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FACULTY OF BUSINESS AND ACCOUNTANCY

UNIVERSITY OF MALAYA

MASTER OF BUSINESS ADMINISTRATION


2016/2017
Master of Business Administration 2016/2017

CONTENTS
Welcome Message from the Dean 3

University of Malayas Vision, Mission and Core Values 4

Facultys Vision, Mission and Objectives 5

Academic Calendar 2016/2017 6

Faculty of Business and Accountancy 7

University of Malaya Graduate School of Business (UMGSB) 8

Our Management Team


The Management Team 10

Academic Members and Their Research Interests 11

Master of Business Administration 21


Introduction 22
Program Goals 22
Programme Structure 23
Core Courses 24

Elective Courses 25
Research Project 28
Publishing of a journal article as an option for research project report 29
Academic Performance Requirements 29
Graduation Requirements 30
Conferment of Degree with Distinction 31
Evaluation Format 31
Grading System 32
International Student Exchange Programme 33
Core Courses 35
Elective Courses 40

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Master of Business Administration 2016/2017

WELCOME MESSAGE FROM THE DEAN


It is my great honour and pleasure to welcome all new
students to the Faculty of Business andAccountancy (FBA)
and thanks for making FBA your choice for further post
graduate studies. Congratulations on your success in securing
a place our programmes. You are among the privileged
few to be accepted to study in one of the most prestigious and competitive
business schools in the region.
Our mission is to provide quality education and training to ensure our
students are equipped with appropriate skills, aptitudes and characteristics
that will prepare them to be successful professionals in the future and assume
leading roles in the government, business and community. Here at FBA, we
emphasise on excellent teaching, innovative research and quality publication
as well as industry collaboration. We are ranked amongst the top business
schools in Asia and proud to be in the leading position in Malaysia. In fact,
we are the only public business school in Malaysia to receive an international
accreditation from The Association of MBAs (AMBA), UK and last year we
received another 5 years reaccreditation from AMBA. We are also awarded
4 PALMES or Top Business School by EDUNIVERSAL ranking of the World
Business Schools in recognition of our strong international influence.We are
building on these hallmarks of excellence by working towards accreditation
from the Association to Advance Collegiate Schools of Business (AACSB) and
aiming to become among the leading business schools in the world.
We are confident that you would benefit from our global setting as our
class is made up of students from various profiles, professional backgrounds
and nationalities. This diverse environment will certainly enhance exchange of
ideas and expose you to an array of perspectives.
I invite you to look through this handbook and learn how you can get
the most of your education in FBA. The handbook provides information on
programme structure, study plan, synopsis of various courses that are offered,
academic standards and various facilities that are available in the Faculty. We
have also included the names and academic background of all our academic
staff.
I wish you the greatest success in your studies and I hope your time in the
Faculty is challenging and gratifying.

PROF DR CHE RUHANA ISA


Dean

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Master of Business Administration 2016/2017

UNIVERSITY OF MALAYAS VISION,


MISSION AND CORE VALUES

VISION
To be an internationally renowned institution of higher learning in research,
innovation, publication and teaching.

MISSION
To advance knowledge and learning through quality research and education
for the nation and for humanity.

CORE VALUES

Integrity
Respect
Academic Freedom
Open-mindedness
Accountability
Professionalism
Meritocracy
Teamwork
Creativity
Social Responsibility

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Master of Business Administration 2016/2017

THE FACULTY MISSION


We aspire to be the leader and preferred institution in business and accounting
education by:

Providing graduates with quality education and global perspective that


meet the evolving needs of various stakeholders
Contributing to the advancement of knowledge in the area of business
and accounting through quality research and publication.

Interpretation of Mission
Quality education: We emphasize on intake of quality students based on
merit at both undergraduate and postgraduate levels. The programmes
are continuously reviewed to ensure relevance to the industry. We provide
excellent facilities and supporting services to the students.

Global perspective: Our curriculum equips students with business


and accounting knowledge relevant to global practices. The school
continuously enhances its international linkages in research, learning and
scholarship.

Stakeholders: Our programmes are responsive to the needs of industry,


government and society at large.

Advancement of knowledge through quality research and publication:


Our staff contribute to the dissemination of knowledge through academic
and professional publications, teaching and presentations as well as
consultations.

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Master of Business Administration 2016/2017

ACADEMIC CALENDAR SESSION 2016/2017


SEMESTER I

Orientation week 1 week* 28/08/2016 - 04/09/2016
Lectures 7 weeks* 05/09/2016 - 21/10/2016
Mid-Semester I Break 1 week* 22/10/201631/10/2016 - 30/10/2016
Lectures 7 weeks* 17/12/2016 - 16/12/2016
Revision 1 week* 26/12/2016 - 25/12/2016
Semester I 3 weeks 15/01/2017 - 14/01/2017
Examinations 4 weeks* 26/12/2016 - 12/02/2017
Semester I Break 24 weeks

SEMESTER II

Lectures 7 weeks 13/02/2017 - 31/03/2017
Mid-Semester II 1 week 01/04/2017 - 09/04/2017
Break 7 weeks* 10/04/2017 - 26/05/2017
Lectures 1 week 27/05/2017 - 04/06/2017
Revision 3 weeks 05/06/2017 - 24/06/2017
Semester II 19 weeks
Examinations

END of ACADEMIC YEAR LEAVE / SPECIAL SEMESTER

Semester Break 9 weeks 25/06/2017 - 27/08/2017

or

Lectures and 8 weeks 28/06/2017 - 20/08/2017
examinations
Public Holiday
Independent Day (31 Aug 2016) Chinese New Year (28 & 29 Jan 2017)
Aidil Fitri Eid Day (12 Sept 2016) Thaipusam (10 Feb 2017)
Malaysia Day (16 Sept 2016) Labour Day (1 May 2017)
Maal Hijrah (2 Oct 2016) Wesak Day (10 May 2017)
Deepavali (29 Oct 2016) Nuzul Al-Quran (12 June 2017)
Maulidur Rasul (12 Dec 2016) Eidul Fitri Day (26 & 27 June 2017)
Christmas Day (25 Dec 2016)
New Years Day (1 Jan 2017)

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Master of Business Administration 2016/2017

INTRODUCTION TO THE FACULTY OF


BUSINESS AND ACCOUNTANCY
Business education in the University of Malaya dates back to 1966 when
the Faculty of Economics and Administration first offered business and
accounting courses. In line with the increasing demand for accounting and
business programmes, the Faculty of Business and Accountancy (FBA) was
subsequently established on the 1st of February 1997 to focus on developing
these programmes. FBA strives to meet the challenges of preparing students
to play a vital role in industry and nation building. FBA seeks to remain at the
forefront of business and accounting education and continues to enjoy the
reputation as an excellent knowledge-based institution.
FBA is headed by a Dean and assisted by three Deputy Deans and five
Heads of Department.
The five departments are the Department of Business Policy and Strategy,
Department of Finance and Banking, Department of Accounting, Department
of Marketing and Department of Operations and Management Information
Systems.
Currently, FBA offers six successful programmes. The three programmes
offered at the postgraduate level are Master of Business Administration (MBA),
Master of Management (MM) and Doctor of Philosophy (PhD), while the three
undergraduate programmes are Bachelor of Business Administration (BBA),
Bachelor of Accounting (BAcc) and Bachelor of Finance (BOF).
As part of our effort to strengthen our programmes, FBA has collaborations
with various business communities and government agencies. In addition,
there are several Faculty members who are affiliated to professional bodies
such as the Malaysian Institute of Accountants (MIA), Malaysian Institute
of Certified Public Accountants (MICPA), Association of Chartered Certified
Accountants (ACCA), Malaysian Institute of Chartered Secretaries and
Administrators (MAICSA) and Chartered Financial Analyst (CFA) as well as
advisors to several financial institutions such as the Bank Muamalat, Public
Islamic Bank and AIA Public Takaful.

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Master of Business Administration 2016/2017

INTRODUCTION TO University of Malaya Graduate


School of Business (UMGSB)
UMGSB is located within the Universitys City Campus in the heart of Kuala
Lumpur. Accessibility is easy via major roads leading to the campus with
convenient public transportation. The campus provides an environment
conducive to learning that is surrounded by greenery and modern architecture.
Lectures are conducted in seminar rooms equipped with Internet connection,
computer and audio visual display with state of the art technology. Students
are provided with discussion and study rooms. Major facilities available for
learning and recreation include the City Campus Library, free Wi-Fi, computer
laboratory, recreation room, prayer room for Muslims and a food court.
The UM Graduate School of Business (UMGSB) offers invaluable
experiences through its rigorous, extensive and innovative programme that
meets an individuals personal and professional goals. Our MBA programme
has been awarded accreditation from the Association of MBAs (AMBA).
We are also passionate about the contribution of our faculty members
and postgraduate students to our business community and society.

FACTS
The UM MBA is fully accredited by AMBA, the Association of MBAs.
This accreditation represents the highest standard of achievement
in postgraduate business education in terms of curriculum, teaching,
research and facilities. The accreditation gives UM MBA international
credibility and status.

UM MBA is fully accredited by AACSB InternationalThe Association to


Advance Collegiate Schools of Business is a global, nonprofit membership
organization of educational institutions, businesses, and other entities
devoted to the advancement of management education. Established
in 1916, AACSB International provides its members with a variety of
products and services to assist them with the continuous improvement of
their business programs and schools.

