Lesson Lesson#3:ContentLesson

Standards CCSS
ReadingInformationalText
9-10.5:Analyzeindetailhowanauthor'sideasorclaimsaredevelopedandrefinedbyparticularsentences,paragraphs,orlarger
portionsofatext.
ISTE
Standard3:ResearchandInformationFluency
b.Locate,organize,analyze,evaluate,synthesize,andethicallyuseinformationfromavarietyofsourcesandmedia.

Lesson SWBATevaluatethecontentofamediamessage,identifyingthevaluesthatarerepresentedaswellasthosethatareomitted.
Objectives

EQs, EQs
Content,& Whatvalues,lifestyles,andpointsofviewarerepresentedinoromittedfromthismessage?
Skills Content
Vocabulary:values
Skills
Determininganauthorsclaim

Materials ValuesCloud
Reading:Whatvalues,lifestyles,andpointsofviewarerepresentedinoromittedfromthismessage?
iPads(1forevery2students)
ContentEvaluationorganizer

Lesson 1. WarmUp(10mins)
Agenda a. TeacherdisplaystheValuesCloudontheboard.Eachstudentselectstheirthreemostimportantvaluesfromthe
cloudandwritesashortexplanationofwhythesevaluesareimportanttothem.
b. 3-5studentssharetheirresponses.Asstudentsshare,teacherencouragesthemtonoticesimilaritiesanddifferences
intheirvalues.
c. Afterstudentsshare,teacherasks,Howcanvaluescompeteorconflictwithoneanother?Whymightthisbe
problematic?
2. MiniLesson(10mins)
a. Teacherintroducesvocabulary:Valuesareprinciples,standards,orjudgmentsaboutwhoorwhatisimportant.
b. Wholeclassreadsthereadingandstudentsannotatethetextusingtheguidingquestion:howcanvaluesshapemedia
message?.
3. LearningActivity(30mins)
a. PartnershipsuseiPadstovisittwowebresources:
 i. ResourceA:GarnierFructisAd(http://no3design.com/wp-content/uploads/2014/05/fructis_strength.png)
ii. ResourceB:AfricanPrideAd(http://culture-ad.com/wp-content/uploads/2009/07/AP-adcomps-3.jpg)
iii. StudentscompletetheContentEvaluationorganizer.
4. Summary(10mins)
a. StudentscompletethereflectionatthebottomoftheirContentEvaluationorganizer.
b. Eachpartnershipsharesitsreflectionwithanotherpartnership.Eachquadsharesoutonethingtheylearnedwiththe
wholeclass.

Assessment InformalAssessment:Teacheranalyzesstudentscontributionsduringthesummary/wholeclassshare.
FormativeAssessment:StudentssubmittheirContentEvaluationorganizersandteacheranalyzesforformativeassessmentof
proficiencywiththetopic,skills,andvocabulary.