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Research Report
A Comparative Study on Reliance Jio & Airtel



SESSION- 2015-2017

Under The Guidance of

Dr. Sachin Chauhan

Submitted By
Roll No-151030500046

Quantum School of Business, Mandawar (22km

milestone), Roorkee-Dehradun Highway

(NH-73), Roorkee


Executive Summary

Chapter 1
Companies profile

Chapter 2
Scope of study
Use and importance of study

Chapter 3
Research methodology
Analysis of data

Chapter 4
SWOT analysis of Reliance Jio & Airtel

Chapter 5


Quantum School of Business

Mandawar (22 Km Milestone), Roorkee Dehradun Highway (NH73),
Roorkee 247667

Approved by AICTE, Ministry of HRD, Government of India

This is to certify that Mr. Rohit Shrivastava is a student of MBA final year of
Quantum School of Business, Roorkee of Batch 2015-17. He has satisfactory
completed the Research topic A Comparative Study on Reliance Jio &
Airtel as per the rules and guidelines of Uttarakhand Technical University,
Dehradun (Uttarakhand) in the academic session 2015-17.

Project Mentor Head of
department (HOD)


I am Rohit Shrivastava hereby declare that the project work entitled A
Comparative Study on Reliance Jio & Airtel was carried by me in the
partial fulfillment of MBA Program Quantum School of Business, Roorkee
under Uttarakhand Technical University.
This project was undertaken as a part of academic curriculum according to
the university rules and norms and it do not have any commercial interest and
motive. It is my original work. It is not submitted to any other organization for
any other purpose

Rohit Shrivastava
MBA 2nd year


I acknowledge here to all who have been instrumental in preparation of

my project.

I acknowledge my gratitude to my parents whose support, dedication and

honest efforts have given me an immense help in doing this project.

I take the opportunity to thanks to Dr. Sachin Chauhan Professor of

Quantum School of Business, for motivating, encouraging, guiding and
supporting at every step and sparing their valuable time for me.

Last but not the least I record my sincere thanks to all beloved and
respectable persons who helped me and could find any separate

Rohit Shrivastava

In todays customer centered market consumers have more choice because
of their different habits attitudes, opinions, perception, personality etc. and
therefore, they have really become choosy. Their buying behavior constantly
undergoes modification, consumers are the king or god in the market, and so

it is important to know the buying decision of consumers and why they buy
one particular product when other is equally attractive.
This research report has been prepared to satisfy dual purpose. The market
survey done will at us know the consumer habits, buying criteria, Inspiration
rate, time period, frequency rate, place, effect of an advertising and sales
promotion and secondary data will give us an inside into Newspaper and
trends of last few year.
Finally, this research report was really good learning process for me and it
gave me an opportunity to compare the theoretical knowledge gain with the
practical aspects and difficulties that come across in real life.
This project is fulfillment of course curriculum of MBA Program set by utu, as
each student has to undergo for research report Project. This project is
presented in systematic manner. It contains the information related to
companys profile and sales promotion of Reliance Jio & Airtel than research
methodology, analytical part, findings suggestion, recommendation and
conclusion is given at the end. The bibliography and appendix also given for
know more about the sample and other information related to telecom
markets. I hope that these will serve the purpose.

Rohit Shrivastava


India is currently the worlds second-largest

telecommunications market and has registered strong growth in the past
decade and half. The Indian mobile economy is growing rapidly and will
contribute substantially to Indias Gross Domestic Product (GDP), according
to report prepared by GSM Association (GSMA) in collaboration with the
Boston Consulting Group (BCG).
The liberal and reformist policies of the Government of India
have been instrumental along with strong consumer demand in the rapid
growth in the Indian telecom sector. The government has enabled easy
market access to telecom equipment and a fair and proactive regulatory
framework that has ensured availability of telecom services to consumer at
affordable prices. The deregulation of Foreign Direct Investment (FDI) norms
has made the sector one of the fastest growing and a top five employment
opportunity generator in the country.

The Indian telecom sector is expected to generate four million

direct and indirect jobs over the next five years according to estimates by
Randstad India. The employment opportunities are expected to be created
due to combination of governments efforts to increase penetration in rural
areas and the rapid increase in smartphone sales and rising internet usage.

International Data Corporation (IDC) predicts India to overtake

US as the second-largest smartphone market globally by 2017 and to
maintain high growth rate over the next few years as people switch to
smartphones and gradually upgrade to 4G.

Market Size

Driven by strong adoption of data consumption on handheld

devices, the total mobile services market revenue in India is expected to touch
US$ 37 billion in 2017, registering a Compound Annual Growth Rate (CAGR)
of 5.2 per cent between 2014 and 2017, according to research firm IDC.

According to a report by leading research firm Market

Research Store, the Indian telecommunication services market will likely grow
by 10.3 per cent year-on-year to reach US$ 103.9 billion by 2020.

According to the Ericsson Mobility Report India,

smartphone subscriptions in India is expected to increase four-fold to 810
million users by 2021, while the total smartphone traffic is expected to grow
seventeen-fold to 4.2 Exabytes (EB) per month by 2021.

According to a study by GSMA, smartphones are

expected to account for two out of every three mobile connections globally by
2020 making India the fourth largest smartphone market. India is expected to
lead in the growth of smartphone adoption globally with an estimated net
addition of 350 million by year 2020.## Total number of smartphone
shipments in India stood at 25.8 million units in the quarter ending December
2016, and smartphone shipments during 2016 stood at 109.1 million units, up

by 5.2 per cent year-on-year. Broadband services user-base in India is
expected to grow to 250 million connections by 2017.


With daily increasing subscriber base, there have been a

lot of investments and developments in the sector. The industry has attracted
FDI worth US$ 23.92 billion during the period April 2000 to December 2016,
according to the data released by Department of Industrial Policy and
Promotion (DIPP). Some of the major developments in the recent past are:

Bharti Airtel will buy Telenor's India operations in seven circles to

receive 43.5 megahertz (MHz) spectrum in the 1800 MHz band.

Apple plans to produce iPhone SE at an upcoming facility in Bengaluru,

owned by its partner Wistron.

Ortel Communications, Odishas largest multi-system operator, plans to

invest around Rs 300 crore (US$ 45 million) over the next two years,
for upgrading its infrastructure, along with strengthening its reach,
efficiency and competitiveness in the market.

Reliance Communications Limited (R Com) has signed a binding

agreement with Brookfield Infrastructure Partners to sell a 51 per cent
stake in Reliance Infratel, R Coms tower unit, for Rs 11,000 crore (US$
1.65 billion).

Private equity giant KKR & Co LP and pension giant Canada Pension
Plan Investment Board (CPPIB) are in talks to acquire a significant
stake in Bharti Infratel, which is expected at around US$ 4 billion.

Vodacom SA, a subsidiary of Vodafone Plc, has entered into an

agreement with Tata Communications Ltd to buy the fixed-line assets
of TataComm's South African telecom subsidiary Neotel Pty Ltd.

Reliance Communications Ltd, Indias fourth largest mobile services

provider, has agreed to acquire Sistema Shyam Tele Services Ltd
(SSTL), the local unit of Russian company Sistema JSFC, in a deal
valued at Rs 4,500 crore (US$ 675 million), which includes payments
to the government for spectrum allotted to Sistema.

