email marketing with an average of 19%
and 5% click through rate and you can see why its so effective.
SO, WHAT'S A BOT?
Now, lets call a spade a spade.
You likely dont really need a bot, what youre really wanting is called a
sequence.
It performs like a bot, sort of like this:

A sequence isnt exactly smart, think of it like an advanced quiz that allows us
to properly know who someone is, what they want, and then deliver that
experience.

No, your bot isnt going to respond to random questions or queries. No its not
going to be super advanced.

And Ill be honest

It probably doesnt need to.

The job of a messenger bot?

To start a conversation that allows us to know who we are talking to and then
deliver a relevant experience.

Heres what it looks like. (Click to see an example)

SO, HOW DO YOU DO THIS?
Well, you can develop your own custom bots for your business. Chances are
you dont need that.

There are also lots of tools out there.

Personally, after using many of them Ive found ManyChat.com - its

inexpensive, its quick and Ill be honest it makes wanting to build a bot
seem a little foolish, unless you REALLY want to get fancy (and fancy doesnt
make money, always).

I wont go into the training of ManyChat.com, you can likely figure that piece
out.

However, what I will get into is very simply how to use this messaging service
to generate conversations, relationships and ultimately sales.

Disclaimer: I am in no way associated with ManyChat.com at the moment.

Ive also been using Messaging bots for less than 1 month in writing of this
guide.

Things may change and I suggest joining the free Bots for Business
Community, if you want the latest.
(Join here)
1.) DRIVE LEAD "CONVERSATIONS"
People hate giving their email addresses for anything, however, at the moment,
they are fine giving access to their messenger, largely as its so easy to
unsubscribe and its a slight pattern interrupt. In our testing of 4 different
campaigns, on average we were able to generate leads for an average of $1.73
for 2 different guides with a conversion rate of 92% - thats up from 40% using a
traditional landing page.

So, how does it work?

Well, much like a regular lead generation ad on Facebook, you would run an ad,
however, when someone clicks, it brings them to Facebook Messenger and then
you deliver the ad directly inside of Messenger.
At the moment, its difficult to track conversions outside of doing it manually,
however, with such a high conversion rate, it seems to work quite well.

At my other company, INFINITUS, in our SSF Method, we would recommend that

the best for the Messenger bot is the Sidewalk with a specific nurture
sequence to help people to get to know you better. However, this isnt a rule
and there is no reason you cant target those in the Slow Lane or Fast Lane.

Based on our experience, engaging people that arent on our email

lists, but have visited our website or engaged with our pages and
videos were the most effective leads with costs of below $1 in a very
competitive niche (internet marketing). The beautiful point of this?

Once you get the lead, you can learn a LOT about your
lead by asking them a few simple questions and you
can also distribute content easily.
2.) CONTENT DISTRIBUTION
Once you have a lead, you can run them through a specific sequence or you
can also send broadcasts to them.

This allows for an amazing ability to deliver content to them that can start
further conversations.

In one example, we delivered a Facebook Video Guide to our current

subscribers, over 60% said they wanted it and from that 1 single piece of
content it started dozens of conversations which lead to sales of our LeadCraft
program, simply because not only was it relevant and permission-based, but it
intrigued the person.

There wasnt huge email sequence involved, no need for a landing page, none
of the typical setup for a lead magnet simply delivering the value to those
who wanted it at the right place and time in the relationship.
3.) SALES "CONVERSATIONS"
What you must realize is that every conversation is a sales conversation.
Yet - we cant think of it that way.

In every interaction we have with someone inside of messenger, its important

that you understand that you and your product and/or services are becoming
more and more relevant to them.

You are creating an experience in which someone is starting to feel connected

to you and/or your brand. This powerful effect is something that, when done
properly, can make you stand out in an incredible fashion.

See, there are two ways to start these sale conversations:

a). Passive
Passive conversations are the easiest and it typically comes from segmenting
your leads and leading someone down the path of understanding that they
have a problem and a gap in what they are currently doing.

This is permission-based selling at its finest and can be added to any type of
sequence or automation when using messenger bots.

Its the simple Do you need help with that?

Okay, what type of help?

And boom, youve started the conversation.

b). Direct

The more direct way, which will always cost more and will always result in more
backs raised, is the direct-marketing method.

This is just simply coming out and saying

Do you have this problem

It doesnt lead with a ton of valuable content.

Its like asking a girl for her number within 30 seconds of seeing her.

Im not a fan of this direct-method of selling. I dont believe it works as well in

this platform.
Why?

Someone doesnt open their Facebook Messenger expecting to buy something.

However, this doesnt mean it wont work.
4.)SEGMENT YOUR BUCKETS
The cool part about all of this? Every sequence and automation that you run for
those that are subscribed to you can easily be segmented.

For example, I know that over 400 people on our list want notifications on
webinars, 34% of our list said they have revenue above $250k, 41% said they
have less than $125k in revenue. I also know that 62% of people are tinkering
with their online marketing my ideal customer.

Just like me, you can start collecting these pieces of information, allowing you to
be ultra-relevant.

This allows you to create an experience instead of just mass-sending an

email and the great part? It just feels natural.

