SOCIAL MEDIA, MEDIA ETHICS,

AND REGULATION:WITH
REFERENCES TO FACEBOOK

A PROJECT REPORT

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE AWARD OF THE M.COM. DEGREE
OF

MASTER IN COMMERCE
(MANAGEMENT)
SUBMITTED TO
UNIVERSITY OF MUMBAI,
LALA LAJPAT RAI COLLEGE, MAHALAXMI, MUMBAI

SUBMITTED BY
Name of student-Shaikh sana University Roll no-15160619

SUPERVISED BY
DR.S.V.LASUNE
APRIL 2017

1
 DECLARATION

I, student of LALA LAJPAT RAI COLLEGE OF COMMERCE

AND ECONOMICS of M.COM (MANAGEMENT), hereby
declare that, I have completed this university project on SOCIAL
MEDIA , MEDIA ETHICS AND REGULATION: WITH
REFERENCES TO FACEBOOK during the academic year 2016-
2017.

This information submitted is true and original to the best of my

knowledge.

Student signature

University rollno-15160619

2
 CERTIFICATE

I hereby certify that the work which is being presented in the M.Com
Internal Project Report entitled SOCIAL MEDIA , MEDIA
ETHICS AND REGULATION: WITH REFERENCES TO
FACEBOOK , in partial fulfilment of the requirement for the award
of the Master of commerce in Management and submitted to the Lala
Lajpat Rai College of Commerce and Economics ,Mahalaxmi
Mumbai 400034 is an authentic record of my own work carried out
under the supervision of DR.S.V.LASUNE. The matter presented in
this Project Report has not been submitted by me for the award of any
other degree elsewhere.

Signature of student:

Signature of Supervisor:

Internal Examiner:

External Examiner:

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College stamp Principal

ACKNOWLEDGEMENT

I would like to place on record my deep sense of gratitude to prof.

DR.S.V.LASUNE, Dept of for his generous guidance, help and useful
suggestions.

I express my sincere gratitude to prof .DR.S.V.LASUNE, for his

stimulating guidance, continuous encouragement and supervision
throughout the course of present work.

I also wish to extend my thanks to my friends and other colleagues for

attending my seminars and their insightful comments and constructive
suggestions to improve the quality of this project work.

I am extremely thankful to DR.S.V.LASUNE coordinator and

Principal DR.NEELAM ARORA, for providing me infrastructural
facilities and to work in, without which this work would not have
been possible.

Signature of student

4
 ABSTRACT

Social Networking sites and blogs have become part of our daily life.
One would have thought that because they are social networking
sites people would use them for social purposes only. But far from
that! They are fast gaining ground in professional organizations and
are being used by corporate organizations and are rapidly evolving.

As more and more people are becoming Internet friendly, its become
easier for people to communicate and stay in touch through these
social networking sites. Journalists too have found social networking
sites valuable tools for their work.

Since the emergence of these social networking sites like Facebook

and Twitter as key tools for news, journalists and their organizations
have performed a high-wire act: They need to use social media to
engage their audiences in new and inventive ways, while also
maintaining ethics.

Achieving that balance has been a big challenge for many reporters,
and several have faced serious consequences for expressing their own
views in, for instance, 140 characters or less.

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 INDEX

SR.NO TOPIC PG.NO

CHAPTER 1

1 Introduction
2 Objective
3 Rationale behind the study
4 Research methodology
5 Characteristics of social media
6 Challenges of s.m
7 Ethical issues of s.m
8 Regulations of s.m
CHAPTER 2
9 Review of literature
CHAPTER 3
10 Introduction to facebook
11 History
12 Impact
13 Data analysis
CHAPTER 4
14 Result and discussion
CHAPTER 5
15 Conclusion and references

CHAPTER 1

INTRODUCTION

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As companies are using social media sites in promoting their
businesses faster, establishing the messages they want to convey,
strengthening their relationships with customers and ensuring a
continuous conversation about their business, journalists are also
employing these social media sites to be able to reach and interact
with their audiences. News is sent with rapid speed through these
sites.

But as numerous as the advantages are, the disadvantages of these

sites cannot be ignored for whatever purpose they are used. In
business, they have become a serious security threat and also a major
distraction for staff. Some people tend to put unnecessary details
about themselves on these sites. And there are reports of
consequences suffered by some people who are ignorant of the danger
of too much detail on these sites.

Social Networking sites and blogs have become part of our daily life.
One would have thought that because they are social networking

7
sites people would use them for social purposes only. But far from
that! They are fast gaining ground in professional organizations and
are being used by corporate organizations and are rapidly evolving.

As more and more people are becoming Internet friendly, its become
easier for people to communicate and stay in touch through these
social networking sites. Journalists too have found social networking
sites valuable tools for their work.

Since the emergence of these social networking sites like Facebook

and Twitter as key tools for news, journalists and their organizations
have performed a high-wire act: They need to use social media to
engage their audiences in new and inventive ways, while also
maintaining ethics.

Achieving that balance has been a big challenge for many reporters,
and several have faced serious consequences for expressing their own
views in, Social Networking sites and blogs have become part of our
daily life. One would have thought that because they are social
networking sites people would use them for social purposes only. But
far from that! They are fast gaining ground in professional
organizations and are being used by corporate organizations and are
rapidly evolving.

As more and more people are becoming Internet friendly, its become
easier for people to communicate and stay in touch through these
social networking sites. Journalists too have found social networking
sites valuable tools for their work.

8
Since the emergence of these social networking sites like Facebook
and Twitter as key tools for news, journalists and their organizations
have performed a high-wire act: They need to use social media to
engage their audiences in new and inventive ways, while also
maintaining ethics.

Achieving that balance has been a big challenge for many reporters,
and several have faced serious consequences for expressing their own
views in, for instance, 140 characters or less. for instance, 140
characters or less.

Social media is characterised by convergence, participation, openness

and the transcendence of national borders. Its growth poses challenges
to traditional media policy and regulation making, which are based on
the type of medium and on national borders, and also triggers new
legal issues of both a criminal and civil nature around the world.

The popularity of social media has grown rapidly in recent years.

There is widespread use of sites such as Facebook and Twitter
amongst medical students and doctors and there are a growing
number of well-established blogs and internet forums that are aimed
specifically at medical professionals, such as doctors.net.uk and the
BMJs doc2doc. While many medical professionals use social media
without encountering any difficulties, media interest and research into
examples of unprofessional behaviour online have raised concerns
that some doctors and medical students may be unknowingly
exposing themselves to risk in the way they are using these web 2.0

9
applications and uploading personal material onto the internet.
Although medical professionals should be free to take advantage of
the many personal and professional benefits that social media can
offer, it is important that they are aware of the potential risks
involved. This guidance provides practical and ethical advice on the
different issues that doctors and medical students may encounter
when using social media.

