Dr.

Anupam Shukla SMS Varanasi

Format of Research Report

TABLE OF CONTENTS
DECLARATION ................................................................................................................ ii
ABSTRACT ....................................................................................................................... iii
ACKNOWLEDGEMENT ................................................................................................. iv
TABLE OF CONTENTS .................................................................................................... v
LIST OF TABLES ........................................................................................................... viii
LIST OF FIGURES ........................................................................................................... ix
LIST OF ABBREVIATIONS
CHAPTER 1: INTRODUCTION
1.1 Background of Study
1.2 Problem Statement
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitation of the Study
CHAPTER 2: LITERATURE REVIEW
2.1 Concepts and Theory
2.2 Attitudes and Online Purchase
2.3 Demographic factors
2.4 Perceived Benefits
2.5 Prior E-commerce/online shopping experience
2.6 Consumers lifestyles
2.7 Perceived merchant trustworthiness
2.8 Conceptual Framework
CHAPTER 3: METHODOLOGY
3.1 Research Design & Method
3.2 Sample and Sampling Procedures
3.3 Instrument/Questionnaire
3.4 Data Collection
3.5 Pre-test
Dr. Anupam Shukla SMS Varanasi

3.6 Data Analysis

3.7 Validity and Reliability
CHAPTER 4: RESULTS
4.1 Introduction
4.2 Descriptive Statistics
4.2.1 Demographic Profile of the Respondents
4.2.2 Online Shopping Experience frequency of online shopping
4.2.3 Lifestyle daily internet usage rate
4.2.4 Mean and standard deviation of construct
4.3 Hypothesis Testing
4.4 Findings & Discussion
4.4.1 Hypothesis 1
4.4.2 Hypothesis 2
4.4.3 Hypothesis 3
4.4.4 Hypothesis 4
4.4.5 Hypothesis 5
CHAPTER 5: CONCLUSION
5.1 Summary and Conclusion
5.2 Implication
5.3 Limitation
5.4 Recommendation
REFERENCES
APPENDICES