C2C

B-HIVE
Birmingham City
University
March 22nd | 17108695
Key
Thoughts
Create Beautiful Memories
Pleasure
Tips and Ideas
Leisure

Short Get-away
Discover

Living to the fullest To Inspire

Summer Paradise
 Every memory of a past trip re-
A short vacation with the loved
mains a source of real happiness.
ones is always a nice short get-
Happiness which lasts a lifetime.
away idea. Travelling makes us
happier than mo-
ney does. The feeling of adventure

Whos the
while traveling produces happi-
ness hormones for a long time.

target? The main idea for this campaign is

Summer escape for young adults
(university students). My target
are couples and people who are in
love in particular.

Where?
the beaches,
first thing that popped
Where? up
after hearing the word
summer is warm sandy
beach

Near university Bus-stop

Young-Adults Magazines
/ / How? Train stations
Vouchers
Escalator
Handphones
 Inspiration
The pastel colors they are
using are amazingly has a
calming effect on peoples

Sources eyes.

Location : Essex
Frinton-On-Sea
Inspiration
The pastel colors they are
using are amazingly has a
calming effect on peoples

Sources eyes.
 The
These are the sketches we
finally decided to make us-
ing Adobe Illustrator and

Sketches Adobe Photoshop.

The brainstorming session

with 3 other classmates, in
a huge piece of paper.
We can see the size com-
parison by lookin at the
pen and paper.
CONCEPT 1
 I N S TA G R A M
INSPIRED

Screenshot from my own personal and art ac-

counts
@indicatingarts & @jessicacecilia.
POSTERS

We can put these pictures on a page of

a magazine or in a bus-stop.
 Finding yourself is in one of
the key ideas. The arrow leads
to the words below it where
it is going to give you some
ideas where to go on the next
vacation.

With C2C Find Another Part of You | Visit Leigh-on-sea, Chalkwell Beach, etc | c2c-online.co.uk
Shes in a boat while relaxing and
reminiscing her life while staring at
the ocean. This photo aims to give
the feeling and the ambience so
people will be persuaded to spend
their summer near the sea.
Rhyming, to see the sea would be a
really good campaign. And the pur-
pose is to invite people to see it with
their own eyes right at the
locations.

And the authenticness of the mo-

ment captured with a polaroid cam-
era thats why the shape of the pic-
ture looks like a polaroid frame.
To remind them to feel the sand
on their own feet. I edited the col-
or looks sweet and calming so
that people would love to love to
go there, and to feel it themselves.

Its a photo of a reflection on the sand

which has a particular meaning, some-
times we really want something in life,
and eventhough you know how to live
your life to the fullest, you feel like its
impossible to live the life we want to
live. And we want those people who
see this photo and to feel inspired and
to realized they should go and do them.
Installation
Experience
CONCEPT 2
Honeysuckle
Pantone 18-2120

Regatta
Pantone 18-4039

Blue Curacao
Pantone 15-4825

Peapod
Pantone 14-6324

Coral Rose
Pantone 16-1349

Silver Peony
Pantone 12-1206
 it could be hang infront of a huge poster
to make a mini photo-booth campaign.

Photo
Booth
A mini photo booth back-drop design to explaining the activity
provoke couples or friends to take a pho-
to on their phone. Young people love to
share their travel photos on social media,
and because the theme is summer va-
cation, so I use the Youre my lifesaver
phrase to make it looks witty.
We b
Design
CONCEPT 3
E S C A L AT O R

Rough
Sketch
Applying advertisement in the most uncom-
mon place makes it looks special and easy
to remember.
Counted the average time people stand in
the escalator, it is about 30 seconds. There
are many high escalator in UK, so this would
be a very nice idea to apply,
Go fast
with C2C
Escalators glass sticker
Have at least 25 seconds of doing
nothing and staring whilst standing
on the escalator.

And it is huge enough for other peo-

ple to see from another perspective.
E S C A L AT O R

simulation
The idea came from the realisation how
our time is precious, how smartphone,
scrolling social media, working, and dai-
ly chores are consuming our time, mean-
while we need to balance our life by ac-
tually living it, discover more, laugh, and
most importantly spending it with our
loved ones.
 or place it in London tubes escalator.
s o r e d by C 2
on C
sp

9 Years Left
to spend with your
family and friends, to play, laugh,
cry, to fall in love, to see the world, to
pursue your passions. Make it worthwhile.

Youre Born
Youve got 79 years

sp C
on 2
sore d by C

79

Installation
Youre sleeping 1/3 of that time.

That leaves you with 50 waking years

50
You spend 2 years in the bathroom.

Left you with 27 years of living.

27
Experience
You spend 3 years studying in class Eating and drinking take 4 years

You have 47 years left. Youve got 23 years left.

23
47

After you have graduated,

5 years spent doing chores
Approximately you spend 13 years of working
(grocery shopping, cooking, gardening)
34
18

Youre going to spend 4 years driving Watching tv, cinema, playing video games,

or stuck in traffic. spending your time online took you 9 years.

9
30

You spend 1 year cleaning.

Left you with 29 years of living.
29
CONCEPT 4
 s o re d by C 2 s o re d by C 2
on C on C
sp sp

PHOTO CUDDLE
POINT POINT Rough
Sketch
sp C sp C
on 2 on 2
sore d by C sore d by C

s o re d by C 2 s o re d by C 2
on C on C
sp sp

HAND
KISSING HOLDING
POINT POINT
sp C sp C on
s o re d by C 2
on
s o re d by C 2
on 2 on 2 sp C sp C
sore d by C sore d by C

WIFI GRATITUDE
POINT POINT
sp C sp C
on 2 on 2
sore d by C sore d by C

s o re d by C 2 s o re d by C 2
on C on C
sp sp
s o re d by C 2 s o re d by C 2
on C on C
sp sp

WAITING
HAND
FAREWELL HUGGING
POINT
HOLDING
POINT
POINT POINT sp
on
sore d by C
2 C sp
on
sore d by C
2 C

sp C sp C
on 2 on 2
sore d by C sore d by C
s o re d by C 2
on C
sp

REST
POINT
sp C
on 2
sore d by C
 The
It could even work for a
general information for ex-
ample, a location where the

Simulation wifi is the strongest,

For example, when put this

sticker on the floor near
to the waiting line so they
wont get bored, and some
couples could get a little
playful here.

The photo is taken in the New Street

Station Birmingham City Centre to cre-
ate the simulation of this idea.
We could even make them
as a fun photo taking spot
for young people / young
couples who love sharing
their photos on the social
media like
snapchat/instagram.
We could make a sim-
ple hashtag event like
#c2cSPOT
 THANK
YOU

BCU | 17108695
 REFERENCES

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