WATER FILTRATION SYSTEMS

Brita envisions a world with safer drinking water and less trash. Traditional plastic bottles
end up in the ocean or landfills, where they never break down. Brita dedicates itself to
providing people with healthy, delicious drinking water, without the waste.

Our Mission
Our Vision
We offer to everybody the best
"We will change the way
possible drinking water
people drink water
experience
sustainably."
according to their individual
expectations."

COMPANY HISTORY FAST FACTS

Brita was founded over fifty years ago in
Germany, by Heinz Hankammer. The first
product available was a demineralization
filter. By 1970, Brita developed the first
water filter jug available for homes. Sales
expanded internationally in 1980. In 1996,
Hankammer's son, Marcus, took over as
CEO. Today, Brita distributesto over 90
countries on five continents and has been
recognized for its corporate social
responsibility activities in creating a greener
world.
Brita employs over 1500 people worldwide
The name Brita comes from Heinz
Hankammer's daughter
European headquarters are in Taunusstein,
Germany
One Brita filter is the equivalent of
300plastic bottles
All Brita products are BPA-free
Brita is a subsidiary company of Clorox
 WATER FILTRATION SYSTEMS

THE BRITA STORY

In 1966, Heinz Hankammer had an idea - to create a household water filter to reduce toxins and bad
taste from water By 1970, Hankammer patented the first ever water filter to be used for household use.

Operating from his own backyard, Hankammer won over customers by having them taste two cups of
tea - one with unfiltered water, and one which had been cleaned through his Brita filter. The results
spoke for themselves.

Hankammer's dream became a reality, as this family-owned business grew in the German market.
Within a decade, Brita began operating in a business-to-business setting, with commercial-sized
water filters in Europe and the Americas. The 1970s and 1980s saw expansion of Brita products,
including dispensers, pitchers and new filters.

In 1999, a new era in the Brita story began, when Heinz Hankammer stepped down as CEO, and his
son, Markus Hankammer took over as the sole executive officer. From the beginning, Markus initiated
several comprehensive and forward-thinking measures.

The early 21st century saw expansion for Brita through new production facilities and products. In
2001, Brita tap attachments and kettles with integrated filters hit the consumer market. Other
products, such as customized integrated filtering solutions and the Purity line have allowed Brita to
receive worldwide recognition.

In recent years, Brita focused more on philanthropic and environmental initiatives in addition to
expanded product lines. In 2011, Brita received a Green Ribbon in Germany for its sustainability.
Michelle Obama's "Drink Up" campaign teamed up with Brita in 2014 to help children choose water
over sugary drinks.

At fifty years old, Brita now looks into the future to reach new heights. Brita started as an idea in
1966 operating in Heinz Hankammer's backyard, but it has now become a household name. Expect
even more in the decades to come.

Choose Better..
Choose Healthier.
Choose Filtered.
 OUR ACHIEVEMENTS
2016 - "Brand of the Century" Deutsche Standards
2016 - "Best Environmental Initiative Award" - Vending
Industry Awards
2015 - "Footprint Award"
2013 - "National Recycling Star"
2011 - "Grnes Band

Brita is dedicated toward a clean, Sustainability

sustainable future. We have
developed relationships with Partners:
numerous organizations to help
reduce our carbon footprint and
teach others to be committed to
change.
To find out more, go to:
brita.com/why-brita/sustainability

1 Brita filter =300 plastic bottles

OVER 430 MILLION

BOTTLES SAVED SO FAR
Philanthropy Residents
As part of our mission, Brita engages in
of Flint,
philanthropy to help people access clean,
healthy drinking water. These are some of the Michigan
organizations we've worked with in the past:
MEDIA CONTACT INFORMATION

(510) 271-7250 Corporate Media Inquiries

Aileen Zerrudo
Brita LP
aileen.zerrudo@clorox.com
1221 Broadway
Oakland, CA 94612
Naomi Greer
naomi.greer@clorox.com
@BritaUSA

Brita Brand Inquiries

@BritaUSA
hilleary.wright@clorox.com

brita.com

BRITA EXECUTIVE TEAM

Markus Hankammer Jrg Heise Stefan Jonitz

Chief Executive Officer Chief Operating Officer Chief Financial Officer
Son of Heinz Hankammer, Jrg Heise joined the Stefan Jonitz has been
founder of Brita, Markus Brita executive team as leading as the chief
joined the Brita group in its chief operations officer financial officer of Brita
1999, when he took over as in March 2015. Prior to since September 2016. For
CEO. Since then, Markus coming to Brita, Jrg twenty-three years, he
has been instrumental in worked as the COO of worked for the Hettich
promoting corporate social Riedel Communications. Group, located in
responsibility.Through He graduated from Kirchlengern, Germany.
Markus' drive and Universitt Witten with a Prior to that, Stefan
leadership, Brita gained degree in Strategic advised for IBM.
footholds in Asia and the Financial Management.
Americas in the past two
decades.