How To Use

Facebook Ads

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Open any web
browser

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Go to
facebook.com

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Login to your
account
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Step 1:
Create a
Business Page
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Click the drop-
down arrow

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Click
Create Page

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or on the
lower left of
Facebook
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Click Page

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Choose a
Page type

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Local Business
or Place

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Company,
Organization
or Institution
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Brand
or Product

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Artist, Band or
Public Figure

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Entertainment

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& Cause
or Community

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Choose
the
category
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Type the name

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Click
Get Started

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Keep these in
mind:

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a. Fill out your
page in full
detail
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b. Put a
relevant profile
and
cover photo
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c. Set a
Facebook Page
strategy
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Step 2:
Setup your
billing
information
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and a valid
payment
method
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Click the drop-
down arrow

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Click
Settings

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Click
Payments

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Click
Ads Billing

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Click Billing

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Click
Ad Account
Settings

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Fill up the
information
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a

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You can give
different
account names
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if youre
handling
multiple
accounts
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to easily identify
them
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Click
Save Changes

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Be careful with
the information
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You wont be
able to
change it
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once youve
created the
account
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Now, for the
payment
method
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Click Billing

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Click Billing &
Payment
Methods
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Click Add
Payment Method

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Select a
payment method

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Click Continue

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Follow the
instructions
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*I suggest
you add a
secondary
payment method
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 Click
on the
drop-down
arrow
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Click
Create
Ads
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or on the
lower left of
Facebook
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Click Ad

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Step 3:
Create goals
for your
Facebook Ads
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Make sure it is
S.M.A.R.T.
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Specific
Measurable
Attainable
Relevant
Time-bound
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Example:
200 Page Likes
in 2 months
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Step 4:
Choose an
objective for
your campaign
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3 Categories:
*Awareness
*Consideration
*Conversion
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Awareness

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Awareness
-Generates interest
in your product or
service
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Consideration

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Consideration
-Gets people to
start thinking about
your business
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Consideration
and look for more
information about it
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Conversion

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Conversion
-Encourage people
interested in your
business
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Conversion
to purchase or use
your product or
service
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Click on your
chosen
objective
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Type the
campaign name

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and other
information
asked
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Click
Continue

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Step 5:
Customize your
target audience
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a

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Edit the
Ad Set Name

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 You can
customize your
audience

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Set the location

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Click this to
see the options

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Click here
to set by map

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Set the age

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Set the gender

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Type the
language

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As you adjust
your target
audience,
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Youll see
this on the
right-side
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For detailed
targeting

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Click Browse

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Set the
connections

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 Click Add a
connection type

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or click
Advanced
combinations

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Advanced
Combination

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If your done
setting your
target audience
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Click Save This
Audience

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Placements

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It is in default

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Click here to
edit

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Set your own
placements

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Set the Budget
& Schedule
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For daily budget

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A daily budget
is the average
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that youll
spend every
day.
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For lifetime
budget

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A lifetime
budget is the
maximum that
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youll spend
during the
lifetime of your
advert set.
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Click Continue

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Step 6:
Create your
advert
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Edit the
Ad Name

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You can use an
existing post

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or create a
New Ad

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Whatever
format you
select
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you can see it
in the
Ad Preview
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Click here
to see
previews
in gadgets
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Click here
to see
previews
in gadgets
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Different
settings will
appear
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on every
format you
choose
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a

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a

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a

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a

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a

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Complete your
advert info

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If youre done
with your ad,
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Click
Place Order

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Facebook will
review your ad
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before they put
it live
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You will receive
an email
confirmation
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once the ad is
live.
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The value of an
idea lies in
the using of it.
THOMAS EDISON

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