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Not as much as some people may think. 100% of images on Instagram can be so
Obviously I look at other girls that go to false; lighting and photoshop have more
the gym a lot, and Im like wow I need than likely been used. If I wasnt in the
to go gym more [laughs], but Im happy fashion industry I wouldnt know about
with my body and I get booked for work, the amount of editing that goes into
so clients must like me. post-production images.
Do you feel that working as a model,
there is a certain expectation of you to
look a certain way all of the time?
When I was 16 I didnt care about what
I looked like compared to girls in the I dont think there is a certain way they
lower generation, but it seems 16-24 want you to look, but I know companies
year olds mainly have their head in their want variety in models, i.e. hair colour,
phone on social media platforms at the cut and maybe physique too. As a model
moment, and that cant be good for you need to be looking your best at all
them. times, I make sure my hair, nails and skin
are in perfect condition all the time.
Do you think social media has had
any negative impact in your modelling What aspects of the Fashion and Beauty
career to date, especially being 22 and Industries in particular do you feel most
working within the realms of fashion? affect self-perception and body image
issues of viewers and customers?
No not really, I dont think I have enough
followers for it to have a negative impact Photoshop is a big one, how you can
on me. I see girls with 50k plus followers change someones whole image and then
and they get abused in the comments
on their own images, its disgusting. I
think if it got to that I would come off SOMETIMES I LOOK AT
social media as theres more to life than MYSELF AND I DONT
people saying nasty things when they
dont even know the person that theyre EVEN LOOK LIKE ME IN
being negative towards. THE MIRROR BECAUSE
IM CONTOURED TO
Have you had any negative experiences
with brands or modelling agencies HIGH HEAVENS!
where perhaps their expectations of
you were different? Perhaps post- use the image everywhere is false to me.
production images can give clients an Within the beauty industry, obviously
idea of something that isnt real? makeup is a huge part. Sometimes I look
at myself and I dont even look like me
No not yet, and I hope I dont in the in the mirror because Im contoured to
future. All my agencies have been really high heavens! So young girls wanting to
happy with me and my shape, and we look like a model or a blogger that they
also do test shoots for my portfolio have seen because they contour or use
showing a range or pre and post- MAC makeup would be a massive self
production images. perception issue!
Working around this major issue in the
Fashion Industry, ASOS for example,
have a Model Welfare Policy in place to
ensure that all of the models used in
Has imagery of you been published their promotional materials are deemed
whereby your body or real body healthy in regards to physique and
shape, has been digitally manipulated weight. Have you had any similar
without your say? positive experiences with brands or
modelling agencies where policies are
No never, most photographers say Im enforced or positive body image is
really easy to work with as I dont need promoted?
photoshop as my skin in great.
This is the best thing thats came to the
How do you feel in general about using fashion indsutry and the wider society. I
digitally manipulated photography? dont work with a company that has any
policy in place, but I think it should be
I think its ridiculous. If they found a implimented worldwide.
model with what they was looking for
instead of creating a fake image of
somebody to fit the brand, or look CAN YOU IMAGINE
I think the world would be a better LOOKING AT AN IMAGE
place in terms of self-perception and
self-confidence. At least young girls
OF YOURSELF WHICH
would know the image is a real person, LOOKS NOTHING
and could aspire to that and not a false LIKE YOU? I CAN ONLY
entity created for sales and the media.
IMAGINE THE SADNESS
Do you think clients and brands can get
away with such manipulation without Do you feel that the use of a National or
their being any impact on the model? International Policy on healthy model
use and positive body image would help
Its really sad, its like the client doesnt the industry in regards to promoting
know that the model will know that they body confidence and positive
have changed it completely. Can you self-esteem within young females?
imagine looking at a image of yourself
which looks nothing like you? I can only 100% there is a lot of models that are
imagine the sadness that I would feel if so underweight, even some that I have
I witnessed it, and it happened to me! worked with. To young girls they look
I think it would be really damaging and amazing, but if a doctor was to analyse
could lower your confidence massively. them, I am sure they would be worried.
With enough work people can
construct the appearance that they
want. Such understanding emphasises
the visual, pointing towards a world of
gazes, mirrors and spectacles
Stratton (1996)
MODERN
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