Objectives of the Study

This study is intended to get acquaintance on the following

To discuss the significances of social media;

To discuss the key features of social media;

To discuss the major roles played by social media;

To discuss the key challenges posed by social media;

To seek the opinion of audience of social media on various aspects.

Rationale behind the study

To know about the facebook

To know about the various impacts
To know about the people response towards the social
networking sites.
Research methodology
The research is being done both on primary and secondary data.

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 Primary data is collected from the 20 respondents from which
10 are males and 10 are females. And secondary data is
collected from various webstites and news articles, etc.

Key Characteristics of Social Media

Free web space: The social media websites provide the users or
the so called audience with free web space to upload their
personalized content.

Unique web address: The audiences are provided with a

personalized unique web address to have a unique identity, which
makes them to share their content in real time. It remains intact till the
time they maintain their online account.

Possibility of building profiles: With the possibility of building

personalized profiles, the social media enables an individual to have
access to the likeminded people to interact with each other. It is also
possible to conceal the profile from pirates and making it accessible to
only a desired group of people.

Virtual connections with friends and relatives: Social media

websites turns to be the platform for virtual meetings. People, who are
miles away from each other, can get in touch virtually with each other
through such website enabled chat engines. The websites even make it
possible to share valuable files, photos and multimedia content with
each other.

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 Real time content upload facility: Through social media, it is
possible for the audience to have a chance to upload their
personalized content or other files as the services are open round the
clock 24x7 for all 365 days in a year.

Feedback: With the online social networks, feedback, the key

element in the communication process becomes vital. Feedback is
immediate like in face to face communication through new media or
social media communication, provided the responder is also online, at
the time when the sender initiates the dialogue.

Time stamp: Each and every post in the social media has a time
stamp indicating if the post is either fresh or stale. Depending on the
freshness of the post, the responder may either choose to respond or
not to respond.

Key Roles Played by Social Media

Of the many roles executed by the social media, the following are the
most prominent and key roles played by the social media. Social
media has wide-ranging functions that turned imperative in a persons
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day to day life. Life without social media is beyond imagination and
turns to be very crucial.

Communicate: Nevertheless social media is of most recent origin,

it turned to be one of the most effective communication tools in the
history of communication. The entire organizations can turn to be a
single social community which is more aptly known as town square.
With the more interactive technology involved in this form of
communication, the feel through this way of communication is rather
very lively and gives a feel of face to face communication. It has an
added advantage of the ability of very easily monitoring change
initiatives. Social media is not only the media of extroverts, but also
of introverts. They have the freedom of communicating at an ease
without directly facing the responder, unlike in face to face
communication or the so called interpersonal communication.

Collaborate: Collaboration is off the charts. Today, its very

common that almost all Netizens get themselves involved in social
media chats, blogging and hangouts of google talk etc. One person
initiates the communication by his posts with or without the support
of multimedia content and it is circulated among a closed or open
group of Netizens. People keep on adding the comments to the post
which further processes the communication. The comments can be
considered as the feedback to make the conversation a dynamic one.
The entire process turns to be innovative and collaborative.

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 Educate: The third major role played by the social media is
educating the masses. The entire organization of community is made a
global class room on the social media platform. Virtual classes around
the world are made possible through social media. People in nooks
and corners of the world can attend an online lecture delivered by a
resourceful person from a remote location. Even the audience can
pose their doubts and get them clarified. Such a facility is more
similar to that of a live class room environment. This type of
education has an added advantage. Simultaneously, the entire thing
can be recorded, to revise at a later stage. The worlds best resources
can be made available to all the desired people with the involvement
of technology in social media.

Engage: Every employee of the organization can be made equally

responsible by engaging them in some or other way. Such a process
not only brings up their morals high, but also paves them a way to feel
as part of the team and to come out with more innovate ideas, to
improve the overall performance of the organization, at any given
time. It happens so because, when people are engaged, they feel
respected and valued. As a result, they ponder the most, deliver extra,
and even work with a heightened strength. The ultimate result is the
great productivity from the employees; it happens because of the
happiness of the employees.

Monitor: Monitoring is another crucial function of the social

media. It gives a clear picture of the situation in the real time. For

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example google analytics gives the clear picture of the number of
visitors at any given time. Such type of monitoring facilities not only
makes the team leaders to have virtual access to the situation, but also
enables them to change the strategy in accordance to the situation.
Setbacks are easier to spot, and losses can be cut, adjustments can be
made, or reinforcements can be sent in. Social media functions in a
similar vein just like the central nervous system of human body and
paves the leaders a way to respond, accordingly.

Maximize: Social media usage makes the employees more excited

and extracts more from the employees in any given organization, as
the social media tools have the capability of letting the people to work
with an ease, thereby achieving the maximum for the organization.

Entertain: Social media is the new media that offers the audience
a great entertainment. It enables the user to get all sorts of multimedia
content, thereby dispelling all the limitations which otherwise are
possessed by each of the traditional media. It has all good qualities of
each and every conventional media embedded in it and more
advanced features added to it.

Key Challenges Posed by Social Media

Despite the fact that social media play the vital roles such as
communication, collaboration, education etc, it poses few major

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challenges too. The following are the most prominent challenges
posed by the social media.

Privacy: The primary challenge posed by the social media is the

privacy. Many people restrain themselves from taking part in a
dialogue with a fear of losing their privacy.

Access for those with disabilities: Section 508 of the

Rehabilitation Act of the US provides guidelines for making federal
websites accessible to people with disabilities, including the visually
and hearing impaired. A brief on this act is appended below:

In 1998 the US Congress amended the Rehabilitation Act to require

Federal agencies to make their electronic and information technology
accessible to people with disabilities. Section 508 was enacted to
eliminate barriers in information technology, to make available new
opportunities for people with disabilities, and to encourage
development of technologies that will help achieve these goals.

This section provides guidelines for making federal websites

accessible to people with disabilities, including the visually and
hearing impaired. There is a need for the formulation and
implementation of such guidelines to remove the barriers for
differently abled people. Such an issue should be taken up for the
better implementation, both in letter and spirit.

Commercial advertising on social media: Advertising on social

media should follow the formalities of censor; and porn content in
advertisements should be avoided on the websites, intended for the
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very purpose of social networking. If such restrictions are not
imposed, strictly, it may ruin the minds of youth, thereby indirectly
increasing the crime rate. This is one of the vital challenges posed by
the social media in the contemporary web world.