Swedish telecom equipment maker Ericsson has announced the
introduction of a new radio system in the Indian market, which will
provide the necessary infrastructure required by mobile companies in
order to provide Fifth-Generation (5G) services in future.

Government Initiatives

The government has fast-tracked reforms in the telecom sector and

continues to be proactive in providing room for growth for telecom
companies. Some of the other major initiatives taken by the
government are as follows:

The Government of India has allocated Rs 10,000 crore (US$ 1.5

billion) for rolling out optical fiber-based broadband network across
150,000 cumulative gram panchayats (GP) and Rs 3,000 crore (US$
450 million) for laying optical fiber cable (OFC) and procuring
equipment for the Network For Spectrum (NFS) project in 2017-18.

The Ministry of Communications & Information Technology has

launched Twitter Sewa, an online communications platform for
registration and resolution of user complaints in the
telecommunications and postal sectors.

The TRAI has released a consultation paper which aims to offer

consumers free Internet services within the net neutrality framework
and has proposed three models for free data delivery to customers
without violating the regulations.

The Government of India has liberalised the payment terms for

spectrum auctions by allowing two options of payments to telecom
companies for acquiring the right to use spectrum, which include
upfront payment and payment in instalments.

The Department of Telecommunications (DoT) has amended the

Unified Licence for telecom operations which will allow sharing of
active telecom infrastructure like antenna, feeder cable and
transmission systems between operators, thereby lowering the costs of
operations and leading to faster rollout of networks.

The TRAI has recommended a Public-Private Partnership (PPP) model

for Bharat Net, the central governments ambitious project to set up a
broadband network in rural India, and has also envisaged central and
state governments to become the main clients in this project.

The Ministry of Skill Development and Entrepreneurship (MSDE)
signed a Memorandum of Understanding (MOU) with DoT to develop
and implement National Action Plan for Skill Development in Telecom
Sector, with an objective of fulfilling skilled manpower requirement and
providing employment and entrepreneurship opportunities in the sector.

The TRAI has directed the telecom companies or mobile operators to

compensate the consumers in the event of dropped calls with a view to
reduce the increasing number of dropped calls.

Road Ahead

India will emerge as a leading player in the virtual world by

having 700 million internet users of the 4.7 billion global users by 2025, as per
a Microsoft report. With the governments favourable regulation policies and
4G services hitting the market, the Indian telecommunication sector is
expected to witness fast growth in the next few years. The Government of
India also plans to auction the 5G spectrum in bands like 3,300 MHz and
3,400 MHz to promote initiatives like Internet of Things (IOT), machine-to-
machine communications, instant high definition video transfer as well as its
Smart Cities initiative.



This research is conducted on the basis of growing competition in

mobile Sector. The biggest competitor of mobile sector in Roorkee are
Reliance Jio &Airtel. This Research is conducted to analyze who is
better and why?

The telecommunication is the biggest factor in influencing the speed of life in

the modern age. Today we can get connection with any corner of world
through the push button of computer, with the small mobile phone we can sent
not only the massages but also a secret document. As we know that there is a
positive view behind any mention that it should be helpful in the development
of society. But humans have diverted mentality some of them of positive view
and some of them of negative view. Where use any invention for the welfare
of society but some uses for the satisfaction their disturbed mentality and to
earn more and more money whether it may be harmful for the society. They
infringe the norms of society and their behavior is condemned as antisocial,
immoral and sinful.


Cellular is one of the fastest

growing and most demanding telecommunication applications. Today, it
represents a continuously increasing percentage of all new telephone
subscriptions around the world. Currently there are more than 45 million
subscribers in worldwide and nearly 50 % of those subscribers are located in
USA. It is forecasted that cellular systems using a digital technology will
become the universal method of telecommunications. By the year 2005,
forecasters predict that there will be more than 100 million cellular subscribers

(Global System for Mobile Communication )

The GSM Association is a unique organization, with a truly global reach,

offering a full range of business and technical services to its members. Now
as the wireless family unfolds the association is deriving forward its vision of
seamless, limitless, world of wireless communication.

Throughout the evolution of cellular telecommunications, various systems

have been developed without the benefit of standardized specifications. This
presented many problems directly related to compatibility, especially with the
development of digital radio technology. The GSM standard is intended to
address these problems.

Global system for mobile communication (GSM) is a globally accepted

standard for digital cellular communication. GSM is the name of a
standardization group established in 1982 to create a common European
mobile telephone standard that would formulate the specifications for a pan-
European mobile cellular radio system operating at 900 MHz. It is estimated
that many country outside of Europe will join the GSM partnership.


Reliance Jio
Reliance Jio Infocomm
Limited, doing business as Jio, is a LTE mobile network operator in India. It is
a wholly owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without
2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator
in the country which lacks legacy network support of 2G and 3G, with
coverage across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and

employees on 27 December 2015 on the eve of 83rd birth anniversary of
late Dhirubhai Ambani, founder of Reliance Industries, [4][5] and later services
were commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake

in Infotel Broadband Services Limited (IBSL) for 4,800cr. Although unlisted,
IBSL was the only firm to win broadband spectrum in all 22 zones in India in
the 4G auction that took place earlier that year.[6] Later continuing as RIL's
telecom subsidiary, Infotel Broadband Services Limited was renamed as
Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over
the country by the end of 2015.[8] However, four months later in October 2015,
the company's spokesmen sent out a press release stating that the launch
was postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called

the Centre for Public Interest Litigation, through Prashant Bhushan,
challenged the grant of pan-India licence to Jio by the Government of India.
The PIL also alleged that Jio was allowed to provide voice telephony along
with its 4G data service, by paying an additional fees of just 165.8

crore (US$25 million) which was arbitrary and unreasonable, and contributed
to a loss of 2,284.2 crore (US$340 million) to the exchequer.


Type Subsidiary of RIL

Industry Wireless Telecommunications

Founded Infotel Broadband Services Ltd. (2009 -

13) Reliance Jio Infocomm Limited (2013-

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sanjay Mashruwala (Managing

Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Products: Mobile telephony, Wireless broadband

Owner: Mukesh Ambani

Parent: Reliance Industries

Customers: 72.4 million

Subsidiaries: LYF

Website: www.jio.com

The 4G services were launched internally to Jio's partners, its staff
and their families on 27 December 2015. Bollywood actor Shah Rukh Khan,
who is also the brand ambassador of Jio, kick started the launch event which
took place in Reliance Corporate Park in Navi Mumbai, along with celebrities
like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani. The closed event was witnessed by more than
35000 RIL employees some of whom were virtually connected from around
1000 locations including Dallas in the US.

The company commercially launched its services on 5 September

2016. Within the first month of commercial operations, Jio announced that it
had acquired 16 million subscribers. This is the fastest ramp-up by any mobile
network operator anywhere in the world. Jio crossed 50 million subscriber
marks in 83 days since its launch. Jio crossed 100 million subscribers on 22
February 2017.

Radio frequency summary

Jio owns spectrum in 800 MHz and 1,800 MHz bands

in 10 and 6 circles, respectively, of the total 22 circles in the country, and also
owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.

