Академический Документы
Профессиональный Документы
Культура Документы
1. INTRODUCTION
The UAE (United Arab Emirates) is a coalition of seven small American Gulf emirates: Abu
Dhabi, Dubai, Sharjah, Ajman, Umm Al Qaiwain, Ras Al Khaimah and Fujairah. UAE is a
member of the Gulf Cooperation Council (GCC), and the Major portion of the economy of the
country is traditionally through oil and gas export. Being a country with oil reserves each of the
emirates has a quite stable economic and political system. The country has a desire to appear as a
financial and service sector leader in the Middle East in near future. UAE has proven crude oil
reserves of around 98 billion barrels that is approximately 10% of the worlds reserves so this
makes UAE the seventh largest oil provider in the world. The oil wealth is concentrated in Abu
Dhabi, which approximately contributes up to 90% of the total oil production of the country.
UAE also has a substantial reserves of natural gas accounting for 4% of the worlds reserves
which makes it a country with seventeen largest gas reserves. The bulk of gas reserves are over
90% and again these reserves are located in Abu Dhabi as well. On the other hand, the emirate of
Dubai has become an important financial center in UAE because it has the most significant
financial and services industries of UAE. Recently both Abu Dhabi and Dubai have emerged as
the two most important emirates of the UAE. After Saudi Arabia UAE has the second largest
economy in the GCC, with a GDP of approx. 440 Billion USD. Since independence in 1971,
UAE's economy has grown by nearly 231 times approximately. The non-oil trade has grown to
1.5 trillion AED, a growth by around 30 times from 1981 to 2015. UAE is ranked as the 30th
best nation in the world for doing business based on its economy and regulatory environment,
ranked by the Doing Business 2016 Report published by the World Bank Group.
2. UAE BANKING SECTOR
The banking sector of UAE contains 23 local and 26 foreign banks, with 957 branches between
them, the banking sector of UAE is in quite good benefit for being in a good and vigorous
position. The banking sector is being regulated by the UAE Central Bank, Government and
public sector that are in a position to handle financial strength to increase revenues and
implement wise policies and strategies, as a result the sector is in a position that investors,
market participants, and analysts are generally comfortable with this financial market. However,
with the paradigm shift in oil prices that have been witnessed recently, the sectors significant
strength has been slightly broken. The key indicators such as loans, deposits, NPLs (non-
performing loans), etc everything is contentedly going in a right position that is why the people
who are linked to the banking sector of UAE still have a comfort to remain in the relation to
UAE banking sector. However, still there are some challenges that UAE banking sector faces
every day which is required to be highlighted so that they may have a closer examination and
closer monitoring over the future. For example, Government and Public sector deposits, Central
Bank FX reserves, loan to deposit ratios (LTD), and liquidity in the banking system are among
The Banks in Abu Dhabi and Dubai hold more than 90% of the total domestic assets, with this
total being divided almost equally between Abu Dhabi and Dubai banks. Market access for
foreign banks was limited for some time because they were not allowed to open more than eight
branches throughout the modern banking operation from 1980 - 2003. However, later on the laws
were changed, and today banks are allowed to open more than eight branches but special
permission is required. Now UAE has been a well-developed place for foreign banks to sell their
services openly. A list of all domestic and foreign banks operating in the UAE has been added
below.
The strength of the conventional banking sector (excluding Islamic banks) is Federal Law 10,
legislated in 1980, and the Federal Law 6 was publicized in 1985 to legalize the activities of
Islamic banking in UAE. However, Islamic banking is still a small component of the UAE
banking sector. According to Islamic banking laws, banks cannot charge a fixed rate of interest
on deposits or loans, variable interest rates based on a profit / loss sharing model is the
foundation of Islamic banking. The Central Bank of the UAE was established according to the
Federal Law 10; the central bank took over the charge of the Currency Board. The central bank
operating in UAE also has the duties of advising the government on monetary and financial
issues, issuing currency, maintaining gold and foreign currency reserves, and formulating a credit
policy. All regulation and supervisory duties are under the direction of the Central Bank. The
UAE currency is linked with US dollar, so the central bank cant do much in setting monetary
policy and controlling interest rates. But still some monetary and credit controls are exercised
through its sale and purchase of certificates of deposits. The central bank plays an important role
in formulating and monitoring credit policy, it also plays a vital role in supervising the financial
sector as well. All commercial banks working in UAE are controlled and licensed by central
bank, and therefore are subject to the central banks requirements and regulations. The central
bank made it mandatory for all banks to use International Accounting Standards (IAS) In 1998,
and in early 1999, local banks were instructed to establish clear corporate structures. Moreover,
central bank requires banks to maintain a capital to risk weighted assets ratio of at least 10% at
all times. According to the Central Bank all banks must be owned by UAE nationals majorly.
The banks are also required to be registered as Shareholding Company under the UAE
Companies Law and must be registered with the Federal Ministry of Economy and Trade.
Every rapidly growing business faces a lot of challenges on a way of success, UAE banking
sector isnt different from other industries as it is understood that UAEs major portion of
revenue is from Oil and Gas reserves but apart from that Dubai and Abu Dhabi are two major
emirates that are sharing a healthy portion of their revenue through non-oil/gas resources like
tourism, telecommunication, banking and financial institutes, aviation etc. At an initial stage the
banking sector of UAE has faced a lot of challenges which were later sorted one by one right
after the Central Bank of UAE was established. However, being one of the niche country
internationally UAE has to face challenges occurred due to changes in the market internationally
or locally. UAE banking sector being a financial sector is always effected due to changes in
political policies, credit policies, monetary policies etc. here we are going to discuss some
First it was the Royal Bank of Scotland, second Lloyds, then Barclays and Standard Chartered
Bank. Foreign banks have been gradually dragging out or limiting their services in the UAE,
leaving open opportunities that have been eagerly shattered up by prominent local banks.
