A STUDY OF THE

FISHER FAMILY
The following four hashtags were analyzed from
September 1, 2016 to March 28th, 2017

#LACKMANNCARES
Over the time frame, there were a total
of 3 third party tweets, all of which had
a positive sentiment.

The three tweets had anaverage of 3

average likes and a median of 3 likes.

#FISHERCARES
Over the time frame, there were a total of
99third party tweets and 22 special
occasion tweets, which had a 49%
positive sentiment and a 44% negative
sentiment.

The 121 tweets had an average of 8

average likes and a median of 3 likes.

#FISHERDOESNTCARE
Over the time frame, there were a total
of 10 third party tweets and 7 special
occasion tweets, which all had a
negative sentiment.

The 17 tweets had anaverage of 5

average likes and a median of 5 likes.

#FISHERFAMILY
Over the time frame, there were a total
of 45 third party tweets, 5 special
occasion tweets, 9 reply tweets, all of
which had a positive sentiment.

The 59 tweets had anaverage of 8

average likes and a median of 3 likes.

NEXT STEPS
Given that the Fisher Family means
something different to everyone, an
integrated marketing campaign could
prove beneficial to unite the campus
community with consistent messaging.
REPLY = TWEETS FROM @FISHERNEWS | THIRD PARTY = ANY ACCOUNT
SPECIAL OCCASION = TEDDI DANCE 4 LOVE AND SNOW DAY 2017
 A STUDY OF THE
FISHER FAMILY
A campus-wide survey with 393 responses provided
the following perceptions of the Fisher Family

FISHER FAMILY FAMILIARITY

250
200
150
100
50
0
1 2 3 4 5 6 7

ABILITY TO CONNECT
150

100

50

0
1 2 3 4 5 6 7

WELCOMING TO ALL BACKGROUNDS

150

100

50

0
1 2 3 4 5 6 7

MARKETING TO PROSPECTIVES
200
150
100
50
0
1 2 3 4 5 6 7

RECOGNIZABLE ENTITY OFF-CAMPUS

80
60
40
20
0
1 2 3 4 5 6 7

1 = STRONGLY AGREE | 2 = AGREE | 3 = SOMEWHAT AGREE | 4 = N/A

5 = SOMEWHAT DISAGREE | 6 = DISAGREE | 7 = STRONGLY DISAGREE