Terms of agreements: Most of the social media sites allow the

audience to create an account, after accepting terms of agreement,
which are often vague. The terms of agreement can be interpreted in
multiple ways. They pose a threat, indirectly. Most of the social
networking websites get an agreement accepted by the users that their
information can be used by the owners of the social media. It
indirectly causes invasion of privacy. Such a challenge is one of the
crucial confront posed by the social media.

Security Concerns: Social media sites pose an equal threat to the

security of personal information and other concerned data. Hacking of
the websites is the most common feature; with hacking there is an
imminent threat to the audience of social media. This turns to be
another key challenge posed by the social media.

Deception: The identity of the individual who joins the social

networking sites may either original or fake. The veracity of his/her
identity is not known to the fellow user. In the recent past, many cases
of deception around the world have been registered. Social media
turns to be an easy way of deceiving people using the technology.

Ethical issues of social media

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Social media is generally portrayed as a positive thing amongst
society but I think people tend to forget the ethical concerns behind
social networking. Whats even more worrying is that young people
are probably the most vulnerable when it comes to using social media

Privacy/Anonymity

When social networking no one can ever guarantee 100% that they
are speaking to the person says they are. A perfect example was
posted by Gary Chuang on his E-Marketing blog, Reddit AMA
President of US and A special, where Barack Obama was doing a
Q&A online. Obviously, it wasnt Obama himself who was answering
questions, it was many of his representatives. How can we trust
people through social media sites when it is so easy for them to
conceal their identity. Further, what a lot of social media users arent
aware of is that the space they are using is being observed by its
creators. Stalking individuals in real life and gathering information
isnt welcomed however its done everyday on social media sites, so
why is it acceptable through a cyber platform?

Consent
To continue from above, this observing of individuals using social
media sites is okay, because users consent to it! Sounds crazy hey?
The only thing that cray about it, is that a majority of people are
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unaware that they allow these huge organizations do stalk if you
will, their activity simply by registering, uploading content, posting
comments etc. Furthermore, there is no way of knowing for sure that
users of social media sites are of the required age. For example are all
Facebook users over the age of 15? I highly doubt that! Even if
parental consent is required, this doesnt mean that a parent actually
consented. Having children freely disclose information not knowing
who is watching and that they have actually allowed creators to store
information is highly concerning.

Data Sharing / Data Storage

Heres a little bit of interesting information about foreign government

accessing social media data.

Social networking platforms are mostly US-basedUS-based data

are subject to the Patriot Act and the Foreign Intelligence and
Surveillance Act data can be accessed by US federal law
enforcement agencies, no matter who owns themAustralians storing
data on US sites cannot claim protection under the Fourth
Amendment of the US Constitution (which protects US citizens
against unlawful search and seizure of property and information)
because their data are stored by a 3rd-party provider

Does that seem fair? Its a little scary knowing a foreign government
can access everything we submit on these sites and there is nothing
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we can do about it? So make sure if you dont want Facebook, or
perhaps the US Government to know something, simply, dont post it!

Personally, I think the biggest ethical concern is protecting young

adults who think these social sites are a safe space. There are so many
hidden dangers and ethical concerns on the organizations behalf that
younger people wouldnt even consider when signing up to Facebook,
Twitter etc. These organizations have so much information, surely
they are doing something more with it than just selling it to marketing
companies? I have to admit, I dont trust them one bit!

Ethical responsibilities and social media

1.Patient confidentiality Social media, through blogs and web

forums, can provide doctors and medical students with a space in
which they can discuss their experiences within clinical practice. As
material published on the internet often exists in the public domain
however, it is important that health professionals exercise caution
when discussing any details relating to specific medical cases.
Doctors and medical students have a legal and ethical duty to protect

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patient confidentiality. Disclosing identifiable information about
patients without consent on blogs, medical forums or social
networking sites would constitute a breach of General Medical
Council (GMC) standards and could give rise to legal complaints
from patients. GMC guidance highlights that many improper
disclosures are unintentional and reminds medical professionals that
they should not share identifiable information about patients where it
may be overheard, including in internet forums.1 Although individual
pieces of information may not alone breach patient confidentiality, the
sum of published information could be sufficient to identify a patient
or their relatives. Doctors and medical students who wish to publish
details about specific medical cases or clinical experiences online,
which identify or run the risk of identifying a patient, should ensure
they follow the guidelines relating to patient consent and disclosure
set out by the GMC. The BMA also provides extensive guidance for
doctors on confidentiality.

2 Appropriate discussions of patients and practice

While discussion about patients and clinical experiences amongst

colleagues online can have both educational and professional benefit,
informal discussion about patients on public internet forums should be
avoided. It would be particularly inappropriate for medical
professionals to make personal or derogatory comments about their
patients or colleagues. Even where doctors or medical students post
anonymously and are confident that what they say will not breach

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patient confidentiality, they should consider how such comments will
reflect on themselves as physicians or future doctors and bear in mind
the potential impact they could have on the publics trust in the
medical profession as a whole.

Maintaining boundaries the doctor-patient relationship Privacy

and personal information As the example below illustrates, social
media can blur the boundary between an individuals private and
professional lives. People are often unaware that the personal material
they intend to share with friends could be accessible to a much wider
audience and that once uploaded onto the web, it may not be possible
to delete material or control how widely it is shared. Public or
Private? In 2010, a civil servant complained to the Press Complaints
Commission (PCC) that two newspapers had breached her privacy by
publishing updates she had posted on Twitter in a personal capacity.
In the posts, the civil servant revealed that she was struggling with a
wine-induced hangover at work and posted a number of tweets that
were political in nature. Although initially only intended to be shared
with her 700 hundred followers on Twitter, publication in the national
press ensured that millions read her tweets. One of the newspapers
also published a picture of the civil servant that she had posted on her
Flickr page to accompany the article. The newspapers in question
argued that the articles were justified given civil service guidelines on
impartiality and they had not invaded her privacy because access to
the Twitter account had not been limited to just those officially
following her. In 2011, the PCC found in favour of the newspapers.

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It stated that the publically accessible nature of the information was a
key consideration in deciding whether it was private and noted that
the material published on the site related directly to the civil servants
professional life.

3 Although doctors often choose to divulge personal information

about themselves during face-to-face consultations with patients, they
are able to control the extent and type of this self-disclosure. The
accessibility of content on social media however raises the possibility
that patients may have unrestricted access to their doctors personal
information and this can cause problems within the doctor-patient
relationship. In an example reported in the MDU Journal, a patient
treated by one of the female partners at a GP practice began sending
the doctor flowers and other gifts. After the patient attempted to
contact the doctor several times on Facebook, it became clear that he
had discovered information about the type of presents she might like
through the personal information that was easily accessible on her
account.

