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S2044-9968(2012)000006A005
Cecile M. Badenhorst
ABSTRACT
INTRODUCTION
Scott, 2007, p. 9). It is the primary means by which students are assessed
and through which judgments of intellect, capability and competency are
made. Students struggle to write in academic contexts and there is a large
body of research actively attempting to address this problem. The prob-
lem is often defined by powerful institutional discourses as the students
fault. In this view students are in deficit because they have not acquired the
skills they need in post-secondary contexts.
The difficulty with this approach is that writing is part of a complex
network of social practices conducted within different academic discourses
and not a discrete and separate skill (Lea, 2004; Lea & Street, 1998, 1999,
2006). Many students find writing difficult because of the challenges
involved in negotiating the hidden rules and implicit discursive practices
in academic writing (Carroll, 2002; Coffin, Curry, Goodman, Lillis, &
Swann, 2003, Creme, 2003). Since the late 1980s, an academic literacies
approach has provided important insights into the challenge of academic
writing for students, faculty and institutions. This new perspective moves
away from a focus on acquiring writing skills to the approach that recog-
nizes writing as social practice. The implication of this approach is that
student writers need to learn literacy practices, which are often epistemo-
logical, if they are to become successful academic writers.
While academic literacies is growing as a theoretical perspective in
conceptualizing how writing can be understood in university contexts
(Green & Agosti, 2011; Gustafsson, 2011; Lillis & Scott, 2007), little is
known about how Web 2.0 technologies can create opportunities
for classroom faculty to engage their students in this approach. In this
chapter, I argue that blog writing can provide a vehicle for such writing
opportunities. Blog writing can open a space for students to engage in
academic literacies and develop the epistemologies they need to partici-
pate successfully in university contexts. The purpose of this study was to
demonstrate how blogs allow students to contribute to the epistemologies
Academic Literacies and Blog Writing in University Classrooms 229
for students and not translating the discipline or culture in ways that the
student can understand. Writing support from this perspective would
include a writing pedagogy embedded in the disciplines, and courses on
unpacking genres, and focusing on discipline-specific language and ways of
writing.
The third approach, academic literacies, takes an ideological approach.
Literacy is seen as acquiring the epistemologies necessary for participating
in a particular discourse. For example, students need to learn what knowl-
edge is valued, what questions can be asked and who is allowed to ask
while at the same time learning what they know and how to write what
they know. Literacies is used instead of literacy to acknowledge the
range and variety of literacy requirements in any discourse. From an ideo-
logical perspective, there are many literacies that one has to acquire to
function in society and that these literacies are embedded in social prac-
tices that are often not neutral, benign or universal. In academic contexts,
for example, students would need critical literacy, reading, visual literacy,
graphical literacy, digital literacies, discipline literacies, writing to an
appropriate audience and so on. All of these literacies are embedded in a
particular discipline/discourse and the writer is not separate from the prac-
tices of the discourse. Writing happens in practice, with other discourse
members. In participating in the social practice of writing, students trans-
form and develop their identities as discourse writers. In other words,
students learn to write like geographers, or scientists as well as developing
their identity as scholars more broadly (Coffin et al., 2003). Writing is the
way they develop their identity and authority in the discourse. Discourses
and disciplines are complex and constantly shifting and the writer has to
interpret and negotiate language, discursive practices and power relations
among individuals in the institution while navigating their own multiple
social identities. It is through engaging in writing in this way that writers
begin to develop authority.
Academic Literacies and Blog Writing in University Classrooms 231
blog can see the whole conversation, so writers can adapt, develop and
adjust in relation to others.
The second reason why blogs are so suited to university writing is their
flexibility of purpose. Blogs are an unstable genre and they continue to
mutate and hybridize (Davies & Merchant, 2009, p. 84). Essentially, they
are topic-oriented (Murray & Hourigan, 2008) and therefore can have
many purposes. On the open web, some blogs are personal web diaries,
while others are more formal information sites. Since anyone can set up a
blog, what the blog represents and the reasons why it is set up is diverse.
