Академический Документы
Профессиональный Документы
Культура Документы
1.
User-generated content refers to various kinds of media content that are produced by end users and are publicly available.
Answer:
True
False
Diff: 1
Type: TF
2.
With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost.
Answer:
True
False
Diff: 1
Type: TF
3.
True
False
Diff: 2
Type: TF
4.
Expression Engine and Xanga are examples of media sharing social networking spaces.
Answer:
True
False
Diff: 3
Type: TF
5.
The social graph is digital and defined explicitly by all connections involved.
Answer:
True
False
Diff: 3
Type: TF
6.
According to an InformationWeek survey of business technology experts, the most useful Web 2.0 tools in Enterprise 2.0,
based on percentage, are mashups.
Answer:
True
False
Diff: 2
Type: TF
7.
According to an InformationWeek survey of business technology experts, security issues are a major concern with
Enterprise 2.0.
Answer:
True
False
Diff: 1
Type: TF
8.
True
False
Diff: 3
Type: TF
9.
Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.
Answer:
True
False
Diff: 2
Type: TF
10.
Social shopping is done in social networks and in vendors' socially oriented stores, but is not done in stores of special
intermediaries.
Answer:
True
False
Diff: 3
Type: TF
11.
According to a Gartner Inc. study about roles in social media and e-commerce, mavens prefer to find out for themselves
what they need to know in order to satisfy their needs.
Answer:
True
False
Diff: 3
Type: TF
12.
Building and sharing wish lists is one of the benefits associated with social shopping.
Answer:
True
False
Diff: 1
Type: TF
13.
True
False
Diff: 2
Type: TF
Page Ref: 345
14.
True
False
Diff: 2
Type: TF
15.
True
False
Diff: 2
Type: TF
16.
Flipsy is an online auction marketplace where users swap virtual currency for free stuff.
Answer:
True
False
Diff: 2
Type: TF
17.
According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.
Answer:
True
False
Diff: 2
Type: TF
18.
The major current revenue source for social commerce vendors is advertising.
Answer:
True
False
Diff: 1
Type: TF
19.
Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook, YouTube,
and Twitter, as well as on blogs and forums.
Answer:
True
False
Diff: 1
Type: TF
20.
Geolocation apps report your location to other users, and they associate real-world locations to your location.
Answer:
True
False
Diff: 2
Type: TF
21.
True
False
Diff: 1
Type: TF
22.
True
False
Diff: 1
Type: TF
23.
According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to be over $1 billion.
Answer:
True
False
Type: TF
24.
Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from customers.
Answer:
True
False
Diff: 2
Type: TF
25.
Social customer relationship management is the new replacement for customer relationship management.
Answer:
True
False
Diff: 2
Type: TF
True
False
Diff: 2
Type: TF
27.
To build and nurture a community is one of the major reasons to use or deploy business social networking.
Answer:
True
False
Diff: 1
Type: TF
28.
Yammer is a clone of Facebook for business and is used by more than 1.5 million people in over 90,000 companies.
Answer:
True
False
Diff: 2
Type: TF
The collaboration space in a virtual world is where software agents, on your behalf, seek information and engage with
other agents to fulfill or facilitate transactions.
Answer:
True
False
Diff: 3
Type: TF
30.
False
Diff: 1
Type: TF
31.
The tangible cost of many social commerce projects can be very low, but the total cost can be very high due to the cost of
the risks that may materialize.
Answer:
True
False
Diff: 2
Type: TF
32.
True
False
Diff: 1
Type: TF
33.
Social commerce support systems include payments, order fulfillment, security, and system development and business
plans.
Answer:
True
False
Diff: 2
Type: TF
34.
Recent studies have shown that small companies do no succeed in social commerce.
Answer:
True
False
Diff: 2
Type: TF
35.
Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.
Answer:
True
False
Diff: 1
Type: TF
36.
The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media,
including photos, videos, and music, with each other best describes
A)
social marketing.
B)
mobile commerce.
C)
social media.
D)
cloud computing.
Answer:
C
Diff: 2
Type: MC
37.
A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience
best describes
A)
mobile marketing.
B)
electronic enterprise.
C)
social marketing.