Human beings want to be asked. They want experiences that feel right to them
and when you can create this moment, its magical for them.
5.) LIVE STREAM STACKING
If youre not using Live Streaming as part of your Facebook Video Strategy, its just plain
dumb.

Well, part of having a Live Stream is having as many people live as possible.
This allows you to do what we call social stack the live stream.

Giving it comments, shares, reach and relevancy that wouldnt be possible otherwise.
Well, whats the best way to get people there?

Tell them.
Thats the problem with live streams at the moment, we have to rely on Facebook to tell
people that we are live.

Well, lets take back control.

By using a specific tag inside of ManyChat we are able to get people to subscribe to
our Live Notifications. Obviously, these are the most engaged people, however, it
allows us to send a notification to hundreds (soon thousands) of people a few hours
before a live stream.

In our testing, we were able to increase the number of live viewers of our live
stream within the 3rd stream of doing this by 1400%.

While we dont have stats on the decrease of cost for

promoting our live streams afterwards, we did see a huge
uptick in the amount of the video watched when
promoting when it had more comments, shares and likes,
appealing to the social stacking effect.
6.) VALIDATE
It doesnt matter the size of your company or business, you need to validate
everything.
Before I put together a new training, a new product, a new piece of content, I
want to validate that someone will want it.

Theres no better way to do it than this platform.

I had a new live stream that I was going to do on how I generated over
$160,000 with one article on Entrepreneur.com leveraging Facebook
Advertising.

I did a quick broadcast sequence asking those who are subscribed to me on

Facebook.
89% of those who replied said they wanted it and over 60% of subscribers
responded.

The other beautiful bit?

Now, theyve micro-committed that theyll show up to the Live Stream.
The more you validate and ask, the better you can serve your audience
and youll be able to generate more sales.
7.) SOCIAL PROOF STACKING
Remember how we social stacked our live streams?
Well, when it comes to Facebook Advertising, we want to do the same thing.
Whenever we do any type of promotion on Facebook, we stack the likes,
comments and shares.

Not only does it increase our relevancy score, it also decreases our
advertising costs.
The CTR increases by 200-500% of that specific ad.

So, if you have a new lead magnet, a new post, or a new video whats
the best way to socially stack it?

Send it to those that are on your Messenger List instantly you can get
HUNDREDS of likes, clicks and engagement that goes through the roof.

It will give you traction, share your content and decrease your advertising
costs giving you more leads and more sales for less money. Smart, right?
8.) ENGAGEMENT & ATTENTION
Those who own attention are paid.
Those who engage more often are paid even more.

In our society, there is a lot of noise.

You have a signal, a message to be heard by everyone.

By generating leads, having conversations, being in front of your audience.

By engaging them and allowing them to feel heard.
By being relevant to those people, you are owning the attention in your
space.

See, there are 4 different types of things you must do in your business.

a). Build an Audience

b). Build Awareness
c). Generate Leads
d). Generate Sales

Facebook Messenger allows you to do all 4 of these all in the same platform,
seamlessly, for free, allowing you to scale your relevancy and intimacy to a
higher ability than ever before.

Overall, this type of opportunity doesnt come up often.

Either use this or lose it.
Remember, marketers (people like me), ruin everything :)
SO WHAT'S NEXT?
Quite honestly, Facebook Messengers ability for your business is insane.
Its cheap and effective.

However, it comes down to scaling intimacy.

It comes down to engaging and mediating attention towards you.

Remember this and youll be able to sell like a rockstar using it.

If youre ready to use this effectively, you may want to consider our
upcoming training on using Facebook Messenger Bots inside of your
business

Simply click here to join the Bots for Business Community and youll be the
first to know about it.

See, were using it everywhere :)

Talk soon and enjoy!

 MEET THE TEAM
BEHIND THE BOTS

Scott Oldford
Hey, Im Scott.
I help Entrepreneurs scale using effective Online Lead Generation, I wrote my first lines of code when I was 8 years old and have always be
fascinated by technology. At the moment, we are seeing a gigantic shift in Lead Generation for small business owners, we are in a time where
we are able to give a personalized, relevant experience.

Messenger Bots allow us to do this even better. See, I believe that being relevant IS marketing and any tool or system that allows us to do this
in an effective way allows us to grow our business significantly.

Its why I partnered up with Katya to bring bots to every business. Regardless if its our course or our done-for-you solution, you need a bot
inside of your business. The future of lead generation is here and its waiting for you.

Katya Sarmiento
Hey there, Im Katya.
Ill systemize anything -- you name it.
That makes me an Entrepreneur's best friend. Operations, Technology and Processes is what allows for Entrepreneurs to create
true businesses.

Ive used this superpower to help Entrepreneurs, like you, implement effective Lead Generation by systemizing your ability to
automatically bring new customers to your doorsteps. In the realm of Bots, I help build systematic experiences that allow you to
qualify, engage and interact with your leads in a 1-to-many way, that feels like a 1-to-1 experience.

Combined with Scotts marketing and sales genius, this allows you to grow your business in a sustainable and
scalable way, giving you new found power adding revenue and profit to your bottom-line.

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