DO NOT PUBLISH BEFORE 04/19/2017

THE NEW COMPOUND

FOR ALL LEGENDARY MTB TIRES

 SPEED

SPEEDGRIP

SOFT

ULTRA SOFT
02
ADDIX COMPOUND.
Push yourself to your limits and demand
the most from your tire. When the pressure is on,
it shows its true colors: more grip, more speed,
more mileage.
Experience a different dimension.
ADDIX the new compound for all legendary tires
of the EVO line.

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 06 ADDIX. FORMULA AND RAW MATERIALS.
08 ADDIX. TECHNOLOGY.
10 ADDIX. ALL NEW.
12 ADDIX. FOUR ANSWERS.
18 ADDIX. TEAM.
22 ADDIX. FOR ALL LEGENDARY MTB TIRES.
27 ADDIX. CONTACT. INFORMATION.

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05
FORMULA AND RAW MATERIALS.

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FORMULA AND RAW MATERIALS.

Every rubber compound is made up of natural and synthetic rubbers along with
many other solid and liquid ingredients. Carbon black, silica, silanes, oils, sulphur
anti-oxidants to name just a few ... The quality of all these raw materials determines
whether a tire will be outstanding or just mediocre. There are countless options for
selecting, combining and measuring them, so a good formula requires highly
specialized expertise, high-quality raw materials and extensive testing it goes
without saying that the final recipe is top secret.

ADDIX. FORMULA AND RAW MATERIALS.

ADDIX is created using completely new formulas. We purchase advanced raw

materials, carefully test for quality and diligently source the best worldwide. Basically,
we have significantly increased the filler content for silica and we now control the
mixing process more accurately than ever before. As a result, ADDIX compounds are
characterized by one thing in particular: they solve the trade-off between grip, rolling
resistance and wear across a much broader range.

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08
 TECHNOLOGY.

TECHNOLOGY.

The formulas are only one part of the equation. The mixing process is the other.
Here the margin for error is small. The difference between hitting a home run and
making mistakes are minuscule. The interdependence between the parameters
which define the physical and chemical process is extremely complex and even
changing only one of the parameters can produce an entirely different result.
So to achieve success, there are three things that have to interact perfectly:
the formula, the process and the technical equipment and all three are trade
secrets, of course.

ADDIX. TECHNOLOGY.

ADDIX is produced in a completely new mixer using a new process that we have
designed. We now have hardware throughout our plant that we are using to
implement what is currently the most advanced and precise mixing process in
the bicycle tire industry. Entirely new dimensions are opening up to us because
we can infinitely vary all the parameters. Its this high-end mixing technology,
controlled by our specifications, that actually makes completely new compound
properties possible with ADDIX were achieving a whole new level of perfor-
mance and quality.

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 COMPOUND XC RACE XC / AM / TRAIL ENDURO / DOWNHILL ENDURO / DOWNHILL

TIRE

DH
MAGIC MARY
SG
TLE APEX*
TLE
DIRTY DAN
DH
SG
HANS DAMPF
SG
TLE
SG
ROCK RAZOR TLE APEX*
TLE
FAT ALBERT FRONT TLE
REAR TLE
NOBBY NIC
TLE APEX*
TLE
ROCKET RON
TLE
LS
RACING RALPH
TLE
LS
THUNDER BURT
TLE
LS
FURIOUS FRED LS
DIRTY DAN XC LS
JUMBO JIM
TLE

LS
* TLE APEXexclusively available for27.5+

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MISSION IMPOSSIBLE.
A tire should have four key characteristics: great
grip, low rolling resistance, good damping and high
durability. Claims which are diametrically opposed in
reality. A very soft tire with high damping always
suffers from faster wear. A tire with a lot of grip will
never impress with the lowest rolling resistance. So
a single compound can never be the answer to
everything. Its always going to be about smart
compromises. Whether a compound is ultimately
the best compromise is something you only find out
when its pushed to the limit under the precise
conditions for which its been designed.
ALL NEW.
ADDIX. ALL NEW.
ADDIX makes all of our legendary EVO mountain bike
tires better. With four compounds SPEED, SPEED-
GRIP, SOFT, ULTRA SOFT we can respond to every
demand. The names define the range, they refer
specifically to the character of the compound. All the
tests in the lab and in the field demonstrate that,
ADDIX performs better than any other compound
before it in all disciplines: XC, AM and TRAIL,
ENDURO and DOWNHILL. ADDIX is immediately
recognizable by the label on the sidewall and the
colored stripe in the tread.
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XC RACE

XC / AM / TRAIL

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ENDURO / DOWNHILL

ENDURO / DOWNHILL

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 R O L L I N G P R O P E RT I E S

100%
DURABILITY DAMPING

XC RACE

ADDIX SPEED is the compound for XC race specialists.