Ahead of its digital services launch, Mukesh Ambani-led
Reliance Jio entered into a spectrum sharing deal with younger brother Anil
Ambani-backed Reliance Communications. The sharing deal is for 800 MHz
band across seven circles other than the 10 circles for which Jio already
owns. In September 2016, Jio signed a pact with BSNL for intra-circle
roaming which would enable users of the operators to use each other's 4G
and 2G spectrum in national roaming mode.

Marketing & Branding

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as
Jio's brand ambassador

Products & Services


The company has launched its 4G broadband services throughout India in the
first quarter of 2016 financial year. It was slated to release in December 2015
after some reports said that the company was waiting to receive final permits
from the government. Mukesh Ambani, owner of Reliance Industries Limited
(RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of
Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services
like instant messaging, live TV, movies on demand, news, streaming music,
and a digital payments platform.

The company has a network of more than 250,000 km of fiber optic cables in
the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator
(MSO) licence, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India
licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its
digital services launch, Mukesh Ambani-led Reliance Jio entered into a
spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles
other than the 10 circles for which Jio already owns.

Reliance Jios vision for India is that broadband and digital services will no
longer be a luxury item ,Rather convert it into a basic necessity that can be
consumed in abundance by consumers and small businesses .The initiatives
are truly aligned with the Government of India's Digital India vision for our

Digital Healthcare
Affordable Devices
Jio Drive
Digital Education
Digital Currency
Digital Entertainment and social connectivity


In June 2015, Jio tied up with domestic handset maker Intex to supply 4G
handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans
to offer 4G voice calling besides rolling out high-speed Internet services using
a fiber network, in addition to the 4G wireless network. [ However, in October
2015, Jio announced that it would be launching its own mobile handset brand


On 25 January 2016, the company

launched its LYF smartphone series starting with Water 1, through its chain of
electronic retail outlets, Reliance Retail. Three more handset models have
been released so far, namely Water series, Earth series, and Flame series.


Technical Specifications

Qualcomm Snapdragon 210 MSM8905
GENERAL Operating System: Android Lollipop 5.1
FEATURES SIM Slot: Dual SIM (4G+2G)*
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4

Chipset: Quad-Core 1.5GHz

Graphics (GPU): Mali 400 MP2@500MHz
RAM: 512 MB. Screen Resolution: WVGA,

Capacity: 1700 mAh, Lithium Ion Battery

Talk time: Up to 4.5 hours (4G)


Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 2MP Fixed Focus, Flash : Rear LED

3G: yes
4G: yes (LTE)
True 4G (LTE Support): VoLTE (Video & HD Voice


Technical Specifications


CHIPSET Qualcomm Snapdragon 210 MSM8909

GENERAL FEATURES Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor: Quad-Core 1.1 GHz
Screen Size: 4.5 Inch.

PERFORMANCE Graphics (GPU): Adenoid 304 @ 409MHz

RAM: 1GB, Screen Resolution:
FWVGA 480 x 854 pixel

BATTERY Capacity: 2000 mAh, Lithium-ion

Talk time: Up to 8 Hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 5MP Fixed Focus,
Flash : Rear LED Flash

4G: Yes, LTE CAT4
True 4G (LTE Support): VoLTE
(Video & HD Voice Call)


Technical specifications

QualcommSnapdragonTM 410 MSM8916
Operating System: Android 5.1 Lollipop
SIM Slot: Dual SIM (4G+2G)
Processor (CPU): Quad-core 1.2 GHz

PERFORMANCE Chipset: Qualcomm SnapdragonTM 410 MSM8916

Graphics (GPU): Adriano 306 @ 450 MHz
RAM: 1 GB, Screen Size 5 Inch, Screen

HD, 720x1280 pixels

BATTERY Capacity: 2300 mAh, Lithium - Ion Polymer

Talk time: Up to 6 hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB, 16 GB
Expandable: Up to 64 GB

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5 MP, Flash: Rear LED Flash


4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)


Technical specifications



GENERAL FEATURES Operating System: Android Lollypop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor (CPU): Quad-core 1.0GHz


Graphics (GPU): ARM (MaliT720-Mp1)@600

BATTERY Capacity: 2000 mAh, Lithium ion

Talk time : Up to 6.5 hours (4G)

STORAGE CAPACITY Internal memory: 8 GB

Expandable Memory: Up to 32 Gb

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5MP, Flash: Rear Flash
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE
(HD Voice Call& video call)


Technical specifications


CHIPSET Qualcomm SnapdragonTM 615 MSM8939

GENERAL Operating System: Android Lollipop 5.1.1

FEATURES SIM Slot: Dual SIM (4+2G), Processor (CPU):

Octa-Core 1.5 GHz

PERFORMANCE Chipset: Qualcomm SnapdragonTM 615

Graphics (GPU): Adriano 405 @ 550 MHz

RAM: 2GB,Screen resolution : Full HD, 1080x
1920 pixels

BATTERY Capacity: 2600 mAH, Lithium-ion polymer

Talktime: Up to 10 hours (4G)

STORAGE CAPACITY Internal Memory: 16 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera: 13 MP Auto Focus

Front Camera: 5MP Fixed Focus

Flash: Yes - Both Front and Rear


4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)

Jionet WiFi

Prior to its pan-India launch of 4G data and telephony services, Jio has
started providing free Wi-Fi hotspot services in cities throughout India
including Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and
Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra, Kolkata
in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha,
Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG Road in
Vijayawada among others. Title=Reliance Jio rolls out Wi-Fi service at IP sigra
Mall in Varanasi among others.

In March 2016, Jio started providing free Wi-Fi internet

to spectators at six cricket stadiums hosting the 2016 ICC World Twenty20
matches. Jionet was made available in Wankhede Stadium (Mumbai), Punjab
Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket
Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru),
Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.

Jio apps

In May 2016, Jio launched a bundle of multimedia apps on Google Play as

part of its upcoming 4G services. While the apps are available to download for
everyone, a user will require a Jio SIM card to use them. Additionally, most of
the apps are in beta phase. Following is a list of the apps:

MyJio - Manage Jio Account and Digital Services associated with it

JioPlay - A live TV channel service
JioOnDemand - An online HD video library
JioChat Messenger - An instant messaging app
JioBeats - A music player
JioJoin - A VoLTE phone simulator
JioMags - E-reader for magazines
JioXpressNews - A news and magazine aggregator
JioSecurity - Security app
JioDrive - Cloud-based backup too
JioMoney Wallet - An online payments/wallet app.



3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All India)

Registration in E-mail is compulsory

Available in Reliance store and Digital mini express store.


3 Months free unlimited 4G Internet in LYF smartphones and others all
4G smartphones (Samsung, Micromax, Karbon, Lava, HTC, and Gioni

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All over India)

2 Years Warranty (LYF handsets only)

Benefits of JIO 4G plans

Unlimited Data, Calls and SMS free till 31st December 2016.

Data cost at cheaper rates (Rs 10/GB).

No roaming charges, across India, any network.

Unlimited Free calls on any network in India.

No Roaming charges any network, all India.

Students to get 25 percent extra data on the tariffs if they show a valid
ID when signing up for Jio.

