A BUSINESS POLICY AND STRATEGIC

MANAGEMENT PROJECT
(Article Writing)

SYNOPSIS SUBMISSION

SUBMITTED BY:
Nisheeth Agrawal
(A005)
SY BBA, LLB
(Hons.)
BATCH: 2015-
2020
TRIMESTER IV

SUBMITTED TO:
PROF. SAMEER ANIL
KARNA
 DATE:
01/12/2016

SUCCESS BEGINS WITH A

DREAM
STATEMENT OF PURPOSE

In the year 1901, Walt Disney was born in Chicago to parents Elias and Flora. The Disney
family moved to a farm when Walt was very young. He spent lots of his time drawing and
imagining, but when his father became ill they had to sell the farm and move to Kansas City,
Mo. While living in Missouri, Walt got a paper route to help the family's financial situation. It
was while working this job he first discovered movies, and he fell in love with them in 1911.

In 1920, Walt joined forces with UB Iwerks and formed a commercial artist company.
However, the company failed after only a month.

Over a few years, Walt tried a few different ventures which failed, including the Laugh-O-
gram Corporation. He eventually founded Disney Brothers Studio in Hollywood, which
would later become Hyperion Studio.

Mickey Mouse is created (1928) At the height of the talking-picture revolution, Walt created
a film called Steamboat Willie. It featured a talking mouse named Mickey, and it was an
instant hit.

Walt, along with his brother Roy, decided to play up Mickey's growing popularity. They
created a merchandise line and the Mickey Mouse Club, which quickly grew to over one
million members. After creating several "short" films, Walt decided to move ahead with full
length films. Snow White and the Seven Dwarfs was released in 1937. After Snow White and
the Seven Dwarfs, Walt Disney released multiple films including Fantasia, Pinocchio, and
Dumbo. When WWII began, the US Army took over part of the studio to house troops, but
Disney still managed to produce Bambi. Disney released Cinderella, and it was an instant hit.
It was their biggest success since the release of Snow White.
Walt Disney purchased land in California and built the Disneyland theme park in 1955. They
had over one million visitors in just two months.

In 1965, it purchased land in Florida to build a theme park called Epcot, which would be a
peek into the technology of "tomorrow." It was an idea that eventually grew into Disney
World.

At the age of 66, Walt Disney died of lung cancer on December 15, 1966. In the same year,
Winnie the Pooh and the Honey Tree released, and Walt's legacy continued with dozens of
films and multiple Disney theme parks around the world.

OBJECTIVES

Try to imagine a world without Walt Disney. A world without his magic, whimsy, and
optimism. Walt Disney transformed the entertainment industry, into what we know today. He
pioneered the fields of animation, and found new ways to teach, and educate.

Walt Disney's vision, or mission statement, is "to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative
and profitable entertainment experiences and related products in the world," which also added
increased my curiosity in this topic.

Walt Disney's vision, or mission statement, is "to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative
and profitable entertainment experiences and related products in the world,"

The following came to researchers mind that made him choose this as a topic-

1. So what is it that made Mr Disney and his company so famous?

2. Who exactly is the man behind what is one of the most successful businesses in the
world?
3. Walt Disney was a man of dreams. He dreamed big dreams. And he made his dreams
come true.

REVIEW OF LITERATURE

Web links-
 http://www.justdisney.com/walt_disney/biography/long_bio.html
http://the-artifice.com/walt-disney-story/
magicstrategy.com/articles/walt-disneys-success-story/
http://www.justdisney.com/disneyland/history.html

Books-
Walt Disney: The Biography Paperback by Neal Gabler

RESEARCH METHODOLOGY

The researcher will rely on secondary sources of data for writing this
article. The researcher will rely on books and articles for this article.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading
diversified international family entertainment and media enterprise with the following
business segments: media networks, parks and resorts, studio entertainment, consumer
products and interactive media.

Built on the unlimited imagination, creative talent, technical genius, and dedication of Walt
Disney and countless other men and women, The Walt Disney Company has become a
leading entertainment corporation. Founded more than seven decades ago, The Walt Disney
Company continues to grow, guided by its mandate of providing quality entertainment for the
entire family.

While governments have the primary responsibility for protecting and upholding the human
rights of their citizens, Disney recognizes its responsibility to respect human rights in its
operations. In addition, we recognize that we have an opportunity to promote human rights
where we can make a positive contribution. This includes, among other things, opposing
human trafficking and the exploitation of children.