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Making the most out of Blogging

Ahmad Hamzawi
Head of Engineering, Middle East/North Africa

hamzawi@google.com

@ahamzawi

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Google Blogger Usage Worldwide

More Users
417
10
300million
million
million
290,000
More Blogs
words
content
visitors
per
per
creators
day
monthper month
minute
More Readers
than ever

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Creating Content in Arabic

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MENA Market Highlights

5% of World Population
Population: 337M Young Population: 33% of them < 14 Years Old

18 Countries in Africa / Asia:

Arabic spoken by +80% of the Population


Internet Users:
2009: 54 Million
2013: 83 Million

Sources: CIA World Fact Book, World Bank, Madar Research, Arab Advisors Group
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Lack of Arabic Content

• 5th most spoken language


worldwide
• 3% of Internet users worldwide
speak Arabic; ranks 8th worldwide
• About 1% of all content online is in
Arabic
– Mainly published in forums
• Ranks 27th* in Wikipedia; less
than 1% of total pages Source: InternetWorldStats.com

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Sources: Internetworldstats.com, Google, Wikipedia
Interesting Blog Facts
• 63% of Blogger traffic comes from outside the United
States

• At the end of 2003 (when Google acquired Blogger),


Blogger had just over 250K 30 day active users. Today
we have over 300M
• Over 120K new blogs a day, 2M posts/day
• Arabic not among the top 10 languages used in blogs
on Blogger & Wordpress
– 490,000 blogs in Arabic (2007 figure)
– 0.3% Arabic blogs on Wordpress

• Arabic visits to Blogger in top 10

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Sources: Google, Wordpress, IDSC Egypt
Arabic Blogging: Interest is rising!

Show insights for search on modawana

Country: City:

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Promoting your blog
Understand what your users want

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The importance of Search

At the most basic level, Google matches:

• What users want—What they type; and

• What’s offered online—Text on pages

…and ranks your page based on:

• How well it matches—How often keywords appear; and

• Your site’s reputation—How many other sites link to you

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PageRank

Determined by the number and importance of links pointing to you

Your blog
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Your tasks

• Understand what users are looking for in relation to your blog,


based on the keywords they’re typing

• Increase your use of these keywords or fill in content gaps

• Increase the number and quality of links in your blog

• Keep your blog posts focused

Your links convey authority

• Watch out for comment link spam

• Your site’s reputation can be affected by who you link to

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Use social media tools

Use social communities such as Facebook, forums, blogs and


Twitter as focal points for users looking for the latest information
• By telling users what’s new on your site, they’ll be more likely to link to it
• By building community, you generate a constant flow of traffic

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Monetize your blog
Show me the money

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Monetize

• Use Advertising solutions to generate income…but you need


traffic!

Web Feed:

Blog website:

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User trends and behavior
Use tools to monitor online trends

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Tools can help you understand what users want

…and the keywords they use to describe what they want

• Keyword Tool
• Insights for Search
• Hot Trends
• Google Analytics
• …and many more!

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Keyword Tool: Find frequently used terms

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Insights for Search: Look for trends in queries
Query: ‫العاب‬

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Hot Trends: What are users searching for?

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Google Analytics: Understand your blog traffic
patterns

Look for:
Top referrers
Top searches
Top content

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Other Useful Tools

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Other Tools

• Twitterfeed: Update Facebook and Twitter with your new blog


posts:

• Auto-Translate your blog to over 50 languages

• Import blog in to Facebook using ‘Notes’ app

• Ta3reeb: Arabic phonetic word translation

• Add gadgets or plugins: Polls, Subscribe to Blog, Twitter


updates, your location (Latitude), and many more!

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Ahmad Hamzawi
Head of Engineering, Middle East/North Africa

hamzawi@google.com

@ahamzawi

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Blogging Tutorial Videos

Youtube Channel: http://www.youtube.com/user/BloggerHelp

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