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By Megan Roy
Stories are everywhere, whether told, assumed, observed, or heard, and these narratives often
reflect the deeper societal issues that reveal the tensions of the times in which they are told. Societal
issues in America have changed as the decades have gone by, and in the modern media-driven
evolution, are grounded not in just arts, literature, and film, but even more prevalently in television. The
steady advancements of technology and the rising influx of power the media has over its viewers has
resulted in a desensitized society. The viewers are susceptible to then fix their convictions solely on what
the media portrays--as an adaptation to reflect societys underlying narratives. With television
popularity on the rise, headlines on the news focused on issues that were ubiquitous within society.
Television programs of the 70s commenced an evolution in the media. More popularly televised and
focused upon were movements like the Sexual Revolution and the Civil Rights Movement, as the medias
effort to illustrate to the public the pervasiveness of each issue. Subsequent social issues emerged as
byproducts of these movements, and television media then began to focus highly upon embedding
these emerging narratives, especially one significant issue, sexual assault. For the past fifty years, sexual
assault, among a plethora of other issues in society, has been glamorized by the media. The medias
initial fostering of rape culture evolved to one which was normalized, changing just as the awareness of
In the early 1970s, efforts for providing services to all victims of sexual assault heightened.
Specifically, the first rape crisis center was founded in Washington D.C. in 1972, serving several
purposes. The ultimate goals of these centers included raising the public awareness of sexual assault
prevalence, changing the power related to gender roles, and inspiring the public to take assault more
seriously (Initial Invitation Letter). Founded upon the idea that sexual assault results from the societys
attitudes, coupled with its failure to equalize the role of males and females, such foundations
highlighted the necessity of involvement in any form to prevent future attacks (Meyer). Forming these
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rape crisis centers to promote services to victims worked to combat assault, and began to play a more
established role in society. The activists from this rape crisis center in DC then moved to establish The
Feminist Alliance Against Rape (FAAR). Formed in 1974 as another effort to raise the public awareness
surrounding the targeted violence against women via sexual assault and rape--and the culture that this
violence created--the FAAR advocated for equality. Providing anti-rape projects for victims was one
notable endeavor, as they viewed rape as a potential threat to feminist control, and hoped to form a
united front to insure that the interest of rape works for us [women] rather than against us (Initial
Invitation Letter). The FAAR focused predominantly on the sexual subjugation of women, for the reason
that one in six women are victims of completed or attempted rape in their lifetime (Victims of Sexual
Violence: Statistics). These 1970s statistics therefore marked the initial attempts of society to depict
rape and assault as a real issue for women. Viewers, however, became desensitized to the content
The medias portrayal of assault mirrored that of societys ever-present and changing narratives.
As the popularity of the media flourished, namely with television, the number of viewers also increased,
leading to their distorted perceptions of the content they viewed. This phenomenon can be best
explained by the Cultivation Theory, which was developed in 1976 by professors Larry Gross of
University of Southern California and George Gerbner of University of California Berkeley. The theory
states that heavy consumption of television content fosters a distorted, media-influenced perception of
reality, essentially explaining the idea that as humans became increasingly engrossed in television, their
notions change, forcing them to assume that what happened on the small screen reflected the larger
screen of assault and violence in society (Eastin and Kahlor). By reinforcing societys underlying
narratives, this theory served to begin an increased rape myth acceptance and inadvertent perpetuation
Television began to introduce more taboo topics--like sexual assault--in the 1980s. Shows began
to [feature] brutal stranger attacks that were accompanied by extreme violence, and women became
bit players in stories that were ostensibly about their violation (Rosenburg). As societal views
heightened, namely in regard to violence against women, so too did that of the medias portrayal of
such violence. Women were victimized in several programs because in society, they truly were the
victims. As seen in the show The Facts of Life, fifteen-year-old Natalie is sexually assaulted in an episode
which aired in 1981. This sitcom created an association with sexual assault which provided, though not
meant for comedic effect, an awkward connection with comedy and the subject of assault. Natalies
assault on The Facts of Life, demonstrates the medias initial use of assault for entertainment purposes.
These fabricated portrayals of assault, then desensitized its audience, in part, supporting the Cultivation
Theory, which was intended to study television as a macro-level purveyor of cultural norms (Eastin
and Kahlor). As this macro-level purveyor of such views within society, the medias portrayal of sexual
assault follows as its micro-level purveyor, as it directly follows societys narrative. It is merely a
portrayal of the larger screen of society, yet on a much smaller screen--the television.
