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Purpose. Tattoos traditionally have been associated with criminality. This study
investigates the possibility that children and adolescents may be more likely to
associate tattooed than non-tattooed individuals with delinquent attributes.
Method
Participants
In all, 340 children and adolescents participated in the study. Children were recruited in the following
age groups: 6 years (N = 46); 8 years (N = 44); 10 years (N = 64); 12 years (N = 81); 14 years
Stereotypes and tattoos 157
(N = 57); and 16 years (N = 48). They were recruited from three primary schools and one high school
located in lower to middle-class socio-economic areas of a large Australian city. Two full classes were
selected randomly from each year group, and nal participation was dependent upon consent. The
children were of predominantly European Australian backgrounds, with no Aboriginal participants. (It
is possible that Aboriginal people may have diV erent perceptions of tattoos because traditional body
markings have higher status in some Aboriginal communities.)
Instrumentation
The task was presented in the form of a pictorial booklet entitled Who is it?. The booklet consisted
of 20 A4 pages (29.5 3 21 cm) of illustrations (two practice pages, plus 18 test pages). Each page
displayed three diV erent men, one of whom was tattooed (see Fig. 1). The illustrations were obtained
from a professional artist who was asked to provide drawings of young men in casual clothing. Of
these, one third were depicted with tattoos visible on their arm. The tattoos were drawn at medium
size (i.e. representing a marking that would occupy about 814 cm of an adult males arm); the goal
was to present tattoos that were visible but not overwhelming. Neutral designs (such as the outline
of a shield, an anchor, a young womans face, a name, ags) were used to avoid direct symbolism of
aggression (e.g. skull and crossbones, daggers or similar were not depicted).
It was important to ensure that no particular style of appearance co-varied with presence of a
tattoo. The artist was asked to vary the mens hair (e.g. curly, short, crew, medium, long, balding, pony
tail, combed, uncombed), their clothes (e.g. jeans, diV erent styles of trousers, diV erent styles of shorts,
sportswear, swimming trunks, T-shirt with short sleeves, T-shirt with cut away sides, short sleeved
shirt, regular shirt with sleeves rolled up) so that on any page the three gures were readily
distinguishable and across the set as a whole there was a wide range of appearance details. The
arrangement of men on each page was random. The authors took the set of pictures in random order
and selected one gure per page to be tattooed, taking in turn the leftmost gure on one page, the
centre gure on the next, the rightmost on the next, and so on until each page was completed. The
nal booklet was assembled in random order using a random numbers table.
Each set of illustrations appeared on a separate page. Below each set of three men a statement was
typed in large font. The statement declared that one of the men had committed recently a positive act,
a negative act or a neutral act (i.e. one act was described to accompany each three-person illustration).
In all, there were 18 acts, six of each type. Below each set, the question (identical in all 18 cases) asked
simply Who is it?. Preliminary work with primary school children and young adolescents had
indicated that this wording was the most readily understood. The illustrations featured male gures
only because pilot work indicated that the stereotypes associated with tattoo diV ered according to the
gender of the tattooed person (female tattoos were often associated with decorativeness and sex
appeal).
The statements were generated by asking postgraduate students (informed as to the general purpose
of the study) to suggest a list of positive, negative and neutral behaviours that might be enacted by
adults. Items were selected from these on the basis of suitability for use with children, and plausibility
in everyday life (e.g. extreme acts of malevolence or virtue were discarded). The sentences were then
given to another set of adults who were asked to rate the acts described as positive, negative or
neutral. Only acts receiving unanimous judgment in the same category were selected. The nal
sentences were written in as plain English as possible, with advice from teachers, and then read and
evaluated for clarity by primary school students. The children could read all of the statements easily.
The positive, negative and neutral statements are presented in the Appendix.
Proced ure
The task was administered to children in their regular classrooms. It was introduced as a guessing
game, and all children received a booklet. Children rst entered basic information on their school year
and gender in spaces provided on the front of the booklets. Then they proceeded to complete two
practice sets of pictures on the rst two pages. To minimize any possible diYculties with reading, the
158 Kevin Durkin and Stephen Houghton
Figure 1. Example of sets of illustrations used in booklet (each page contains one three-man set).
instructor read out each statement and explained that the child should respond to the Who is it?
question by placing a mark in one box. No other information was provided about the purpose of the
exercise (e.g. no reference was made at any point to tattoos).