University of Malaya is the ONLY local university in Malaysia to receive a


4 PALMES award by EDUNIVERSAL, which is recognised as Top Business
School

We are an international faculty with academics trained from top


universities across the world

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Master of Business Administration 2016/2017

We have among the highest composition of international students in


the country such as from Germany, Denmark, Sweden, United States
of America, Iraq, Iran, Palestine, Yemen, Saudi Arabia, Jordan, Turkey,
Libya, South Africa, Korea, China, India, Pakistan, Bangladesh, Indonesia,
Thailand, Myanmar and Vietnam

With myriad courses to choose from 8 concentrations with more than 40


courses, the programme provides students the flexibility to specialise in
their chosen area

Our programme sources industrial experts to share experience and


knowledge with our graduates

Students can learn from our diverse group of Visiting Academics from all
regions of the world

Lectures and seminars incorporate interactive and innovative multiple


teaching and learning strategies

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Master of Business Administration 2016/2017

THE MANAGEMENT TEAM


DEAN
Professor Dr. Che Ruhana Isa
DEPUTY DEANS
Assoc. Professor Dr. Rubi Assoc. Professor Dr. Zakiah Assoc. Professor Dr. Ruzita
Ahmad Saleh Jusoh
Research & Development Postgraduate Undergraduate
HEADS OF DEPARTMENT
Assoc. Professor Professor Dr. Ghazali Musa Datin Dr Izlin Ismail
Dr. Norhayah Zulkifli Business Policy & Strategy Finance & Banking
Accounting
Assoc. Professor Assoc. Professor Dr. Noor Ismawati Jaafar
Dr. Yusniza Kamarulzaman Operations & Management Information
Marketing Systems
ADMINISTRATIVE OFFICERS
Kamarul Fairuz Hassim Khairul Nizam Roslan Nurhazwani Abdul Rahman
Principal Assistant Senior Assistant Registrar Assistant Bursar
Registrar
HEAD OF UNIT
HEAD OF ACCREDITATION HEAD OF CENTRE FOR HEAD OF SERVRI
Prof. Dr. Ainin Sulaiman MANAGEMENT Dr. Norbani Che Ha
ENHANCEMENT
Dr. Anna Azriati Che Azmi
PROGRAMME COORDINATORS
Dr. Nurul Shahnaz Ahmad Dr. Fauzi Zainir Dr. Noor Akma Mohd Salleh
Mahdzan MM PHD
MBA

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Master of Business Administration 2016/2017

ACADEMIC MEMBERS AND THEIR RESEARCH INTERESTS


Department of Accounting

Che Ruhana Isa, PhD (UPM), MSc (LSE), BBA (Acc) (Oklahoma State), Associate
Member MIA,CFiA (M)
Professor
Management Accounting and Control Systems, Strategic Management
Accounting, Accounting for SMEs

Zakiah Saleh, PhD (Cardi), MAcc (Glasgow), BSBA (Minnesota), Associate


Member MIA, CFiA (M)
Associate Professor
Public Sector Accounting, Financial Accounting and reporting, Accountability
and Governance

Ruzita Jusoh, PhD (USM), MSc (Missouri), BSc (Alabama), CFiA (M)
Associate Professor
Management Accounting and Control Systems, Performance Measurement
and Management

Rusnah Muhamad, PhD (Malaya), MSc (Stirling), BAcc (Malaya), FCPA (Australia)
Associate Professor
Financial Accounting and Auditing, Islamic Banking, Religiosity and Ethics

Anna Azriati Che Azmi, PhD (Reading), MSc (Reading), BAcc (UUM), CFiA (M)
Senior Lecturer
International Accounting, Taxation, Tax education

Mohd Zulkhairi Mustapha,PhD (Cardiff), CFiA (M), MBA (Acc)(Malaya), BSc


(Acc)(Cardiff), PgDip (Cardiff)
Lecturer
Corporate Governance, GST, Tax Audit and Compliance, Tax Incentives,
Accounting Education

Norhayah Zulkii, PhD (Glamorgan), MBA (Indiana State), BSc (Indiana State)
Senior Lecturer
Social and Environmental Accounting, Corporate Social Responsibility and
Reporting, Accounting Education
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Master of Business Administration 2016/2017

Zarina Zakaria, PhD (Nottingham), MBA (Acc) (Malaya), BSc (Cardiff), ACCA,
CFiA (M)
Senior Lecturer
Sustainability Reporting and Practice, Internal Auditing, Accountability and
Governance

Ahmad Zahiruddin Yahya, PhD (UPSI), MAcc (Dundee), BAcc (De Montfort),
CFiA (M), MMIM
Senior Lecturer
Management Accounting, Accounting Education, Strategic Management
Accounting

Haslida Abu Hasan, PhD (Sheffield), MCommerce (Macquarie), BAcc (UUM),


CFiA (M)
Senior Lecturer
Public Sector Accounting, Auditing, Performance Measurement, Corporate
Social Responsibility

Mazni Abdullah, PhD (Stirling), MBA (Acc) (Malaya), BAcc (Malaya), CA (M),
CFiA (M), MMIM
Senior Lecturer
International Financial Reporting Standards, Financial Reporting, Accounting
Education, Taxation, Corporate Governance

Noor Adwa Sulaiman, PhD (Manchester), MSc (Acc) (UPM), BAcc (UiTM)
Senior Lecturer
Auditing (Audit Quality, Regulation of Accounting and Auditing, and Audit
Methodology ), Corporate Governance) and Financial Reporting

Azlina Abdul Jalil, PhD (Deakin), MAcc (UiTM), BSc (LSE)


Senior lecturer
Earnings Management and Corporate Governance, Financial Reporting and
Disclosures, Accounting for SMEs

Ervina Alfan, PhD (Manchester), MBA (Acc) (Malaya), BAcc (Staordshire), CFiA
(M)
Lecturer
Financial Reporting, Public-Private Partnerships

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Master of Business Administration 2016/2017

Noor Sharoja Sapiei, PhD(Monash), MBA(Acc) (Malaya) ,BEc (Acc and Finance)
(Aberystwyth), ACCA (UK)
Lecturer
Tax Compliance & Administration, Islamic Taxation, Accounting and Tax
Education

Kamisah Ismail, PhD (Malaya), MAcc (UiTM), BAcc (Malaya)


Lecturer
Management Accounting and Control Systems

Suria Zainuddin, PhD (Malaya), MAcc (UiTM), BAcc (Malaya)


Lecturer
Management Accounting and Control Systems

Dalilawati Zainal, PhD (Malaya), MAcc (UiTM), BAcc (UIA)


Lecturer
Corporate Social Reporting, Corporate Governance, Financial Reporting &
Accounting

Department of Marketing

Norbani Che Ha, PhD (Monash, Australia), MBA (Denver), BSBA (Denver)
Associate Professor
Marketing Capabilities and Sustainability, Consumer Behaviour, Islamic and
Halal Marketing, Small & Medium Enterprises

Yusniza Kamarulzaman, PhD (Cardiff), PgDip (Cardiff), PgDip (Cambridge), MBA


(UKM), BBA (UiTM)
Associate Professor
Retailing, Digital Marketing, Tourism Marketing, Halal Marketing, Sustainable
Consumption & Entrepreneurship Marketing

Ezlika M. Ghazali, PhD (Warwick), MBA (Malaya), BBA (De Montfort)


Senior Lecturer
Consumer Behaviour,E-Loyalty, Switching Behaviour, Green Consumer, Ethical
and Social Marketing & Digital Marketing

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Master of Business Administration 2016/2017

Amrul Asraf Mohd Any, PhD (Nottingham-UK), MSc (Strathclyde), BSc (UiTM),
Dip (UiTM)
Senior Lecturer
Services Marketing, Customer Participation, Value Co-creation, Digital
Marketing, Food Marketing

Zalfa Laili Hamzah, PhD (Malaya), MSc, BSc (UPM), CTESOL (Australia)
Senior Lecturer
Corporate, Product, Service, Digital Branding, Corporate Image and
Reputation, Consumer Behaviour, Green Consumer, Sustainable
Consumption and Islamic Marketing

Shamsul Izwan Saharani, MBA (North London), BA Dbl. Mjrs. (Acadia)


Lecturer
Hospitality and Tourism Marketing, Marketing Communications, Consumer
& Organisational Behaviour, Marketing Management & Entrepreneurship

Mozard Mohtar, PhD (Aston), MBA (Malaya), B. Journalism (Missouri)


Senior Lecturer
Branding, Marketing, Advertising

Thinaranjeney Thirumoorthi, PhD (Malaya), MBA (UPM), BBA (UPM), Dip


(UPM)
Senior Lecturer
Tourism Marketing and Management, Consumer Behaviour

Department of Business Policy And Strategy

Mohd Nazari Ismail, PhD (Manchester), MBA (SUNY Buffalo), BSc (Wales)
Professor
International Business, Strategic Management, Management
Islamic Perspectives in Business & Management

Ghazali Musa, PhD (Otago), MBBS (Malaya), Dip (Otago)


Professor
Scuba Diving Tourism, Health Tourism, Backpacker Tourism

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Master of Business Administration 2016/2017

Edward Wong Sek Khin, PhD (Edith Cowan), MSc (Western Australia), BBA
(Edith Cowan), CFiA(M),BBA (Edith Cowan)
Associate Professor
SME Management, Research Philosophy, Accounting ICT

Aida Idris, PhD (Malaya), MBA (Ohio), BSc Eng (Aberdeen)


Associate Professor
Entrepreneurship, Strategic Management

Sharan Kaur, PhD (UPM), MBA (UPM), BSc (UPM)


Senior Lecturer
Strategic Management, Innovation

Chan Wai Meng, PhD (Malaya), LLM (Malaya), LLB (Malaya)


Associate Professor
Commercial Law, Company Law

Mohd Said Othman, MBA (Aoyama Gakuin), BEc (Malaya)


Senior Lecturer
International Business, Entrepreneurship

Raida Abu Bakar, PhD (RMIT), MBA (Malaya), BSc (Purdue)


Senior Lecturer
Organisational Psychology, Human Capital Management

Rosmawani Che Hashim, PhD (IIUM), LLM (Nottingham), LLB (Shariah) (IIUM),
LLB (IIUM)
Senior Lecturer
International Trade Law, Commercial Law, Islamic Banking and Finance Law

Sharmila Jayasingam, PhD (USM), MBA (USM), BTech. Mgmt (UTM)


Senior Lecturer
Leadership, Knowledge Management, Organisational Behaviour

Mohammad Nazri Mohd Nor, PhD (UiTM), MBA (UKM), BBA (UKM), DBS
(UiTM)
Senior Lecturer
Knowledge Management, Organizational Behaviour and Human Capital
Management

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Master of Business Administration 2016/2017

Tey Lian Seng, PhD(Malaya), MBA(Multimedia), BEc(Jinan)


Senior Lecturer,
Strategic Management, Knowledge Management, Innovation

Norizah Mohd Mustamil, DBA (Curtin), MBA (Malaya), BBA (Malaya)


Senior Lecturer
Business Ethics, Human Resource Management, Mixed Methods

Ong Lin Dar, PhD (UM), MBA (UUM), BBA (UM)


Senior Lecturer
Organizational behaviour, Human Resource Management, Leadership

Lee Su Teng, PhD (Malaya), MIT (Malaya), BSc (UPM)


Senior Lecturer
Human Resources, Generational Cohort, Employee Engagement

Quah Chee Heong, PhD (Malaya), MBA (Malaya), BBA (Malaya)


Senior Lecturer
International Business, International Monetary System, Austrian Economics

Azni Zarina Taha, PhD (Aston), MBA (UM), BSc (University of Missouri-
Columbia)
Senior Lecturer
Strategic Management, Tourism Management, Service Management,
Change Management, Event Management