Just as the medias, coupled with societys, awareness continued heightening surrounding sexual
assault, so too did legislative awareness. The 90s and early 2000s were the catalysts of the first
concerted efforts of the legislative forces enacted to combat sexual violence, essentially fueling the
medias portrayal of the violence as an epitome of its efforts. Across the country, these laws [increased]
penalties for criminals, and the definition of rape was expanded (Blume). More definitive policies
were created, intending to demonstrate societys changing views. Crimes, namely sexual and violent
crimes, were taken sincerely. It was not until the mid-90s, however, that legislation took a leap through
enacting the Violence Against Women Act (VAWA) in 1994, spearheaded by Senator Joe Biden. The
VAWA targeted strengthening nationwide services to assist victimized women. Through strengthening
penalties for repeat sex offenders and increasing their sentencing, the idea of societal non-tolerance for
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sexual violence was discernable. The effectiveness of VAWAs legislation appears evident, as between
1993 and 2010, the rate of intimate partner violence declined 67% (Factsheet: The Violence Against
Women Act). Survivors of partner violence, therefore, began to seek help--at least more so than in
previous years. With societys attitude shifting to address sexual assault, television medias concerted
on-screen efforts in the 1990s also appeared evident in its cessation of manipulating the plot to hide
Moving to represent reality, the small screen of the 90s moved in a new direction--one which
promoted truth behind these narratives around sexual assault culture, in a sense catching up to the
policies, like VAWA, to portray assault as a prominent issue. Disregarding entertainment purposes
almost wholly, televised depictions of sexual assault began to reveal consent as a primary role in these
attacks. Throughout the 80s and 90s rape myth acceptance, or what University of Dsseldorf doctoral
act of rape and the involved parties, was rising (Waubert de Puiseau). This acceptance was perpetuated
overtime as television portrayed sexual assault in an artificial and disrespectful way. While some shows
challenged rape myths, others manipulated them to provide entertainment for its audience, convening
With an increase in crime dramas, yet most popularly CBS and NBCs airing of Crime Scene
Investigation (CSI) and Law and Order: Special Victims Unit (SVU) in the early 2000s, audiences were
subjected to these two franchises depiction of sexual assault in society. The first take was this
perpetuation of rape myth acceptance, which evolved as a result of CSIs glamorized portrayal on the
matter of sexual assault. As a crime drama that graphically [depicted] brutal and violent episodes of
sexual assault, viewers may be desensitized to this form of violence, viewers were inherently exposed
to more explicit and violent content (Hust et al.). Viewers also began to accept this false portrayal as
reality, not only furthering the rape myth acceptance, but also proving Cultivation Theorys applicability.
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Such acceptance of these myths increased for reasons involving gender, location, consent, and
perpetrator conviction. In regard to the male and female portrayal by the CSI franchise, female victims
are almost always portrayed as susceptible or vulnerable, whereas male victims are portrayed as
completely innocent (Hust et al.). This misrepresentation of gender roles on television promotes the
myth that women are asking for it or deserve being attacked. Viewers, therefore, fail to recognize that it
is never the victim's fault and similarly that rape only happens under certain circumstances. By also
inadvertently disregarding the notion that assault can happen to anyone at any time, the franchise also
adhere to these actions (Hust et al.). While the franchise does not encourage assault necessarily, it
contributes to forming a negative culture surrounding rape acceptance. This formed culture leads the
audience to also believe that perpetrators of this violence, will not be punished. In the programs failure
to expose to the consequences associated with assault, viewers are left with this gray area. This minor
omission encourages negative sexual assault behaviors, with criminals often [goes] unpunished,
demonstrating how the CSI franchise generally works against reality to reinforce rape myths. If the plot
line is portraying violence as justified (or at least not showing punishments), it increases the effects
that media violence has in stimulating aggression (Huessman). By seemingly rewarding the perpetrator
and not exhibiting a conviction, CSIs narratives portrayed assault in a poor manner, essentially working
In contrast, NBCs SVU reveals the authentic nature of sexual assault, as viewing the program is
associated with decreased rape myth acceptance (Hust et al.). The components exposed in the CSI
franchise oppose those of the SVU franchise, likely for the reason that SVU solely deals with cases
involving sexual violence. Not only was consent depicted as a major factor in SVU assault cases, but by
victimizing both average women and prostitutes, the franchise also promoted the idea that it is the
issue of consent that defines sexual assault, not the character of the victim (Hust et al.). These factors
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lowered the rape myth acceptance that she deserved it or that she was raped because of how she
dressed. As proven through a study completed by Washington State University (WSU) in 2015, exposure
to this franchise is associated with an increased intention to refuse unwanted sexual activity and to
adhere to decisions related to sexual contact, as the audience recognizes that those who sexually
assault someone, suffer the consequences (Hust et al.). These narratives depicted within the SVU
franchise contribute to lowering rape myth. Sexual assault essentially became embedded in society, as it
became normalized for being exposed on television. After society was exposed to two different
franchises--SVU and CSI--it was left with two options: to believe the rape myths, or to challenge the rape
myths. With SVU increasingly focusing on more real life scenarios, the franchise works to promote
