Summary data from questionnaires

1.How old are you?

Age
25+; 20%

22 - 24; 15% 16 - 18; 55%

19 - 21 ; 10%

2.What gender are you?

Gender

Male; 35%

Female ; 65%

3. What is your favourite cereal?

flavour
Flavoured ; 15%
Chocolate; 30%
Sweet; 10%

Wheat ; 45%

4. What makes you buy a cereal off a TV advert?

If it is new, and if it is different from the rest

Something new
If it seems interesting and new
New and interesting

5. is there anything in particular you like to see in a new cereal TV advert?

People like their food and want to eat it

 It has energy
Woman in particular enjoying their cereal
People being active

6. Why would you buy a cereal off a TV advert?

New and interesting

New and interesting
New, healthy and interesting
New, interesting and healthy

7. Would you like any information in the cereal TV advert?

Chart Title

Suggested portion; 35%

Any special offers; 40%

Calorie intake serving; 25%