Safiah Omar, Phd (UiTM), MBA (UiTM), BBsMN (Sunderland)


Senior Lecturer
Human Resource Management, Organizational Behaviour, Strategic
Management

Department of Operations And Management Information Systems

Ainin Sulaiman, PhD (Birmingham), MBA (Stirling), BPA (UUM)


Professor
Social Network, Green IT, Adoption and Diffusion of Technology,
Organizational Performance

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Master of Business Administration 2016/2017

Suhaiza Hanim Dato Mohamad Zailani, PhD (Lancaster), MSc (OR)


(Lancaster), BSc (UPM)
Professor
Operations Management, Supply Chain and Logistic

Sharifah Latifah Syed A. Kadir, PhD (UKM), MSc (Cardiff), BSc (Malaya)
Associate Professor
Applied Statistics, Customer and Employee Satisfaction, Total Quality
Management

Noor Ismawati Jaafar, DBA (Macquarie), MBA (Malaya), BAcc (Malaya),CFiA


(M)
Associate Professor
Management Information Systems, IT Governance, Accounting Information
Systems

Shamshul Bahri Zakaria, PhD (Brunel), MBA (Malaya), BBA (UKM)


Senior Lecturer
Management information systems, social informatics, health informatics

Noor Akma Mohd Salleh, PhD (Queensland), MSc (East Anglia), BAcc (UUM)
Senior Lecturer
Accounting Information Systems, Information System Adoption

Kanagi Kanapathy, DBA (UniSA), MBA (IIUM), BSc (USM)


Senior Lecturer
Operations Management, Quality Management and Supply Chain
Management

Lee Sai Leong, PhD (Malaya), MBA (Malaya), BSc (Malaya), Dip (Malaya)
Senior Lecturer
Technology Management, Green Computing, Mobile Payment Systems

Suhana Mohezar Ali, PhD (Unisa), MBA (Malaya), BSc (Malaya)


Senior Lecturer
Supply Chain Management, Operations Management, Technology
Management, Logistics Management

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Master of Business Administration 2016/2017

Azmin Azliza Aziz, PhD (Warwick), MSc (Macquarie), BSc (UTM)


Senior Lecturer
Operational Research, Applied Statistics, Industrial Mathematics

Sedigheh Moghavvemi, PhD (Malaya), MSc (Azad Islamic University of


Tehran, Iran), BSc
(University of Allameh Tehran, Iran)
Senior Lecturer
Management Information System (Technology Adoption)
Phoong Seuk Wai, PhD (USM), MSc (USM), BSc Ed (UPSI)
Senior Lecturer
Applied Statistics, Time Series, Econometric, Applied Macroeconomics,
Education

Department of Finance And Banking

Rubi Ahmad, PhD (Monash), MBA (Memphis), BBA (Memphis)


Associate Professor
Bank Performance & Regulations, Corporate Finance

Wan Marhaini Wan Ahmad, PhD (Edinburgh), MEc (IIUM), BShariah


(Malaya)
Senior Lecturer
Islamic Finance, Islamic Banking, Islamic Economics, Fiqh al-Muamalat

Fauzi Zainir, PhD (Coventry) MBA & MSc (Miami), BSc (Nebraska)
Senior Lecturer
Financial Development, Financial Savings and Corporate Finance

Izlin Ismail, Phd (Nottingham), MSc (Cass), BSc (LSE)


Senior Lecturer
Capital Markets, International Finance, Debt Financing, Financial History

Nurul Shahnaz Ahmad Mahdzan, PhD (Nott.), MBA (Malaya), BBA (Ohio)
Senior Lecturer
Finance, Economics, Risk Management & Insurance

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Master of Business Administration 2016/2017

Jacinta Chan Phooi Mng, Phd in Financial Statistics (UM), MSc(UNITAR),


Bachelor of Commerce in Economics and Finance (UNSW)
Senior Lecturer
Capital Markets and Investment, Derivatives, Algorithmic Quantitative
Trading, Technical Analysis

Rozaimah Zainudin, PhD in Finance (UM), MBA in Finance (UiTM), BBA in


Finance (UiTM)
Senior Lecturer
Derivative Market, Risk Management, Corporate Finance

Koh Hsieng Yang Eric,PhD (Nottingham),MBA (SCU), BCom (Melbourne), CFA,


CPA
Senior Lecturer
Bank Management, Risk Management

Chan Sok Gee, PhD (UUM), M.Econs (UUM), BBA (Hons.) (Multimedia
University)
Senior Lecturer
Bank efficiency analysis, economic efficiency analysis and corporate governance

MD Mahfuzur Rahman, PhD (UM), BBA (IIUM)


Senior Lecturer
Behavioural Finance and Financial Decision Making,Consumer Behaviour,
Environment Economics

Mohd Edil Abd. Sukor, PhD (Melbourne), MBA (IIUM), BShariah (Malaya)
Senior Lecturer
Stock Return Seasonalities (Investment), Islamic Finance

Aidil Rizal Shahrin, PhD (UM), MEc (UM), BBA (UTM)


Senior Lecturer
Microeconomics, Econometrics, Macroeconomics

Mohamed Hisham Abu Hanifa, PhD (INCEIF KL), MSC (UIAM), BAcc (Hons)
(UNITEN)
Senior Lecturer
Accounting, Islamic Finance, Finance

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Master of Business Administration 2016/2017

Shahrin Saaid Shaharuddin, MBus (Monash), PG Dip (Monash), BComm


(Murdoch)
Lecturer
Corporate Finance, Money and Banking

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Master of Business Administration 2016/2017

Master of Business Administration

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Master of Business Administration 2016/2017

Introduction
The University of Malaya MBA programme is a rigorous programme that seeks
to expose students to theoretical concepts and analytical tools that will prepare
them for the challenges in the increasingly dynamic business environment.

Courses are structured to provide a broad understanding of theories with real


world issues beyond the boundaries of textbooks. Through a combination of
lectures, case studies, written assignments, group projects, presentations and
class discussions, each student is equipped with the necessary knowledge and
experience to analyse and evaluate issues for better solutions.

The pedagogies are to optimise the efficiency of the learning process. Each
student is required to complete a minimum of 51 credit hours of learning and
research activities that cover various business concentrations.

PROGRAM GOALS

The MBA programme will develop The MBA graduates are able to:
graduates with:
1. Interdisciplinary and specialized 1.1: Apply the essential elements
knowledge in business areas. of core business principles
to solve challenges in the
business environment
2. Critical thinking skills that allows 2.1: Use analytical tools to
them to manage and critically analyze complex business
analyze information and suggest problems and recommend
solutions to business problems. feasible solutions.
2.2: Analyze data that addresses
a business problem.
3. Effective and persuasive written 3.1: Make oral presentations
and oral communications skills effectively in a professional
in an organizational context. business context.
3.2: Write effectively in a
professional business
context.

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Master of Business Administration 2016/2017

4. Awareness and adoption of 4.1: Respond appropriately


ethical practices and social to regulatory, ethical and
responsibility in any business social responsibility issues in
environment. business.
5. Strategic and leadership 5.1: Formulate strategies that are
capabilities in an organizational feasible, understandable, and
context. sustainable with an aim to
achieve organizational goals.
5.2: Display effective and
responsible leadership to
foster team effectiveness for
making decisions.
6. Knowledge of international and 6.1: Discuss issues affecting
cross-cultural issues in a global global business environment
business environment. including cross-cultural and
strategic issues.

PROGRAMME STRUCTURE

The programme offers day and evening classes with the emphasis on quality
teaching and student participation. The minimum and maximum periods of
candidature are 3 and 8 semesters, respectively.

Courses are divided into two categories: core and elective courses. In addition,
students are required to undertake a research project in an area of their interest.
The design of the courses and components allows students to maximise their
learning and develop the skills that are essential for their career development.
Students are required to take a total of 51 credits as follows:

Courses Credit
Core Courses 30
Elective Courses 15
Research Project 6
Total 51

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Master of Business Administration 2016/2017

The programme allows students the flexibility to choose a general MBA


degree or a MBA degree with concentration. In order to qualify for an area of
concentration, students must fulfil the requirements of core for concentration
and elective courses under each concentration. This requirement does not
apply in the case of a general MBA degree.

The programme offers concentration in the following areas:


Business Information System
Finance
Islamic Finance
General Management
Human Resource Management
Internal Auditing
International Business
Marketing
CORE COURSES (30 CREDIT)

Core courses are designed to expose students to the fundamentals of the


management of business organizations. These core courses represent the major
discipline in Accounting, Business Policy and Strategy, Finance, Information
Systems, Management, and Marketing. The courses are as follows:

CAGB6101 Accounting for Business Decision Making*


CFGB6101 Economics for Managers
CFGB6102 Corporate Finance
CMGB6101 Marketing Management
CMGB6102 Management Information Systems
CMGB6103 Research Methods in Business
CMGB6104 Operations Management
CSGB6101 Human Capital Management
CSGB6102 Business Ethics and Corporate Governance
CSGB6201 Strategic Management
* Students with a Bachelor of Accounting or a professional accounting qualification
may apply for exemption.

It is recommended that students complete the core courses before embarking


on electives. However, it is advisable for students to take Human Capital

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Master of Business Administration 2016/2017

Management, Accounting for Business Decision Making and Marketing


Management at the early stage of their candidature before attempting other
core courses. It is also advisable for students to take Strategic Management at
the end of their candidature.

ELECTIVE COURSES

Students are required to take FIVE elective courses, which make up 15 credits.
Students who choose a general MBA can select elective courses from any
discipline to fulfil the 15 credits requirement.

For an area of concentration, students must fulfil the requirements of two core
for concentration (6 credits) and two electives (6 credits) under the selected
area. Students can choose an elective from any discipline for the remaining 3
credits. Students are allowed up to a maximum of TWO areas of concentration.
The following is the list of courses under each area of concentration.

