C.V. of Brian Boyko - brian.boyko@gmail.

com

Experience

May 2010 – August 2010: SilverStripe

Marketing Copywriter (Wellington, New Zealand)
Responsibilities:
• Writing sales and marketing collateral, and user documentation

Feb 2010 – April 2010: Template Digital

Viral Marketing Manager (Tauranga, New Zealand)
Responsibilities:
• Define and direct new media and online marketing strategy for Internet-based startup
• Write for company blog
• Write and edit Web site copy
• Script, produce, and edit viral video content

Oct. 2006 – Feb. 2010: NetQoS, Inc.

New Media Communications Specialist (Austin, Texas)
Responsibilities:
• Define and direct new media and online marketing strategy
• Write original reporting and edit Network Performance Daily, a blog posted every weekday
• Write content for and edit Performance Edge Journal, a semi-annual magazine
• Additional responsibilities editing and proofreading white papers and other corporate communications
• Produce and edit training, how-to, and marketing videos
Accomplishments:
• Earned #2 spot in MarketingSherpa’s Viral Hall Of Fame 2007
• Story placement in: Slashdot, BoingBoing, Fark, Reddit, Techcrunch, HardOCP, USA Today, Computer
World, Information Week, PC World, PBS, Huffington Post, and the Washington Post
• 187k visitors over first 8 months
• Reporting on Julie Amero case advanced media coverage, lead to an overturned wrongful conviction
• Accolades from Paul McNamara, editor of Network World on coverage of VoIP in Second Life.

Sep. 2005 – Jun. 2006: [H]ard|OCP.com

Associate Editor (Austin, Texas)
Responsibilities:
• Write 5k-11k word consumer reports of computer systems based on extensive research and testing
• Write 9k-19k word reports of operating systems based on extensive research, testing, and use
• Edit, fact-check, and proofread stories written by other authors

Accomplishments:
• Review of Dell XPS 400 picked up by Slashdot.com and business section front page of Houston Chronicle.
Led to industry-wide improvements in computer reviews
• A series on three major operating systems, totaling 45k words, was directly responsible for increasing
readership from 750k/mo to 1M/month.
• Coverage of Ubuntu Linux (the first article in the operating system series) led to an interview by the New
York Times TechTalk Podcast

Freelance Work:

Freelance Client:
GeeksAreSexy.net: Videographer/Director/Reporter/Contributor
Accomplishments:
• Report on changes made by Fox to Wikipedia garnered 75,000 hits in the first two days
• “Fish on a Volvo,” and “Thunder Music Pleases Thor” received over 140,000 views on YouTube, each

1|Boyko
 
 C.V. of Brian Boyko - brian.boyko@gmail.com
Education

M.A. - Journalism, 2005 (GPA 3.5)
University of Texas at Austin
• Master’s Report: “Rise of the Pajama
Journalism: A Journalist’s Guide to the
Blogosphere”
• Major Project: “Foleyvision: A World Of
Sound” - a short documentary in Flash.
B.A. – History, 2002 (GPA 3.25)
Rutgers University – Newark and New Jersey
Institute of Technology, (Jointly Conferred)
• Bachelor’s Thesis: “The March 9, 1959
Broadcast of See It Now, Why the “Report
on Senator Joseph R. McCarthy” was
Necessary and Effective”

General Skills

New Media Marketing, Blogging (corporate, news, and advocacy), Web 2.0/Social Media (Wikis, Forums, Social News,
CMS/Portals), Photography (news, portraiture), Journalism, Public Relations, Copywriting, Sub-editing/Copy-editing,
Speechwriting, Editorial Writing, Video editing/Video podcasting

Expert: WordPress, Sony Vegas, Final Cut Pro, Google Apps, MS Office. Intermediate: Adobe Premiere,
Movable Type, Drupal, InDesign. Beginner: Adobe AfterEffects.

Testimonials

“[Boyko has] given me a newfound respect for what “corporate blogging” has to offer. That was a damn fine
interview and we’d have been happy to run it in Network World.”

— Paul McNamara, News Editor, Network World.

“NetQoS’ blogging program has always been a stand-out for me in the space as well. It’s hard to maintain attention
around something as dull (to most folks) as network management, let alone find something to blog about, but
they’ve done a good job over there.”

— Michael Coté, Redmonk

“I hired Brian Boyko at HardOCP a couple of years ago. He’s a fantastic journalist. His pedigree is in blogging, as
indeed was his thesis at the University of Texas. While his politics are admittedly slanted left, he’s one of the few
that I absolutely respect despite disagreeing with nearly all of his positions. Brian has a track record of engaging,
thoughtful reporting that gets people talking. Personally, I think he’s on track to become one of the most important
bloggers in the US within the next five years.”

— Chris Morley, Managing Editor, HardOCP

“Brian is the ultimate blogger. He is creative, funny, and extremely knowledgeable. Since he joined my team his
stories have been picked up by major news outlets and numerous new media forums. Because of his efforts, the
Network Performance Daily blog has quickly attracted a readership of more than 5,000 networking professionals,
received honors, and--best of all--generated marketing leads and revenue.”

— Pam O'Neal, Director of Marketing, Breaking Point Systems.

References

• Pam O’Neal, Director of Marketing, NetQoS – now with Breaking Point Systems (fmr. direct supervisor)
• Patrick Ancipink, Director of Product Marketing, NetQoS – now with CA (fmr. direct supervisor)
• Steve Harriman, Vice President of Marketing, CA|NetQoS (fmr. dept. head)
• Chris Morley, Managing Editor, HardOCP – now with Maingear Computers (fmr. direct supervisor)
• Prof. Rosental Alves, Professor of Journalism, University of Texas at Austin (academic mentor)
Contact information for references and more references available upon request

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