TABLE OF CONTENTS

BI CONTENTS PAGES
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1. 1.0 Executive Summary
1.1 Kentucky Fried Chicken (KFC) 1
1.2 Burger King (BK) 1
1.3 Kenny Roger Roaster (KRR) 2

2. 2.0 7Ps Elements

2.1 Product 3-4
2.2 Place 4-6
2.3 Price 6-7
2.4 Promotion 7-9
2.5 Process 9-10
2.6 Physical Environment 11-12
2.7 People 12-14

3. 3.0 Current 7Ps issues

3.1 Product 15
3.2 Price 15
3.3 Promotion and education 15
3.4 Place 16
3.5 Process 16
3.6 Physical Environment 16
3.7 People 16

4 4.0 Recommendations
. 4.1 Professionalism and skills 17
4.2 Attitudes and behaviour 17
 4.3 Accessibility and flexibility 18

5. CONCLUSION 19
6. REFERENCES 20
7. APPENDIX 21