The significant issue here is that as readers respond to posts, so communi-
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ties develop. There is little hierarchy in this genre (Myers, 2010), and the
authority lies with the audience. Novice writers have as much opportunity
as seasoned writers to develop a following of readers. Many different kinds
of localities are created through the communal nature of blogs. One way
this is achieved is through linking, as Myers (2010, p. 30) argues, linking
is the currency of the blogosphere. One could conclude that the purpose of
blogs, ultimately, is to create a community, a social world, and a communal
online space where writers and readers communicate about topics of
interest. The value of this for educators is clear. Continued collaboration
outside the classroom is surely a worthy goal (Zawilinski, 2009) and if that
collaboration develops knowledge communities and the co-construction of
knowledge (Custin & Barkacs, 2010; Davies & Merchant, 2009; Hall &
Davison, 2007; Kerawalla, Minocha, Kirkup, & Conole, 2009; Lance,
2006; Minocha & Roberts, 2008; Petersen, Divintini, & Chabert, 2009), all
the better. Since writing is a social practice, developing communities
around the practice of writing ensures that writers are engaging in situated
writing. Blogs foster constructivist learning environments where students
develop experience through communal discussion and problem-solving
(Ahmad & Lutters, 2011; Burgess, 2006; Madge & OConnor, 2004). Being
part of a community of writers, removes the power differential that usually
occurs in assessed writing in university contexts because even if they are
being assessed on a blog, these writers are still writing for an authentic
audience. It ensures that writers become owners of what they say and con-
sequently are empowered in their learning (Farmer, Yue, & Brooks, 2008).
Being part of a community means that student writers are practicing their
use of literacies in the discourse.
The language and style of writing on blogs is the third issue. While styles
vary across the blogosphere and have changed over time, there do seem to
be some common features. One such feature stems from the nature of the
web-log from which the term blog originates. Log is originally taken
234 CECILE M. BADENHORST
Again, the danger here is that the more structured blogs become for educa-
tional purposes, the less like their wild cousins on the open web they
become. A further issue raised in the literature is that students may need
to learn how to write on blogs. In other words, students need to develop a
range of skills and critical literacies to blog successfully (Burgess, 2006),
and that to ensure quality of writing, students need explicit direction on
how to blog and what to write about (Ahmed & Lutters, 2011; Williams &
Jacobs, 2004). Some studies indicate that adding a blog to course will not
mean that learning happens (Kerawalla et al., 2009; Lynch et al., 2008).
This particular research study would like to add to the debate by sug-
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gesting that university students writing on blogs benefit because they are
participating in the social practice of writing. The purpose of the study at
hand was to examine two relatively unstructured blog writing ventures to
explore what was happening in the writing. Were students engaging in the
epistemologies of the discourse? What was the nature of writing as a social
practice on these blogs? Are blogs a useful learning tool for an academic
literacies approach to writing?
instituted them again the following year with Cohort 2, in the same man-
ner, even though the course content had changed dramatically.
In this course, the instructor required students to read several key books
that had generated much of the thinking in the field of development geog-
raphy in the Third World. The texts were a mix of theory and practice and
were conceptually challenging for the students even though they were
fourth year students. For the most part, the texts students read were criti-
cal of Development in the Third World and challenged students precon-
ceptions about what they thought of development. Although the instructor
had intended students to post blogs themselves rather than only comment
on his blog posts, this did not happen. As it happened, he posted blogs and
students responded with comments. The comments, however, were often
long pieces of writing and some students wrote several comments as they
responded to other students posts. The instructor posted his blogs as the
class completed reading key texts. These four blogs were posted at pivotal
points in the course and generated 43 blog responses from students. For
each blog post, the instructor raised an issue about the texts they were
reading and posed a question. Although he said that the students
could address any issue, generally they tended to focus on the question he
posed.
then discuss these issues in class. The content of the course was more
locally oriented and students were more familiar with the issues being
raised. The blogs for this Cohort developed substantially differently from
Cohort 1. Blog posting were short and the content revolved around action
more than theory. In this series of blog postings, both the instructor and
students initiated blogs. There were 12 blog posts and 57 comments. The
instructor posted 7 blogs and students themselves initiated 5 blog posts.
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INTERTEXTUALITY
The data collected for this study consisted of the course handouts, inter-
views with the instructor, the blog posts and blog comments, and course
evaluation forms from both cohorts. In order to examine what was hap-
pening in the writing I drew on intertextuality, an acknowledged analytical
framework in writing generally (Bazerman, 2004), and in blogs particularly
(Myers, 2010).
The term intertextuality originates in literary analysis and comes from
the postmodern view that no text is originally independent. While we often
conceive of writing as an individual isolated activity, it is anything but.
Intertextuality is the study of how texts relate to one another and it exam-
ines the relationships between texts (Bazerman, 2004). In academic writing,
intertextuality is most apparent through citations and referencing. Who,
what and how we cite creates a picture of the social practice and the rela-
tional nature of writing. These relationships are always rooted in specific
contexts. One of the ways to explore the social practice of writing is to
unravel and trace these threads of relationships.