4 Some social media sites have privacy settings that allow users to
control and put restrictions on who has access to their personal
information.

5 The default settings on such sites however often permit various

types of content to be shared beyond an individuals network of
friends. It is important that doctors and medical students familiarise
themselves with the privacy provisions for different social media

23
applications and adjust the settings to ensure their content is protected
to the extent they would like. Research from the US suggests that a
proportion of medical professionals may not be taking advantage of
these settings to limit access to their profile, despite some accounts
displaying content that could be interpreted negatively.

6 The BMA recommends that doctors and medical students should

consider adopting conservative privacy settings where these are
available. Not all content on the web can be protected in this way and
some social media applications do not provide flexible privacy
settings. Medical professionals need to be aware of the risks of
posting content on the web which is in the public domain and be
conscious at all times of who has access to their personal material
online and how widely this content may be shared.

Facebook friend requests Relationships between doctors and

patients that are not based around clinical care can raise a number of
significant ethical issues. Because of the power imbalance that can
exist in any doctor-patient relationship, it is important that a
professional boundary exists to maintain trust and protect patients
from the possibility of exploitation. It is possible, and in small
communities likely, that doctors may have friends who are patients. In
these circumstances, doctors and medical students should be aware of
the boundaries that need to be set and be sensitive to the need to
maintain a professional relationship in the surgery or clinic. Some
doctors and medical students report that current or former patients

24
have sent them friend requests on Facebook. While most doctors
would not consider entering into an informal relationship with a
patient online, research suggests that a small number of doctors have
accepted friend requests from patients and that some doctors would
decide on an individual basis.

7 Given the greater accessibility of personal information, entering into

informal relationships with patients on sites like Facebook can
increase the likelihood of inappropriate boundary transgressions,
particularly where previously there existed only a professional
relationship between a doctor and patient. Difficult ethical issues can
arise if, for example, doctors become party to information about their
patients that is not disclosed as part of a clinical consultation. The
BMA recommends that doctors and medical students who receive
friend requests from current or former patients should politely refuse
and explain to the patient the reasons why it would be inappropriate
for them to accept the request.

Declaring conflicts of interest

US research into the content of medical blogs written by healthcare

professionals found a number of cases where authors had explicitly
promoted or endorsed a specific healthcare product but had not
provided information on potential conflicts of interest.

8 Doctors and medical students who post material online should be

aware of their ethical obligations under GMC regulations to declare

25
any financial or commercial interests in healthcare organisations or
pharmaceutical and biomedical companies.

9 This ethical duty applies even where doctors blog anonymously, as

any material written in a professional capacity or by authors who
represent themselves as doctors are likely to be viewed by the public
as such and taken on trust. Failing to declare conflicts of interests
could undermine public trust, compromise the professionalism of
authors and in turn risk referral to the GMC.

REGULATIONS OF SOCIAL MEDIA

As social media becomes more prevalent, the possibility of using it

improperly is causing policymakers to create guidelines and enforce
compliance. Its important to stay current on regulatory guidelines
that govern your industry, and to have a solid social media policy in
place. Here are a few agencies, codes, and regulations that have social
media implications. This is (by no means!) comprehensive, and laws
are always changing. How many of these were you already aware of?

FINRA (Financial Industry Regulatory Authority)

If you work for a financial firm like a brokerage or bank, any

communications with customers must be done carefully.

*.Every firm that intends to communicate, or permit its associated

persons to communicate, through social media sites must first ensure
that it can retain records of those communications.

26
*.A registered principal of the firm must approve all static content on
a page of a social networking site established by the firm or a
registered representative before it is posted.

*.Firms must supervise interactive electronic communications in a

manner reasonably designed to ensure that they do not violate the
content requirements of FINRAs communications rules

*.Firms must adopt policies and procedures reasonably designed to

ensure that their associated persons who participate in social media
sites for business purposes are appropriately supervised, have the
necessary training and background to engage in such activities, and do
not present undue risks to investors. Firms must have a general policy
prohibiting any associated person from engaging in business
communications in a social media site that is not subject to the firms
supervision.

HIPAA (Health Insurance Portability and Accountability Act)

If you work in healthcare, including a hospital, doctors office, or

clinic, its important to keep customer information private.

*.The HIPAA Privacy Rule protects the patients protected health

information, which is all individually identifiable health information
held or transmitted by a covered entity or its business associate, in any
form or media, whether electronic, paper or oral. 45 C.F.R. 160.103

27
*.Dont inadvertently share any patient information, like a cell phone
photo that includes a patient, or a tweet that could identify someone
that visited your clinic.

*.Dont invite customers to post personal information

*.Dont acknowledge a condition that a patient discloses, or defend a

negative post when a patient posts something online.

FTC (Federal Trade Commission)

If youre being paid to say something, it better be the truth, and it

better be disclosed.

*.Communications that feature a consumer and convey experience

with a product or service as typical when that is not the case will be
required to clearly disclose the results that consumers can generally
expect.

*.Material connections (sometimes payments or free products)

between advertisers and endorsers connections that consumers
would not expect must be disclosed.

*.Advertisers and endorsers may be liable for false or unsubstantiated

claims made in an endorsement or for failure to disclose material
connections between the advertiser and endorsers. The revised Guides
also make it clear that celebrities have a duty to disclose their
relationships with advertisers when making endorsements outside the
context of traditional ads, such as on talk shows or in social media.

FDA (Food and Drug Administration)

28
The pharmaceutical industry has been regulating customer
communication since 1906. If you communicate to consumers at all,
you need to make sure youre not overstating the benefits of a
product. The FDA has been asked to offer specific guidance for social
media participation, and though theyve solicited feedback, they have
yet to publish anything specific.

*.Promotional statements can make claims about approved indications

only.

*.A company should neither overstate the benefits nor understate the
risks.

*.The manufacturer has responsibility for user-generated and third-

party content that appears on a company-created site. US Copyright
Statute Copy and paste much? Be careful not to borrow too liberally.

*.Under the fair use doctrine of the U.S. copyright statute, it is

permissible to use limited portions of a work including quotes, for
purposes such as commentary, criticism, news reporting, and
scholarly reports. There are no legal rules permitting the use of a
specific number of words, a certain number of musical notes, or
percentage of a work.

