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BUMGT5926
Scenario Planning
Legal Factors The legal issues faced by the industry are trademarks, copyrights, licensing,
online ownership and demands of intellectual property.
Environmental Factors The video game industry uses a lot of plastic and metal resources for its
hardware.
In the current era majority people are environmentally aware.
Manufacturing game consoles creates non-biodegradable waste which is the
byproduct of this industry.
SWOT Analysis (1/2)
STRENGTH WEAKNESSES
Nintendo has Shigeru Miyamoto, the creator Console power weaknesses
of Nintendos most successful game
Limited selection of software for hardcore
franchises and intellectual property.
gamers.
Low upfront costs
Brand name Long perceived by the gaming
The Nintendo brand name is a world cultural community as a kids toy or for casual
icon synonymous with video games. gamers.
Nintendo has past success with family Shigeru Miyamoto may eventually retire
gaming model from the gaming business.
COMPETITIVE
RIVALRY
Threat of
WITHIN THE
INDUSTRY Substitute Products
Threat of New Entrants
(HIGH) HIGH
MEDIUM
Bargaining
Power of Buyers
HIGH
Video Games Industry (1985 2012)
Pricing advantage
-Nintendos consoles are more affordable than its
competitors.
Brightman, James (2011) New Year's Resolutions for Sony, Microsoft and Nintendo Retrieved from
http://www.industrygamers.com/news/new-years-resolutions-for-sony-microsoft-and-nintendo/ on the 10th of May 2012
Brightman, James. (2010) Games as Packaged Media Is Dead. says Venture Capitalist Retrieved from
http://www.industrygamers.com/news/games-as-packaged-media-is-dead-says-venture-capitalist/ on the 10th of May 2012
Caoili, Eric. (2011) Ubisoft seeks to capitalize on 'social game benefits' of next-gen consoles
Retrieved from
http://www.gamasutra.com/view/news/170397/Ubisoft_seeks_to_capitalize_on_social_game_benefits_of_nextgen_consoles.
php on the 10th of May 2012
Grant, Robert. (2006) Contemporary Strategy Analysis. (5th Edition) Singapore. Blackwell Publishing Limited.
Matthews, Matt. (2011) The US Video Game Industry Is Declining. Retrieved from
http://www.gamasutra.com/view/news/126016/Analysis_Is_The_US_Video_Game_Industry_Really_Declining.php on the 10th of
May 2012
Meyer, De Wit. (2010) Strategy Synthesis. (3rd Edition) United Kingdom. Cengage Learning EMEA.
References
Brightman, James. (2011) Nintendo Needs to 'Change Strategy Drastically,' says Analyst. Retrieved from
http://www.industrygamers.com/news/nintendo-needs-to-change-strategy-drastically-says-analyst/ on the 10th of May 2012
Schilling, Chris. (2012) Wii U App Store: How Nintendo will take Apple on at their own game
Schilling, Chris. (2012) It needs to be "intuitive, functional and simple" developers tell Nintendo Gamer
Retrieved from
http://www.computerandvideogames.com/338031/features/wii-u-app-store-how-nintendo-will-take-apple-on-at-their-own-game/ on the
14th of May 2012