sexual assault culture in a positive manner. The contrasting narratives provided by two different
franchises, however, result in an overall confusion among viewers in regard to their perspectives on
Only ten or so years following the medias first heightened realization that sexual assault should
be portrayed in a more realistic way, were additional television shows released to reflect such
realizations. Strengthening this recognition were policies and laws implemented by the government
between the more recent years of 2010 and 2016, like the reauthorization of the third VAWA, among
others (White House Council on Women and Girls). In 2013 specifically, President Barack Obamas action
in signing this document implemented new ideas to combat the ongoing societal issue pertaining to
sexual assault. By newly allocating funds for multidisciplinary sexual assault teams, this renewed act
provided funding for sexual assault nurse examiners (SANEs), as well as funding for specialized
training for law enforcement officers and prosecutors (White House Council on Women and Girls). In
providing several new forms of outreach, victims can not only cope with their attacks, but also can work
with survivors, as efforts to increase the rate of prosecutions for perpetrators. The SANEs, being trained
specifically to collect and examine forensic evidence after assault, will also promote this increased
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prosecution rate, in the exams providing extensive information necessary to identify an attacker (White
House Council on Women and Girls). These attackers, through the newly encouraged efforts of training
those involved in the legal system, will be brought to justice. Aside from VAWA being resubmitted, the
Obama Administration also doubled the funding set aside for the VAWA Sexual Assault Services Program
(SASP). The SASP, instead of focusing on just violence against women, focused on sexual
assault--working to create a more definitive and modern definition of rape, as well as a national
best-practices protocol for conducting sexual assault forensic examinations (White House Council on
Women and Girls). Such forms of outreach provided by the government indicate societys changing
attitudes regarding sexual assault. Manifested as a result of these legislative efforts in combating
assault, the narratives in television media began focusing more on the victim.
Rather than glamorizing the rape myths associated with assault, efforts in televised media have
recently worked to disprove such myths. This intolerance for the previously misrepresented sexual
assault culture has appeared evident in 21st century medias narratives. Centering the sexual assault
aspect around the victim, the program House of Cards (HOC), released by Netflix in 2013, has especially
demonstrated its intolerance. It has made rape survivors experiences and perspectives central to their
storytelling and worldviews, and has depicted the decisions victims need to consider making after an
attack occurs (Rosenburg). In advocating for victims rights to seek help, television media portrays its
increased interest in those who are survivors. Instead of victims prior depiction of being a disgrace to
society, they became well-respected figures. By focusing less on the assault itself, televised medias
narratives became more concentrated upon how womens lives have been inflected by their rapes,
often years into the future, as compared to years prior, when rape culture was perpetuated
(Rosenburg). Specifically, character Claire Underwood in HOC chooses to identify herself in public as a
rape survivor, after seeing her attacker for the first time after the incident. Becoming an advocate for
reforming how the military handles rape accusations, and through addressing her past, Claire
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demonstrates her willingness to stand up for assault, while also raising an awareness of others around
her that assault simply cannot go disregarded (Rosenburg). The television screens more recently and
into 2017, have worked to confront the matter in a new way--through humanizing sexual assault. This
more human aspect is especially evident throughout ABCs program Scandal, which was released in
2012. The protagonist, Mellie, was revealed as being raped by her father-in-law. Upon her initial
introduction in the show, Mellie was cold and detached, and was not well-loved, by many viewers of
the program (Ives). At the moment of this revelation, Mellies reasoning behind her often cold
personality was evident in reflecting her traumatizing past. Through focusing more upon the victim and
the long-term effects associated with assault, television media today mimics real life scenarios ever
present within society. In both Claires public confrontation of the attack and Mellies revelation of her
past, again, televised media is mimicking what is happening to our society on a [...] screen, in its
efforts to refine the human aspect of such attacks (Dockterman). The victim, as seen in such programs,
simply transformed from being manipulated as an entertainment component of television media, to one
Legislative efforts are inclined to continue paving this path toward the eventual elimination of
sexual assault. With societys continuation of campaigning for the hopeful end of this targeted violence
against women, televised medias narratives will continue to reflect such violence. From the
unintentional beginning of perpetuating false narratives around sexual assault and sexual assault culture
of the 70s, to the heightened acceptance of rape myths of the 90s, to the recognition of the victims
reality of the late 2000s, and to the hopeful future of redefining sexual assault culture, societys
narratives are everchanging. In recounting these narratives, eventually, viewers will be exposed to a
victim-centered world, where sexual assault is no longer an act of violence, and to one that is
victim-centered.
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Works Cited
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1996,
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2014, time.com/50328/theres-a-reason-theres-so-much-rape-on-your-favorite-tv-shows/.
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