*.Only the owner of copyright in a work has the right to prepare, or to

authorize someone else to create, a new version of that work.
Accordingly, you cannot claim copyright to another's work, no matter
how much you change it, unless you have the owner's consent.

29
NLRA (National Labor Relations Board)

An employer cant prohibit employee self-organization.

*.An employer cant create work rules, like limiting Facebook

participation, if they keep employees from self-organizing.

*.An individual employee cant be prohibited from seeking to initiate,

induce, or prepare for group action, or when the employee brings
truly group complaints to the attention of management.

*.Comments made solely by and on behalf of the employee himself

are not protected.

GINA (Genetic Information Non-Discrimination Act)

If youre an employer, you need to make sure you dont use social
media to access information that could lead to discrimination.

*.A company is not allowed to search social media with the intent of
finding genetic information about an employee or potential employee.

SOX (Sarbanes-Oxley Act).

If you work at a public company, you might accidentally mislead

investors by what you say.

*.Make sure any financial information posted on your Facebook fan

page, Twitter, website, etc., is updated to reflect material changes in
financial condition and operations.
30
*.Do not release financial information on social networking sites that
you have not also published in a press release.

COPPA (Childrens Online Privacy Protection Act)

If your product or service is marketed to children, you need to follow

the COPPA laws set forth by the FTC. This is the main reason
Facebook is limited to those at least 13 years old.

*.If you operate a commercial Website or an online service directed to

children under 13 that collects personal information from children or
if you operate a general audience Web site and have actual knowledge
that you are collecting personal information from children, you must
comply with the Children's Online Privacy Protection Act.

*.An operator must notify a parent that it wishes to collect personal

information from the child; that the parent's consent is required for the
collection, use and disclosure of the information; and how the parent
can provide consent.

CAN-SPAM Act (FTCs Controlling the Assault of Non-Solicited

Pornography and Marketing Act)

Think Facebook messages or posts arent covered under SPAM laws?

Not so much.

*.On March 28, 2011, the U.S. District Court for the Northern District
of California held in Facebook, Inc. v. Max Bounty, Inc.1 that
messages sent by Facebook users to their Facebook friends walls,

31
news feeds or home pages are electronic mail messages under the
CAN-SPAM Act.

CFAA (Computer Fraud and Abuse Act)

Organizing a grass-roots effort to flood someone with messages or

comments is frowned upon.

*.Sending too many messages to a person is considered computer

fraud and abuse. State of Missouri Senate Bill 54Besides not being a
good idea, Friending your students is illegal in Missouri.

*.No teacher shall establish, maintain, or use a non-work related

internet site which allows exclusive access with a current or former
student. Codified Ordinances of the City of Cleveland Section
605.0091 Improper Use of Social Media Think before organizing that
Flash Mob.

*.In Cleveland, its Illegal to use Facebook and other social media to
call together unruly crowds. California Juries Prohibited from
Electronic Communication and one final reminder from California
judges

*.Jurors are prohibited from using any form of communication or

research about the case, including all forms of electronic or wireless
communication or research.

CHAPTER 2

32
 REVIEW OF LITERATURE

Most research to date has focused on the use of Facebook to initiate

and maintain relationships. In a study involving 364 university
students, Golder et al. (2007) found that one of the users most
frequent activities on Facebook is writing messages. In order to
communicate, Facebook users can write to each other through private
messages, chat, comments, and wall posts messages that publicly
appear on a users personal page. Research has shown that Facebook
is employed mostly to keep in touch with people and to know them
better (Joinson, 2008; Golder et al., 2007; Sheldon, 2008; Wiese and
Farrugia, 2009). Stern and Taylor (2007) carried out a survey among
364 university students and found that only a small number of users
try to meet new people or try to initiate a relationship via Facebook
and that most of them use it to maintain already existing relationships.
Facebook was also found to be frequently used to maintain distant
relationships, as it allows for immediate communication between
users who are geographically far (Golder et al., 2007; Sheldon, 2008;
Dong, 2008). Bryant and Marmo (2009) observed the types of
relationships that a sample of college students had with their
Facebook friends, their behaviours adopted for relational
maintenance, and how these strategies changed according to the type
of relationship. They found that relationship maintenance on
Facebook usually occurs for casual relationships or acquaintances and
that close friends and couples tend to use other media to maintain
their relationships. According to them, Facebook does not allow
33
enough intimacy for maintaining close relationships and users expect
more effort from their partners. Although private messages allow
users to share information confidentially, communication over
Facebook seems to be seen as cheap and low-effort, therefore not
adequate enough to maintain serious relationships with people unless
geographically distant. Stern and Taylor have also found similar
results: students mostly use Facebook to keep in touch and develop
relationships but do not use it for romantic relationship development.
As an interpretation of this finding, they state that students do not
want their dating attempts to be public (Stern and Taylor, 2007,
p.17). This interpretation, however, is restrictive, as it does not take
into consideration the use of private messages.

In fact, private messages function as e-mails as they are shared

exclusively between the sender and the receiver. Users have,
therefore, the possibility to maintain romantic relationships with their
partners without being public. Stern and Taylors results seem to show
rather the cheapness suggested by Bryant and Marmos study.
Joinson (2008) presented the phenomenon of relational maintenance
under an approach called uses and gratifications. His study was
based on two online surveys. The first was carried out to collect
demographic information of 137 participants, as well as to measure
their use of Facebook. Questions included age, gender, occupation,
and location, number of friends on Facebook, time spent on it, what
they enjoyed about it, and what they used it for. The results were
employed to draw a list of 46 gratifications such as finding out what

34
old friends are doing now or communication with likeminded
people (Joinson, 2008, p.1030). The second survey was an
evaluation of these 46 gratifications. The participants 241 Facebook
users had to rate the degree of importance of each item on a Likert
scale from 1 to 7. This methodology limits the participants choice by
allowing them to rate pre-defined elements, not having the possibility
to add new items or express their thoughts. However, the use of a
preliminary survey allowed the researcher to use the Likert scale
without being excessively restrictive. In fact, the items constituting
the survey represent the most predictable gratifications that users
would identify. In addition, this may contribute to help participants
recall or realise uses they may not think of or simply forget. The
scoring not only allows the knowledge that people use Facebook for
specific reasons, but also how each use is likely to be more or less
important for each participant and how this is distributed among a
group of users. Joinson identifies two main functions associated with
keeping in touch: building social capital and surveillance. More than
65% of the participants are female, and the results clearly show a
significant difference between females and males. However, Joins on
fails to provide an interpretation of these results and does not consider
gender as a factor that may have influenced the results. While
building social capital confirms once again the use of Facebook to
maintain relationships with friends, the concept of surveillance
refers to the next motivation for Facebook use: learning about others.