Jio Tagline
Karlo duniya mutthi mein and Jio Jee Bhar Ke

Airtel India is the largest provider of mobile
telephony and second largest provider of fixed telephony in India, and is also
a provider of broadband and subscription television services. The brand is
operated by several subsidiaries of Bharti Airtel, with Bharti Hexacom and
Bharti Telemedia providing broadband fixed line services and Bharti Infratel
providing telecom passive infrastructure service such as telecom equipment
and telecom towers. Bharti Airtel Limited is part of Bharti Enterprises and is
headed by Sunil Bharti Mittal.

Airtel is the first Indian telecom service

provider to achieve Cisco Gold Certification. It also acts as a carrier for
national and international long distance communication services. The
company has a submarine cable landing station at Chennai, with a connection
to Singapore. As of September 2016, Airtel has 255.73 million subscribers with
a market share of 24.7% in the Indian telephony market. Airtel was named
India's second most valuable brand in the first ever Brandz ranking
by Millward Brown and WPP plc.

On 19 May 2010, the broadband wireless

access (BWA) or 4G spectrum auction in India ended. Airtel paid 33.1436
billion (US$490 million) for spectrum in 4 circles: Maharashtra and Goa,
Karnataka, Punjab and Kolkata. The company was allocated 20 MHz of BWA
spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and
operated by ZTE in Kolkata and Punjab, Huawei in Karnataka, and Nokia
Siemens Networks in Maharashtra and Goa. On 10 April 2012, Airtel launched
4G services through dongles and modems using TD-LTE technology
in Kolkata, becoming the first company in India to offer 4G services. The
Kolkata launch was followed by launches in Bangalore (7 May 2012),
Pune (18 October 2012), and Chandigarh, Mohali and Panchkula (25 March
2013). Airtel obtained 4G licences and spectrum in the telecom circles
of Delhi, Haryana, Kerala and Mumbai after acquiring Wireless Business
Services Private Limited, a joint venture founded by Qualcomm, which had
won BWA spectrum in those circles in the 4G spectrum auction.

Airtel launched 4G services on mobile from February

2014. The first city to get the service was Bangalore. Airtel has started their
4G services in Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel
4G trials have been started in Delhi from 18 June 2015. Airtel had 1, 20,000
4G subscribers as of May 2014.
As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel
extended its 4G network to 15 km off India's coastline, following a request by
the Indian Navy.


Type: Public

Industry: Telecommunications

Founded: 7 July 1995

Founder: Sunil Bharti Mittal

Headquarters: Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area served: India

Key people: Sunil Bharti Mittal
(Chairman and MD)

Products: Fixed line and mobile telephony, broadband

and fixed-line internet services,
digital television and IPTV

Customers: 256.80 million

Website: www.airtel.in


Radio frequency summary

Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz
bands across the country.

We partner with world's finest companies like Vodafone, Singtel (Singapore
Telecom), Ericsson, Nokia, IBM and many more to bring the best of products
& service to you.

Products & Services

Telecom Services
Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India
and is the largest mobile service provider in the country, based on the number
of customers

Telemedia Services

The group offers high-speed broadband with the best in class network. With
fixed line services in 87 cities, we help you stay in touch with your friends &
family and keep you updated round the clock.

Airtel Business

Airtel business provides a broad portfolio of services to large Enterprise,

Government, Small & Medium businesses and carrier customers. It is India's
leading and most trusted provider of communication and ICT services, offering
services that include voice, data, network integration, data center & managed
services, enterprise mobile applications and digital media

Expert solutions that optimize cost

Businesses are constantly working on

optimising cost by reducing technology spend, managing service levels and
demonstrating the business value of information and communication
technology. Airtel solutions have skillfully optimized costs by streamlining
workflows and business processes across enterprises.

Digital TV services

Discover the magical experience of digital entertainment with Airtel. From

DVD quality picture and sound, the best and widest variety of channels and
programmers to the best on-demand content on Airtel Live, your TV viewing
experience change forever with digital TV from Airtel.

Empowering enterprises with intelligent networks

Offering end-to-end comprehensive solutions for network connectivity, Airtels

Intelligent Networks Solution empower your business through customised

solutions and increased coverage. Our MPLS, VSAT, IPLC, Ethernet, Internet,
and NLD help your enterprise reliably adopt technology for business growth

Getting mobility strategy right

Catering to the operational needs of your organization, Airtels Enterprise

Mobility Solutions make you the task master of your business with an
inclusive service that provides apps, voice plans & devices and gives your
employees the freedom to work from anywhere.

Building a business without boundaries

Airtel Collaboration Solutions brings you an exciting world of conferencing that

enables speedy decision taking saving colossal amounts of effort and
makes ample room for growth opportunities by promoting teamwork between
employees, partners and customers

Making business seamless

Increase your revenue, decrease all operating expenses and enhance your
business dexterity with airtel Cloud and Managed Solutions. Its seamless
integration helps transform your business processes and unlocks the true
potential of your organization and employees, allowing you to tap into new
revenue sources.

Connectivity to grow your business!

Whether you are looking to expand your existing business or start a new one,
we offer you a complete suite of office connectivity solutions. From fixed line
to office internet to mobile data on dongles and Wi-Fi dongles, we have got it
all covered. Airtel's recently launched MyPlan for business has further
empowered enterprises with absolute mobile plan flexibility.

Simply fill the form on the right and know how you can improve connectivity in
your office.

Enabling rich media experiences

Enterprises across verticals now need to manage and deliver compelling

media experiences in more places - faster, cheaper, and with less complexity.
Airtel Digital Media Solutions ensure end-to-end electronic distribution of
content including content production, acquisition, storage, processing, and
Just another instance of how our solutions are working for business every

Media centre
Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a
consortium of KKR & Canada Pension Plan Investment Board (CPPIB)

Marketing & Branding

Chettri has effortlessly taken on the 'Airtel Girl' tag, earlier held by Rakul Preet
Singh who appeared in the memorable Airtel night plan campaign last year. A
graduate in advertising from Xavier's Institute of Communications (XIC)
Mumbai, Chettri was a trainee copywriter.

Benefits of AIRTEL plans

For Prepaid users: Free 3GB data with every Rs 345* recharge

Under this offer, customers with any 4G mobile

handset who are not on the Airtel network or upgrading to a new 4G device
can enjoy 3GB free data, in addition to the regular pack benefits with Airtels
Rs. 345 prepaid recharge. The pack will offer free calls - Local and STD to
any network in India plus 4GB data (1GB regular pack benefit + 3GB free
The first time free
3GB data benefit can be availed through My Airtel app and data benefits on
subsequent recharges will be instant. The pack benefits will be valid for 28
days and can be availed for a maximum of 13 recharges till December 31,
For Postpaid users: Free 3 GB data per month with all MyPlan Infinity

Customers with any 4G mobile handset, who are not on

the Airtel network or upgrading to a new 4G device, will now get 3GB free
data per month, with all MyPlan Infinity plans. This is in addition to regular
plan benefits which includes unlimited free voice calling - Local/STD/Roaming,
generous bundles of data, free SMS and free subscription to Wynk Music and
Wynk Movies.

For instance, the Rs 549 Infinity plan will now offer unlimited free calling plus
6 GB data (3GB regular data + 3GB free data) per month along with other
pack benefits to customers under this offer. The Rs 799 Infinity plan will offer
unlimited free calling plus 8 GB data (5 GB regular data + 3GB free data) per
month along with other pack benefits to customers under this offer.