Business Information Systems


Core for Concentration Electives
CMGB 6322: Strategic CMGB 6323: Current Issues in Information
Information Systems Systems
CMGB 6321: E-Commerce CMGB 6324: Decision Support Systems
CMGB 6325: Database Management Systems
CMGB 6326: Supply Chain Management
CMGB6335 : Seminar in Information Systems
Research

Finance
Core for Concentration Electives
CFGB 6308: Capital Market & CFGB 6302: Money and Banking
Investment CFGB 6304: Derivatives Markets
CFGB 6307: Advanced Corporate CFGB 6305: International Finance
Finance CFGB 6306: Mergers and Acquisition and
Corporate Restructuring
CFGB 6309: Econometrics for Managers
CFGB 6310: Bank Management

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Master of Business Administration 2016/2017

Islamic Finance
Core for Concentration
CFGB 6311: Principles of Islamic Economics & Finance
CFGB 6317: Applied Shariah in Islamic Banking and Takaful Transactions
CFGB 6318: Applied Shariah in Islamic Capital Market Transactions
CFGB 6319: Islamic Financial Institutions, Regulation and Governance

General Management
Core for Concentration Electives
CSGB 6311: Total Quality Management CSGB 6302: Legal Environment of Business
CMGB 6308: Services Management CSGB 6305: Entrepreneurship
CSGB 6308: Organizational Behaviour

Human Resource Management


Core for Concentration Electives
CSGB 6308: Organizational Behaviour CSGB 6303: Industrial Relations
CSGB 6307: Leadership CSGB 6310: Performance Management and
Rewards Systems
CSGB 6313: Training Management

Internal Auditing*
Core for Concentration Electives
CAGB 6310: Internal Auditing CSGB 6302: Legal Environment of
CAGB 6311: Internal Auditing Engagement Business
CAGB 6312: Business Analysis and IT for
Internal Auditors
CAGB 6313: Business Management Skills
for Internal Auditors
*These courses prepare students for the Certified Internal Auditor (CIA) professional examination.

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Master of Business Administration 2016/2017

International Business
Core for Concentration Electives
CSGB 6314: International Business CFGB 6305 : International Finance
Management CSGB 6301 : Islamic Perspective in Business
CMGB 6303: Global Marketing

Marketing
Core for Concentration Electives
CMGB 6301: Consumer Behaviour CMGB 6303 : Global Marketing
CMGB 6302: Services Marketing CMGB 6304 : Brand Management
CMGB 6305 : Retailing
CMGB 6307 : Promotions Management

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Master of Business Administration 2016/2017

RESEARCH PROJECT (6 CREDITS)

The Research Project for MBA programmes introduces students to research,


thereby providing an opportunity to conduct in depth research in their area
of concentration. The research report should demonstrate that the student
has the ability to carry out research and the ability to carry out constructive
criticism, as well as to report their findings accurately and coherently.

This research component is in partial fulfilment of the requirements for the


degree at UMGSB. MBA students are required to register, complete and obtain
a pass in the Research Project before the degree can be awarded.

Students may choose to carry out an academic or a consultancy type of


research. An academic research is an independent research effort by an
individual student under the supervision of an assigned supervisor. For the
consultancy type of research, a group of two or three students (but not more
than three) are allowed to carry out the research under the supervision of a
supervisor.

Students are required to obtain a Pass in CMGB6103 Research Methods in


Business before registering for the Research Project.

Students shall not plagiarise any idea, writing, data or invention belonging to
another person (Akta Universiti & Kolej Universiti 1971 Kaedah-Kaedah).

The time frame for students to complete the Research Project is at least one
semester (excluding Special Semester) and maximum two (2) semesters.

If candidates wish to extend more than this period, students will be given
the status FAILED ( F ): and

Students are charged a fee as follows:


hh 100% charges (6 credit + recurring fees) to students who register for
the first time (CBGB6281).
hh No registration charge for the second time (Recurring fees still has to
be paid).

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Master of Business Administration 2016/2017

Students who fail in research project will be charged a fee to re-register


again:
hh 50% charges to students who fail the research project and re-register
(3 credit + recurring fees

The evaluation of the Research Project report consists of a written report and
an oral presentation. The denomination of grades is as follows:
hh Supervisor (60%)
hh Internal Assessor (40%)

Grading of the Research Project report is subjected to the same Grading System
adopted by UMGSB, Faculty of Business & Accountancy, University of Malaya.

Upon submission and examination, students who fail to obtain a Pass


will have to make corrections to the report based on the comments of the
supervisor(s) and assessor. The report will then have to be resubmitted for
examination.

PUBLISHING OF A JOURNAL ARTICLE AS OPTION FOR RESEARCH PROJECT


REPORT
Senates meeting on 25th July 2013 has agreed for candidate to publish an
article in Journal of the Department / Faculty as OPTION for Research Project
report subject to the following conditions:
hh The article is evaluated by two (2) Evaluators of the Faculty or
Department
hh The journal in which the article is published must be approved by the
Faculty

ACADEMIC PERFORMANCE REQUIREMENTS

Students are REQUIRED to obtain a Grade Point Average (GPA) and a


Cumulative Grade Point Average (CGPA) of at least 3.0 for every semester. In
order to graduate, students must obtain a minimum CGPA of 3.0.

Students with a GPA of less than 3.00 in a normal semester will be placed
on an Academic Probationary Period in the following normal semester. The
candidature of any student who is placed on an Academic Probationary Period

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Master of Business Administration 2016/2017

for TWO consecutive normal semesters will be terminated. The probation


period shall end when the student has successfully attained a GPA of 3.00 and
above.

Students who obtain a GPA or CGPA of less than 2.00 in two consecutive
normal semesters shall be terminated from the Masters degree programme.

Students must obtain a minimum grade B for all core courses, failing which
students must repeat the course, subject to a maximum of three attempts.
After the third attempt, if the student fails to redeem with a minimum grade B
their candidature will be TERMINATED.

For elective courses, students who obtain grade B-, C or C+ can be given a
conditional pass if their CGPA is above 3.0. Students with a CGPA of less than
3.0 have an option to either repeat the same course to improve the grade or
to take another elective course, which has to be done during the period of
candidature.

GRADUATION REQUIREMENTS

(1) Students must fulfil the following requirements for graduation:


(a) Achieve a final minimum CGPA of 3.00 and above;
(b) Complete 51 credit hours including core, elective courses and
research project requirements as prescribed for the Masters degree
programme;
(c) Fulfil Faculty requirements if any, for courses that must be passed
with at least grade B; and
(d) Fulfil the language requirements as prescribed for the Masters
degree programme.

(2) From the total credit hours that are required for graduation, at least 80%
of the total credit hours must be obtained from courses conducted by the
University of Malaya.

(3) Language requirement as follows:


For Malaysian citizens, a pass in the Bahasa Malaysia paper at the Sijil

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Master of Business Administration 2016/2017

Pelajaran Malaysia (SPM) level, or its equivalent;


For international students, a pass in Bahasa Malaysia or Malaysian
Studies as prescribed by the Institute of Post Graduate Studies,
University of Malaya.

CONFERMENT OF DEGREE WITH DISTINCTION

Students who have fulfilled the graduation requirements may be conferred


the Masters Degree (With Distinction) if they:

(a) Have achieved a final CGPA of 3.70 and above;


(b) Have not obtained the grade Fail for any courses; and
(c) Have not repeated any courses for the purpose of improving the grade in
that course during the entire duration of their Masters degree programme.
(d) Have completed their programme of study within a period not exceeding
five (5) semesters from the date of the initial registration.

EVALUATION FORMAT

All courses adopt an assessment system that incorporates coursework and a


final examination. Coursework carries 60% of the total marks and the final
examination contributes 40%.

Coursework may include written assignments, written case analysis,


oral presentations, participation in class discussions, and mid-semester
examinations.

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Master of Business Administration 2016/2017

GRADING SYSTEM
The grading system for all courses is as follows:

Marks Equivalent Grade Grade Point Meaning


80 100 A 4.0
Distinction
75 79 A- 3.7
70 74 B+ 3.3
Pass
65 69 B 3.0
60 64 B- 2.7
55 59 C+ 2.3 Conditional Pass
50 54 C 2.0
45 49 C- 1.7
40 44 D+ 1.5
Fail
35 39 D 1.0
35 F 0

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Master of Business Administration 2016/2017

International Student Exchange Programme


UM organises a student exchange programme with various institutions around
the world. The institutions/countries popular among students are the Rouen
Graduate School of Business in France, Georg-Simon-Ohm-Fachhochschule
Nrnberg in Germany and Melbourne University in Australia.

The aim of this exchange programme is to prepare students for the global
economy by providing them with an opportunity to broaden their perspective
and gain greater insights into business and management practice, as well as
the cross-cultural perspective of business and management.

Students who have completed their second semester and achieved a


cumulative grade point average (CGPA) of 3.50 and above are eligible to
apply. The duration of the exchange programme is for one semester, which
is approximately four to five months. Students must register as a full-time
student with the host institution for the duration of the exchange programme.
There is no payment of tuition fees to the host institution but tuition fees will
have to be paid to the University of Malaya. This is the unique feature of our
exchange programme paying local fees for an international experience.

Students should choose courses in the host institution that are equivalent to
the elective courses offered by the UM-MBA programme. Transfer of credits
for courses taken at a host institution can be allowed for up to nine credit hours
of elective courses under the UM-MBA programme. Students are requested to
obtain prior approval for the courses to be taken at the host institution for
consideration of credit transfer. Upon returning to UM, students can apply for
credit transfer by submitting the transcript from the host institution. Details of
the exchange programme can be obtained from UMGSB and the University of
Malayas International and Corporate Relations Office (ICR).

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Master of Business Administration 2016/2017

FACILITIES AND RESOURCES

Students have access to the UM library, which is regarded as the best in


the country and one of the largest in the region. Students are provided
with comprehensive study facilities and electronic access to a vast array of
specialist research databases, online journals and many of the leading financial
information services. In addition, the FBA has its own library with extensive
collection of reference materials specifically in the field of economics,
accountancy and business. Students have access to update financial databases
like Bloomberg and Datastream.

Candidates are required to make their own arrangements for accommodation.


However, Student Residential Colleges and the International House may
accommodate candidates subject to availability. For further information,
candidates can contact:

International Student Centre, University of Malaya


Tel: +603-7967 7711 / 7712 / 7715
Fax: +603-7967 / 7710
Email: isc@um.edu.my

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Master of Business Administration 2016/2017

CORE COURSES
Course Title HUMAN CAPITAL MANAGEMENT
Course Code CSGB6101
Learning Outcomes At the end of this course, students are able to:
Expound the basic concept and practices of managing
organisations and human capital.
Analyse global issues that are related to managing
organisations and human capital.
Apply different techniques in evaluating the effectiveness
of practices in managing organisations and human capital.
Demonstrates skills in applying empirical research results
into the practical management of human capital.
Synopsis of Course The course is divided into two parts, namely: organizational
Contents management and human resource management. The first part
covers the basics function and roles of managers in a challenging
work environment. It highlights the concepts and practices
of planning, organizing, leading and controlling. The second
part of the course examines the practical issues in managing
human resources. They include: planning and executing
effective staffing strategies and managing programmes to
develop employees effectiveness and enhance organizational
performance.

