PRODUCT DESCRIPTION
Feed Handlers
for Market
Data from
Bloomberg
Consolidated Market Data
Feed Handler Suite
FAST FACTS
What is it?
A consolidated, real-time, high-volume
market data feed handler for market data
provided by Bloomberg.
Who is it for?
Customers who wish to deliver data from
Bloomberg to proprietary and in-house
applications either directly or via industry
standard market data platforms.
What does it provide?
Consolidated, normalized low-latency
Bloomberg market data for enterprise
electronic trading applications.
Table 1: Key Features
Full Support
Supports delivery for all regional
and asset classed services,
including:
• NASDAQ • ASIA/AMERICA
• SIAC • 24Hr
• Europe • OPRA
Developed in response to today’s market data volume increases and ever-changing exchange
landscape, NYSE Technologies provides sub-millisecond connectivity to global markets with
more than 160 high speed direct exchange and aggregated vendor feed handlers.
NYSE Technologies’ B-Pipe Feed Handler suite fully integrates the two available
configurations of the B-Pipe services provided by Bloomberg:
• B-Pipe Broadcast – for high volume broadcast data service.
• B-Pipe On-Demand (BPOD) – a lower bandwidth interactive data service.
Both offerings give the full breadth and depth of data content, from exchanges
and contributors worldwide, as well as Bloomberg proprietary content.
Customer Challenges Solution Benefits
Lowest Latency Market Data Cost Effective
Customers face high operational and NYSE Technologies offer a licensed site model
maintenance costs when utilizing multiple which allows customers to grow their usage of
direct feeds for their latency sensitive data without the costs that would traditionally
market data requirements. The B-Pipe be incurred on a per CPU basis, desktop
feed used in conjunction with the NYSE positions or number of B-Pipe instances.
Technologies’ feed handlers can offer a This model offers customers a cost effective
single point of delivery which is a cost- and comprehensive integration option.
effective option in delivering ultra low-
latency, normalized and reliable real-time Exceptional Symbol Identification
market data for enterprise distribution. and Group Subscriptions
NYSE Technologies’ BPOD feed handler
Symbology Administration
offers customers exceptional power in
With any subscription based feed, identifying the desired symbols via unique
customers face the extra burden of daily chain subscription methods. This enables
administration to maintain required customers to subscribe to full lists of
symbols. This is particularly relevant within related symbol members from a single
the derivates markets, as stocks are created subscription method.
and expire on a daily basis.
High Performance Technology
Changing Exchange Landscape
Both feed handlers can be deployed on
New trading venues continue to offer greater the high performance NYSE Technologies’
choice for consumers of market data and Market Data Platform, as well as other
provide new challenges on how to gain the market data infrastructures, offering
most efficient connectivity. It is critical customers unparalleled flexibility and
for consumers to seamlessly integrate new choice. This innovative market data
trading facilitates; with minimal disruption infrastructure has been specifically designed
and maximum impact. to deliver ultra low-latency market data,
including data products from Bloomberg.
Alternative Generic Flexible Field and Full Order Book Depth
Symbology** Symbology Features Market by Order OR Market by Level
Ability to subscribe to alternative Provides the ability to format Additionally, pseudo order books
industry standard symbol coding symbology to facilitate seamless can be delivered, enabling features
conventions including: integration into existing customer of aggregated order books and
symbology systems, in particular: Top of Book for simplified BBO
subscriptions. This feature offers
• Bloomberg BSID • Bloomberg BUID • Symbol aliasing the ability to derive order books
• SEDOL • Parsekeyable String • Enhanced chain subscriptions** from level 1 data, saving costs
• ISIN • Bloomberg Symbol • Symbol mapping
on subscriptions and bandwidth.
• CUSIP • Exchange Symbols • Source mapping
www.nyx.com
©2010 NYSE Euronext
All Rights Reserved
 PRODUCT DESCRIPTION

Feed Handlers
for Market Data
from Bloomberg

Entitlement and Data Control

NYSE Technologies’ B-Pipe and BPOD feed handlers can entitle data provided
by Bloomberg by using NYSE Technologies’ DART Entitlements™ as well as the Features
Reuters DACS™ and the TIB Classic® entitlement permissioning system. Market data • Flexible symbology features
administrators are provided with flexibility and control over data distribution. In addition • Broad OS platform support
to this, NYSE Technologies’ DART Usage Analysis™ offers the advantage of usage
collection and data access reporting. • Middleware agnostic
• Data recording and playback
integration
Diagram 1: Example of a Direct NYSE Technologies • Configurable field mapping
B-Pipe / BPOD RMDS Deployment
• Entitlement compliant
• Automatic entitlement and product
BPIPE /BPOD Additional Exchange Direct
detection
MDSI API Feed Handler Pair and Consolidated Feeds
MDSI API • Bloomberg Rich Data Content Feed Handlers • Automatic reference data delivery
• Real time data
• Data normalization
• Symbology and Field mapping
• High throughput FH FH FH
• NYSE Technologies licensed site model
• Automatic fault tolerance Dictionary
• Reuters RMDS™ integration
• Full order book depth
High Speed Market Data Backbone (TCP / Reliable Multicast)
• Fault tolerant support
• Support for multi threading
MAMA MAMA MAMA MAMA
MAMA MAMADA MAMADA MAMADA
• Alternative generic symbology **

MAMA Cache
• Support for group subscriptions*
Internal Clients • Fully enhanced chain subscriptions for
index members, option, yield curve,
High Speed Market Data Backbone (TCP / Reliable Multicast) future and warrant **
• Powerful symbol search via various
External Bridging to Branching To
symbology list subscriptions.
MAMA / MAMDA Legacy MDS Sites Cascaded
Clients Platforms Sites
•MAMA/MAMDA
*B-Pipe only **BPOD only
MAMA Market Data Backbone
MAMADA
Legacy Market Data Backbone
(LBM, RV, TIB Classic, Triarch, RMDS

About NYSE Technologies

NYSE Technologies provides comprehensive
transaction, data and infrastructure services
Scalability and managed solutions for buy-side,
The NYSE Technologies’ data model normalizes the data provided by Bloomberg into sell-side and exchange communities
the expected format for ease of delivery into NYSE Technologies’ Middleware Agnostic that require next-generation performance
Messaging APITM (MAMATM), developed applications and leading industry standard and expertise for mission critical and
third-party desktop applications. The award winning technology has the advantage of value-added client services.
easy scalability and fast implementation into current systems with minimal changes
to market data systems and end user applications. Find Out More
Contact our Trading Solutions team now.
Email: NYSE-Technologies-Sales@nyx.com
or Visit www.nyse.com/technologies

© 2010 NYSE Euronext. All rights reserved. All third party trademarks, including Bloomberg, Reuters DACs, Reuters RMDS and TIB Classic, are owned by their respective owners. This announcement may contain forward-looking statements regarding
NYSE Euronext and its affiliates. Such statements are based upon the current beliefs and expectations of management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements.
NYSE Technologies, Inc. and its Feed Handler for Market Data from Bloomberg are not affiliated with Bloomberg or Reuters and nothing contained in this release is intended to imply sponsorship or endorsement by such entities of NYSE Technologies’
products or services.
TR/L5728/100105/300