Intertextuality can be interpreted in multiple ways from the quantitative
to the more impressionistic and explorative methods (Huckin, 2004). Some
approaches focus on the micro details such as the content analysis while
others use a broader lens situating the text within a culture or society
(Titscher, Meyer, Wodak, & Vetter, 2000). I have elected to draw on
Bazerman (2004) and Myers (2010) and developed a combined analytical
framework. Bazerman discusses levels of intertextuality from the most
explicit to the more implicit textual references. The explicit textual refer-
ences refer to another text or person. This is done by using direct quota-
tions, paraphrasing or mentioning other authors, people, documents,
statements or hypertext (Bazerman, 2004). These explicit textual references
show inter-connectedness in writing. They also provide evidence of aca-
demic literacies and discursive practices, such as referencing authorities in
238 CECILE M. BADENHORST
the field, providing evidence for issues raised and developing arguments.
For explicit textual references, I looked for evidence of:
1. Direct quotations from course texts to see interactions with content.
2. Paraphrasing and direct referencing from course texts also provided
evidence of interactions with content. In this study, I focused on 1 and
2 to show how students were grappling with concepts and articulating
the discipline.
3. References to personal examples showed how students engaged with
course content and writing. More specifically, it also showed evidence
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2. Questions or directives blog writers often use questions where they call
for an answer and directives where they call for action ensure a
response.
3. Enacting conversation writers write as if they were talking or having a
conversation. The language is casual and more like talk than formal
writing.
4. Interjections in a sentence writers use interjections such as Yum!; lol
(laugh out loud) or emoticons to indicate actions, body-language or
emotions.
5. Hedging blog writers use politeness to soften directness and modali-
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The language used in student writing was academic in style although there
was trend of the blogs becoming increasingly less formal over the duration
of the course. For example, more students quoted and cited references at
the beginning of the blog than towards the end. However, right from the
beginning students used personal pronouns which indicates that although
they were writing about the course content and referencing, they were
using a less formal, more reflective style to work through their thinking.
These postings were characterized by students trying to understand the
concepts and theories. There were few informational postings and links.
The posts and comments for Cohort 2 (see Table 2) were markedly dif-
ferent. These were much shorter. The writing generally contained one to
two paragraphs, it was less tied to specific texts, more general in that they
included references and comments to news and media, and also more links.
The blogs were much more personal with personal pronouns characterizing
most of the postings. Another difference is that students themselves initi-
ated posts and did not wait to respond to the instructors post. The blogs
were often informational and action oriented, pointing out events, media
and links to other students. The focus was more on the application of
knowledge and debates of issues rather than grappling with processing
concepts. Again, the blogs and comments spanned the 3-month semester
indicating a continuing dialogue. In this Cohort, not all students partici-
pated in all the blogs. In fact, none of the students participated in all the
blogs. Nine students participated frequently while three contributed only
twice each. It is difficult to say why because I did not interview the stu-
dents. The content of these blogs focused mostly on in-class discussions
and content-related films students watched in class. Only a few discussed
Academic Literacies and Blog Writing in University Classrooms 241
February 8) change
Blog 4 February 8 (last post Student 9 Comments, No title
March 15) 1 comment
by instructor
Blog 5 February 25 Instructor Blog 5, post Memorandum of
by instructor, understanding
0 comments
Blog 6 March 2 (last post Instructor 4 Comments Simple policy for a
March 9) complex world
Blog 7 March 9 (last post Instructor 6 Comments More on the MOU
March 15)
Blog 8 March 11 (last post Student 4 Comments Natural disasters
March 21)
Blog 9 March 21 Student 0 Comments No title
Blog 10 March 21 Student 0 Comments Knowledge regions
Blog 11 March 23 (last post Instructor 3 Comments Toyota
March 29)
Blog 12 March 29 Student 0 Comments North Atlantic
forum
specific course texts. The language used by students was less academic than
in Cohort 1 and much more conversational and personal in style but the
course content dominated the conversation.
The analysis of the explicit intertextual references (see Table 3) shows that in
both Cohorts, students primarily wrote about issues covered in class. All the
blogs contained some reference to course content. The blog writers did not
deviate or get side-tracked into discussing other issues. Students in Cohort 1
directly referred to course texts. Fifty-one per cent of the posts contained
direct quotations and 83% contained paraphrasing from course texts. This is
242 CECILE M. BADENHORST
not surprising since the course was theoretically difficult. It makes sense that
students would keep their writing close to the original texts, relying on quot-
ing and paraphrasing. Cohort 1 also shows a trend of less referencing and
quoting of the course texts over the duration of the blog indicating that
as they became familiar with the concepts, less reliance on the texts was
needed. In Cohort 2, this picture is considerably different with only one
direct quotation and four posts that contained paraphrasing. Although all
the blogs in Cohort 2 contained course content, they wrote reflectively and
personally and did not rely on quotations or referencing of course texts.
