Persona template

Alice IT skill level

(eg advanced, intermediate, basic, a
Age:
favourite web sites/mobile apps, use
Course:
Year:
Attitude towards technology
Department:
Great its easy to use and saves
I like it but it often falls short
Goals and motivations
I dont like it but I have to use it
Alice wants to pass her exams and get a good degree. She thinks that
shell probably do a PGCE and hopes to get a job as a teacher.
IT equipment
(eg desktop, laptop, mobile device,
Lifestyle
wireless)
(eg hobbies, fitness, clubs, family, commutes, lives on campus)

How will this person use the web

Nature of work
(eg upload documents, access inform
(eg study, undergraduate, postgraduate, lecturing, administration,
events, download handbook, frequen
independent, non-collaborative, reviewed, depended upon, cost
campus, from home, laptop, mobile
conscious, managerial, team based, project based, research)

Key tasks
Experience and training
(eg top three tasks this person need
(eg time in role, skills and training acquired, achievements)

Environment
(eg campus, home, internet cafe, library, office, international)

Persona template
Guide to making good web sites Web Publishing Service IT Services University of Warwick