D)
social justice.
Answer:
C
Diff: 2
Type: MC
38.
Which of the following focused on marketing children's health care insurance for working families and made affordable
comprehensive medical care available to over 300,000 children?
A)
Apple Care
B)
PeachCare for Kids
C)
Orange Care
D)
Peach Aid
Answer:
B
Diff: 3
Type: MC
39.
A sociological concept that refers to connections within and between social networks; the core idea is that social networks
have value. This best defines
A)
knowledge management.
B)
social capital.
C)
interactive intelligence.
Answer:
B
Diff: 2
Type: MC
40.
Which of the following is a term that describes use of social media platforms such as networks, online communities,
blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?
A)
consumer marketing
B)
interactive marketing
C)
impulse marketing
D)
D
Diff: 1
Type: MC
41.
content communities.
B)
collaborative projects.
C)
blogs.
D)
records management.
Answer:
D
Diff: 2
Type: MC
42.
Referencing the social networking space categories, NutshellMail and FriendFedd are examples of
A)
professional networking sites.
B)
leisure-oriented sites.
C)
social news.
D)
D
Diff: 3
Type: MC
Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network
of relationships between users of the social networking service provided by Facebook?
A)
social graph
B)
social range
C)
social tapestry
D)
social tweet
Answer:
A
Diff: 3
Type: MC
The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best
describes
A)
social commerce.
B)
intelligent commerce.
C)
mobile commerce.
D)
knowledge commerce.
Answer:
A
Diff: 2
Type: MC
45.
D
Diff: 3
Type: MC
46.
Benefits to vendors of social commerce include
A)
C
Diff: 2
Type: MC
47.
increased sales.
C)
word-of-mouth marketing.
D)
D
Diff: 1
Type: MC
Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the
world who think and consume the way they do?
A)
social double
B)
taste twins
C)
taste buddy
D)
social buddy
Answer:
B
Diff: 2
Type: MC
49.
Members conversing and connecting with one another using cell phones or other mobile devices best describes
A)
mobile marketing.
C)
telemarketing.
Answer:
A
Diff: 2
Type: MC
Page Ref: 342
50.
Risk factors associated with conducting social commerce include each of the following except
A)
possibilities of fraud.
C)
A
Diff: 3
Type: MC
51.
A method of e-commerce where shoppers' friends become involved in the shopping experience best describes
A)
social shopping.
B)
familial shopping.
C)
personal shopping.
D)
social coaching.
Answer:
A
Diff: 2
Type: MC
52.
D
Diff: 1
Type: MC
53.
A method of shopping where the shoppers enlist others to participate in the purchase decision best describes
A)
social retailing.
B)
social connections.
C)
social browsing.
D)
communal shopping.
Answer:
D
Type: MC
54.
Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function
between disparate groups of people?
A)
salesman
B)
seeker
C)
maven
D)
connector
Answer:
D
Diff: 2
Type: MC
55.
Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in
order to find out the information, skills, and obligations they need to conduct their daily lives?
A)
connector
B)
maven
C)
seeker
D)
self-sufficient
Answer:
C
Diff: 3
Type: MC
56.
D
Diff: 1
Type: MC
social hubs.
B)
flash sales.
Answer:
A
Diff: 2
Type: MC
58.
idea boards.
B)
user galleries.
C)
brand communities.
D)
D
Diff: 1
Type: MC
59.
Calvin Klein.
B)
Kaboodle.
C)
AOL.
D)
MySpace.
Answer:
B
Diff: 2
Type: MC
60.
An online community that harnesses the power of one's social networks for the introduction, buying, and selling of
products, services, and resources, including one's own creations best describes
A)
social marketplace.
B)
relaxed commerce.
C)
social vortal.
D)
reverse commerce.
Answer:
A
Diff: 2
Type: MC
61.
Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it
was created to fill the need for a free and trustworthy media marketplace?
A)
Listia
B)
Craigslist
C)
Fotolia
D)
Flipsy
Answer:
D
Diff: 2
Type: MC
62.
Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and
expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other
individuals and professionals can legally buy and share.
A)
Fotolia
B)
Flipsy
C)
Listia
D)
Craigslist
Answer:
A
Diff: 2
Type: MC
63.
project journals.