According to most analysts, it has been a matter of pull, not push, factors. Foreign banks are re-
focusing towards their home headquarters and reeling in their offshore operations globally. The
UAE is not the only market they have quit but the competition from highly liquid local banks has
not made life easy for them. The foreign-owned banks have found it difficult to compete with the
large, state-owned banks in UAE. This has been the major driver of foreign-owned banks
decisions to pull out of the retail sector and focus on more profitable corporate and investment
segments, where they can be more competitive with the larger locally-owned banks. The UAE
has a very competitive banking sector, particularly on the retail side, so its difficult for foreign-
owned banks to gain a foothold and have enough market share in the UAE to survive.
A rapid growth and development in the financial services sector in the GCC and internationally,
companies are accepting the importance of having a solid human resource strategy and the need
for investing more in HR functions within their organization. The major HR crises banking
sector is facing are skills shortage, high attrition levels and an ever increasing expectation of
manpower supply, both local and foreign. To tackle these challenges from a business perspective
and to underline the importance of HR in financial services sector is one of a major and growing
As ever customer service is always a key challenge for banks in UAE, but a lot of effort has been
taken to address this issue. The UAE's banking industry is not exactly the benchmark for
excellent customer service, It is probably the most complex and most difficult challenge for
bankers, especially here. Here in UAE there are 70 nationalities of bankers dealing with 200
nationalities of customers, so that's a combination of 1400 staff and customers that have to work
well all the time. Bankers need to figure out that a good service to a Chinese customer is not
necessarily a good service to a British customer," he explained. The key is for lenders to work on
consistency of service across multiple channels. Bankers are doing a lot of work in training their
frontline staff to be consistent in terms of what they tell customers, how they appear to customers
and how they behave with them. Many banks in UAE are now using social media as one of the
4.4 COLD-CALLING
All of the Banks in UAE are also increasingly facing criticism from customers because of the
practice of cold-calling circles. With the economy rebounding and confidence returning to the
market, calls from banks offering everything from credit cards to personal loans have been on the
rise. Government has urged Bankers to refrain from unnecessarily disturbing customers. By such
practice bankers are hurting their selves as an industry by calling consumers consistently to get
an idea how to position products that customers really want based on the lifestyle and needs.
Banker are not doing it right both ethically and statistically by pitching every product to every
consumer this may only hurt them back in the long run. From a consumer's mindset bankers have
to understand that they shouldn't disturb their customers in the middle of a meeting to inform
them about the latest credit card launched by the Bank. It is important for Bankers to hold
themselves back from the kind of marketing they are doing and I think with more usage of CRM,
banks are becoming more sensitive to which kind of customers to call, Banks can use non-
intrusive ways like emailer, SMSs etc instead of calling the customers every time.
with the latter being restricted from operating more than eight branches. Currently, there are 49
banks operating in UAE. There are two national banks in UAE, all of which are listed either on
Abu Dhabi Securities Market (ADSM) or Dubai Financial Market (DFM). Total assets of UAE
banks grew by approx. 15 per cent to Dh 2,405 billion in 2015 compared to Dh 2,276 billion in
2014, enabling the country's banking sector to remain the largest in the Arab world in terms of
assets. Total deposits increased from Dh 1,387.8 billion in 2014 to Dh1,446.5 billion in 2015,
according to a statement of UAE Banks Federation. Among GCC countries, UAE has highest
number of banks after Bahrain. Another notable feature is the rapid stride that Islamic banking
has made in the UAE. A range of Sharia-compliant products have been introduced in the market
and Islamic finance deals like Ijara transactions have become famous in property and car
purchasing deals.
5.1 Banking Assets: Banking sector assets net of provisions and interest in suspense reached
AED 2,391bn (US$ 651bn: 7% y-o-y) at the end of May 2015. Total assets increased 10.8% y-o-
y during the first quarter ending 31 March 2015 and reached AED 400bn (US$ 109bn). UAE
banking sector is comfortably capitalized and has an overall capital adequacy ratio of 18.2% -
394bn) at the end of May 2015 with y-o-y growth rate of 4.8%. Government deposits decreased
by -5.25% y-o-y in the month of May and constituted 12.6% of total deposits. In April 2015,
public sector deposits declined to AED 173.8bn (-13% y-o-y) and constituted 36.7% of total
deposits down from 49.6% March 2014. The share of government & public sector deposits has
banks in the UAE have reached almost US$ 12.5 bn at the end of Q1 2015, a y-o-y growth of
18.4% for Q1. Banking system stability indicators have been improving in recent years. Indeed,
5.4 Market Share: 2015 first quarter balance sheet data from the UAE central bank shows that
NBAD has 17% market share on banking sector assets. National Bank of Abu Dhabi (NBAD)
tops the chart followed by Emirates National Bank of Dubai (ENBD) which has a market share
of 15.4%. Four leading local banks NBAD, ENBD, Abu Dhabi Commercial Bank (ADCB) and
First Golf Bank (FGB) takes more than 50% share of the total banking sector assets.