A research process consists of stages or steps that guides the project from its

conception through the final analysis, recommendations and ultimate

actions. The research process provides a systematic, planned approach to
the research project and ensures that all aspects of the research project is
incorporated in this very report. Research studies evolve through a series of
steps, each representing the answer to a key question.

This chapter aims to understand the research methodology establishing a

framework of evaluation and revaluation of primary and secondary research.

2.1 Types of research Design

1. Basic research:

The examination which is accomplished for learning improvement, the

exploration which does not have quick business potential. The exploration
which is accomplished for human welfare, creature welfare and plant
kingdom welfare. It is called basic pure, fundamental research. The principle
inspiration is to extend man's learning, not to make or concoct something.
According to Travers, "Fundamental Research is intended to add to a
composed collection of logical information and does not as a matter of
course deliver aftereffects of prompt functional quality." Such an exploration
is time and cost concentrated

2. Correlation research:

As a rule, a correlational study is a quantitative strategy for exploration in

which you have 2 or more quantitative variables from the same gathering of
subjects, and you are attempting to figure out whether there is a relationship
(or covariation) between the 2 variables

3. Descriptive research:

Graphic examination is utilized to depict attributes of a populace or wonder

being contemplated. It doesn't answer questions about how/when/why the
attributes happened.

4. Experimental research:

The word test research has a scope of definitions. In the strict sense, test
examination is the thing that we call a genuine trial. This is an analysis
where the specialist controls one variable, and control/randomizes whatever
remains of the variables

Out of this research I have chosen Descriptive research.

Because, descriptive research, is used to describe characteristics of a

population or phenomenon being studied. And I have to study the
characteristic of vendors no matter of size and place of samples.

2.2 Primary data:

Primary Data is the first hand data collected freshly for getting raw
information. Primary Data is very important for processing any project,
tenders, etc. It also forms the first base for the secondary data.

Sources of Primary Data: Field Survey

2.3 Secondary source:

Secondary data, is data collected by someone other than the user.

Secondary source has played a vital role to play in this report.

A good amount of data has been collected from various published article.
Another vital sources are internet and particularly the companies web
portal..

2.4 Sample design:

Sampling is defined as Selecting a subset of units from a target population
for the purpose of collecting information. This information is used to draw
inferences about the population as a whole.

2.5 Sampling Type:

I choose for sampling process is Non probability sampling method. Because

of my target population is not fixed and samples are selected based on the
subjective judgement of the researcher, rather than random.

2.6 Sampling frame:

Sampling frame for data collection in Fashion area and Self-help group area.

2.7 Sample size:

Population size was 130 vendors belonging from sampling frame.

2.8 Sampling Area:

Kothrud, Pune.

Koregao Park, Pune.

Viman Nagar, Pune.

Pimpari Saudagar, Pune.

Camp, Pune.
2.9 Method of data collection:

I was allotted few retailer outlets of fashion industry and self-help groups in
chosen area within Pune city where I will be interacting with vendors and ask
them to fill the questionnaire which was given by company.

Data collection is done by field survey.

The survey was conducted for the period starting from 1st April 16 to 20th
May 2016

2.10 Instrument for data collection:

Instrument for data collection is on paper questionnaire. A questionnaire

given by a company. (A copy of which is attached in the appendices).