Course Title ACCOUNTING FOR BUSINESS DECISION MAKING


Course Code CAGB6101
Learning Outcomes At the end of this course, students are able to:
Explain the basic concepts and principles of financial and
management accounting.
Analyse the impact of business transactions on the
accounting equation.
Analyse financial statements to assess financial position
and performance of a business entity.
Apply financial and management accounting information
in planning and decision making.
Synopsis of Course This course will focus on understanding of the accounting
Contents concepts and methods underlying the preparation of
financial statements. Focus is also given on understanding
of management accounting information for planning and
decision making. The emphasis is on developing critical and
analytical skills in using accounting information for business
decision-making.

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Master of Business Administration 2016/2017

Course Title MARKETING MANAGEMENT


Course Code CMGB 6101
Learning At the end of this course, students are able to:
Outcomes Define the marketing concept and to relate the concepts to
the current business environment.
Applying the elements of marketing management, customer
analysis, competitor analysis and company analysis to
analyze the environment faced by the company.
Analyzing the marketing mix elements (4Ps) for companies
to use to resolve issues in marketing management.
Develop and present detail marketing plan of a product or
service.
Synopsis of This course provides the framework to understand and analyse
Course Contents the market environment, consumers and competitors, in order
to facilitate marketing decision-making. The subject introduces
the concepts, principles and activities involved in the analysis,
development, implementation and control of marketing
programmes. The objective is to prepare students to apply
the knowledge and skills gained from this subject towards the
development of effective marketing plans to spur business
growth.

Course Title RESEARCH METHODS IN BUSINESS


Course Code CMGB6103
Learning At the end of this course, student are able to:
Outcomes Define research terms and concepts.
Build a research design in the business discipline.
Apply different statistical using computer software packages
for data analysis purposes.
Interpret research findings using appropriate statistical
technique in research.
Synopsis of This course covers several main aspects of research methodology.
Course Contents The first part introduces different scientific research approaches
such as positivism (quantitative) and interpretivism (qualitative).
The process of doing research, literature review and research
design are also discussed in this section. The second part expands
on this process and the related topics are survey, experiment, case
study, ethnography, grounded theory and observation. The third
part discusses key aspects of methodology such as questionnaire
design, measurement and sampling. The final part concentrates
on data analysis such as Chi Square, Anova, Correlation, Factor
Analysis and Regression.

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Master of Business Administration 2016/2017

Course Title OPERATIONS MANAGEMENT


Course Code CMGB 6104
Learning At the end of this course, students are able to:
Outcomes Explain the functions of operation manager and the overall
functions in the production system of an organization.
Analyse issues and challenges in operation and production
management related to the competitive environment.
Apply decision models in production sector to make
appropriate decision making.
Evaluate quick concept, quality, cost, elasticity and
dependency in operation context.
Synopsis of This course focuses on topics related to operation management.
Course Contents This course expose students to the frameworks and tools that is
applicable in production and operation systems, and practices in
the industries. In addition, this course discusses topics related
to prediction system, strategy processes, location, alignment,
inventory management and project management.

Course Title ECONOMICS FOR MANAGERS


Course Code CFGB 6101
Learning At the end this course, students are able to:
Outcomes* Identify main elements of micro and macroeconomic
theories and principles amd its relation to business issues.
Apply and integrate the theory, technical information and
appropriate methods in effectively analyzing and solving
business-related issues.
Compare and contrast the different type of market structures
and apply in microeconomic analysis as a problem-solving
tool in their organization.
Evaluate in a critical and creative manner current
macroeconomics issues in Malaysia.
Synopsis of The topic covered includes supply, demand, elasticity, cost,
Course Contents market structure, government and market, GDP, Aggregate
demand and supply, GDP, ISLM, fiscal and monetary.

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Master of Business Administration 2016/2017

Course Title CORPORATE FINANCE


Course Code CFGB 6102
Learning Outcomes At the end of this course, students are able to:
Describe basic financial concepts, especially opportunity
cost and time value of money for business decision.
Explain capital project evaluation methods and be able
to focus on the short-term and long-term financial
implications of business decisions.
Identify the main ways of raising capital and their respective
advantages and disadvantages in different circumstances.
Assess the evaluative nature for integrating quantitative
measures with qualitative characteristics to make a
business decision.
Synopsis of Course This course provides an in-depth view of the processes in
Contents financial management of the firm. Financial management
deals with the allocation, management and funding of financial
resources. This partly involves short-term dealing with day-
to-day working capital decisions; another part is longer-term,
involving major capital investment decisions and raising long-
term finance.

Course Title BUSINESS ETHICS AND CORPORATE GOVERNANCE


Course Code CSGB 6102
Learning Outcomes At the end of this course, students are able to:
To identify the important governance and ethical issues
that may arise in business today.
To apply the relevant governance and ethical concepts
that are necessary for resolving those issues.
To analyze the role of company directors, shareholders,
and regulatory bodies in promoting good corporate
governance.
To discuss the role of regulatory bodies in promoting good
corporate governance.
Synopsis of Course Issues in corporate governance and ethics are highly topical
Contents issues in todays world of business. Governance and ethical
issues arise in almost every aspect of corporate life and it is
the responsibility of managers to handle these issues. The
objective of the course is to sensitize students to these
governance and ethical issues in organization and to provide
them with techniques for analyzing and resolving those issues.
With growing public concern about the roles of owners and
managers and issues concerning stakeholder participation,
the course will discuss the importance of responsible
corporate behaviour and good corporate governance.

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Master of Business Administration 2016/2017

Course Title MANAGEMENT INFORMATION SYSTEMS


Course Code CMGB 6102
Learning At the end of this course, students are able to:
Outcomes Discuss the concepts and issues in Information systems.
Explain the use of information systems and issues related
to information system in organization.
Apply information systems that are available in
organization.
Compare the appropriate information systems package to
solve problems in organization.
Synopsis of Course This course focuses on evolution of information technology
Contents in organization. This course reveals how organization use
information systems package that are available to coordinate
activities to make decisions and gather knowledge in
organization. In addition, the course focuses on the network
added value for customer and supplier. The course also
focuses on other information systems package such as supply
chain management, customer relationship management and
knowledge management. Students will also be exposed to
case study whereby they must solve real business problem in
organization that are related to information systems.

Course Title STRATEGIC MANAGEMENT


Course Code CSGB6201
Learning At the end of this course, students are able to:
Outcomes Identify the environment, context and approaches to
strategic decisions.
Discuss the concepts, theories and practices of strategies
planning and management.
Develop the skills to integrate different aspects of corporate
management.
Apply the principles and frameworks of strategic
management real cases.
Synopsis of This course is designed to expose students to the theory and
Course Contents practice of strategic planning and management. Strategic planning
and management involve setting goals and effective execution
of strategies to attain the pre-determined goals. The course
emphasizes students ability to conceptualized and develop an
effective analytical framework for strategic decision making. The
use of real cases allows students to test their ability to identify
and solve issues or problems that are strategic in nature.

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Master of Business Administration 2016/2017

ELECTIVE COURSES
BUSINESS INFORMATIONS SYSTEMS

Course Title Strategic Information Systems


Course Code CMGB 6322
Learning At the end of this course, students are able to:
Outcomes Discuss the important of strategic information and its related
technology.
Explain the implication of current technology towards
organizational strategic management.
Analyse the strategic approach and concept for the planning
of strategic management systems.
Develop strategic management systems planning of an
organisation.
Synopsis of This course focuses on the advance topic in information systems
Course Contents (i.e., strategic information systems). This course discusses the
definition of strategic information systems and classical examples
that can be label as strategic information systems. In addition
this course concentrates on the digital economy premises in the
current comparative environment which is dominated by the
internet network. Strategic information systems planning is also
discuss in details. The strategic aspect and probabilities that
can be achieved with the development of this system are also
discussed.

Course Title E-Commerce


Course Code CMGB 6321
Learning At the end of this course, students are able to:
Outcomes Explain concept, theories and the various electronic
commerce applications.
Explain the impact and issues of electronic commerce on user,
organizations and industry decision to buy product online.
Analyse organization that have comparative advantage
to create branding and differentiation through electronic
commerce.
Develop website for electronic commerce.

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Master of Business Administration 2016/2017

Synopsis of This course focuses on various concepts of electronic commerce


Course Contents in digital economy. This course discuss the aplication of electronic
commerce such as e-retailing, e-advertising, e-supply chain,
e-payment, e-learning, etc. Current issues such as the use of
cookies in e-commerce application, taxation issues, intellectual
properties and others are also discuss. In addition, students are
exposed on how to develop website using Microsoft Frontpage
and publish it in the Internet.

Course Title Current Issues in Information Systems


Course Code CMGB 6323

Learning At the end of this course, students should be able to:


Outcomes* Describe pertinent information systems theory and
methodologies.
Discuss the development of information system development.
Discuss issues related to information systems implementation
such as technology, organization and people.
Analyze the impact of emerging information systems on
individual, organization and society.
Synopsis of This course introduces the major and current issues in information
Course Contents systems. It covers topics that include Information Technology
Outsourcing, telecommunications, digital divide, and emerging
technologies in Information Systems and its adoption. The
current and future impact of information systems on individual,
organizational and society are also discussed.

Course Title Decision Support Systems


Course Code CMGB 6324
Learning At the end of this course, students are able to:
Outcomes Describe concept and methodology of decision support
systems.
Discuss the implementation of decision support systems in
organization.
Develop a simple decision support systems using
spreadsheets and Microsoft access.
Apply decision support systems to solve business problem.
Synopsis of This course focus on concept and theory of decision support
Course Contents systems. This course introduce students to the practical examples
of decision support systems that are use in organization. In
addition, the students are exposed to the use of Microsoft
excel database and Microsoft excel spreadsheet. This course
concentrate on the design development, and implementation of
information systems based decision support systems.

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Master of Business Administration 2016/2017

Course Title Database Management Systems


Course Code CMGB 6325
Learning At the end of this course, students are able to:
Outcomes Explain the concept related to data information, database
and Database Management Systems (DBMS).
Discuss issues related to the organization of database
management systems.
Discuss the current issues on database management systems.
Develop a simple database that is able to receive question
and generate management report.
Synopsis of This course begin by introducing the various concept related to
Course Contents data information and database. In addition the organization of
database management systems in organization is also discussed.
Issues related to database for example data warehousing and
object oriented database will be presented and students must use
structured query language (SQL) to develop a simple database.

