JENNIFER ROSELLEN MORGAN

jenniferrosellen@gmail.com
+44 7970 370 490
25, Arbour Close, Fetcham, Surrey. KT22 9DZ.
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A social media aficionado and prolific writer, I am a passionate and results driven individ-
ual who blends strategy and creativity to achieve company goals. Having worked across a
wide variety of b2b and b2c accounts and within a range of companies I have gained a
wealth of experience within social media, copywriting and the wider marketing mix, in
addition to many valuable transferable skills. I am the Social Media Lead (on a part time
basis) for Aspire PR and Marketing, a full-service agency which focuses on a number of
health,fitness and lifestyle clients and work as a freelance social media consultant and
copywriter, most recently (Feb/March 2017) for Foxy Bingo.

ASPIRE PR AND MARKETING. May 2016 - Present.

Social Media Lead (Freelance, Part-time).

KIDZANIA LONDON. September 2015 - May 2016.

Marketing Manager and Copywriter
-Responsible for developing and implement integrated Marketing and Publicity campaigns
utilising multiple digital platforms as well as direct marketing programs to drive profitable
sales, increase footfall and raise brand awareness
-Responsible for all copywriting company-wide across the full marketing mix plus copy
editing
-Working closely to support the Head of Marketing and alongside the Digital Communica-
tions Manager to deliver multiple projects and campaigns simultaneously
-Creating and implementing results driven social media and digital campaigns (social pro-
file growth, engagement and ticket sale conversions) using a strategic, creative and com-
mercial approach
-CRM and EDM coordination from initial idea to design and delivery resulting in a strategy
to increase customer acquisition, retention and to drive conversions
-Creatively and strategically seeking out relevant partnerships to help deliver effective
marketing to target audiences
-Protecting and developing the KidZania London brand and its values in cohesion with the
global KidZania brand and consistent brand messaging and communication throughout all
internal and external communication.
-First point of contact for KidZanias Media, Social Media and PR agencies, discussing,
spotting and maximising relevant opportunities
-Working in collaboration with all teams across the business to communicate a world class
offering for our customers
-Managing the workload of the Marketing Assistant
-Stakeholder management, networking and representing the company at internal and ex-
ternal events.

EXPERIENCE
SOMETHING BIG
Creative Communications Agency November 2014 September 2015
Social Media Strategy Manager and Copywriter
Working with a variety of b2b and b2b brands, ranging from well-known global clients to
local businesses - DHL Express, DHLitnow, Hertz, Something Big, BDA Bespoke Aviation,
Reflex Audio Visual
Creating and implementing results driven social media and digital campaigns using a
strategic, creative and commercial approach to Social
Advising on strategy and new business pitches for all aspects of the digital mix for all ac-
counts, including Social Media, Content Marketing, Websites, SEO and Paid for Search, for
all company accounts
 Liaising with the studio and designers to conceptualise and storyboard visual content
such as imagery, infographics and videos,
Day-to-Day operational management and monitoring of all social platforms and apps
(Facebook, Twitter, Pinterest, Google+, Youtube, Slideshare, Vine, Instagram, Scribd,
Blogs, Websites), and fostering client relationships and stakeholder management
Copywriter: Including website copy (Hertz, BDA), Internal Comms (DHL) and Promotional
Materials (DHL, Hertz, BDA)
Ensuring Social Media Best practice: Regularly attending conferences and workshops,
such as Social Media Week and monitoring trends in social media broadly to ensure all
brands remain adaptive
Creating client-facing documents, measuring and report on the efficacy of social cam-
paigns, with a view to improve measures month-on-month
Running the Agency social platforms and blog; demonstrating Something Big as thought
leaders within both the marketing and digital space

OAKLEY CAPITAL (Pembroke Venture Capital Trust)

PVCT manage a diversified portfolio of smaller, principally unquoted, consumer facing
companies. August 2013 October 2014 Social Media and Community Manager
Working with a variety of b2c premier brands across a range of sectors -Plenish Cleanse,
Bella Freud Parfum, KX Private Members Club, BOOM Cycle, La Bottega
Implementing social media strategy and coordinating with a variety of stakeholders to
support brand communities across all social platforms
Managing monthly content calendars and the day-to-day presence on social platforms for
all clients
Creating compelling editorial content including blog posts, imagery and video for social
audiences
Increasing social profile growth, developing brand awareness, creating conversation, en-
suring engagement, customer service and crisis management, live-tweeting events
Completing monthly reports and leading monthly meetings
Executing a variety of elements for social media campaigns including Facebook advertis-
ing campaigns, key influencer outreach, competitions and moderating user-generated con-
tent.

BABELFISH PR Surrey, England

Freelance Social Media and PR Executive January 2012-August 2013
Client: Sarah Hodge Salons

MISCHIEF PR London, England

Assistant Account Executive Placement February 2012 May 2012
Clients: QVC Fashion and Jewellery, St.Ives, Impulse and Sure.

EDITORIAL INTERNSHIPS London, England | February May 2012

Glamour.com, Red Online and More! Magazine

THE BEAUTY GUIDE 2009-2014

Founder, Editor
Award-winning, Agency-represented Beauty, Fashion and Lifestyle blog www.TheBeauty-
Guide.com
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EDUCATION
2007-2010 The University Of Exeter BA (Hons) Psychology 2.1
2005- 2007 St. Johns School, Leatherhead, Surrey A Levels - English Literature (A)
Psychology (A) Drama and Theatre Studies (A)
2002-2005 City of London Freemans School, Ashtead, Surrey: GCSEs - English Literature
(A) English Language (A) Biology (A*) Chemistry (A) Physics (A) History (A) Social Science
(A*) German (A) Mathematics (B) Drama (A*)