1Business Plan-Day 1

Business Name
Joes Gym

General Business Summary

Joes Gym is located in Orlando,Florida. And the gym is open to the public and offers
membership fees of $45 every month ($540 annually) and guests will have to pay $5 on entry. If
guests write a review for Joes Gym they will receive 28% off membership price($32.40). We
offer Crossfit,Zumba,Yoga classes at $15 a month($180 annually) Joes Gym also holds a
weightlifting competition every year for top 3 winners for their men and women weight class
gets 6 months free paid membership(not including crossfit,Zumba,Yoga classes).

Possible competitors
Planet fitness Bronson Athletic Club

YMCA Gold's Gym

Expenses
Bills towels washer dryer

Toilet paper Cleaning supplies registers Bathroom stuff

Equiptment Lockers Chalk and straps vending

For lifting

Uniforms Hygiene supplies Computers Employees

Dehumidifier

Mission Statement
We are here to create a safe environment for anybody to get in shape or stay in shape.

Keys to Success
1. Customer satisfaction
2.Teamwork
3.objectives

Risk Involved in Business

Lawsuits
Other businesses in industry

General Business Organization

Street of Dreams
Clem Financial
Joes Gym

Government/private assistance to help startup

Clem Financial assistance via $30,000 loan

Who is in the market for your product?

Any person looking to workout

Loan/Capital Details(If Applicable)

Length of Loan Interest Rate Amount Borrowed

6 years 20% $30,000

Total In Interest Total Debt

 none

Clements Ownership %(If Applicable) Capital Given (If Applicable)

Logo and Slogan-Day 2

(Insert your logo and slogan on this page)

Commit to be Fit
 Corporate Structure-- day 3

Articles of Incorporation
1. Name, and purpose of corporation
Joes Gym
The Purpose of Joes Gym is to give people a place to exercise

State or Country Headquarters are located

Sacramento,California Sacramento has the fourth-highest percentage of residents who
exercise regularly of any large U.S. city.

2. Names of initial board of directors-

Cameron D: CFO
Joseph K : CEO
Zach C: COO

3. # of shares of stock to be issued

1,000,000

4. Type of stock Issued

100% Common

Bylaws
1. Always greet guests and members

2.Put back and clean weights and machines before locking up the facility.

3. Assist people in the weight room if necessary.

Public or Private? Why?

Joes Gym is a public business

Stock Value(IPO Price)

$1.50

Income earned from sale of stock

$62,500

Debt from initial startup

$14,000
Debt/capital after Bank Debt and Sale of stock
$48,500

Franchise Expansion- Day 4

Business concept of the franchise

Have a safe place to workout year round.

Initial start up fee

$30,000

Royalty fees assessed annually

 Standards of business operation
1.Prepare Facility in morning for customers(leaving member sign up sheets at front counter,
tidy up weight room)

2.Open up the facility and greet people upon entry and make sure to watch out for ill form in
the weightroom or crossfit room.

3.upon closing the Gym clean weights and equipment and lockup

Cost Benefit Analysis- day 5

General Expansion Concept

Open up another Joes Gym

Potential Costs of Expansion

Buying more weights
Ordering more Supplements
Potential Benefits of Expansion
Earn more members overall which will increase profit

Potential Profits of Expansion

Becoming a larger business and being more known could bring some sponsors to Joes Gym.

S.W.O.T Analysis- day 5

Strengths of current Business

Great place for people to exercise.

Weaknesses of current Business

Human Resources(not having staff members able to do certain tasks like websites,form
instructors.
Opportunities for Growth
Once Joes Gym reaches a Stable annual income more Joes Gyms Facilitys will be opened

Threats to Growth
Bigger Businesses trying to take Joes Gym out

Financing Expansion-6

Explanation as to how our business uses the following types of financing

Short Term
Trade Credit
Depending on who we buy the weights from we can make a down payment and pay the rest
later.

Line of Credit
Open a LOC at a bank to help pay for weights and equipment.
Intermediate
Leasing
Joes Gym will lease: Vending Machine, Gym Equipment

Long-Term
Bonds

$1,000 Bond
# Issued Maturity Length Rate (%)

Or

Stocks
Additional Stocks Issued Value Capital Raised

135,000 $1.25 $168,750

Marketing Plan-7

Type(s) of utility- What type of value do you bring to your consumers?

Explain how the following could be used to better understand your market.
Market Survey
Have consumers in the area fill out a question asking how often they exercise(if at all).

Test Marketing
Have a small group of individuals go to our facility
Explain how you get your product to the market.
Distribution to the Consumer

Explain how your business excels in the following areas below.

4 Ps of Marketing
Product
Gym Membership

Price
$60 every four months(typically gyms offer this every month for their membership fees)

Place
Joes Gym

Promotion
Layne Norton

Labor Contract-8
Position
Gym Employee

duties of this position

Answer calls
Help members/Guests
Clean weights
Teach new members on weight forms(to decrease risk of injury)
General
wages/salary
$9/hr

Expected hours of work

40 hours

Vacation/Sick Days
# of vacation days
Two weeks every year

# of sick days
1 week every year

# of unpaid leave days

Three days every year

Healthcare
What will the healthcare cover? (medical, dental, vision)
medical,Dental,vision

How much will the business cover? (Give a percentage of the total cost)
10% medical
5% Dental
10%vision

Retirement Plan
Will you offer a 401(k)?
No

How much will you match?

Grievance Procedure
What steps are in place if an employee has an issue with the employer?
1.File a complaint to the manager
2.have meeting with manager
3.hopefully your problem is resolved

Reasons for immediate termination

Stealing from facility,Disrespectful to guests or members,destruction of property,multiple times
being late. Starting fights

Signed By Cameron Danna, Zach Cullen, Joe Kowalkowski

_____________________________________________________________

Effective Date_______________4/14/2017__________________
 Mergers and Acquisitions-9
(Delete a section if it does not apply)
Mergers
Merger- What companies did you merge with?
Clem Financial

What type of merger was this?

Horizontal Merger

What role will you have in the new company structure?

We run our gym while Clements runs his bank

How will your corporation benefit in this merge?

Their isnt that much of a benefit

Acquisitions
Was your corporation bought out or did you purchase another company?

What companies were involved and how were they involved?

What was your company bought for, or what did you pay for another company?

How will this be advantageous for you?