Course Title Supply Chain Management


Course Code CMGB 6326
Learning At the end of this course, students are able to:
Outcomes Describe function related to supply and purchasing in
organization.
Explain transport decision, inventories and control in the
supply chain configuration.
Analyse issues, challenges and the various supply chain
management in the implementation of current supply chain
management.
Apply the logistic strategy and supply chain.
Synopsis of This course focuses on the supply chain system concept. In
Course Contents addition, the network analysis, chain management configuration
and organizational network are also discussed. This course
also discusses topics related to transport logistic planning and
procurement, inventory investment and industry control.

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Master of Business Administration 2016/2017

Course Title Seminar in Information Systems Research


Course Code CMGB 6335

Learning At the end of this course, students are able to:


Outcomes Identify the research areas under the IS domain and their key
studies.
Describe key classical, foundational and methodological articles
in the field of information system (IS).
Examining the underpinnings theories relevance to IS research
for the preparation of research proposal.
Synopsis This course aims to expose the students to the development
of Course of research in the information systems (IS) field. In addition, it
Contents attempts to provide an overview of the key research areas under the
information systems (IS) domain. To achieve these aims, students
will discuss and present the key articles. Because of the vastness
of the IS field, the course is able to sample only a limited number
of prominent and influential articles. This course hopes that these
articles will assist the students in navigating the world of IS research
so that they will be able to produce competent studies in the field.

FINANCE

Course Title Capital Market and Investment


Course Code CFGB 6308
Learning At the end of this course, students are able to:
Outcomes Explain the theories and analytical tools required in capital
market analysis as well as investment decision-making both for
individuals and institutions.
Identify the basic theoretical developments in capital market
and describe the key controversial issues in empirical finance.
Compare the key theories of term structure of interest rates
and analyse the risk characteristics of fixed income securities.
Evaluate basic fixed income investment strategies and the key
features of equity portfolio management.
Synopsis This course will cover market instruments and institutions,
of Course techniques of analyzing and evaluating individual securities, and
Contents constructing optimal portfolios. Other applications considered will
include asset pricing models, stock and bond management, and
performance evaluation.

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Master of Business Administration 2016/2017

Course Title Advanced Corporate Finance


Course Code CFGB 6307
Learning At the end of this course, students are able to:
Outcomes Explain some of the financial reporting, financing and business
valuation issues for business.
Integrate the finance function within the context of managerial
decision-making and applied to real-world problems.
Evaluate the financial needs of a business and identify the
possible sources to produce a rationale choice.
Evaluate potential investments of funds and select suitable
ones with respect to the financial constraints and the corporate
plan.
Synopsis Advance corporate finance is a specific area of finance dealing with
of Course the financial decisions corporations make and the tools as well as
Contents analyses used to make these decisions. The discipline as a whole
may be divided among long-term and short-term decisions and
techniques with the primary goal being the enhancing of corporate
value by ensuring that return on capital exceeds cost of capital,
without taking excessive financial risks.

Course Title Money and Banking


Course Code CFGB 6302
Learning Outcomes At the end of this course, students are able to:
Explain monetary phenomenon and bank behavior and
their effect on the cost of funds and systemic risk within
the economy.
Distinguish between monetary and non-monetary
economic systems and discuss the role of liquidity in
defining money.
Analyze the relationship between the money supply and
the monetary base and how the fractional reserve system
and the instruments used by the central bank have an
effect on monetary policy.
Evaluate key elements of the fractional reserve system and
explain how the size of the money supply affects economic
performance.
Synopsis of Course This course cover topics such as money, monetary aggregates,
Contents financial markets, financial structure, banking industry, and
bank regulation.

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Master of Business Administration 2016/2017

Course Title Derivatives Markets


Course Code CFGB 6304
Learning Outcomes At the end of this course, students are able to:
Analyze and evaluate the pricing of each contract and
identify their role in financial risk management.
Compare and contrast the strategies and critically
demonstrate how the range of generic techniques can be
used to solve simple and complex financial problems.
Assess the uses and applications of derivatives
management, especially in an uncertain financial
environment.
Apply knowledge of financial derivatives to hedge price
risk of portfolios.
Synopsis of Course This course will allow students to apply various financial
Contents techniques and tools to analyze and price contracts in
derivatives markets.

Course Title International Finance


Course Code CFGB 6305
Learning At the end this course, students are able to:
Outcomes Describe the current and projected context, nature, role and
significance of international financial management activities in
organizations.
Demonstrate an understanding of current developments
in international finance, and analyze their implications for
participants in the international financial system.
Evaluate the options to manage global finance through
coordinating international macroeconomic policies and
institutions in regulatory frameworks.
Evaluate future trends using international financial data and
theoretical models.
Synopsis Among the topics that will be discussed in this course are the
of Course monetary sides of international economics, in contrast to the real
Contents side, or real trade. The focus is on the market for foreign exchange,
the determination of exchange rates and the management of
foreign exchange exposures. Financial issues faced by multinational
companies will also be discussed such as methods of financing and
management of international portfolio.

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Master of Business Administration 2016/2017

Course Title Mergers and Acquisitions and Corporate Restructuring


Course Code CFGB 6306
Learning At the end this course, students are able to:
Outcomes Describe the trends in international mergers and acquisitions
(M&A) and discuss why companies pursue expansion via M&A.
Evaluate the success and failure factors of international M&As.
Analyze the need for global regulation and corporate
restructuring, and compare and contrast the advantages and
disadvantages of M&As.
Acquire trends and critically discuss overseas investment
decisions undertaken by multinational corporations which is
related with M&As and corporate restructuring.
Synopsis Throughout the course the students will be exposed to the aspect
of Course of corporate finance strategy and management dealing with the
Contents merging and acquiring of different companies as well as corporate
restructuring of assets.

Course Title Econometrics for Managers


Course Code CFGB 6309
Learning At the end of this course, students are able to:
Outcomes Describe the key theories and practical applications of
econometrics as well as the implicit assumptions and the
limitations underlying empirical models based on financial and
business data.
Understand recent developments in time series econometrics,
and their implications for modeling the returns and volatility
of financial assets.
Evaluate the academic literature with an empirical content in
economics, finance and business.
Design, estimate and evaluate econometric models to financial
and business data sets using an econometrics software
package.
Synopsis Throughout this course students will be exposed to the application
of Course of statistical and mathematical methods in the field of economics
Contents and business to describe the numerical relationships between key
economic and financial variables.

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Master of Business Administration 2016/2017

Course Title Bank Management


Course Code CFGB 6310
Learning At the end of this course, students are able to:
Outcomes Describe the role and structure of the financial environment in
the economy, including the role of the Central Bank and trends
in regulation.
Analyze the banks balance sheet, off-balance sheet adjustment
and financial ratios to measure bank performance.
Apply the techniques of financial analysis to risk management
issues.
Evaluate the objectives of banks investment portfolio, the
nature or investments policy guidelines and the features of
financial securities that banks buy.
Synopsis Bank Management provides a description of the regulatory and
of Course environment changes in the banking industry and focuses on the
Contents various dimensions of bank management. The issues covered are
illustrated with real cases and problems to allow for more thorough
discussion of the various aspects of bank management.

ISLAMIC FINANCE

Course Title Principles of Islamic Economics and Finance


Course Code CFGB 6311
Learning At the end of this course, students are able to:
Outcomes Understand the principles of Islamic economics by considering
the implications of the application of Shariah laws for the
economic and financial systems.
Explain the development of Islamic economic and financial
systems.
Distinguish the theories of Islamic economics from the
mainstream theories of economics.
Analyze the fundamentals of Islamic laws which underlie the
development of Islamic finance.
Synopsis of This course discusses the underlying theories and concepts
Course Contents of Islamic economics and finance which distinguish it from
mainstream economic and financial systems. This includes
the economic doctrines of Islam, Islamic microeconomic and
macroeconomic theories, theories and concepts of Islamic
financial system and the main Islamic principles which enable
the operation of the Islamic financial system.

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Master of Business Administration 2016/2017

Course Title Applied Shariah in Islamic Banking and Takaful Transactions


Course Code CFGB6317
Learning At the end of this course, students are able to:
Outcomes Assess an overview of the Islamic banking and takaful industry.
Evaluate the financial regulatory aspects and the relevant
authority that regulates the Islamic banking industry.
Compare the different aspects of Islamic banking with
conventional banking.
Analyze the Shariah and legal issues pertaining to the products
transacted in the Islamic banking and takaful industry.
Synopsis of This course equips the students with a comprehensive
Course Contents understanding of the Islamic principles that govern the Islamic
banking and takaful transactions especially their applications
in the development and operations of the products offered by
both industries. Comparison between the operation of Islamic
banking and conventional banking also will be highlighted.
The course also exposes the students to various Shariah and
legal issues pertaining to the products transacted in these two
industries.

Course Title Applied Shariah in Islamic Capital Market Transactions


Course Code CFGB 6318
Learning At the end of this course, students are able to:
Outcomes Assess an overview of the Islamic capital market.
Evaluate the financial regulatory aspects and the relevant
authority that regulates the Islamic capital market.
Explain the securitization of Sukuk and compare the distinct
features of different structures of sukuk.
Analyze the Shariah and legal issues pertaining to the
products transacted in the Islamic capital market.
Synopsis of This course equips the students with a comprehensive
Course Contents understanding of the Islamic principles that govern the Islamic
capital market transactions especially their applications in the
development and operations of the Islamic capital market
products. The course also highlights various Shariah and legal
issues pertaining to each types of products transacted in this
market.

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Master of Business Administration 2016/2017

Course Title Islamic Financial Institutions, Regulation and Governance


Course Code CFGB 6319

Learning At the end of this course, students are able to:


Outcomes Differentiate between the regulation that governs the Islamic
financial system and conventional system as well as the
governance mechanism that they adopt.
Analyze the concept and sources of Islamic laws that governs
the operations of Islamic finance industry.
Compare the distinct features of financial institutions in
selected Muslim countries.
Assess the different financial structures in the Islamic finance
industry.
Synopsis of This course equips the students with a comprehensive
Course Contents understanding of the Islamic laws and priciples that govern
the Islamic financial system as well as the Islamic corporate
governance mechanism that ensures the compliance of the
industry to the stated laws. The course also highlights the
different types of financial institutions that exist in the Islamic
financial system and expose the students to various Islamic
financial institutions that operate in Muslim countries.