Stereotypes and tattoos 159
Table 1. Mean stereotype ratings by age (SDs in parentheses)
It was stressed that only one box should be ticked per page. Children were advised that if they were
not sure, then to make their best guess. They were instructed when to turn the page. Children in the
youngest age group were tested in small groups of about six to allow the adult to check for any
diYculties in following instructions. The procedure proved problem free at all age levels, and in each
group the task was completed in approximately 20 min. Students seemed to enjoy the exercise. When
it was over, participants were asked what they had thought was the purpose of the exercise: none
mentioned tattoos.
Results
The authors interest lay in how often children attributed positive, negative or
neutral characteristics to individuals with tattoos. Hence, scores were computed for
each type of attribute by scoring 1 every time the participant identi ed the tattooed
man, and 0 when either of the other gures was identi ed. For each participant,
this provided three stereotype scores (positive, negative and neutral choices), each
with a possible range from 0 to 6.
Mean scores are presented in Table 1. In a preliminary analysis, gender was
included as a factor. No main eV ect for gender was obtained and no interaction
involving gender reached signi cance; hence, gender was not retained as a variable
in the analyses to be reported. The data summarized in Table 1 were subjected to
a 6 (Age) 3 3 (Stereotype: Negative/Positive/Neutral) mixed analysis of variance,
with repeated measures on the latter factor. This analysis revealed no main eV ect of
Age (F(5,328) = .44, n.s.). There was a very strong main eV ect of Stereotype
(F(2,328) = 595.83, p < .001), re ecting the much greater likelihood that the
tattooed individual would be identi ed when the statement was negative. However,
there was also an Age 3 Stereotype interaction (F(10,328) = 6.93, p < .001).
The interaction is illustrated in Fig. 2. As can be seen, overall, participants rarely
attributed a positive or neutral act to the tattooed person, and frequently attributed
the negative act to him. However, among the younger children these diV erences are
less pronounced, and there was even some tendency to attribute positive acts to the
tattooed man. Post hoc comparisons con rmed that, at each age level, negative
stereotype scores were signi cantly higher than positive or neutral scores: for both
the 6- and 8-year-olds the diV erence between positive and neutral scores was
signi cant (ps < .05), while at each of the older levels these scores were virtually
identical.
160 Kevin Durkin and Stephen Houghton
Figure 2. Selection of tattooed man as a function of description type and childs age.
By age 10, there were very few positive or neutral acts associated with the
tattooed men. There was also a tendency for children in the younger and older age
ranges to attribute less negative acts to the tattooed individuals. A simple main
eV ect analysis of negative stereotypes by grade showed that there were signi cant
diV erences among the age groups on this measure (F(5,334) = 7.483, p < .001). Post
hoc comparisons by means of the ScheV e procedure (ps < .05) indicated that only the
diV erences between the 6-year-olds and the 10- and 12-year-olds were reliable.
T tests against chance were conducted, and these con rmed that the negative
scores for each age group were signi cantly higher than would have been expected
of participants who were choosing at random. Most of the group means for
positive and neutral choices were signi cantly below chance levels; the exceptions
were the 6- and 8-year-olds positive choices, and the 16-year-olds neutral choices.
In short, all age groups were prone to attribute negative actions to tattooed
individuals and attributions of neutral or positive actions to tattooed individuals
were usually below chance level.
Discussion
These results indicate that stereotypes of tattooed individuals as prone to
antisocial or delinquent acts are strongly established among children and adoles-
cents. The participants were presented repeatedly with diV erent sets of three
individuals of whom they had no speci c information apart from appearance.
Other details of appearance, such as long hair, bohemian looks, casual or scruV y
dress, were randomized, so that responses cannot be explained in terms of some
cluster of characteristics that together render an individual particularly distinctive.
Stereotypes and tattoos 161
The crucial diV erence was the presence of a tattooand as can be seen in Fig. 1 the
tattoos, although intended to be visible, were not markedly outrageous in design or
size. Recall that the pattern of responses cannot be explained as owing to a
perseverative response bias (with participants predominantly selecting the tattooed
man) since tattooed individuals were rarely chosen when positive or neutral acts
were described. Consistent with the focus group ndings reported by Houghton
et al. (1995), these data aYrm that from a relatively early age, and through to
mid-adolescence, many young people regard tattooed individuals unfavourably.