Using personal examples is an indication of applying knowledge and
trying to articulate it in a way that connects to an audience. Situated writ-
ing in practice contains content and examples that appeals to the immedi-
ate audience. To illustrate, here is an extract: For example, when a new
form of technology arises, we embrace it! I know my grandmother for
instance calls my blackberry a machine. She really has no idea about the
power and usefulness of a blackberry, simply because it is unfamiliar and
too complex [Cohort 2 Blog 3]. In Cohort 1, although students did use
personal examples to articulate and explain concepts, this only consisted
of 20% of the posts. While in Cohort 2, personal examples were used
in almost 60% of the posts. Again, this is not too surprising as Cohort 1
students were grappling with complex unfamiliar concepts.
Academic Literacies and Blog Writing in University Classrooms 243
course texts, referring to classmates was higher because of the need to give
and get feedback on difficult concepts. It is an indication of how much
students relied on each other to process the content.
The number of references to media and current events (16% and 19%)
and the number of references to links and hypertext (4% and 17%) was
relatively low in both cohorts although much higher in Cohort 2. Since
Cohort 2 was characterized by applying knowledge and discussions around
community action, these references are consistent with the characteristics
of this cohort. Public blogs are defined by their connectivity (Myers, 2010)
and generally they display many links to other sites. These private blogs
did not display this feature to any extent.
In analysing some of the genre language elements outlined by Myers
(2010) (see Table 4), it is clear to see that these blogs contained few
characteristics of popular open web blogs. Both Cohorts showed few direc-
tives (5% and 2%), few posts that enacted conversations (16 % and 12 %)
and few blogs that contained interjections (23% and 21%). Cohort 1 incor-
porated more questions into their posts (41%) and Cohort 2 only 23%.
However, the use of personal pronouns (I, you, me, we) was high in both
cohorts, which reflects the more informal conversational style of writing is
consistent with blog writing more generally. All posts contained hedging
where the writers used politeness or modalities to soften their stance
(I would think it is safe to say ; I found this particularly interesting ; I
would like to raise a point which may or may not be true ). In these two
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cohorts of blogs, the only blog genre elements that appear consistently are
questions and hedging. Not surprisingly, these are elements of academic
writing as well. The other genre elements are not. Students writing here
reflects the academic context within which the blog writing takes place.
How students write has been adapted to fit the social practices of the con-
text. In other words, although these are blogs, they are blogs within an
academic context and the writing confirms the situated and embedded
nature of these texts.
The social practice of writing is also apparent through the less explicit
intertextual references. These are the uses of language that are hard to
quantify and can only be understood within the context of the blog or
the continuing dialogue over a number of posts. In the analysis, I found
evidence of four categories of persuasive language techniques: (1) Use
of phrases to connect to readers such as I found this particularly interest-
ing ; (2) Use of common sense phrases such as cliches; (3) Exposing
vulnerability; and (4) Linking to others in communal knowledge construc-
tion. Each of these will be expanded on below.
1. Use of phrases to connect readers
Although all the blogs for both Cohorts were closely tied to the course
content, there is strong evidence that these writers were constantly aware of
their audience. Even if the post did not explicitly refer to another classmate,
there is an implicit acknowledgment of a reader presence. Here are examples
of phrases from different writers from Cohort 1 Blog 1 On Africa.
This is a poignant example of how African countries are emulating the
Western model We like to think that the rich well off places of the world are there
Academic Literacies and Blog Writing in University Classrooms 245
to help these poor shadowed places with no strings attached, but that just isnt
the case.
So why is it that these countries in Africa are not doing the same?
The use of this is a poignant model and but that just isnt the case are
techniques to engage the reader and to pull him or her over to the writers
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We know all too well that you cant put all of your eggs into one basket. (Blog 2 Cohort 2)
You would have to be blind not to see this happening here in Canada (Blog 2 Cohort 2)
Now, how long will it take for the tides to change? (Blog 2 Cohort 2)
It is only a band-aid on a festering wound. Its not going to get better with only the
band-aid you need to clean it up before it will get better. (Blog 7 Cohort 2)
3. Vulnerability
Another common technique, in the blogs, for appealing to and connect-
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Again, this is just something which came to mind while doing the readings and there-
fore I could be entirely wrong and off topic, but at the same time it is something which I
wanted to reflect on in this blog. (Blog 1 Cohort 1)
Much of my life I have personally ignored the state of Africa, it was always someth-
ing that distressed me to comprehend so I found it much easier to ignore . (Blog 3
Cohort 1)
Many times I found myself confused, thought provoked, frustrated, informed, and
enlightened, usually all at the same time. (Blog 3 Cohort 1)
It has been over two weeks since this question has been posed, and I have been avoiding
it with good reason. (Blog 4 Cohort 1)
How this might look on the ground? I cannot yet say. (Blog 4 Cohort 1)
Cohort 1 generally had more posts where writers opened up to their vul-
nerability. This also could be because the content was theoretically com-
plex and it challenged their existing preconceptions. It could also be that
they were often not sure if they were correct in their thinking. Opening up
to vulnerability is also sometimes an indication of transformation. It was
an eye opener for me is an example where the writer openly acknowledges
that change has happened. In other instances, changes in thinking took
place over the course of many blogs. Although, it could be argued that
each set of blogs for both cohorts is small in number, the conversation
spans the 3-month duration of the course and it provides an invaluable
view of the process of writing on discipline-oriented content.