GENERAL MANAGEMENT

Course Title Total Quality Management


Course Code CSGB 6311
Learning At the end of this course, students should be able to:
Outcomes Explain the importance of Total Quality Management
(TQM) principles and practices for higher organisational
productivity, effectiveness and efficiency.
Explain how quality characteristics can be injected into
organisations for better functioning.
Discuss TQM practices can be sustained in organisations.
Evaluate critically how quality characteristics can be built
into organisations effectively.
Synopsis of The course aims to develop a comprehensive understanding
Course Contents of TQM and focuses on customers, leadership, strategic
planning, human resource practices, recruitment and training,
benchmarking, supplier partnership, process management,
performance measurement and statistical tools as well as building
and sustaining TQM in organisations.

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Master of Business Administration 2016/2017

Course Title Services Management


Course Code CMGB 6308
Learning Upon completion of the course, students will be able to:
Outcomes Understand the role of services in an economy and the
nature and strategy of services.
Appraise the design of the service enterprise which
includes new service development, technology in services,
service quality, service encounter, the supporting facility,
service facility location and project management.
Apply the knowledge of managing service operations
in the areas of demand forecasting, managing capacity
and demand, managing waiting lines, service supply
relationship, managing facilitating good and growth and
globalization of services.
Synopsis of This course provides detail understanding of the concepts and
Course Contents theories of services management. It also directs the student
on the understanding of the importance issues that need to be
examined in designing a new services enterprise. Students are
also required to apply the knowledge of services operations.

Course Title Legal Environment of Business


Course Code CSGB 6302
Learning At the end of this course, students should be able to:
Outcomes Describe the basic framework of the Malaysian Legal System.
Apply the legal principle in selected areas of commercial law
in Malaysia.
Explain and apply the basic concepts and principles of company
law in Malaysia.
Synopsis Understanding the role of the law in business transactions and how
of Course it impacts upon doing business is crucially important. Businesses
Contents need to understand the legal environment in which they operate to
better manage their businesses. Legal issues arise in almost every
aspect for doing business and it is the responsibility of managers
to understand these issues to avoid legal pitfalls. The objective
of the course is to introduce students to these legal issues and to
provide them with the necessary legal knowledge to understand
and resolve those issues

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Master of Business Administration 2016/2017

Course Title Entrepreneurship


Course Code CSGB6305
Learning At the end of this course, students should be able to:
Outcomes Analyze the entrepreneurial mindset in terms of strategies,
approach, attitudes and behaviour.
Identify and develop various components of a business plan.
Discuss sources of finance and human capital for venture
creation.
Explain entrepreneurial functions in the start-up, operational,
growth and exit stages of a business.
Synopsis This course is designed to prepare students to succeed in the
of Course new, global economy by coaching them to think and acts like an
Contents entrepreneur. In addition, the course will also touch on the skills
required to acquire and manage ventures within and outside
corporate environment. Course topics include the entrepreneurial
revolution, the business opportunity, venture and growth capital,
entrepreneurship beyond star-up and developing a business plan.

Course Title Organizational Behaviour


Course Code CSGB 6308
Learning At the end of this course, students are able to:
Outcomes Analyze psychological theories that describe differences in
individual behaviour.
Apply techniques to motivate employees.
Evaluate the implication of individual processes, social
dynamics and organization practices on organization
performance.
Suggest suitable solutions to organizational problems
arising from employee behavioural differences.
Synopsis of Personality, intellect, values, motivation, managing teams,
Course Contents leadership, power, organizational politics and negotiation.

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Master of Business Administration 2016/2017

HUMAN RESOURCE MANAGEMENT

Course Title Organizational Behaviour


Course Code CSGB 6308
Learning At the end of this course, students are able to:
Outcomes Analyze psychological theories that describe differences in
individual behaviour.
Apply techniques to motivate employees.
Evaluate the implication of individual processes, social
dynamics and organization practices on organization
performance.
Suggest suitable solutions to organizational problems
arising from employee behavioural differences.
Synopsis of Personality, intellect, values, motivation, managing teams,
Course Contents leadership, power, organizational politics and negotiation.

Course Title Leadership


Course Code CSGB 6307
Learning At the end of this course, students should be able to:
Outcomes Identify dimensions of effective and ineffective leadership
skills which include traits, values, and leader behaviour.
Analyze how behavioural processes of a leader influence
the effectiveness and charisma of a leader.
Apply different leadership styles to match the situational
favourableness and environment.
Evaluate how leaders gain power and use them in various
influence tactics to influence the situation and the players
within and beyond the organization.
Synopsis of This course encompasses the history and evolution of leadership
Course Contents research in comparison to traditional leadership theories. The
course also looks at contemporary leadership theories such as
visionary leadership and learning oriented leadership. The need
to relook at traditional leadership theories and embrace new
leadership styles can be attributed to the globalization process,
the introduction to concepts such as learning organization, virtual
teams, and the emergence of knowledge workers. The course
stars off with a discussion on a leader is responsible in providing
direction, developing good quality leader-member exchange, and
change orientation.

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Master of Business Administration 2016/2017

Course Title Industrial Relations


Course Code CSGB 6303
Learning At the end of this course, students should be able to:
Outcomes Describe the main principal and concepts underlying
workplace industrial relations.
Explain how economic, social and political imperatives
affect the workplace industrial relations.
Identify the main issues in workplace industrial relations
and examine the ways in which they challenge traditional
notions of the roles of employers, managers, employees
and union officials.
Analyze the causes of conflict related to industrial relations
within organizations and formulate appropriate solutions to
manage the industrial disputes.
Synopsis of The course will introduce students to the components of
Course Contents industrial relations systems. It will explore the main and emerging
issues related to economic, social and political that affects the
workplace industrial relations from both a theoretical and
practical perspectives. The course adopts a problem-solving
approach with the aim of developing students analytical skills in
handling industrial disputes.

Course Title Performance Management and Rewards Systems


Course Code CSGB 6310
Learning At the end of this course, students should be able to:
Outcomes Develop a general understanding of the basic concepts in
performance management and reward systems.
Compare and evaluate the effectiveness of different types
of employee performance indicators.
Evaluate the benefits of effective reward systems for teams
and individual employee.
Design practical performance and rewards measures in
enhancing employee productivity.
Synopsis of The course introduces to students the general concepts of
Course Contents performance management and reward systems in organizations.
It also explores the different types of best practices and trends
in managing performance and rewarding employees. This course
will enable students to use their insights and knowledge to design
an effective performance management and reward system.

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Master of Business Administration 2016/2017

Course Code Training Management


Course Title CSGB 6313

Learning At the end of this course, students should be able to:


Outcomes Demonstrate an understanding of the principles of learning
and adult education.
Evaluate the training needs of individuals and organizations.
Apply various approaches in instructional design and training
methodology.
Identify and evaluate issues relevant to designing, managing
and assessment of training outcomes.
Synopsis The course will enable students to understand the concepts
of Course and processes related to training and staff development in the
Contents organization. It will expose students to various approaches to
instructional design and training methodologies. Students will be
trained to analyze individual and organizational training needs,
design appropriate training plan for its implementation and
evaluate its effectiveness.

INTERNAL AUDITING

Course Title Internal Auditing


Course Code CAGB 6310
Learning At the end of this course, students are able to:
Outcomes Describe the basic theories, concepts and processes of
internal auditing.
Apply the Institute of Internal Auditors Attribute Standards
namely independence, objectivity, due professional care and
quality assurance in an internal auditing environment.
Explain the internal audit functions role in organisational
governance and suggest appropriate internal audit activities
in specific governance related situations.
Suggest appropriate internal audit engagement planning
procedures to demonstrate an understanding of the
governance, risk and control knowledge elements.
Synopsis of This course enables students to understand and apply the basic
Course Contents concepts and processes of internal auditing. It discusses the
importance of internal auditing knowledge in ensuring good
corporate governance and risk management. Students will also be
exposed to relevant ethical issues.

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Master of Business Administration 2016/2017

Course Title Internal Audit Engagement


Course Code CAGB 6311
Learning At the end of this course, students are able to:
Outcomes Explain the duties and functions of internal auditor.
Apply the steps involved in conducting internal audit
engagement and design an internal audit.
Explain the use of various tools to undertake audit
engagements and suggest appropriate tools for undertaking
a specific engagement.
Undertake an internal audit engagement.
Synopsis of This course enables students to learn the basic steps in
Course Contents conducting audit engagement. Students will be exposed to other
engagements conducted by internal auditors such as quality audit
and performance audit. Students will also be introduced to the
application of several tools such as sampling techniques.

Course Code Business Analysis and IT for Internal Auditors


Course Title CAGB 6312
Learning At the end of this course, students are able to:
Outcomes Explain issues related to application of information technology
in the internal audit environment.
Explain components of information technology infrastructure
relevant to the internal audit environment.
Design information technology audit plan that are suitable for
implementation of internal audit tasks.
Discuss current issues in financial accounting, management
accounting and financial management.
Synopsis of This course will focus on student understanding, knowledge and
Course Contents skills to enable them in managing issues related to application of
information technology in internal audit environment. Students
will also be exposed to operating system, application development,
data communication and network, e-commerce, data protection,
ERP software and other issues and challenges relevant to internal
audit in IT environment.

55
Master of Business Administration 2016/2017

Course Title Business Management Skills for Internal Auditors


Course Code CAGB 6313
Learning At the end of this course, students are able to:
Outcomes Apply global analytical techniques, assess industry
environments and make strategic decisions in the context of
an internal audit function.
Provide ethical, cultural, legal, political, economic and financial
aspects of the global business environment in making internal
audit assessments and consider the implications of relevant
aspects of organisational behaviour in the performance of the
internal audit role.
Apply management skills in managing an internal audit
function.
Perform negotiation skills required in conducting an internal
audit engagement.
Synopsis of The course aims to provide exposure to global analytical techniques,
Course Contents industry environments and strategic decision making and enhance
understanding of key aspects of global business environment as
well as inculcate the required management and negotiation skills
in the performance of the internal audit function.

INTERNATIONAL BUSINESS

Course Title International Business Management


Course Code CSGB 6314

Learning At the end of this course, students are able to:


Outcomes Explain challenges faced by firms operating in international
business environment.
Analyze why firms engage in international business using
theories discussed.
Identify systems and institutions related to international
business.
Apply approaches, methods and techniques used by managers
of international firms.
Synopsis of The course will expose the students to significant features of
Course Contents the environment of international business and discuss theories
that seek to explain why firm engage in international business.
In addition students will be familiarized with the system and
institution, related to international business. Finally we also
discuss approaches, methods and techniques used by managers of
the international firms.

