PREMIERE

PR issues, opportunities and current events April 2017

Miami News
Olivia Prosser

M illet Hall was almost unrecognizable as Miami University Fashion & Design transformed the
space for their eleventh annual spring fashion show on April 8, 2017. The show included 22 collections
designed and modeled by Miami University students. With over 220 members, MUF&D hosts the largest
student-run fashion show in the country.

This years show centered around the organizations rebranding, with the tagline Welcome to the New
Era. The rebranding campaign was led by graphic design director Lizzie Wallace and included a new

by president Maddie Kirchof and vice president Kelsey Maloney, is divided into several committees.

X number of people come [to the show], and this year our

explained. Their general strategies for doing this include

-
deliverables, promo material and social media - will be the

to the right people.

and will continue to do so for years to come.

New Exec Board

next year!

Public Relations News

The Dangers of Flying United
Karen Augenstein

U nited Airlines recently entered a negative spotlight it cannot seem to get itself out of after several

might have been initially futile, one could argue that United Airlines exacerbated an already contentious
situation by referring to the passengers removal as, according to April 2017 New York Times, a re-
accommodation.

perpetuate an already intense situation. After the video appeared on Twitter and other social media

Tweets showed the notoriously violent Walking Dead

barbed wire, and Uniteds training video, altered to

perception of the company even further. As United

and other companies have learned, social media can

slaughtered via Twitter. While Dao is currently in the process of a lawsuit against United Airlines, the
social media posts have reached a quantity and frequency that feels as if the event happened months,

the rug as a misunderstanding. While social medias responses to almost every issue can at times feel

possibly incurable damages to their reputations.

Nicole Briganti

along with the game, users would simply go to Google

this useful map service turns any area of the world into a

understand those peculiar noises that come out of your pets mouth.

While Honda may not be considered a tech company, they still were
able to catch the eye of the public on April 1st. Honda proposed the

steering wheel. Honda Dream Labs encouraged us to say goodbye

to the conventional car horn and hello to their new, expressive way of
driving.

Alec Hoelker

W
is arranging photos, a man is practicing cello, and Kendall Jenner is modeling in a photo shoot. The

realized they had created a monster, and apologized.

changing culture, but this one pushed the wrong buttons. Twitter was where most of the heat was

Pop Culture News

Nathan Friday

the season! Along with the game comes the promotional parade which sees thousands of baseball fans

and a new car?

Americas oldest baseball teams.

Tim Falvey

O
New York Times

inappropriate behavior. The agreements for the women reached $13 million whereas the internal and

Now, with a second serious sexual harassment situation in nine months, Fox News is hurrying to
encourage the culture of trust and respect that they promised following the Ailes scandal.

zone program highly praised by Americas conservative-leaning public. He favored politically correct
lecturing of the liberal media, among other topics, but his actions have forced into question appropriate

promise for a company culture revolved around respect and thus created fear among those considering
to report inappropriate behavior. To womens rights activists, this is a huge step for Fox, and even the
larger corporate culture, by addressing the issue appropriately.

it becomes more about how the company handles this situation.

Whitewashing in Hollywood
Karen Augenstein

S carlett Johanssons new movie Ghost in the Shell was released at the end of March, stirring up
controversy as people called it yet another example of whitewashing. Ghost in the Shell is based off of
the famous anime of the same name, which, while popular in Japan, only has a cult following in America.

Yet while Ghost in the Shell may not be a perfect example of Hollywood whitewashing, this is hardly a
new topic in the movie industry.

Breakfast at Tiffanys

rather than other dramatic, non-identity focused roles, which are commonly given to white actors. Given
Ghost
in the Shell and Matt Damons The Great Wall, there has been a lot of attention on how movies choose

More light should be shed on how directors and movie production companies handle casting. Attention
should be focused on the importance of lead roles of non-race-related themes being given to an

Star Wars: The Force Awakens

PRSSA Executive Board

Paige Garty

Kayleigh Jackson, Allie Prosinski

Connor ONeill

Madison Witherell

Rosie Leuby

Carrie Ryan

Allie Palm

Dalton Ulm

Sarah Wullenweber

Shara Clark, APR