Academic Literacies and Blog Writing in University Classrooms 247
about the material ; the blog was a great way to not only put your
own ideas forward but also to see what others are writing ; when
maybe you are stuck on an idea or concept, sometimes other people
clarify it for you . It also helped them think through ideas because
they had to write them down, as one student stated, the blogs helped
to clear up ideas because I had to write them out. Finally, the blogs
helped students to understand concepts because they were reviewed in
the blog: it helped me better understand some of the concepts and
readings
The communal nature of knowledge construction is also evident in these
illustrative comments from the blogs themselves. Both Cohorts showed
high numbers of references to classmates (81% and 66% respectively) and
in each case, the writer was making a connection to something a previous
writer had said. For example, the quote below shows that the author is
presenting something contrary to other posts and is expecting to have his/
her comment challenged.
It seems like it could be an obvious answer, however, I think all of you may have some
input to sway my opinion? (Blog 3 Cohort 2)
Obviously the blogs do not stand alone and are interconnected with the
other classroom activities but as the quote below demonstrates, the blogs
add to the whole. In this particular blog, the students discussed the con-
tent-related film they had seen in class:
I really liked our discussion last week and the posts here on the blog. I spent my entire
walk home thinking about the movie we watched. (Blog 4 Cohort 2)
248 CECILE M. BADENHORST
The quote below comes from the same post that was initiated by a stu-
dent and shows implicitly the complexity of responses, that possibly not
everyone would agree but that perhaps there is some consensus and also
possibly some action:
Thanks for all the thoughtful comments! I think you all raise excellent points to which
there are really no easy answers, but certainly potential for lots of ongoing discussion
and perhaps action on some of these topics. To that end, Im posting below links to
three groups (two provincial, one national) that are doing work in some capacity
related to . (Blog 4 Cohort 2)
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the literacies required of that context. All these issues point to the value of
blogs because of their immediate audience but from an academic literacies
perspective, a bottom-up approach to writing, where students have a voice
and the potential to control the conversation is all the more important.
The second issue that this analysis highlights is the flexible nature of
blogs. Since they are topic-driven, they are ideally suited to classroom con-
texts. The two Cohorts illustrate the varied nature of blog writing. In
Cohort 1, the writing was systematic in addressing the topic, more aca-
demic and it involved long pieces of writing. In Cohort 2, the writing was
short, more sporadic but more active and applied. The difference was the
content and how that played out in the ongoing dialogue between the
classroom, the texts and the blogs. Essentially what developed in both
Cohorts were communities around the topic. Admittedly, these two
cohorts were small and it is easier to develop community around small
groups. It might be more difficult to develop communities around larger
class sizes. These Cohorts also consisted of upper-level students who were
probably more independent in their learning and were able to participate
in blog writing without too much explicit instruction. The point here is
that what these students processed in terms of content, writing and aca-
demic literacies on the blogs outside of the classroom, the instructor would
not have been able to do in the classroom time. Although the instructor
posted blogs, he did not control what students wrote about and that lends
itself to community development. Students noted in the course evaluations
that they enjoyed the blogs. Instead of working alone, they had become
part of a group. As Vygotskian scholarship has noted, modelling and
mediation bridges the gap between what students can do alone and what
they can achieve with assistance (Leedham, 2009). Seeing how others write,
process concepts and draw conclusions about content provides a source
of modelling which students find helpful (Ellison & Wu, 2008). Getting
250 CECILE M. BADENHORST
CONCLUSION
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ACKNOWLEDGEMENTS
I would like to acknowledge the contribution of Charles Mather in the
preparation of this chapter. Ethical approval for this research was secured
through Memorial Universitys Interdisciplinary Committee on Ethics in
Human Research.
252 CECILE M. BADENHORST
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