F&B Expansion in China: Trilogy Brands Speaker at the ICSC China Retail

Summit in Shanghai, China

Trilogy Brands bets China has an appetite for American brands.

Los Angeles, CA, April 27, 2017 --(PR.com)-- At the invitation of the International Council of Shopping
Centers, Barbara D'Amato, CEO of Trilogy Brands Group participated in the 2017 ICSC China Retail
Summit as a Speaker in the Panel Discussion Session on F&B Expansion in China, and participated in
a private C-level discussion at the Asia Pacific CEO Forum.

From a number of heavyweight speakers from home and abroad to share new ideas, new online and new
channel integration, new technology innovation applications, shopping center transformation and
upgrading of the industry hot topics, while the attention of the roundtable forum guests from different
angles around brand value, to expand the challenges and opportunities in the Chinese market, retail brand
tenants and owners of the win-win cooperation, and shopping center successful business model and other
key topics in-depth discussion.

Speakers included: Jack Rennes, Executive Director of Hang Yung Real Estate Co., Ltd. Chen Wenbo,
Co-President of Metro Holdings Group Co., Ltd., Barbara D'amato, CEO of Trilogy Brands Group, Chief
Executive Officer of Burger King China Investment Co., Ltd. James Hawkey, Senior Director, Jones
Lang LaSalle & China Retail Director Lin Jirui, Vice President of Baodong Real Estate Holdings Limited
and General Manager of Baolong Commercial Real Estate Pan Lijun Tom McGee, President and Chief
Executive Officer, ICSC International Shopping Center, Wal-Mart, Senior Vice President, Real Estate
Development, Wal-Mart, Chairman of Wanda Network Technology Group Qu Dijun, Vice Chairman of
Chia Tai Group Luo Jia-shun, Nan Fung Group Zhongnan Joint Asset Management Limited Wang
Yuansheng, Managing Director of Wanda Business Management Group Shanghai Region Wang
Qingsheng, Executive Director of Dingshi Business Group Wang Wei, President of Shanghai
Miaojiaofang Food Co., Ltd. Wang Zhigang, Assistant President of Zhongliang Holding Group and
Commercial Real Estate Wu Di group president, deputy general manager of the theater group Seohyun
earth and long.

The summit took place in Shanghai, the most vibrant and growing retail economy in China and the city
with highest population growth in Asia Pacific. As technology and demographic shifts occur at an
accelerated pace, the Asia Pacific retail landscape is rapidly evolving. Consumers, particularly the
growing millennial population which is shaping the future consumption market, are placing a high
priority on experiences and convenience. Behaviors and expectations are not as easily predicted as was
the case in the past. The leading shopping center owner/developers, retailers and industry leaders in the
Asia Pacific region gathered at this event to address the numerous issues critical to the industry:
Innovative retail concepts, effective customer-engagement strategies, seamless customer experiences, the
strength of brands, and the increasing role of food and beverage in retail; and to network, discuss
opportunities, and recognize industry's best practices and innovation.

The world is obsessed with American brands, and the Chinese consumer is ready to experience

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something new, according to Barbara D'Amato, CEO of Trilogy Brands. But not just any brand...you
must understand the fundamentals that are driving demand, growth and trends in the US today in order to
know what brand to invest in and be sure to bet on the next retail success. Key drivers include: Brand
strategy with customer centricity; a fluid retail strategy; a marketing strategy that incorporates full digital
integration, customer centricity, big data, and social media; collaboration, information, speed,
adaptability, and opportunity. D'Amato continues, Today brands are on steroids and something new
will turn up that nobody can forecast. That's a fact. If you are connected, focused, deliver with precision,
are willing to adapt to acceleration and galvanize the organization into change to best serve consumers,
while leveraging from the power of global partnerships, you can perform very well in most any global
market and be the next retail success brand. This is how you protect your investment in brands and grow
brand value globally.

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Contact Information:
Trilogy Brands Group
Barbara Damato
+1 949 922 2295
Contact via Email
www.trilogybrandsgroup.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/714391

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