CHAPTER 3
35
 PRESENT WORK

INTRODUCTION TO FACEBOOK

Facebook (stylized as facebook) is a for-profit corporation and

online social media and social networking service based in Menlo
Park, California, United States. The Facebook website was launched
on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard
College students and roommates, Eduardo Saverin, Andrew
McCollum, Dustin Mosko vitz, and Chris Hughes.

The founders had initially limited the website's membership to

Harvard students; however, later they expanded it to higher education
institutions in the Boston area, the Ivy League schools, and Stanford
University. Facebook gradually added support for students at various
other universities, and eventually to high school students as well.
Since 2006, anyone age 13 and older has been allowed to become a
registered user of Facebook, though variations exist in the minimum
age requirement, depending on applicable local laws. The Facebook

36
name comes from the face book directories often given to United
States university students.

Facebook can be accessed by a large range of desktops, laptops, tablet

computers, and smartphones over the Internet and mobile networks.
After registering to use the site, users can create a user
profile indicating their name, occupation, schools attended and so on.
Users can add other users as "friends", exchange messages, post status
updates and digital photos, share digital videos and links, use
various software applications ("apps"), and receive notifications when
others update their profiles or make posts. Additionally, users may
join common-interest user groups organized by workplace, school,
hobbies or other topics, and categorize their friends into lists such as
"People From Work" or "Close Friends". In groups, editors can pin
posts to top. Additionally, users can complain about or block
unpleasant people. Because of the large volume of data that users
submit to the service, Facebook has come under scrutiny for its
privacy policies. Facebook makes most of its revenue
from advertisements which appear onscreen.

Facebook, Inc. held its initial public offering(IPO) in February 2012,

and began selling stock to the public three months later, reaching an
original peak market capitalization of $104 billion. On July 13, 2015,
Facebook became the fastest company in the Standard & Poor's 500
Index to reach a market cap of $250 billion. Facebook has more
than 1.65 billion monthly active users as of March 31, 2016. As of

37
April 2016, Facebook was the most popular social networking site in
the world, based on the number of active user accounts.

HISTORY

Zuckerberg wrote a program called "Facemash" on October 28, 2003

while attending Harvard University as a sophomore (second year
student). According to The Harvard Crimson, the site was comparable
to Hot or Not and used "photos compiled from the online facebooks
of nine houses, placing two next to each other at a time and asking
users to choose the 'hotter' person".

To accomplish this, Zuckerberg hacked into protected areas of

Harvard's computer network and copied private dormitory ID images.
Harvard did not have a student "face book" (a directory with photos
and basic information) at the time, although individual houses had
been issuing their own paper facebooks since the mid-1980s, and
Harvard's longtime Freshman Yearbook was colloquially referred to
as the "Freshman Facebook". Facemash attracted 450 visitors and
22,000 photo-views in its first four hours online.

The site was quickly forwarded to several campus group list-servers,

but was shut down a few days later by the Harvard administration.
Zuckerberg faced expulsion and was charged by the administration
with breach of security, violating copyrights, and violating individual
privacy. Ultimately, the charges were dropped. Zuckerberg expanded
on this initial project that semester by creating a social study tool

38
ahead of an art history final exam. He uploaded 500 Augustan images
to a website, each of which was featured with a corresponding
comments section. He shared the site with his classmates, and people
started sharing notes.

Original layout and name of The facebook, 2004.

The following semester, Zuckerberg began writing code for a new

website in January 2004. He said that he was inspired by an editorial
about the Face mash incident in The Harvard Crimson. On February
4, 2004, Zuckerberg launched "Thefacebook", originally located at
thefacebook.com.

Six days after the site launched, Harvard seniors Cameron

Winklevoss, Tyler Winklevoss, and Divya Narendra accused
Zuckerberg of intentionally misleading them into believing that he
would help them build asocial network
called HarvardConnection.com. They claimed that he was instead
using their ideas to build a competing product. The three complained

39
to The Harvard Crimson and the newspaper began an investigation.
They later filed a lawsuit against Zuckerberg, subsequently settling in
2008 for 1.2 million shares (worth $300 million at Facebook's IPO).

Membership was initially restricted to students of Harvard College;

within the first month, more than half the undergraduates at Harvard
were registered on the service. Eduardo Saverin(business aspects),
Dustin Moskovitz (programmer), Andrew McCollum (graphic artist),
and Chris Hughes joined Zuckerberg to help promote the website. In
March 2004, Facebook expanded to the universities
of Columbia, Stanford, and Yale. It later opened to all Ivy
League colleges, Boston University, New York University, MIT, and
gradually most universities in the United States and Canada.

In mid-2004, entrepreneur Sean Parkeran informal advisor to

Zuckerbergbecame the company's president. In June 2004,
Facebook moved its operations base to Palo Alto, California. It
received its first investment later that month from PayPal co-
founder Peter Thiel. In 2005, the company dropped "the" from its
name after purchasing the domain name
facebook.com for US$200,000. The domain facebook.com belonged
to About Face Corporation before the purchase. This website last
appeared on April 8, 2005; from April 10, 2005 to August 4, 2005,
this domain gave a 403 error.

40
Mark Zuckerberg, co-creator of Facebook, in his Harvard dorm room,
2005.

In May 2005, Accel Partners invested $12.7 million in Facebook,

and Jim Breyer added $1 million of his own money. A high-school
version of the site was launched in September 2005, which
Zuckerberg called the next logical step. (At the time, high-school
networks required an invitation to join.) Facebook also expanded
membership eligibility to employees of several companies,
including Apple Inc. and Microsoft.

20062012: public access, Microsoft alliance and rapid growth

On September 26, 2006, Facebook was opened to everyone at least 13

years old with a valid email address.

In late 2007, Facebook had 100,000 business pages (pages which

allowed companies to promote themselves and attract customers).
These started as group pages, but a new concept called company
pages was planned. Pages began rolling out for businesses in May
2009.

On October 24, 2007, Microsoft announced that it had purchased a

1.6% share of Facebook for $240 million, giving Facebook a total
41
implied value of around $15 billion. Microsoft's purchase included
rights to place international advertisements on the social networking
site.

In October 2008, Facebook announced that it would set up its

international headquarters in Dublin, Ireland. Almost a year later, in
September 2009, Facebook said that it had turned cash flow positive
for the first time.