New Tagline of Airtel

Touch Tomorrow and the Good Life



The objective of the study is to know the comparative measurement of
customer perception regarding the services of two major companies that are
doing their business in Roorkee region. These two companies are: -Reliance
Jio & Airtel" Along with this I tried to find out the perceptions of the customer of
different Age Group & different Professions which are using the services of
these companies permanently are given below:

To know the customer perception, choice and preference regarding

various mobile services.

Which mobile service is preferred most by the customers?

Comparative measurement of customer satisfaction level for various

mobile services available in Roorkee.

To understand the main problems faced by the customer while using

the mobile services.

To know the features of a mobile service which attracts the customer


To know the level of Customer Loyalty regarding his service provider &
he is a switcher who switches over time to time due to various reasons.

To understand the infrastructure of payment which is most uses by the



It would help us to know about which one is better (Jio or Airtel)

according to the customer.
Which company gives better service to their customers?

It would help us to know about how many customers are loyal to their

It would help us to know about the reasons regarding non preference


To study the psychology of customers in respect of their need :

Coverage area network
Variety of plans
Good signals
New services provided by them

Differentiation between Jio/Airtel in respect of consumers

Perception, which is better and why?



Research methodology is a way to systematically solve the research problem.

It may be understood as a science of studying how research is done
scientifically. In it we study the various steps that are generally adopted by
researcher in studying his research problem along with the logic behind them.
It is necessary for the researcher to know not only the research
methods/techniques but also the methodology. Researchers also need to

understand the assumptions underlying various techniques and they need to
know the criteria by which they can decide that certain techniques and
procedures will be applicable to certain problems and others will not.

We use a particular method of research in the context of our research study

and explain why we are using a particular method or technique and why we
are not using other so that research results are capable of being evaluated
either by the researcher himself or by others.



Research Design

Sampling Design

Data Collection

Tools and Techniques

Survey area

Sampling Size


Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information
on a specific topic: The meaning of research is "a careful investigation or

inquiry specially through search for new facts in any branch of knowledge"
According to Clifford Woody research comprises defining and redefining
problems formulating hypothesis or suggested solutions; collecting, organizing
and evaluating , data; making deductions and reaching conclusions; and at
last carefully testing the conclusions to determines whether they fit the
formulating hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the

application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though
researcher study has to its own specific purpose, we may think of research
objectives as falling into a number of following broad groupings.

1. To gain familiarity with a phenomenon or to achieve new insights into it,

2. To portray accurately the characteristics of a particular individual,

situation or a group.

3. To determine the frequency with which something occurs or with it is

associated with something else.

4. To test a hypothesis of a causal relationship between variables.


A research design is purely and simply the frame work of plan for a study that
guides. The collection and analysis of the data. Application and specification
are the main characteristic in a research design. Marketing research designs
can be classified on the basis of the fundamental objectives of the research.

Since our research is descriptive type, so research design is also descriptive.

Research Design in Case of Descriptive Research

These designs are used for some definite purpose. A number of marketing
research studies are based on such designs. It is focused on the accurate
description of the variables present in the problem.

These designs try to find a complete and accurate description of a problem

situation by providing specified methods for selecting the sources of
information and the procedure for collecting data from these sources. The
data is collected in such a manner that the ambiguous nature of cause and
effect relationship in the phenomenon is reduced to maximum extent.

Importance of Descriptive Research

These are able to describe the characteristic of certain groups.

Specific predictions are possible

Can study relationship between two or more variables.

Descriptive Designs can be divides in two main categories:

(1) Case method

(2) Statistical Method


Sampling is the process of obtaining information about an entire population by

examining only a part of it. Sampling is used for a variety of reasons such as:

Sampling can save time and money

Sampling may enable more accurate measurements.

Sampling remains the only way when populations contains infinitely

many members

Sampling only remains the only choice when a test involves the
destruction of the item under study

Sampling Methods are divided

Probability sampling

Non-probability Sampling

In my research probability sampling is used. Again in probability sampling

simple random sampling is used. This sampling is stratified system.


Data collection methods are generally two types:

Primary Data

Secondary Data

Primary Data

The primary data are those which are collected a fresh and for the first time
and thus happens to be original in character. The primary data is collected in
the process of questionnaire and interview of the outlets.

Secondary Data

The secondary data are those which have already been collected by someone
else and which have been already been passed through the statistical
process. In my research the secondary data collected from the company
sales, production and other records. The other data was collected from
research report.


The data was collected through questionnaire method and personal interview.
Again the research is descriptive type. The analysis is done through the
tabular and graphical representation.


The research is done in the different areas of Roorkee which are given


The total sample size I had cover is 100. These size are generally outlets.

Sample Size (n) = 100


The sample unit was customers.


Jio vs. Airtel who is the best

Jio Networking

Rapidly Falling ARPU (Average revenue per user)

The competitive intensity in the telecom industry in India is one of the highest
in the world and has lead to sustained fall in realisation for the service
providers. Intense competitive pressure and cut throat pricing has resulted in
declining ARPUs. With increasing number of new entrants in the telecom
space the competitive intensity is likely to continue, putting further downward
pressures on the telecom tariffs. Thus, the telecom companies might have to
grapple with further decline in ARPUs, going forward.

Further, with the telecom companies moving their focus to the rural areas for
driving the future subscriber growth they might not witness a commensurate
increase in revenues. In fact, the risk of steep decline in ARPUs will increase
going forward as the telecom companies penetrate rural markets that are
characterized by higher concentration of low-income, low-usage customers. A
higher-than-expected decline in ARPU poses a risk of reduction in margins of
service providers. Alternatively, telecom operators are turning their focus to
steadily increasing the minutes of usage (MoU) to counter the sustained fall in

ARPUs. Likewise, the growth of the VAS is also crucial for some improvement
in the ARPUs of operators.

Lack of Telecom Infrastructure

Lack of telecom infrastructure in semi-rural and rural areas could be one of

the major hindrances in tapping the huge rural potential market, going
forward. The service providers have to incur a huge initial fixed cost to enter
rural service areas. Further, as many rural areas in India lack basic
infrastructure such as road and power, developing telecom infrastructure in
these areas involve greater logistical risks and also extend the time taken to
roll out telecom services. The lack of trained personnel in the rural area to
operate and maintain the cellular infrastructure, especially passive
infrastructure such as towers, is also seen as a hurdle for extending telecom
services to the under penetrated rural areas.

Rural Areas Continue to Remain Under Penetrated

A rural teledensity of merely 15% point towards the fact that a majority of
Indian population still do not have access to telecom services. The rural India
seems to have remained untouched by the telecom revolution witnessed in
the last few years. A huge 'digital divide', which is reflected by the enormous
difference of 74% between the urban and rural teledensity, reiterates this fact.

