News Release

For more information, contact:

Jessica Erickson, AT&T
608-692-5340
Jessica.Erickson@att.com

Students at Kenosha Tremper High School Urged to Take

Pledge to Keep Eyes on Road, Not on Their Phones
AT&T, AAA & Wisconsin State Patrol Team Up to Highlight Dangers;
April Marks National Distracted Driving Month

KENOSHA, Monday, April 24, 2017 As we mark national Distracted Driving Month in April, nearly 350 students
from Kenosha Tremper High School learned today about the dangers of smartphone activities while driving and were
encouraged to take the pledge to keep their eyes on the road and not on their phones.

Tremper High School teamed up with AT&T, AAA and the Wisconsin State Patrol as part of the It Can Wait campaign
to remind students that smartphone activity can and should wait until after driving.

In todays connected society, many drivers are often distracted by smartphones and social media when their focus
should be on the road, said Principal Steve Knecht. Through the It Can Wait campaign, we hope to remind our
students about the potentially deadly dangers of using their phones while driving. There is no text message, post or
selfie that is worth risking a life.

Todays assembly was part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding
this school year to drive home the dangers of distracted driving and encourage students to take the pledge.

The effort is part of AT&Ts It Can Wait campaign, which has expanded from a focus on texting while driving to
include other smartphone activities now common behind the wheel.

When we launched the It Can Wait campaign six years ago, our message was simple no text is worth a life, said
Scott T. VanderSanden, president of AT&T Wisconsin. The same applies to other smartphone activities. We are
urging drivers, especially teens, to keep their eyes on the road and not on their phones.

Todays event featured AAAs distracted driving simulator, which allowed students to experience the dangers of
smartphone activities behind the wheel. Teens also watched a powerful documentary produced by AT&T called The
Last Text that shares real stories about lives altered or ended by someones decision to text and drive.
Research from AT&T shows 7 in 10 people engage in smartphone activities while driving. Texting and emailing are
still the most prevalent, but 4 in 10 drivers also tap into social media. Over 25 percent are on Facebook, 1 in 7 are on
Twitter, almost 3 in 10 surf the net, and surprisingly, 1 in 10 video chat.

Innovations in technology have led to new smartphone distractions for many drivers, said State Senator Bob Wirch.
Not only is it dangerous to text and drive, it is also just as dangerous to Snapchat, check out Facebook and Twitter, or
take videos while driving. All drivers, especially our teens, should take this simple message to heart: Distracted driving
is never okay.

In December of 2016, Wisconsin marked the 6 year anniversary of its ban on texting while driving.

If you text while driving, your hands are not on the steering wheel, your eyes are not on the road, and your attention is
not on the traffic and road conditions around you, said Wisconsin State Patrol Superintendent J.D. Lind. Texting
while driving will, without a doubt, increase your risk of causing a crash or failing to avoid one. You are putting yourself,
your passengers, and everyone else on the road in grave danger.

AT&T first launched the It Can Wait campaign in 2010 to educate the public about the dangers of texting while driving
and encourage people to take the pledge to not text and drive at www.ItCanWait.com.

The campaign has now expanded and turned into a national social movement with support from organizations all over
the country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have
partnered together to hold events in over 113 cities throughout Wisconsin, reaching over 43,000 high school students.

The It Can Wait campaign has inspired over 14.2 million pledges not to drive distracted across the country. Visit
www.ItCanWait.com to learn more.

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