A January 2009 Compete.com study ranked Facebook the most used

social networking service by worldwide monthly active users.
Entertainment Weekly included the site on its end-of-the-decade "best-
of" list saying, "How on earth did we stalk our exes, remember our
co-workers' birthdays, bug our friends, and play a rousing game
of Scrabulous before Facebook?"

Traffic to Facebook increased steadily after 2009. The company

announced 500 million users in July 2010 making it the largest online
social network in the world at the time. According to the company's
data, half of the site's membership use Facebook daily, for an average
of 34 minutes, while 150 million users access the site by mobile. A
company representative called the milestone a "quiet revolution."

In November 2010, based on Second Market Inc. (an exchange for

privately held companies' shares), Facebook's value was $41 billion.
The company had slightly surpassed eBay to become the third largest
American web company after Google and Amazon.com.

42
Facebook headquarters entrance sign at 1 Hacker Way, Menlo Park,
California

In early 2011, Facebook announced plans to move its headquarters to

the former Sun Microsystems campus in Menlo Park, California. In
March 2011, it was reported that Facebook was removing
approximately 20,000 profiles offline every day for violations such as
spam, graphic content, and underage use, as part of its efforts to
boost cyber security.

Release of statistics by DoubleClick showed that Facebook reached

one trillion page views in the month of June 2011, making it the most
visited website tracked by DoubleClick According to a Nielsen Media
Research study, released in December 2011, Facebook had become
the second-most accessed website in the U.S. behind Google.

43
Impact

Facebook on the Ad-tech 2010

Media impact

In April 2011, Facebook launched a new portal for marketers and

creative agencies to help them develop brand promotions on
Facebook. The company began its push by inviting a select group of
British advertising leaders to meet Facebook's top executives at an
"influencers' summit" in February 2010. Facebook has now been
involved in campaigns for True Blood, American Idol, and Top Gear.
News and media outlets such as the Washington Post, Financial Times
and ABC News have used aggregated Facebook fan data to create
various info graphics and charts to accompany their articles. In 2012,
44
the beauty pageant Miss Sri Lanka Online was run exclusively using
Facebook.

Social impact
Social networking service Social impact, Social impact of the
Internet Social networking and entertainment, and Social capital
Facebook has affected the social life and activity of people in various
ways. Facebook allows people using computers or mobile phones to
continuously stay in touch with friends, relatives and other
acquaintances wherever they are in the world, as long as there is
access to the Internet. It has reunited lost family members and friends.
It allows users to trade ideas, stay informed with local or global
developments, and unite people with common interests and/or beliefs
through open, closed and private groups and other pages.

Facebook's social impact has also changed how people communicate.

Rather than having to reply to others through email, Facebook allows
users to broadcast or share content to others, and thereby to engage
others or be engaged with others' posts.

Facebook has been successful and more socially impactful than many
other social media sites. David Kirkpatrick, technology journalist and
author of The Facebook Effect, believes that Facebook is structured in
a way that is not easily replaceable. He challenges users to consider
how difficult it would be to move all the relationships and photos to
an alternative. Facebook has let people participate in an atmosphere
with the "over the backyard fence quality" of a small town, despite the
45
move to larger cities. As per Pew Research Center survey, 44 percent
of the overall population gets news through Facebook.

Emotional health impact

Recent studies have shown that Facebook causes negative effects

on self-esteem by triggering feelings of envy, with vacation and
holiday photos proving to be the largest resentment triggers. Other
prevalent causes of envy include posts by friends about family
happiness and images of physical beautysuch envious feelings
leave people lonely and dissatisfied with their own lives. A joint study
by two German universities discovered that one out of three people
were more dissatisfied with their lives after visiting Facebook, and
another study by Utah Valley University found that college students
felt worse about their own lives following an increase in the amount
of time spent on Facebook.

According to professor of psychology Susan Krauss Whitbourne,

although Facebook has an upside of friending people, there is also the
downside of having someone unfriend or reject another
person. Whitbourne refers to unfriended persons on Facebook as
victims of estrangement. Unfriending someone is seldom a mutual
decision and the person often does not know he has been unfriended.

46
Political impact
Further information: Social media and political communication in the
United States and Social media in the 2016 U.S. Presidential
campaign

A man during the 2011 Egyptian protests carrying a card saying

"Facebook,#jan25, The Egyptian Social Network".

In February 2008, a Facebook group called "One Million Voices

Against FARC" organized an event in which hundreds of thousands
of Colombians marched in protest against the Revolutionary Armed
Forces of Colombia, better known as the FARC (from the group's
Spanish name). In August 2010, one of North Korea's official
government websites and the official news agency of the
country, Uriminzokkiri, joined Facebook.

During the Arab Spring many journalists made claims that Facebook
played a major role in generating the 2011 Egyptian revolution On
January 14, the Facebook page of "We are all khaled Said" was started
by Wael Ghoniem Create Event to invite the Egyptian people to
"peaceful demonstrations" on January 25. According to Mashable, in
Tunisia and Egpyt, Facebook became the primary tool for connecting

47
all protesters and led the Egyptian government of Prime
Minister Nazif to ban Facebook, Twitter and another websites on
January 26 then ban all mobile and Internet connections for all of
Egypt at midnight January 28. After 18 days, the uprising forced
President Mubarak to resign.

In Bahrain uprising which started on February 14, 2011, Facebook

was utilized by the Bahraini regime as well as regime loyalists to
identify, capture and prosecute citizens involved in the protests. A 20-
year-old girl named Ayat Al Qurmezi was identified as a protester
using Facebook, taken from her home by masked commandos and put
in prison.

In 2011, Facebook filed paperwork with the Federal Election

Commission to form a political action committee under the name FB
PAC. In an email to The Hill, a spokesman for Facebook said
"Facebook Political Action Committee will give our employees a way
to make their voice heard in the political process by supporting
candidates who share our goals of promoting the value of innovation
to our economy while giving people the power to share and make the
world more open and connected."

During the Syrian civil war, the YPG, a libertarian army

for Rojava has recruited westerners through Facebook in its fight
against ISIL. Dozens have joined its ranks for various reasons from
religious to ideological. The Facebook page's name "The Lions of
Rojava" comes from a Kurdish saying which translates as "A lion is a
48
lion, whether it's a female or a male", reflecting the organisation's
feminist ideology.

United States

Facebook's role in the American political process was demonstrated in

January 2008, shortly before the New Hampshire primary, when
Facebook teamed up with ABC and Saint Anselm College to allow
users to give live feedback about the "back to back" January 5
Republican and Democratic debates. Facebook users took part in
debate groups organized around specific topics, register to vote, and
message questions.