However, with the urban markets reaching a saturation point, the telecom
service providers are penetrating rural areas for driving future growth. Thus,
the service providers entering new rural markets might witness substantial
increase in subscriber base. The expansion in the rural areas, however, has
increased the risk of further decline in the ARPUs. Nonetheless the revenue
growth from these regions is unlikely to match the surge in the subscriber

Excessive Competition
Another major concern that has come to the forefront in the recent past has
been heightened competitive intensity in the industry that has correspondingly
fuelled the price war between industry players. The Indian wireless market is
one of the worlds most competitive markets, with 12 operators across 23
wireless circles and 6 to 8 competing operators in each circle. The auction of
new 4G licences and the introduction of mobile number portability (MNP) are
likely to heat up competition in the industry, going forward.

Spectrum is the most important resource that is required for providing mobile
services. Given that spectrum is a finite resource, the availability of the same
would be inversely proportional to the number of operators. Thus, larger the
number of service providers smaller will be the amount of spectrum available
to each of them.

Scarcity of spectrum leads to higher capex on deployment of mobile networks

for the operators as they need more cell sites to improve service quality.
Further the growing usage of spectrum and the resultant scarcity may lead to
re-use of spectrum and increase chances of congestion in networks leading to
constraints on service quality.

Evidently, the competition in the industry is expected to intensify further with

the entry of new players, both domestic as well as foreign players. With the
competitive intensity of the industry already at such high levels new operators
might find it difficult to gather significant share in Indian telecom market. While
the new players may benefit from a faster network rollout through tower
sharing, they will face challenges in terms of high subscriber acquisition costs
and lower ARPU customers.

Lower Broadband Penetration

The Indian economy remains highly underpenetrated in terms of broadband
connections. High cost of devices (PC and laptop), high internet charges and
lower wireline connections have been some of the major factors inhibiting
broadband penetration. Broadband is one of the key catalysts for economic
development and major initiatives by both the government and service
providers are needed to increase its penetration.

Spectrum Allocation

4G Spectrum availability is one of the major concerns for the industry. Lack of
adequate spectrum which is the most integral part of the mobile telephony
sector could hamper its growth severely. However, the spectrum allotment has
been the most controversial issues in the Indian telecom sector.

The smooth process of scheduled 4G spectrum allocation is likely to be one of

the key factors affecting the industry dynamics, going forward. Given the
highly-competitive nature of the Indian telecom industry on one hand, and
limited licenses in the 4G network on the other, the risk of excessive biding by
the service providers has increased. Irrational bidding, especially in some
circles, might render 4G services financially-unviable. Further, there exists a
risk of delay in allotment of proposed spectrum to the service providers who
have successfully bid for the 4G spectrum

Other Growth Inhabiting Factors

While the implementation of mobile number portability is likely to aid

improvements in quality of service, it is also likely to increase the churn out
ratio significantly. The service providers are likely to turn to the VAS as a
service differentiator; however, widespread VAS deployment is restricted due
to language and illiteracy.

The deployment of 4G services is likely to help the emergence of new VAS.
Mass acceptance will be crucial for the success of 4G services in India.
Comparatively higher cost of handsets required for accessing 4G services is
likely to be one of the major roadblocks in mass 4G adoption in India.

Airtel Networking

"In a service industry like telecom, people live a brand 24X7. It's all about
experience; and for Airtel 'brand=customer experience," says Rajan Mittal,
joint managing director, Bharti Tele-Ventures Ltd.
That's now, but when mobile telephony began in India a decade ago, the
brand was all about aspiration. That's understandable: a handset cost about
Rs 45,000 - the price of a second-hand Fiat - and call charges hovered
around Rs 16 a minute.

Naturally, the target customer was clearly defined: elite, up market

professionals and entrepreneurs. "We positioned Airtel as an aspirational and
lifestyle brand, in a way that trivialised the price in the mind of the consumer. It
was pitched not merely as a mobile service, but as something that gave him a
badge value," recalls Hemant Sachdev, chief marketing officer (mobility) and
director, Bharti Tele-Ventures.

Airtel was on a power trip: the logo was black, uppercase bold lettering; and
the baseline was "the power to keep in touch". "From day one, it was decided
that the brand should always connote leadership - be it in network,
innovations, offerings or services," says Diwan Arun Nanda, CMD,
Rediffusion-DY&R, the agency that has created all Airtel ads over the past
decade. The taglines emphasized that stance: "Airtel celebrates the spirit of
leadership" and "The first choice of the corporate leaders".

This was also a time when customers needed to be educated; interest levels
were high, but customers' exposure to the cellular world was limited. Airtel
took out full and half-page ads in newspapers, answering queries like "what is
roaming?", "what is coverage area?" and "how to make international calls".

In 1999, the rules of the game changed. The New Telecom Policy came into
effect, replacing licence fees with a revenue-sharing scheme and extending
the license period from 10 to 20 years. Now, cellular service operators could
drop their prices and target new customer segments. As SEC B became part
of the catchments area, Airtel's communication changed from "power" to
"touch tomorrow".

The focus now was on the endless possibilities of technology to make life
good and advertising became two-pronged: a product-driven communication

that showcased new offerings like the Magic prepaid card, and an emotional
communication that showed younger people.

In 2002, Airtel signed on music composer A R Rahman and changed its tune
to "Live every moment": Rahman's signature tune for Airtel is, perhaps, the
most downloaded ring tone in India. But that was just part of the ongoing

The following year Airtel adopted the "Express yourself" positioning, which is
also its current tagline. Now, the emotional angle was predominant - and
stark, black and white imagery to stand out in what was becoming a highly
commodities, crowded market.

The latest campaign continues that thought. Only, mobile telephony is now
extending to even low-income mass categories. So the first TVCs in Hindi and
regional languages are now on air, as are low-priced products, like the Rs 200
recharge coupon.

Communication was just part of the battle: customer service would prove
more critical. "We were very clear that Airtel will be a service-led brand," says

Accordingly, Airtel was the first cellular service provider to start customer
centers (called Airtel connects), where customers could pay their bills, apply
for new connections and touch and feel new handset models.

The way to the future, though, seems to be through product innovations such
as easy charge (recharging prepaid connection through SMS), hello tunes,
the Blackberry option, stock tickers and M-cheques (mobile credit cards).

The customer care centers, too, are metamorphosing into "relationship

centers", one-stop shops where subscribers can not only pay their bills and
have their queries answered, they can shop for new phones, surf the net and
enjoy a cup of coffee. "What matters is what the customers want," points out

Jio vs. Airtel Prepaid

Filed in: Telecom Add comments

I just switched from Airtel postpaid to JIO as far as my GSM mobile
connection goes, but I also looked into Jio prepaid seriously before making
the deal. I found JIO to be far better for a variety of services it offers:

Jio has membership plans and given benefits after join membership.
But Airtel has no membership plans.

Receiving missed calls alerts for when the phone was switched off is
free whereas it costs each time.

Jio provides a free restricted GPRS service for free whereas Airtel offer
a WAP version called Planet. Jio users for Rs. 99 membership plans.
Jio has a full blown one with unlimited usage for Rs. 149 or 303 per

Jio given freed voice calling std/local but Airtel Also provide voice
calling but condition is that Airtel given 1200 minute one week. That
means 300 minuts per day.

Jio provide 28GB ultd. Data is 28 day (1GB per day). But Airtel given a
condition for Airtel users they use 500 MB ultd. Data and 500 MB (2pm
to 5pm).