It catapults our XC tires into a new performance dimension.

Heres the answer for those whod like to go even faster. Theres only one thing that ADDIX Rolling prop. Damping Grip Durability
Speed really loves and thats speed. So the rolling resistance has been chopped yet again. ADDIX Speed 110 % 105 % 115 % 125 %
Its lower than the previous PaceStar, but at the same time ADDIX Speed is more durable
PaceStar Compound 100 % 100 % 100 % 100 %
and more resilient.

GRIP
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 R O L L I N G P R O P E RT I E S

100%
DURABILITY DAMPING

XC / AM / TRAIL

ADDIX SPEEDGRIP, the universal compound. It definitely has

the widest range of use. Perfect for XC, AM and Trail: for the majority
of EVO tires theres a version with ADDIX Speedgrip! It replaces the
previous PaceStar compound where a significant, though not the only
difference, during extensive use is more mileage and a longer life.
Rolling prop. Damping Grip Durability
Lots of everything: speed, grip and durability. Combining all three characteristics to achieve ADDIX Speedgrip 94 % 115 % 135 % 162 %
the perfect compound is almost impossible in theory, but now weve done it with ADDIX
PaceStar Compound 100 % 100 % 100 % 100 %
Speedgrip to an extent that we never thought possible!

GRIP
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 R O L L I N G P R O P E RT I E S

100%
DURABILITY DAMPING

ENDURO / DOWNHILL

ADDIX SOFT is a compound that bridges many disciplines.

Its just as at home in the enduro and downhill world as it is in the
demanding discipline of all-mountain and trail riding. It also impresses
when used in combination with other ADDIX tires more speed:
Soft on the front, Speedgrip on the back. Or more damping:
Ultra Soft on the front, Soft on the back.

Rides superbly and provides impressively good damping. Thats ADDIX Soft. Weve dug
deep in the tire builders bag of tricks to create the perfect balance between the two. The
result is a compound thats amazingly good fun and yet is significantly more durable than
Rolling prop. Damping Grip Durability
the previous TrailStar compound.
Tip: ADDIX Soft is also ideal for e-MTBs. Here it really plays to its strengths of great ADDIX Soft 120 % 104% 112 % 149 %
damping and powerful grip, and due to the optimized low-temperature properties it does
TrailStar Compound 100 % 100 % 100 % 100 %
this all year round!

GRIP
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 R O L L I N G P R O P E RT I E S

100%
DURABILITY DAMPING

ENDURO / DOWNHILL

ADDIX ULTRA SOFT is the ADDIX compound for hardcore use

in enduro and downhill. Sensationally good damping has been further
improved over the previous VertStar compound, while at the same time
ADDIX Ultra Soft is suitable for all-weather use due to significantly
improved low-temperature properties when it comes to grip and
damping.
Rolling prop. Damping Grip Durability
Extremely soft to cope with very difficult challenges. ADDIX Ultra Soft appears to stick ADDIX Ultra Soft 110 % 105 % 106 % 112 %
to the ground, literally clawing its way into the subsoil because theres only one goal in sight:
VertStar Compound 100 % 100 % 100 % 100 %
maximum damping and maximum grip.

GRIP
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A team with more than 30 employees has been developing ADDIX since 2015.
It was led by Markus Hachmeyer (l.), Wolfgang Arenz (r.) and Si Woo Park (not pictured).

TEAM.

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THE HEAD DEVELOPER.