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Master of Business Administration 2016/2017

Course Title Global Marketing


Course Code CMGB6303
Learning At the end of this course, students should be able to:
Outcomes 1. Explain the global marketing environment by appraising
and assessing the diverse forces that influence the global
business/marketing environment.
2. Apply the marketing mix elements to global marketing.
3. Analyze a competitive marketing strategy leading to global
market entry.
4. Apply strategies for local companies to compete against
global players.
Synopsis of This course offers a comprehensive analysis of the environmental
Course Contents forces that influence the marketing function and how the
marketing mix is adapted to identify/recognize and satisfy the
needs of global and/or regional customer segments. Students
will also be taught how local companies can defend against global
players and win.

The course covers four main sections: (i) the global marketing
environment, (ii) development of the competitive strategy, (iii)
global marketing strategy development (global marketing mix)
and (iv) management of the global marketing effort.

Course Title International Finance


Course Code CFGB 6305
Learning At the end of this course, students are able to:
Outcomes Describe the current and projected context, nature, role and
significance of international financial management activities
in organizations.
Demonstrate an understanding of current developments
in international finance, and analyze their implications for
participants in the international financial system.
Evaluate the options to manage global finance through
coordinating international macroeconomic policies and
institutions in regulatory frameworks.
Evaluate future trends using international financial data and
theoretical models.
Synopsis of Among the topics that will be discussed in this course are
Course Contents the monetary sides of international economics, in contrast
to the real side, or real trade. The focus is on the market for
foreign exchange, the determination of exchange rates and the
management of foreign exchange exposures. Financial issues
faced by multinational companies will also be discussed such as
methods of financing and management of international portfolio.

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Master of Business Administration 2016/2017

Course Title Islamic Perspective in Business


Course Code CSGB 6301
Learning At the end of this course, students should be able to:
Outcomes Define concept of Tawhid, non-separation of the mundane
and spiritual in Islam and Falah or success in Islam.
Explain how the Tawhidic framework affects business and
management activities.
Apply Islamic values in relation to economics, business and
management.
Analyze the Islamic shariah stance on business activities such
as gambling, the charging of interest on loans and hoarding.
Synopsis of Islam is the religion of the majority of the Malaysian population.
Course Contents It is also the fasters growing religion in many countries including
America. Unlike other religions, Islam does not separate the
spiritual from mundane and therefore, its teaching cover all
aspects of human life political, economics, social etc. islam
has its own unique perspective on the fields of business and
management based on its Tawhidic framework. The course will
clarify how the Tawhidic framework affects the way Muslim
views the objectives of life and the objectives of human activities
including business and management activities. The course will
also explain some basic principles and concepts which govern
the fields of economics, business and management in relation to
Islamic values.

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Master of Business Administration 2016/2017

MARKETING

Course Title Consumer Behaviour


Course Code CMGB 6301
Learning At the end of the course, students are able to:
Outcomes Explain the major concepts and terminologies of consumer
behaviour.
Appreciate a consumer behaviour model.
Analyse the internal and external influences affecting
consumer behaviour.
Apply the theories of consumer behaviour in marketing
situations.
Synopsis of The course will provide a research-oriented overview of consumer
Course Contents behaviour. It will focus on the psychological factors influencing
individual consumption behaviour. The major topics covered in
this course are: information processing; behavioural learning;
personality and psychographics; consumer beliefs, attitudes,
and behaviour; consumer decision making process, situational
influences, group processes, cultural processes, and international
issues in consumer behaviour.

Course Title Services Marketing


Course Code CMGB6302
Learning At the end of this course, students should be able to:
Outcomes Understand service products, consumers, and markets in
terms of new perspective on marketing in service economy,
consumer behaviour and services positioning.
Apply the 4 Ps of marketing to services which includes
developing services products, distribution channels, pricing
and revenue management and services promotion.
Manage the customer interface which includes designing
and managing services processes, balancing demand and
productive capacity, crafting the services environment and
managing people for services advantage.
Implement profitable services which include managing
relationships and building loyalty, complaint handling
and services recovery, improving services quality and
productivity and services leadership.
Synopsis of This course provides students with the understanding of services
Course Contents products, consumers and markets. It also discusses the application
of the traditional 4P marketing to services. Students are required
to examine the management of the customer interface together
with the implementation of profitable services strategy.

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Master of Business Administration 2016/2017

Course Title Global Marketing


Course Code CMGB 6303
Learning At the end of this course, students should be able to:
Outcomes Explain the global marketing environment by appraising
and assessing the diverse forces that influence the global
business/marketing environment.
Apply the marketing mix elements to global marketing.
Analyze a competitive marketing strategy leading to global
market entry.
Apply strategies for local companies to compete against
global players.
Synopsis of This course offers a comprehensive analysis of the environmental
Course Contents forces that influence the marketing function and how the
marketing mix is adapted to identify/recognize and satisfy the
needs of global and/or regional customer segments. Students
will also be taught how local companies can defend against global
players and win.

The course covers four main sections: (i) the global marketing
environment, (ii) development of the competitive strategy, (iii)
global marketing strategy development (global marketing mix)
and (iv) management of the global marketing effort.

Course Title Brand Management


Course Code CMGB 6304
Learning At the end of this course, students are able to:
Outcomes Describe the role of brands, the concept of brand equity and
advantages of creating strong brands.
Analyse different approaches to measuring brand equity.
Conduct brand audit and recommend how to rejuvenate the
brand.
Design a brand strategic plan in relation to the overall brand
marketing programs.
Synopsis of The course will expose students on theory and practice of product
Course Contents and brand management. The course is divided into five parts.
In Part I, brands and brand management will be introduced
whereas Part two will identify and establish brand positioning
and values. Part three describes the planning and implementation
of brand marketing programs and Part four discusses how brand
performance could be measured and interpreted. Particular
attention will be paid to international issues and global branding
strategies. The final part explains how brand equity could be
nurtured and sustained.

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Master of Business Administration 2016/2017

Course Title Retailing


Course Code CMGB 6305
Learning At the end of this course, students are able to:
Outcomes Describes the theory and concepts of retailing.
Interpret the elements of the retail strategy
Analyze the issues and challenges affecting the retail
industry.
Synopsis of This course focuses on strategic issues that need to be understood
Course Contents by the retailer to operate effectively in the retail business.

Course Title Promotion Management


Course Code CMGB 6307
Learning At the end of this course, students will be able to:
Outcomes Elaborate the roles of integrated communication in an
organisation.
Evaluate the marketing situation and the promotions of an
organisation.
Utilize the communication functions to develop effective
communication strategies and programmes to support the
organisations marketing strategy as a whole.
Synopsis of This course aims to provide comprehensive coverage on
Course Contents advertising and promotion from an integrated marketing
communications perspective (IMC).
This course is divided into several parts: Introduction, The
Communication Process, Budget and IMC Objectives, The IMC
Programme and Monitoring, Assessment and Control.
Topics include: Advertising, Direct Marketing, Sales Promotion,
Internet and Interactive Media, Public Relations and Publicity,
and Personal Selling.

Schedule for Core Courses: MBA DAY Classes


SEMESTER 1 SEMESTER 2
CAGB 6101 Accounting for Business CFGB 6102 Corporate Finance
Decision Making
CFGB 6101 Economics for Managers CMGB 6102 Management Information
System
CMGB 6101 Marketing Management CMGB 6103 Research Methods in Business
CMGB 6104 Operations Management CSGB 6102 Business Ethics and Corporate
Governance
CSGB 6101 Human Capital Management CSGB 6201 Strategic Management

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Master of Business Administration 2016/2017

ELECTIVES COURSES OFFERED BY CONCENTRATION

NO. CONCENTRATION SEMESTER I SEMESTER II SPECIAL


SEMESTER

1. INTERNAL CAGB6310 Internal CAGB6311


AUDITING Auditing Internal Audit
CAGB6312 Business Engagement
Analysis and IT for Internal CAGB6313
Auditors Business
CSGB6302 Legal Management
Environment of Business Skills for Internal
Auditors

2. FINANCE CFGB6307 Advanced CFGB 6308 CFGB6306


Corporate Finance Capital Market Mergers and
CFGB 6308 Capital Market and Investment Acquisition
and Investment CFGB6307 and Corporate
CFGB6305 International Advanced Restructuring
Finance Corporate
CFGB6309 Econometrics for Finance
Managers CFGB6302
Money and
Banking
CFGB6304
Derivatives
Markets
CFGB6310 Bank
Management

3. ISLAMIC FINANCE CFGB6311 CFGB6317


Principles of Islamic Applied
Economics and Finance Shariah
CFGB6319 Islamic in Islamic
Financial Institutions, Banking
Regulation and and Takaful
Governance Transactions
CFGB6318
Applied
Shariah
in Islamic
Capital
Market
Transactions

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Master of Business Administration 2016/2017

4. BUSINESS CMGB6321 E Commerce CMGB6324 CMGB6325


INFORMATION CMGB6326 Supply Chain Decision Support Database
SYSTEM Management Systems Management
CMGB6323 Current Issues in CMGB6322 Systems
Information System Strategic
Information
System
CMGB6335
Seminar in
Information
System

5. GENERAL CMGB6308 Services CSGB6311 CMGB6308


MANAGEMENT Management Total Quality Services
CSGB6305 Entrepreneurship Management Management
CSGB6302 Legal CSGB6308
Environment of Business Organizational
Behaviour

6. HUMAN CSGB6308 Organizational CSGB6307 CSGB6313


RESOURCE Behaviour Leadership Training
MANAGEMENT CSGB 6313 Training CSGB6303 Management
Management Industrial
Relations
CSGB6310
Performance
Management
and Rewards
Systems

7. INTERNATIONAL CMGB6303 Global CSGB6314 CMGB6303


BUSINESS Marketing International Global
CSGB6301 Islamic Business Marketing
Perspective on Business Management
CFGB6305
International
Finance

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Master of Business Administration 2016/2017

8 MARKETING CMGB6301Consumer CMGB6302 CMGB6303


Behaviour Services Global
CMGB6304 Brand Marketing Marketing
Management CMGB6307
CMGB6303 Global Promotions
Marketing Management
CMGB6305
Retailing

Subject to change

64
Master of Business Administration 2016/2017

Please note that we have taken the utmost care in compiling the information
in this book, including the schedules for courses during the 2016/2017 session.
While the contents are correct at the time of printing this book, we reserve the
right to change any information in the book as necessary.

While we have produced this handbook to be comprehensive, please do not


hesitate to ask us regarding matters not covered in this handbook.

Further enquiries should be directed to:

Graduate School of Business


Faculty of Business & Accountancy
University of Malaya
50603 Kuala Lumpur
Malaysia

Tel : +603 79673850 / 3906


Fax : +603 79673908
E-mail : gsb_fpp1@um.edu.my or gsb_fpp2@um.edu.my
Website : https://fba.um.edu.my

65

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