I did spare a moments thought in thinking if Airtel offered any benefits that
Jio did not, but couldnt come up with any. If any of my readers know of one,
then theyre welcome to inform me via the comments.

2 Responses to Jio vs. Airtel Prepaid


I want to take a new connection of Jio prepaid & want to know the price
structure & I want a connection in which there min prices for Sms & want a
long validity card. I know that there is lifetime validity card and its call rates is
very Low & does Airtel has condition for the users.





Age (in year) No. of respondents Percentage (%)

18-20 30 30
21-25 37 37
26-30 15 15
31-35 06 06
36-40 07 07
41& above 05 05
Total 100 100

(Sources: Questionnaire-personal detail)

Comment:- Above Graph shows are 30% of respondent in age

group of 18-20, 37%of respondent in age group of 21-25, 15% of
respondent age group of 26-30, 7% and 5% respondent are come
in 36-40 and 41&above.


Occupation No. of respondents Percentage (%)

Servicemen 47 47
Student 30 30
Business 12 12
Profession 08 08
Others 03 03
Total 100 100

(Sources: Questionnaire-personal detail)

Comment: - Above Chart Shows that 47 respondent are Servicemen out of

100 and 30 are the students. 12 respondents are businessman.


Income Level No. of respondents Percentage (%)

<= 5000 54 54
5000-10,000 25 25
10,000-15,000 11 11
15,000-20,000 07 07
20,000 Above 03 03
Total 100 100

(Sources: - Questionnaire Personal Detail)

Comment: -

Above graph shows that 54% of respondents are income in <=5000 income

level, Second 25% of respondents are of 5000-10,000 income level. 11% of

respondents are of 10,000-15,000, 7% of respondents are of 15,000-20,000

and remain 3% of respondents above 20,000 of income level.


Age (in year) Airtel Jio BSNL Vodafone Telenor Total

1-20 08 12 03 02 05 30
21-25 13 16 03 03 02 37
26-30 09 02 01 03 00 15
31-35 02 00 01 01 02 06
36-40 01 2 02 01 01 07
41& above 01 01 00 02 01 05
Total 34 33 10 12 11 100
No. Of Respondents

Age V/S Of Companies Telecom


15 21-25
41& above

Airtel Jio Vodafone BSNL Telenor

(Sources: - Questionnaire personal detail)

Comment:-Above Charts shows that 34 respondents are use Airtel

Companys Telecom. And 33 respondents are using Jio.

5. Who is decision maker for purchasing telecom in your family?

Sources No. of respondents Percentage (%)

Father 46 46
Self 42 42
Mother 10 10
Others 02 02
Total 100 100

Decision maker for purchasing telephone

50 46


20 No. of respondents
Percentage (%)
10 10
0 Percentage (%)
Father No. of respondents

(Sources: - Questionnaire personal detail)

Comment: - Above Graph shows that 46 % respondents take decision by

father for purchasing telephone. And 42 % respondents are take decision by
self for purchasing telephone.

6- Purpose to purchase mobile phone

Purpose No. of Respondent Percentage

Official use 17 34
Home 23 46
Status symbol 10 20
Total 50 100

Purpose to purchase mobile phone

% Respondent
50 46
30 %
25 20
Official use Home use Status s ym bol

34% Respondents have the purpose to purchase to Mobile

Phone for official use.
46% Respondents have the purpose to purchase to Mobile
Phone for off home use.
34% Respondents have the purpose to purchase to Mobile
Phone for status symbol.


Attributes Excellent Very Good Average Poor Total


Available 30 24 18 16 12 100

After Service 16 35 24 15 10 100

Knowledge Of 20 20 23 20 17 100
Sales man
Service 22 11 15 19 13 100

Infrastructure 12 10 20 30 48 100

Total 100 100 100 100 100 500

(Sources: - Questionnaire personal detail)

Comment:-Above chart shows that 30 respondents out of 100 are available

who give Weight age on the excellent and second 35 respondents out of 100
are after service who gives Weight age on the Very Good, 23 respondents are
Knowledge of salesman who give Weight age on the good, 27 respondents
are service who give Weight age on the good, 29 respondents are
Infrastructure who gives Weight age on the Very Good.


Attributes Excellent Very Good Average Poor Total
Festival Offer 43 21 12 14 10 100
Exchange 15 31 29 12 13 100
Special Gift 20 14 30 20 16 100
Cash 11 21 19 34 15 100
Anniversary 11 13 10 20 46 100
Total 100 100 100 100 100 500

(Sources: -Questionnaire personal detail)

Comment:-Above graph shows that in festival offer 43 respondents out of

100 are given an excellent, then in exchange offer 31 respondents out of 100
are given a very good rank, in special gift 30 respondents are given a good
rank, in cash discount 34 respondents are given an average rank


During the project we meet various people & trying to find their perception
regarding various mobile services in the Roorkee. While studying we find that
the main customer or the users of mobile services are the self-employed
persons who have their own business & other major users are the college
going students.

Jio is the leading mobile service provider in the Roorkee region & it is far
ahead from their competitors in terms of customers. Which have come just
now in the city have capture a good market. Jio is capturing a lot of market
because of its good services in rural area. In starting it is well accepted by the
people by its low call rate & some and good connectivity. Jio management is
not able to make their services available to the general customer.

But the Airtel is also creating an image on the high-class customers by its
good network and good quality of voice in the long distance. The Airtel is the
choice of the high class and the people who worked in the higher position.



This research report is conducted to compare the two biggest competitors in

all time in the telecom sector. In this research we find that the both Jio and
Airtel are the well-established companies in the market. Customers are aware
about the name of both the companies. They prefer to buy both.

Airtel is the more popular then the Jio. Airtel is preferred by the every class
and it established itself as a better quality and better service provider then its

But Jio is no fear of it because the young customers are more attracted by it,
now the Jio takes over Airtel and now they give the new schemes in the
market and for the customers.

Last but not the least, we can say that the both the Airtel and the Jio are going
equally to the customer and they choose and at the time of purchasing. The
result is that the Jio is better then the Airtel in the Roorkee region. The
customers in Roorkee thinks that the connectivity and network of Airtel is good
But Jio services are better then the Airtel.


During the project I found inconvenience faced by the customers, which can be
removed by taking necessary steps.

There, I would like to suggest few point over which top management should think
and take corrective action to overcome those drawback due to which Mobile
Service providing companies & authorized dealer has gradually losing its market
position so that the company must take following measure to regain its market

Promotion by local advertisement & on electronic media more as to print media

as it is the biggest media to reach common customer.

Companies should also start promotional schemes for the customer.

To attracts the customer the firms should improve there services by introducing
latest technology in the market. & they should also try to increase the range of
there signals in the city.

The companies should try to increase there capacity to solve the connectivity

The marketing personnel should give complete feedback with logical rejoining
from the market to increase service standards.

For a particular order particular person should be made responsible not a group
as a whole this will increase the commitment of that. Person towards the work
and would make him feel more responsible towards an order.

Marketing people should be given incentives for each order they bring to the
company. It could be a fix percentage.

The local persons are appointed more in the field of marketing to attracts the

SWOT Analysis on Jio


1. Low tariff: - Company has launched its 4G service with highly competitive or

rather very low tariff. Company has strong financial capacity to withstand initial


2. Very wide network:-Company has created wide national network with a huge

investment of around $20 billon. The company has used latest technology and

hence capable to give quality service.