Not only has Markus Hachmeyer been riding MTBs in almost all
disciplines for more than a quarter of a centur y, hes also been
the head developer of Schwalbe treads for almost as long, and
there is not a tire that he hasn t helped to develop.
Markus, youve been involved in all the major turning points at
Schwalbe. How do you see ADDIX?
Its a really big thing. Never before have we taken such an ambitious
step with the compound. In actual fact, weve left no stone unturned,
not with the formulation and even less with the processes. Weve
really gone to town on it: new mixer, new team, new goals. And to be
fair, we were pretty well set up even before that. Its just that with
ADDIX weve clearly got even better, and what Im particularly
pleased about in precisely those areas where we were seen to
have weaknesses. Now we can provide convincing answers, for
example about the durability or the low temperature properties of the
two soft compounds.
before depending on the compounds properties the tires
performance remains stable over its lifetime. And tires with ADDIX
have a longer lifetime! Thats what counts.
All the legendary EVO tires are now available with the new
ADDIX. As a tread designer, these are all your offspring. Does
the new compound really make such a huge difference?
Yes. Of course, the wow effect is not going to be the same for all of
them. With one youll experience the difference more in longer
distances and with another more in extreme conditions. There are four
very different compounds and tires for very varied discipline. But if the
tires are all my offspring, then all I can say is that Ive always been
really proud of them and Id never have believed that they would be
capable of such a career move.

Previously, all the EVO compounds for MTBs were also multiple
compounds. Is that going to continue?

Whether were using a mono or multiple compound in a tire will be

one of our trade secrets. With ADDIX, mono/dual/triple is one tool
among many but its no longer in the foreground as it was a few
years ago. What weve achieved with ADDIX, to an extent never seen

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Laboratory tests show: ADDIX performs better
than any other compound before it.

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THE HEAD COMPOUNDER.

Wolfgang Arenz is undisputedly the best-known and most
highly acclaimed specialist for tire compounds in the bicycle
industr y. After working for other tire manufacturers, he has
now been head compounder at Schwalbe for two years.
Theyre not just satisfied with my first shot at the ring. They want
more, they want the finished product. Its a new kick, its wonderful.
Youve now set new benchmarks for MTB tires with ADDIX.
Whats next?

Wolfgang, what was it that persuaded you to move to Schwalbe? It goes without saying that the innovations made possible by ADDIX
are not just reserved for mountain bike tires. Anyone who knows me,
The huge opportunities I have here. Schwalbe only knows one knows how close to my heart racing bikes are, but there was another
product: bicycle tires. I notice this every day. Theres a special reason why I moved to Schwalbe. Theres no one else who takes tires
intensity at work here. All the strategic considerations revolve around for everyday use, for city and trekking, as seriously as they do. Theres
the one topic, new ideas are always welcome and everyone works a great tradition and great foresight for this at Schwalbe, and thats a
towards the same goal. Here, my expertise is not only in demand for challenge I find just as exciting as the sporty high-end tires.
new formulas. I can actually help to shape the entire manufacturing
process. This could mean small optimizations in the details, but
equally it might be radically creative suggestions. Theres targeted
investment in innovations for the industrial workflow. As a rubber nerd,
these are absolutely ideal conditions for me.

How were you received by the team? After all, you used to be
competitors.

It was a fantastic experience from day one. When youre as

specialized in a subject as I am, its amazing fun to have real partners
by your side in development who understand as much about tires as I
do. They also challenge me top of the list Markus Hachmeyer, but
the other product managers are just as demanding.

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 MAGIC MARY

FOR ALL LEGENDARY

MTB TIRES.

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HANS DAMPF ROCK RAZOR DIRTY DAN

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NOBBY NIC FAT ALBERT FRONT FAT ALBERT REAR

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RACING RALPH ROCKET RON THUNDER BURT

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FURIOUS FRED DIRTY DAN XC JUMBO JIM

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 CONTACT. INFORMATION.

PRESS CONTACT. ADDIX. INFORMATIONS.

Doris Klytta schwalbe.com/addix-media >>
d.klytta@schwalbe.com >>

DEVELOPMENT CONTACT. ADDIX. ONLINE.

Markus Hachmeyer schwalbe.com/addix-compound >>
m.hachmeyer@schwalbe.com >>

ADDIX. VIDEO.
schwalbe.com/addix-vimeo >>
schwalbe.com/addix-youtube >>

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Schwalbe | Ralf Bohle GmbH | 51580 Reichshof | Germany