It was found that younger children (6-year-olds) were slightly less likely than
older children to associate the tattooed individuals with delinquent behaviour. The
pattern of results is broadly, though not perfectly, consistent with an inverted
U-shaped distribution of age-related disapprobation of tattoos. That is, participants
in middle childhood are more negative than participants in the early school years or
adolescence (though the latter diV erence did not reach statistical signi cance). The
results are not entirely consistent with those reported in the literature on the
development of prejudices concerning other aspects of appearance, such as
ethnicity, gender and bodyweight, where the strongest prejudices are typically
found among younger children (Aboud, 1988; Powlishta et al., 1994). As noted
earlier, it may be that the presence of a tattoo is not as perceptually salient to a
6-year-old as these other characteristics. Researchers investigating childrens
reactions to facially deformed adults have reported an apparent absence of
negative stereotyping among young (5-year-old) children and an increase in
middle to late childhood (Elliott, Bull, James, & Lansdown, 1986; Rumsey, Bull, &
Gahagan, 1986). It may be that children aged 5 or 6 are less aware of detailed
social stereotypes associated with physical marking. Even so, while there is some
evidence of an increase during middle childhood, the study did nd strong,
appearance-based, stereotyped beliefs among young people throughout the
present sample. The clearest overall conclusion from these data is that the
participants displayed a strong tendency to associate the tattooed males with
the delinquent attributes.
In the face of the strength and apparent durability of this stereotype, what is the
signi cance of the fact that increasing numbers of Western youths are attracted to
tattoos (Armstrong & Murphy, 1997; Hanna, 1995; Litt, 1994)? Although the
present study was not concerned with motives for obtaining tattoos, it does suggest
that at least part of the background to experimentation with body marking is a
widespread association between tattoos and delinquency. Hence, it appears that
young people obtain tattoos either despite or because of this image. Furthermore,
those who do become tattooed know that they are likely to be perceived as
associated with challenging, tough or illegal behaviour. In other words, some young
people may nd that tattoos help to cultivate a particular social reputation. This
would be consistent with Emler and Reichers (1995) arguments that delinquent
reputations are constructed on the basis of deliberate choices of action and social
presentation. It is stressed here that by no means all tattooed youths are intent on
criminal careers, but most do have to reconcile their markings with their awareness
of the negative social stereotypes that they themselves are likely to have held since
childhood. Research comparing the stereotypes of adolescents who themselves
162 Kevin Durkin and Stephen Houghton
have tattoos with the stereotypes of peers who do not could be informative in this
respect.
The strength of the stereotype indicates that tattooed people may well be at
greater risk of being associated with crime by young witnesses. This may have
important practical consequences in contexts of identi cation. As suggested above,
if stereotypes of tattooed people become entrenched in childhood, their in uence
may endure into adulthood. Future research could usefully examine the impact of
defendants tattoos on eyewitness behaviour and adult jurors decisions.
In sum, the present ndings support the conclusion that, among young people,
there are strong stereotypes of delinquency associated with tattoos. This is
important, because it forms part of the contemporary socio-cultural backdrop
within which young people evaluate others and formulate their own intentions and
decisions concerning the appeal of permanent body markings. The fact that many
adolescents do develop an interest in tattoos, exposing themselves to the very
stigma they may once have upheld, highlights a pressing need for research into the
peer relations and social-cognitive processes associated with their decisions. Finally,
in contexts involving young witnesses and tattooed suspects or defendants, legal
professionals should be aware of the possible in uence of covert biases because of
this aspect of appearance.
Acknowledgements
This research was supported by a grant to the authors from the Australian Rotary Health Research
Fund. The authors are also grateful to the participating schools for the generous provision of time and
facilitates, to Linda JeV rey for artwork and to two anonymous reviewers for helpful comments on an
earlier version of the manuscript.
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Positive
is the captain of a football team
is kind to animals
is helpful
sent some owers to his mum for her birthday
collects money for charity
works in a childrens hospital
Neutral
likes watching TV
runs fastest
likes listening to music
has one brother and two sisters
bought a new pair of shoes yesterday
plays the piano