3. Brand Name: - Brand Value of company is very high.


1. Late entry into telecommunication sector: - The telecom sector had grown

exponencially in its initial phases which started around two decades earlier.

Presently market has seen only modest growth and it has become highly

competitive due to entry big players such as Vodafone, Idea etc.

2. Operation of Mobile Number Portability Still not smooth:- Nowadays mobile

number has become identity of a person and hence it is difficult for anyone to

change his mobile number.MNP takes many days for its implementation and it is

hard to manage this transition period. MNP is crucial for Jio as a large number of

customers is expected through migration from existing service providers.

3. Highly dependent upon data consumption: - As per the current trend around

60 to 70 percent of revenue comes from voice calling and hence there is a huge

potential loss for making voice calling free. This loss can be offset only when

consumption of data increases manifold.


1. Large scale availability of smart phones: In last 2 decades the number of

people using Smartphone has increased manifolds. If company is able to provide

quality service at competitive rate it can quickly grab large number of customers.

2. Increasing rate of data consumption: In its earlier phase almost entire revenue

of the mobile service provider was from voice calling. However since last two

years the proportion of revenue from data users is increasing exponentially which

has resulted in almost 30-40% of the total revenue. Lower data tariff may further

increase data consumption and thus contribute more to the revenue of company.

3. International market:-There is huge opportunity in many developing countries


1. Saturated market: - The initial phase of rapid increase in subscriber is now over.

A new entrant like Jio needs a large customer base to cross breakeven point.

2. Highly competitive market:- After the entry of big players like Vodafone, Idea

etc. the market has become highly competitive.

3. Changing Government Policy: The changing government policy like cancelling

of 2G licences ,imposition of tax with retrospective effect(on Vodafone), refund

for call drop etc. has created uncertainty in the market causing adverse impact

on the investment sentiment.

4. Rapid upgradation in Technology:- From 2G to 3G and 3G to 4G changes

have occurred in very short span of time. Even next generation 5G is

approaching shortly. Each upgradation requires huge investment and it is not

possible to remain in market without it.

SWOT Analysis on Airtel


Bharti Airtel has more than 254 million customers (July 2016). It is the largest
cellular provider in India, and also supplies broadband and telephone services -
as well as many other telecommunications services to both domestic and
corporate customers.

Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel,
with whom they hold a strategic alliance. This means that the business has
access to knowledge and technology from other parts of the telecommunications

The company has covered the entire Indian nation with its network. This has
underpinned its large and rising customer base


An often cited original weakness is that when the business was started by Sunil
Bharti Mittal over 30 years ago, the business has little knowledge and experience
of how a cellular telephone system actually worked. So the start-up business had
to outsource to industry experts in the field.

Until recently Airtel did not own its own towers, which was a particular strength of
some of its competitors such as Hutchison Essar. Towers are important if your
company wishes to provide wide coverage nationally.

The fact that the Airtel has not pulled off a deal with South Africa's MTN could
signal the lack of any real emerging market investment opportunity for the
business once the Indian market has become mature.


The company possesses a customized version of the Google search engine

which will enhance broadband services to customers. The tie-up with Google can
only enhance the Airtel brand, and also provides advertising opportunities in
Indian for Google.

Global telecommunications and new technology brands see Airtel as a key

strategic player in the Indian market. The new iPhone will be launched in India
via an Airtel distributorship. Another strategic partnership is held with BlackBerry
Wireless Solutions.

Despite being forced to outsource much of its technical operations in the early
days, this allowed Airtel to work from its own blank sheet of paper, and to
question industry approaches and practices - for example replacing the

Revenue-Per-Customer model with a Revenue-Per-Minute model which is better
suited to India, as the company moved into small and remote villages and towns.

The company is investing in its operation in 120,000 to 160,000 small villages

every year. It sees that less well-off consumers may only be able to afford a few
tens of Rupees per call, and also so that the business benefits are scalable -
using its 'Matchbox' strategy.

Bharti Airtel is embarking on another joint venture with Jio Essar and Reliance
GSM Cellular to create a new independent tower company called Indus Towers.
This new business will control more than 60% of India's network towers. IPTV is
another potential new service that could underpin the company's long-term


Jio & Airtel seem to be having an on/off relationship. Jio which owned a 13.5%
stake in the Airtel business sold it back to Airtel, and instead invested in its rival
Hutchison Essar. Knowledge and technology previously available to Airtel now
moves into the hands of one of its competitors.

The quickly changing pace of the global telecommunications industry could tempt
Airtel to go along the acquisition trail which may make it vulnerable if the world
goes into recession. Perhaps this was an impact upon the decision not to
proceed with talks about the potential purchase of South Africa's MTN in May
2016. This opened the door for talks between Reliance Communication's Anil
Ambani and MTN, allowing a competing Indian industrialist to invest in the new
emerging African telecommunications market.

Bharti Airtel could also be the target for the takeover vision of other global
telecommunications players that wish to move into the Indian market.

Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. Bharti
Airtel since its inception has been at the forefront of technology and has steered the
course of the telecom sector in the country with its world class products and services.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU's) - Mobile Services, Airtel Telemedia Services & Enterprise


customers are not aware of new plans (Jio/Airtel)

Cost is the biggest factor in postpaid.

Very few schemes are available in the prepaid plans (Roorkee).

Low or weak signals.

They take more time in connectivity.

Low sales promotion support, company is not paying much attention in
advertising plans and schemes.

Low penetration rate among customers.

Products and services available to the customers are expensive.

Services provided by Jio/Airtel are not up to the mark.

Unawareness to customers about the new plans of Jio/Airtel.




Name: Contact No.: ..

Sex: . Address:

1. What is your profession?

a) Business b) Govt. Service

c) Private Jobs d) Retired

e) Student
2. Marital Status?

Single [ ] Married [ ]

3. Monthly House Hold Income (RS)?

5000 [ ] 5000-15,000 [ ]

15,000-30,000 [ ] Above [ ]

4. Do you pusses a mobile connection?

Yes [ ] No [ ]

5. Which mobile service you use?

Jio [ ] Airtel [ ]

Others [ ]

6. How you came to know about your service provider?

Banners [ ] Magazines [ ]

T.V. [ ] Friends [ ]

7. Which mobile service you prefer?

Prepaid [ ] Postpaid [ ]

8. Are you satisfied with your current service provider?

Yes [ ] No [ ]

9. Which feature of your service provider attracts you more?

Connectivity [ ] Free SMS [ ]

Price [ ] Free Chatting [ ]

Free Roaming [ ] Group Massaging [ ]

10. Do you want to change your service provider in future?

Yes [ ] No [ ]

11. If yes which service you preferred?

Jio [ ] Airtel [ ]

Others [ ]

12. Why you preferred this service?

Connectivity [ ] Free SMS [ ]

Price [ ] Free Chatting [ ]

Free Roaming [ ] Group Massaging [ ]

13. References: -

Name: ..
Address: ..

Phone No:
Sign: Date:


Philip Kotler (2004) Marketing management
C.R. Kothari (2004) Research Methodology
G.C.Berry (2002) Marketing Research



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