Over a million people installed the Facebook application "US Politics

on Facebook" in order to take part, and the application measured
users' responses to specific comments made by the debating
candidates. This debate showed the broader community what many
young students had already experienced: Facebook as a popular and
powerful new way to interact and voice opinions. A poll by CBS
News, UWIRE and The Chronicle of Higher Education claimed to
illustrate how the "Facebook effect" has affected youth voting rates,
support by youth of political candidates, and general involvement by
the youth population in the 2008 election.

The new social media, such as Facebook and Twitter, made use first
of the personal computer and the Internet, and after 2010 of the smart
phones to connect hundreds of millions of people, especially those

49
under age 35. By 2008, politicians and interest groups were
experimenting with systematic use of social media to spread their
message among much larger audiences than they had previously
reached.

Facebook is having an impact on local government as well. Justin

Smith, a Colorado sheriff uses Facebook to disseminate his ideas on
matters relating to local, state, and national concerns. He also
publicizes crimes, particularly those that his department solves. He
has seven thousand followers on the social medium, considered a
large number. Smith said that he rarely goes out in public "when I
don't get feedback from folks. Facebook is an interesting tool
because I think it holds candidates and elected officials more
accountable. Voters know where someone stands."

As American political strategists turn their attention to the 2016

presidential contest, they identify Facebook as an increasingly
important advertising tool. Recent technical innovations have made
possible more advanced divisions and subdivisions of the electorate.
Most important, Facebook can now deliver video ads to small, highly
targeted subsets. Television, by contrast, shows the same commercials
to all viewers, and so cannot be precisely tailored.

Ban

In many countries the social networking sites and mobile apps have
been blocked temporarily or permanently. In Bangladesh, the

50
government has been blocking Facebook, WhatsApp, Tango, Viber
and many other sites and apps since November 18, 2015.

DATA ANALYSIS

Survey has been done on 20 people, from which 10 males and 10

females. From which we came to know about the usage of social
media, their uses, their effects, ranks, etc.

1. What social media sites do you mostly use?

Youtube
Facebook
Whatsapp
Instagram

51
 4 4

3 3

2 2

1 1

youtube facebook whatsapp instagram

males Column1

This graph shows that most of the respondents use whatsapp, and then
facebook and instagram.

2. How many social networking sites do you use?

1
2
3
More than 3

52
 6

4 4

1
0 0
1 2 3 more than 3

males Column3

This graph shows that more than 3 social networking sites are
used by respondents as they are becoming very fond of new
sites and coming up with the new world.

3. How much time do you spend on social networking sites?

1hr
2hr
3hr
More than 3hr

53
 6

2 2

1 1 1

1hr 2hr 3hr more than 3hr

males Column2

This graph show that many of the respondents spend time on

social networking sites and as the networking sites are
updating and bringing new things and system the people are
becoming use to it.

4. Do you use social networking sites through your mobile

phones?
Yes
No

54
 8

Yes No

males Column2

Today smart phones have made computers and laptop in

less use as the mobile phones are easily available with the
people so most of the respondents use their social
networking sites through phones.

5. You use social media primarily for?

Downloading audio/video
Chatting
Posting photos

55
 9

1 1 1

downloading audio/video chatting posting photos

males Column2

This graph shows that most of the respondents use social media for
chatting and then downloading audio and video and then posting
photos. Most of the people have hobbies of chatting.

6. Do you have more friends on social networking sites as

compared to real life?
Yes
No

56
 7

5 5

Yes No

males Column2

This graph shows that many respondents have more friends on social
networking sites as compared to real life. Many people are interested
in making friends through social websites.

7. Do you make unknown friends?

Yes

57


5 5

Yes No

males Column3

No

This graph shows that many of the respondents make unknown

friends. Many people are interested in making new friends and
chatting.

58
8. Do you think social networking sites affect your routine timing?
Yes
No

Yes No

males Column2

This graph shows that many of the respondents think that

social sites doesnt affect their routine and some respondents
say it affects.

59
9. Do social networking sites affects your personal life?
Yes
No

3 3

Yes No

males Column3

This graph shows that through social networking their

personal lives are being affected.

60
10.What rate will you give to facebook?
1
2
3
4
5

3 3

2 2

0 0 0 0
1 2 3 4 5

males Column3

This graph shows that facebook is being liked and used by

many respondents.

61
 CHAPTER 4

RESULT AND DICSUSSIONS

The survey was done on 20 people from which 10 were males and 10
were females. Through this survey we came to know that many
respondents are there who use many social networking sites like
facebook, whatsapp, instagram, etc. many of the sites are being used
by smart phones. Many of the respondents spend their time on social
networking sites for many hours. Their primarily used social
networking sites for chatting and downloading photos, audio, videos
etc. even they make friends on sites and even many families have
made groups and chat and even many of the people make unknown
friends. Social networking sites affects the routine timing and also
doesnt affect it. Many of the respondents says that it also affect their
personal life.

62
 CHAPTER 5

CONCLUSION

The survey was done on 20 people from which 10 were males and 10
were females. Through this survey we came to know that many
respondents are there who use many social networking sites like
facebook, whatsapp, instagram, etc. many of the sites are being used
by smart phones. Many of the respondents spend their time on social
networking sites for many hours. Their primarily used social
networking sites for chatting and downloading photos, audio, videos
etc. even they make friends on sites and even many families have
made groups and chat and even many of the people make unknown
friends. Social networking sites affects the routine timing and also
doesnt affect it. Many of the respondents says that it also affect their
personal life. Therefore we came to a conclusion that social media is
useful in many ways and also there are sites which are harmful for the
generation which may lead to wrong turn for the youth life. And even
facebook is also a social networking sites which connects people
where they maybe as it makes communication easier for the people.

REFERENCES

The research is being done both on primary and secondary data.

63
 Primary data is collected from the 20 respondents from which
10 are males and 10 are females. And secondary data is
collected from various webstites and news articles, etc.

QUESTIONNAIRE

1. What social media sites do you mostly use?

Youtube
Facebook
Whatsapp
Instagram
2. How many social networking sites do you use?
1
2
3
More than 3
3. How much time do you spend on social networking sites?
1hr
2hr
3hr
More than 3hr

4. Do you use social networking sites through your mobile phones?

64
 Yes
No

5. You use social media primarily for?

Downloading audio/video
Chatting
Posting photos

6. Do you have more friends on social networking sites as

compared to real life?

Yes
No
7. Do you make unknown friends?
Yes
No

8. Do you think social networking sites affect your routine timing?

Yes
No
9. Do social networking sites affects your personal life?
Yes
No

10.What rate will you give to facebook?

1
2
3
4
5

65
66