Provide a complete inventory of your teams resources and capabilities
Include a list for every member of the team
Label each one as tangible or intangible Apply a VRIN test for each resource or capability No hypotheticals!! Resources & Description Tangible/ Intangible VRIN Test Capabilities Attractive location Its multi-brand Tangible V: Yes boutiques are all R: No strategically located I: Yes in the main retail N: No corridors in Singapore, Malaysia, Australia, Thailand, Japan and Hong Kong.
Multiple and high- It is the official Tangible V: Yes
quality product retailer for a R: Yes source carefully curated I: Yes collection of luxury N: No watches from more than 50 of the worlds finest watch brands such as Audemars Piguet, Cartier, Hublot, IWC, Patek Philippe, Richard Mille, Rolex, Sinn, TAG Heuer and the likes.
Experienced human Experienced Intangible V: Yes
resources management and R: Yes employees by high- I: Yes level selection and N: No long-time operation practice to provide premium services Strong brand image Hour Glass has Intangible V: Yes and high brand received numerous R: Yes recognition awards from the I: Yes industry, both in N: Yes Asia and around the globe such as One of the most influential specialty retailers in the world by Vanity Fair, Monocle and Wallpaper, Best Watch Retail by Singapore Tatler (2014) and Redefining specialty watch retail International acclaim in the industry
Positive reputation It has continuous Intangible V: Yes
with customers and customer service and R: No high-level product after-sale warranty I: No reliability to ensure the N: No customer satisfaction. Effective marketing Combination of Tangible V: Yes of brand promotion methods R: No including official I: No webpage, social N: No media such as facebook, and in- store promotion.