Shoppers Behavior at Makro: 1 - Shopping List

Shoppers behavior at makr
1 . Shopping list
50%
40%
shopping list
Responses 30%
No list 15%
20%
Carrying a 47%
list 10%
15%
Mind list 38%
Total 100.0 0%
No List Carrying
2 . Category of the shopper
90%
Category 80%
of the 70%
shopper
60%
Responses
End 84% 50%
Customers 40% 84%
30%
HORECA 3%
20%
Bulk 4%
Customers 10%
0% 3%
Retailers 9% Bulk
End HORECA
Custome
Total 100.0 Consumer
3 . Frequency of visits
Frequency of visits Once in a month
Daily 5% Fortnightly
2
Once in a week
5%
Once in a month
Fortnightly
Once in a 24%
week 2
Fortnightly(twi 38% Once in a week
ce in a month) 5%
Once in a 33% Daily 0% 5% 10%

month
Total 100.0
4 . Why you visit this store
why you visit this store
Location 30%
Enivironment 20%
Fair Price 13%
One stop 37%
shopping One Stop Shopping
Fair Price 13%
Total 100.0 Environment
Location
5 . Nature of Purchase
Nature of purchase
70%
Valid Percent 60%
Impulse 12%
50%
Planned 30%
40%
Both(Planned 58%
&impulse) 30%
20%
Total 100.0
10%
12%
0% Impulse Planned
6 . Where do you take purchase decision?
where do you take the purchase

decision?
At the category 8%
Aisle
At my home 43%
After entering 22% At the category 8%

the store
Aisle
Aisle 27%
At the 8% After entering the store
category
Total 100.0
At my home
7 . When you enter where do you navigate yourself first?
When you enter where do you

navigate yourself first?
To all the sections
Only the 32%
specific
section i want
to buy things To some other sections as well
from
To some other 4%
sections as only to the specific section i want to
well buy things from
To all the 64%

sections
Total 100.0
8 . Do you read messages displayed on the pop equipment?
Cha
Do you read messages displayed
on the POP equipment? Ye s 65%
yes 65% No 35%

no 35%
Total 100.0 35
9 . Which of the following do you find the most effective,in displaying a product's ad
40%
35%
30%
25%
Which of the following do you find 40%
the most effective,in displaying a 35%
products ad?
30%
Headers 29%
25%
Standees 37%
20%
Gondolas 16% 37%
15% 29%
Drop down 18%
banners 10%
5%
Total 100.0
0%
Headers Standees
10 . What should be most favorable place for standees?
What should be the most

favourable place for standess?
At the start of 69%

each category
At the exit 8%
3Main entrance23%
point
Main entrance 23%
Total 100.0
2at the8%
exit point
11 . Does a promotional comapign trigger you towards impulse buying?
Yes 86%
C
Does a protion campaign trigger
you towards impulse buying?
No 14%
Yes 86%
No 14%
Total 100.0
12 . Are you being effectively communicated/located towards the products being displayed on the res
communicated/located towards a
product being displayed on the
Yes 85%
Yes 85%
No 15% No 15%
Total 100.0
13 . Does a category captain facilitate you in promotional compaigns in selecting/buying a product
Does a category Captain faciliate

you in promtional campaigns in
selecting/buying a product?
Yes 53%
No 47%
Yes 53%
No 47%
Total 100.0
14 . Do you read brochures/pamphlet posting at your home
C
Do you read brochures/pamphlets Yes 44%
posting at your home?
No 56%
Yes 44%
No 56%
Total 100.0
15 . Accompanied with
Chart Titl
Column E
Chart Titl
Accompanied with
Column E
Children 10%
Alone 29%
Adult 10%
Family 51%
Total 100.0 29%
10%
children
1 Alone
2
ehavior at makro
47%
38%
15%
Column E
No List Carrying a List Mind List
84%
4% 9%
3%
Bulk Retailer
End HORECA
Customer
onsumer Column E
33%
38%
24%
5%
33%
38%
24%
5%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Column E
visit the store

Column E
e 13%
opping 37%
20%
nt
30%
n
%
%
%
%
% 58%
%
30%
%
12%
% Impulse Planned
Both
Column E
Chart Title
Column E
category 8%
Aisle 27%
Chart Title
Column E
category 8%
Aisle 27%
ng the store 22%
home 43%
ll the sections 64%
other sections as well 4%
e specific section i want to 32%

s from
0% 10% 20% 30% 40% 50% 60% 70%
Column E
Chart Title
s 65%
1 2
o 35%
35%
65%
37%
29%
16% 18%
Headers Standees Gondolas Drop down banner

Column E
Chart Title
Column E
ntrance23%
%
xit point
69%
Yes 86%
Chart Title
No 14% 1 2
14%
86%
ing displayed on the respective shelf?

Chart Title
Yes 85%
1 2
No 15%
15%
85%
ting/buying a product
Yes 53% Chart Title

No 47%
1 2
47%
53%
Chart Title
44%
o 56%
1
2
44%
56%
Chart Title
Column E
Chart Title
Column E
51%
29%
10%
Alone
2 3 Family
Adult 4
Planned
Planned
Planned
Both(PlannConvenience
Both(PlannPrice Discounts
Both(PlannLocation
Impulse Location
Both(PlannPromitional Campaigns
Planned
Impulse Price Discounts
Planned
Planned
Planned
Impulse Convenience
Impulse Promitional Campaigns
Both(PlannLocation
Planned
Planned
Planned
Planned
Planned
Planned
Impulse Convenience
Planned
Impulse Location
Impulse Location
Planned
Impulse Promitional Campaigns
Planned Convenience
Planned
Planned
Planned
Planned
Both(PlannLocation
Planned
Planned
Planned
Planned
Both(PlannLocation
Planned
Impulse Location
Planned
Impulse Location
Planned
Planned
Impulse Convenience
Impulse Price Discounts
Planned
Planned

Shoppers Behavior at Makro: 1 - Shopping List

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Shoppers behavior at makr

2 . Category of the shopper

Frequency of visits Once in a month

Once in a 33% Daily 0% 5% 10%

4 . Why you visit this store

why you visit this store

6 . Where do you take purchase decision?

where do you take the purchase

After entering 22% At the category 8%

7 . When you enter where do you navigate yourself first?

When you enter where do you

To all the 64%

8 . Do you read messages displayed on the pop equipment?

yes 65% No 35%

10 . What should be most favorable place for standees?

What should be the most

At the start of 69%

11 . Does a promotional comapign trigger you towards impulse buying?

13 . Does a category captain facilitate you in promotional compaigns in selecting/buying a product

Does a category Captain faciliate

14 . Do you read brochures/pamphlet posting at your home

0% 5% 10% 15% 20% 25% 30% 35% 40%

visit the store

ng the store 22%

ll the sections 64%

other sections as well 4%

e specific section i want to 32%

0% 10% 20% 30% 40% 50% 60% 70%

Headers Standees Gondolas Drop down banner

ing displayed on the respective shelf?

Yes 53% Chart Title

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