The target audience for Kerrang!

Magazine is aimed at a niche audience

that listen to the music and bands that are shown in the magazine, which
are mainly rock/metal. This is also shown by the images and fonts used that
seem more violent and aggressive, this is the kind of image that is
associated with that genre of music.
The use of a famous band on the magazine instantly makes the magazine have connotations with
alternative/rock music whom is the target audience of the magazine.
The logo is very recognisable and has the connotations of rock as it is distorted.
The colour scheme is consistent and compliment each other. This is something I would like to feature in
my magazine.
The magazine is very crowded (the graphology) which makes the cover appear very load and intense. Both
of these descriptions are connotations of rock and alternative music.

UK based magazine devoted to rock music

Published by Bauer Media Group
First published on June 6th 1981 as a one-off supplement in the Sounds newspaper
It started off as a monthly publication, going to fortnightly and eventually in 1987 it went weekly. Priced
at 2.20
Targeted at 14-21 year olds, interested in heavy metal/rock music
Circulation 43,003
It is named after the sound made when play a power chord on an electric guitar
Kerrang! Was initially devoted to the new wave of British heavy metal and the rise of hard rock acts
the original owner was United Newspapers who then sold it to EMAP in 1991 who then sold it to Bauer
Media Group In 2008
In the early 2000s it became the best selling British music
To find out more information to do with this magazine visit www.kerrang.com as this website is
dedicated to giving information on current bands and upcoming events. The website also hosts kerrangs
online shop, podcasts, message board and Tv and radio segments ensuring even more opportunities to
sell associated merchandise and the magazine itself.
 NME was first published in 1952 as a music newspaper but
gradually developed into a magazine format during the 80's.
Over the years the magazine has gone through drastic
changes to meet the demands of its audience so that the
magazine can keep running. For a short period of time, NME
was associated with gonzo journalism. This was where the
journalist would put themselves into the story and write in
first person. NME has frequently had to change the way it
writes its articles to suit its particular audience, change the
style, genre and its layout, all to fit its target audience.

Launch Date: 1952

Frequency: Weekly
Cover Price: 2.40
Audience: 66% male
34% female
Age: 15 - 34
Median Age: 24
Unique Users: 7.7 million
Circulation: 23, 924
Rolling Stone magazine was the starting place for many famous writers including
Hunter S. Thompson, Cameron Crowe, Lester Bangs, Greil Marcus and many
more.
1967 Rolling Stone Magazine is Throughout its history Rolling Stone has
featured founded by Jann Wenner, a rock top Hollywood actors, musicians and
other music journalist based in San famous personalities on its covers. According
to Francisco. the book 1,000 Rolling Stone Covers, compiled by the magazines
editors, Mick Jagger is the
1969 After only 2 years in circulation, it is leader in most Rolling Stone
magazine covers widely recognised that Rolling Stone is with 27 total. the best
magazine of its type in the world. Rolling Stone magazine lead the way on many
now standard magazine industry practices
1989 The parent company of Rolling Stone, including writing, photography
and politics. Straight Arrow Publishers, is now worth an estimated $250 million,
over thirty thousand times what it was worth back in 67. This cover featuring
John
1990 onwards Rolling Stone is still one of the Lennon and Yoko Ono, biggest
magazines available in general, from 1981, is one of the and on average sells over
1 million most controversial issues copies a month. of Rolling Stone, due to the
nudity. Despite this, this was the first ever issue of Rolling Stone to completely
sell out.