C)
how-to-guides.
D)
D
Diff: 1
Type: MC
64.
Which of the following is a word-of-mouth method by which customers promote a product or service by telling others
about it?
A)
social expression
B)
viral marketing
C)
vortal commerce
D)
branded commerce
Answer:
B
Diff: 2
Type: MC
extreme blogging.
B)
social diving.
C)
freedom of expression.
D)
viral blogging.
Answer:
D
Diff: 2
Type: MC
66.
A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to
enable additional social dynamics best describes
A)
geosocial networking.
B)
georeferencing.
C)
geolocation.
D)
geoplacement.
Answer:
A
Diff: 3
Type: MC
67.
The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or
visitor best describes
A)
social analytics.
B)
geolocation.
C)
social forensics.
D)
digital forensics.
Answer:
B
Diff: 2
Type: MC
68.
Any video that is passed electronically, from person to person, regardless of its content best describes
A)
spiral video.
B)
social video.
C)
malicious video.
D)
viral video.
Answer:
D
Diff: 2
Type: MC
69.
The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics,
and ideas best describes
A)
social brainstorming.
B)
familial statistics.
C)
social analytics.
D)
social intelligence.
Answer:
C
Diff: 2
Type: MC
70.
The ability of humans to interact with each other effectively best describes
A)
social diplomacy.
B)
social integration.
C)
social intelligence.
D)
social civility.
Answer:
C
Diff: 2
Type: MC
71.
Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of
crowdsourcing and communities to their benefit best describes
A)
intelligent mavens.
B)
social customers.
C)
brand loyalists.
D)
social climbers.
Answer:
B
Diff: 2
Type: MC
72.
A customer service approach that focuses on building long-term and sustainable customer relationships that add value
both to the customers and the merchants best describes
A)
mobile commerce.
B)
social analytics.
D)
social marketing.
Answer:
B
Diff: 2
Type: MC
73.
Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives
toward optimizing the customer experience and where success requires a focus on people, processes, and technology
associated with customer touchpoints and interactions?
A)
A
Diff: 2
Type: MC
74.
A social network whose primary objective is to facilitate business connections and activities best describes
A)
social marketplace.
B)
commercial network.
C)
social vortal.
D)
D
Diff: 2
Type: MC
Page Ref: 373
75.
increasing revenue.
D)
D
Diff: 1
Type: MC
76.
Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other
succeed through the premise that collaboration beats competition?
A)
Entrepreneur Connect
B)
Biznik
C)
Startup Nation
D)
E.Factor
Answer:
B
Diff: 2
Type: MC
77.
The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people
or community, through an open call best describes
A)
crowdsourcing.
B)
social advertising.
C)
collective marketing.
D)
social remediation.
Answer:
A
Diff: 2
Type: MC
78.
experimental space.
B)
social space.
C)
entertainment space.
D)
Type: MC
79.
According to Soat (2009), the most important business objective of social networking is
A)
D
Diff: 3
Type: MC
80.
Identify five categories of social networking space. For each identified category, provide an example.
Answer:
Of the 11 categories listed in the textbook, 5 categories are social news, social network aggregation, events,
communication sites, and professional networking sites. In respective order, Digg, FriendFedd, Meetup.com, Xanga, and
LinkedIn are examples.
82.
Howe identified collective intelligence, crowd creation, crowd voting, and crowd supporting and funding.
83.
The textbook identifies 19 major categories from which students can pick. The major categories include storefronts and
online sales; front offices or help desks; advertising and product demonstrations; content creation and distribution;
meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums and art galleries;
information points; data visualization and manipulation; renting virtual world land and buildings; platform for social
science research; market research; platform for design; providing CRM to employees and a platform for socialization;
commercial gaming; and virtual trade shows.
84.
Five major drivers are resemblance to the real-world environment, immersive online environment of choice by the
younger generations, new means of navigation and discovery, better online meeting spaces and collaborative platforms,
and interactive environment for education and training.
Diff: 2
Type: ES
Simulation, distance learning, class meetings, exploration, visualization, imaginative scenarios, and information
dissemination are seven uses of virtual worlds to facilitate learning.